2X eCommerce Podcast
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On today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir https://growthbysabir.com/, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guesting in Vaynermedia, the startup that Gary Vaynerchuk started and had grown to become VaynerCommerce. These experiences and meetings with people that will eventually serve as Sabir’s stepping stones in his career would not have happened had he said no. From his passion, he built an approach called 8-D Method. It’s a tested way of combing down every dimension of the business, addressing issues and challenges until growth comes naturally. His craft is backed by years of experience and case studies that have catapulted businesses to their potential. Countless companies have grown 2x and more and faster. It’s an insightful episode as you’d hear Kunle and Sabir talk more about the dimensions and their importance, stories from Sabir’s years of experience in building businesses, and tips for budding entrepreneurs. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
In this episode, Bobby, the Chief Revenue Officer at Shopify https://www.shopify.com/, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation. Bobby sheds light on Shopify’s ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation. The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify’s enterprise commerce stack. Bobby discusses how Shopify’s customers are driving performance, scalability, and extending Shopify’s back-office capabilities. Bobby spoke about Shopify’s ‘Leader’ status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip https://gripshipping.com/, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a delivery service that offers reliable, efficient, and personalized customer service. Along with the experience and vision that he had from working in ButcherBox, he was able It’s an interesting episode as you’d hear Kunle and Juan talk more about the perishables market, ButcherBox’s and Grip’s growth, the difference between frozen and refrigerated products in terms of inventory and logistics, and the profitability in the perishables space. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield https://www.holmeandhadfield.com/, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics. Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand that has now become synonymous with quality and innovation. Holme & Hadfield isn't just a success story; it's a testament to the power of understanding your audience and creating products that truly resonate with their needs and aspirations. Today, Phil shares his insights on everything from the importance of product design and customer feedback to navigating the complexities of Amazon and DTC sales channels. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone passionate about the e-commerce space, this episode is packed with valuable lessons, strategies, and a whole lot of inspiration. So, grab your notebook, settle in, and let's uncover the secrets behind building a brand that leads with innovation, quality, and a deep understanding of what the customer truly desires. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity https://www.awarity.com/, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully. While most businesses target social media, Awarity’s innovative strategies in terms of brand awareness are helping smaller businesses that are looking to maximize their online presence through connected TV and banner ads. Aditya’s passion for creativity has taken Aditya to quickly become a leader in digital marketing. It’s an interesting episode as you’d hear Kunle and Aditya talk more about Aditya’s journey to becoming a successful CEO and Awarity’s strategies and processes for creating brand awareness. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye https://electriceye.io/, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential for a successful customer journey and how they can be used to create a seamless experience. He also discusses the importance of understanding customer behavior and using data to create effective page designs. Electric Eye has been around for more than eight years. While its growth had been remarkable, Chase shared that they have found their focus as the years went on. He shares that Electric Eye has focused its resources on creating customer journeys that focus on creating meaningful experiences and providing value to customers. He highlights the importance of using data and analytics to understand customer behavior and to create effective page designs, as well. It’s an informative episode as you’d hear Kunle and Chase talk more about the impact of design on customer experience, perceived value, optimization on the different parts of the Shopify page, payment gateway, and page performance. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners https://www.octillioncapitalpartners.com/, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business. Kunle is talking about health, wealth, and mindset. He reminds his listeners to focus on these three tenets first and not sacrifice them for the business. He emphasizes how nurturing the body and mind can give you the best performance in life and business alike, and if you want to continue doing it for a long time. It’s an enlightening episode as you’d hear Kunle talk more about what started him to think about his health, wealth, and mindset and ways how to improve these three tenets. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros https://chinaproductpros.com/, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own agency. Along with his wife, Xiaofeng, who’s also an expert in sourcing, they built China Product Pros. John, who’s also a brand owner of an eCommerce kitchen storage brand understands the pain points and challenges that Western brands face in sourcing from China. China Product Pros helps Western brands understand the Chinese supply chain and source the right products at the right price. It’s an informative episode as you’d hear Kunle and John talk more about how John built China Product Pros, sourcing process and strategies, tips in sourcing, sampling, and logistics for brand owners, and the challenges that John faced in sourcing and manufacturing in China and how they found solution to them. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group https://www.beargroup.com/, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside. This acquisition allowed the company to expand its services and provide a more comprehensive offering to its customers. It also provided an opportunity for the company to grow its customer base and reach new markets. As Head of Strategy, Thomas emphasizes on the use of personalization to catch a customer’s interest and drive them to the brand’s end goal. Personalization can be done in myriad ways. For instance, the company uses customer segmentation to tailor its messages to different customer groups, and offers personalized recommendations based on the customer’s interests and preferences. It’s an informative episode as you’d hear Kunle and Thomas talk more about the different levels of personalization, ways to achieve personalization for different brands, and more examples on how personalization can be fused with content marketing. --- 🔔 BOOK ANNOUNCEMENT: 📈 'E-COMMERCE GROWTH STRATEGY: A BRAND-DRIVEN APPROACH' BY KUNLE CAMPBELL Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! AVAILABLE NOW ON AMAZON: HTTPS://AMZN.TO/3S26Y0Y https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: TREYD PODCAST - TREYD SECRETS Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit TREYD.IO/PODCAST https://treyd.io/podcast.
