On today’s episode, host Katya Allison is joined by Jordan West, Agency Owner of Mindful Marketing Co., for a conversation about how ambassador communities can act as a valuable marketing tool.

In working with brand ambassadors, Jordan recommends keeping a few important concepts in mind:

• Ambassadors and influencers are not synonymous, and they should be treated differently.
• Paying ambassadors often doesn’t encourage real commitment to the brand.
• Ambassadors should be self-selected from the very bottom of the marketing funnel.
• Before building an ambassador program, create a VIP customer group where ambassadors can be cultivated.
• Leverage direct communication with your ambassadors through a platform like Slack.
• Ambassadors are just one marketing channel and should be used in conjunction with other traditional marketing methods.

A strong ambassador program is an underutilized marketing tool that can build customer loyalty and cultivate an organic community.

• Jordan West - https://twitter.com/jordantwestecom
• Keep Nature Wild -https://www.linkedin.com/company/keepnaturewild/
• Keep Nature Wild - https://keepnaturewild.com/
• Mindful Marketing Co. - https://upgrowthcommerce.com/
• Katya Allison - https://www.linkedin.com/in/katyaallison/
• GRIN - https://www.linkedin.com/company/grin-inc-/

#Content #influencermarketing #ecommerce #creatormanagement

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