On today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce https://www.smcommerce.com/, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave a peek into his BPM Method and updates on how his strategies have been successful and how his campaigns have evolved. Depesh promoted the use of AI as he had been trying to train AI in creating ads. His passion for the potential of AI has led him to create his own that would become more helpful for eCommerce founders in making ads overall in a financial and time-economic way. He was constantly learning and experimenting with different methods and technologies and eager to push the boundaries of what AI could do. It’s a compelling episode as you’d hear Kunle and Depesh talk more about the changes in the social media world, how he came up with his BPM Method, the benefits of using AI, training AI on prompts, and other potentials of AI in the eCommerce space. --- SPONSORS: This episode is brought to you by: TREYD Hey E-commerce trailblazers! Ready for a game-changer in your podcast lineup? I've got just the thing – ‘TREYD SECRETS’, a new podcast that's all about giving you the operational edge in e-commerce. Let's cut straight to the chase. Unlike most e-commerce podcasts that dwell on marketing and growth stories, TREYD SECRETS dives deep into the operational heart of e-commerce. This is where the real magic happens.Why tune in? Because TREYD SECRETS brings you the nuts and bolts of e-commerce success – we're talking the nitty-gritty of inventory hacks, cash flow management, sales strategies, supply chain intricacies, product sourcing secrets, and the ins and outs of financing. It's the operational wisdom you need to keep your business not just running, but thriving. Hosted by Peter Beckman, CEO of Treyd, this podcast is a treasure trove of insights from industry experts and successful e-commerce practitioners. It's like having a roundtable of mentors, each sharing their best-kept operational secrets. Don't let this opportunity slip through your fingers. Search for ‘TREYD SECRETS’ on your favorite podcast app or visit [treyd.io/podcast http://treyd.com/secrets-podcast]. Hit subscribe and stay ahead in the dynamic world of e-commerce.Remember, it's T-R-E-Y-D SECRETS – the podcast where e-commerce operations meet success. Tune in now and transform the way you do business! SHOPIFY If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion https://www.octillioncapitalpartners.com/, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify https://www.shopify.com/. Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2. Go to Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2 to take your business to the next level today.
In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and investing in user experience (UX). The episode concludes with an outlook for 2024 and a reminder to slow down and strategize. TAKEAWAYS __ __ CHAPTERS 00:00 Introduction and Background 03:22 Review of 2023 07:00 Success Factors for Brands in 2023 11:46 Q4 Recovery and Assessment of 2023 13:43 Focus on Lifetime Value and Retention 16:19 Q1 Strategies: Wholesale and UX 26:47 Outlook for 2024 28:18 Parting Advice: Slow Down 29:22 Anata's Services --- SPONSORS: This episode is brought to you by: TREYD Ready for a game-changer in your podcast lineup? I've got just the thing – ‘TREYD SECRETS’, a new podcast that's all about giving you the operational edge in e-commerce. Let's cut straight to the chase. Unlike most e-commerce podcasts that dwell on marketing and growth stories, TREYD SECRETS dives deep into the operational heart of e-commerce. This is where the real magic happens.Why tune in? Because TREYD SECRETS brings you the nuts and bolts of e-commerce success – we're talking the nitty-gritty of inventory hacks, cash flow management, sales strategies, supply chain intricacies, product sourcing secrets, and the ins and outs of financing. It's the operational wisdom you need to keep your business not just running, but thriving. Hosted by Peter Beckman, CEO of Treyd, this podcast is a treasure trove of insights from industry experts and successful e-commerce practitioners. It's like having a roundtable of mentors, each sharing their best-kept operational secrets. Don't let this opportunity slip through your fingers. Search for ‘TREYD SECRETS’ on your favorite podcast app or visit [treyd.io/podcast http://treyd.com/secrets-podcast]. Hit subscribe and stay ahead in the dynamic world of e-commerce.Remember, it's T-R-E-Y-D SECRETS – the podcast where e-commerce operations meet success. Tune in now and transform the way you do business! --- SHOPIFY If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion https://www.octillioncapitalpartners.com/, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify https://www.shopify.com/. Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2. Go to Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2 to take your business to the next level today.
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach their goals. He ponders on the year that was. His reflections include the importance of creating an emotional connection with the product to increase brand recall, the value of utilizing AI in business operations, and the significance of consulting with experts to fill knowledge gaps as a founder/business owner. Additionally, Kunle emphasizes the power of data in telling a compelling story alongside an emotional narrative. It’s an insightful episode as you’d hear Kunle talk about the insights he gained in 2023 in line with his experiences as an eCommerce expert and how he can apply them in 2024. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/. SHOPIFY If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion https://www.octillioncapitalpartners.com/, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify https://www.shopify.com/. Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2. Go to Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2 to take your business to the next level today.
In this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experimenting with suppliers to discovering the profound impact of ingredient origin on taste, the story unfolds into a global sourcing strategy. The significance of preserving nutrients and considering environmental impact emerges as key principles in the meticulous process of drying, milling, and transporting powders from their countries of origin to a production facility in the US or Germany. Join us as we navigate the intricate path of creating clean, flavorful powders that connect consumers with the essence of ingredients from around the world. --- SPONSORS: This episode is brought to you by: Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd https://www.treyd.io/. Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later. As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts. Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.” With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io https://www.treyd.io/ to learn more and get started today.
On today’s episode, Kunle is joined by Oren Inditzky, VP of Online Stores at Wix https://www.wix.com/, a website builder that offers quality features that eCommerce brands can use. Oren Inditzky became passionate in the space of mass-market consumer product management software and internet when he worked in Amazon as a Kindle reading app intern. After working with a few more companies, he went back to his homeland, Israel, and led the Wix online store. His knowledge and hopes of better service of AI are coming to fruition which could potentially increase the success of small and medium eCommerce brands. Wix’s goal was primarily website creation but with the changing times, it widened its horizon. Wix now provides an all-in-one platform for small businesses to build, manage, and grow their business. The platform includes a wide range of tools, from website builders, to analytics, to marketing tools, to payments. Wix's goal is to make it easier for small businesses to succeed and grow. It’s an insightful episode as you’d hear Kunle and Oren talk more about Wix and its features, generative AI and machine learning, and how merchants can use the power of AI to grow and build their business. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/. SHOPIFY If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion https://www.octillioncapitalpartners.com/, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify https://www.shopify.com/. Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2. Go to Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2 to take your business to the next level today.
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group https://thefortiagroup.com/, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now providing services to hundreds of clients. Emmett’s passion for helping eCommerce brands has helped a lot of eCommerce brands succeed. Meeting Carlos Cashman has inspired him to create his third startup, The Fortia Group. The Fortia Group is focused on providing comprehensive financial solutions to eCommerce businesses. They use the latest technology to provide tailored solutions that help businesses grow and succeed. They are committed to helping businesses reach their goals. It’s an insightful episode as you’ll hear Kunle and Emmett talk more about exit strategies for brand owners/founders, valuation from the acquirers’ perspectives, and other tips for creating a flawless exit for eCommerce brands --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics https://www.maddenanalytics.com/, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they built Madden Analytics as a solution to the inventory pains of the optical brand which also became a successful venture. Axel and Petter are now focused on helping other eCommerce businesses with their analytics needs. Madden Analytics can be used by any brand in any industry but works perfectly for fashion brands, which face challenges in efficient inventory. Fashion brands can manage their inventory better by providing them with real-time insights into customer demand, inventory levels, and pricing. This helps them make better decisions and optimize their operations. It’s an insightful episode as you’d hear Kunle and Axel talk more about product inventory, the fashion industry, the trend of product demand, nearshoring, and solutions to inventory and forecasting problems. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/. SHOPIFY If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion https://www.octillioncapitalpartners.com/, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify https://www.shopify.com/. Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2. Go to Shopify.com/ecommercex2 https://www.shopify.com/?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q23-en&utm_term=ecommercex2&utm_content=ecommercex2 to take your business to the next level today.
On this episode, we're joined by Adam, the founder of Magnet Monster https://www.magnetmonster.co.uk/, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday marketing strategies. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion https://motionapp.com/, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator https://www.fabrikator.io/, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns even when products are out of stock. Tune in to discover how these strategies can transform your holiday sales game. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On this episode, we're joined by Jared Ward, CEO of Luminous https://www.joinluminous.com/, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails for a strong Q4 performance. Stay tuned for more expert insights in the dynamic world of eCommerce. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd https://www.treyd.io/, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive, but smartly focus on contribution margin by bundling products and targeting existing customers. Lastly, make the most of your customer base for high conversions. These strategies will help you make the most out of this holiday season. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click https://www.customerswhoclick.com/. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience. Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding customer behavior can significantly enhance conversion rates. Lastly, he emphasized the importance of effective signposting, ensuring that customers are seamlessly directed to the best deals, whether it's through search, social media, or the website itself. These practical tips provide a valuable roadmap for retailers aiming to optimize their strategies and drive successful outcomes during the holiday rush. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every day and transform the last 60 days of your year into a revenue powerhouse. Don't miss out—let's make this Q4 your best yet! --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite https://zite.agency/, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right people and setting aside time for the creative teams to breathe and find inspiration, the team can come together to produce high-quality work and foster an environment of creativity and innovation. Using Zite as an agency-building tool, brands can create in-house agencies of their own. Companies can take advantage of Zite's platform to utilize talents and resources efficiently. Zite's platform also provides insights and analytics to help companies make the best decisions for their business. It’s an interesting episode as you’d hear Kunle and Kasper talk more about building an in-house agency, allocating staff, balancing between in-house staff and external agency, setting a workflow organization, and a fascinating story about a ring sizer app. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED https://edited.com/, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity and ride the waves of the eCommerce space made him a pioneer in this space. Michael shares his insights about the eCommerce space being customer-centric. It is the secret to most successful businesses and brands in the eCommerce space. Also, according to him, a company should be able to bridge data with creatives as it will provide the best assistance when it comes to the decision-making part of its operations. It’s a brilliant episode as you’ll hear Kunle and Michael talk more about customer value, customer base growth and health, the combination of data and creatives, and views on the digital marketing space. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing https://qeramarketing.com/, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was not great for him. When the pandemic started, he worked as a freelancer on Upwork. He knew he lacked skills in being an operator so he outsourced the work to experts while he looked for clients they could work with. Thus, his idea for Agency Domain was conceived. Agency Domain is an agency that is doing lead generation for different businesses. Only a few months from their start, Agency Domain grew from 10 to 100 employees. Zach’s sister, who is now the COO of the agency, helped it grow after her sister decided to retire from the army. With discipline and genuine belief in the agency’s mission, the siblings continue to grow the agency while also sharing with other people their strategies. It’s a compelling episode as you’d hear Kunle and Zach talk more about lead generation, the Agency Domain’s processes and strategic funnels, Zach’s experience in Upwork, and the Capital Club mastermind. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire https://www.faire.com/, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She was previously a COO of an international fine jewelry brand and retailer, but was able to leverage her experience and knowledge to successfully transition into her role at Faire. Through her hard work and dedication, she was able to quickly rise in the ranks and become the Country Lead. Faire is an online wholesale platform that helps retailers find unique products from emerging brands and independent makers. Faire provides retailers with access to thousands of products and offers flexible terms, low minimums, and free returns. It also offers tools to help retailers streamline their ordering process and manage their inventory. It’s an insightful episode as you’d hear Kunle and Charlotte talk more about onboarding with Faire, wholesaling and its inefficiencies, Faire’s programs, the trends in Q4 2023 going to 2024, and the challenges and strengths of the retail and entrepreneur space. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers https://www.ecombrokers.co.uk/ and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that his heart condition created affected him mentally and physically. However long it took and with the help of his family, Ben eventually found the silver lining in his situation. He is great at doing eCommerce. Fast forward to three and a half years later, Ben was able to grow his business to an annual revenue of $6 million through his brand-first approach. In the process of selling his business, he was met with grueling tasks in the acquisition process which led him to co-build EcomBrokers. A big believer in brand identity himself, Ben and the EcomBrokers’ team work to preserve the brands’ identity while opening more doors of opportunity for the business and smoothing the acquisition process for both sellers and buyers. It’s an insightful episode as you’d hear Kunle and Ben talk more about brand-building, Amazon and different channels, the future of emails, EcomBroker’s M&A processes and deal sizes, and Ben’s new book. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM https://www.openhousemedia.club/, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai. With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia. It’s an insightful episode as you’d hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email’s design and content, partnerships, and tools to make email marketing easier. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware https://stroodles.co.uk/, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of serendipity and randomness and out-of-the-box things, he was able to build Stroodle within a few years and it has been steadily expanding. As people get more and more educated about plastics and its effects to our nature, Stroodles gives people the option to start and maintain a sustainable life. Stroodles’ products caters kids and adults alike. While Stroodles is focused on EU and the UK market for now, the Chief Stroodle has its vision to expand over the US market. It’s an insightful episode as you’d hear Kunle and Maxim talk more about the journey of Stroodles, its target markets, financing, Maxim’s vision for Stroodles and Stroodles’ advocacy for sustainability. --- SPONSORS: This episode is brought to you by: TREYD The 2X eCommerce Podcast is sponsored by Treyd https://www.treyd.io/, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io https://www.treyd.io/.
