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In this encore episode (one of our highest-downloaded episodes EVER), pick up critical tips on validating a course or product before you go to launch. #1182 William Barton from BootSpy.com has a really interesting question today. It's one you might have wrestled with in your own business: You may be familiar with a little book I wrote called http://patflynn.com/book/will-it-fly, which is all about how to test your next business idea so you don’t waste your time and money. We're going to discuss a lot of the principles, strategies, and techniques that I share in that book with William today. If you’re launching something, you want to build that audience and validate your idea first, so let's get into it. Show notes and more at SmartPassiveIncome.com/ap1182 http://smartpassiveincome.com/ap1182. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Another encore episode coming in hot! Originally published in August of 2021, this episode offers timeless lessons for anyone hoping to create a successful online course. #1181 Wendy Lewis used to work as a writer at a marketing and ad agency. And she's still a writer, but she also has a new passion: reflexology, working with athletes and helping people regain function. She's excited to create her first online reflexology course, but she's feeling stuck. The whole thing seems a little overwhelming to her. I want you to pay attention to how Wendy describes an online course before we start talking about the solutions to making the online course creation process easier for her. Because as you'll find out, things are often a lot easier than we think they should be. And there's a lot of things that I've learned over the years that I pass on to Wendy in this conversation, that I would love to pass on to you as well. So whether it's an online course or something else that you want to create, let's get through it, and let's get through it together. Show notes and more at smartpassiveincome.com/ap1181 https://smartpassiveincome.com/ap1181. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We sunset AskPat earlier this year, but we wanted to republish some of the highest-downloaded episodes of all time in case you missed them. Tune in now! #1177 If you're a creative person of some kind, you know what it's like to be in a flow state, so focused on the thing you're working on. That's how you create great art, right? Well, if you treat your business ideas in the same way, you can create something great there, too. Today I'm talking to Chris Fleck, a person of many talents: art, comedy, video production, and more. There's so much he loves to do, and is really good at, but he's a little bit stuck. He has too many business ideas. He's being pulled in multiple directions, and as a result he feels like he's going nowhere. You might be able to relate to Chris, faced with multiple options and not sure which one to pick. You might worry about what'll happen if you choose one path and leave the others behind. How do you make the right choice? That's what we're talking about today. Show notes and more at SmartPassiveIncome.com/ap1177. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1269 Today's session is truly special! You see, my returning guest has done a fantastic job of adapting and refocusing when circumstances almost shut his business down. So how did he pull it off? In this episode, I'm catching up with Jim from Spanish and Go to find out. He runs a fantastic brand with his wife, May, helping people connect to the culture and language of Spanish-speaking countries. The pandemic put an abrupt stop to the high-ticket retreats at the core of their monetization strategy, but a shift to podcasting helped Jim and May offset that in a big way. Their show is up from sixty thousand to almost a million downloads since we last spoke. That's insane! Now, Spanish and Go has become a thriving six-figure business. Join us for this great discussion to learn how Jim has leveraged his organic audience growth to attract sponsors and create a community of superfans! Show notes and more at SmartPassiveIncome.com/ap1269 https://www.smartpassiveincome.com/ap1269. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1268 We all want more website traffic, but what can we do to hook visitors in and get them back for more when they stumble across our content? That's the topic of today's session with RJ Weiss of TheWaysToWealth.com. You see, most information is freely available from multiple sources. So if you're building a brand, how do you stand out as the go-to authority in your niche? RJ and I brainstorm several tactics that do exactly that. We explore balancing his SEO strategy with superfan-building content, storytelling, lead magnets, email marketing, and more. A personal touch is essential in today's online landscape if you want to start building word of mouth around your mission. Join RJ and me for this great conversation to discover how to make that happen, even if it doesn't come naturally to you! Show notes and more at SmartPassiveIncome.com/ap1268 https://www.smartpassiveincome.com/ap1268. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1267 A lot can happen in a short time. In this session, I'm catching up with Joe Casabona of Podcast Liftoff. His progress in the months since our chat in episode 1238 has been incredible, so we have to share it with you! When we last spoke, Joe and I brainstormed ideas to grow his email list with effective lead magnets. He has since been able to attract hundreds of new highly targeted subscribers using the tactics we discussed! On top of that, the finely tuned email sequence Joe has built is a thing of beauty. Today, we get an inside look at how he pulled it off so quickly! Joe is also experimenting with webinars, and the results have blown him away. I love that he is now doubling down and taking advantage of this powerful tool to grow his brand! Listen in for a peek at a success story in the making! Show notes and more at SmartPassiveIncome.com/ap1267 https://www.smartpassiveincome.com/ap1267. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1266 Don't miss this session because it highlights a very important stage in the entrepreneurial journey. You see, a lot of trial and error is involved in finding a business idea that sticks. My returning guest, Kara Gott Warner, is a perfect example of persistence and niching down to discover the right opportunity! Listen in to hear all about how her business has evolved and how she is now working more closely with her clients than ever! I often talk about the essential dynamic between visionaries and integrators in business. Kara is doing an excellent job putting this concept into practice. When she noticed her clients struggling to find podcast production support, she stepped up to take on the job and restructure her brand around it in a big way. Kara offers a heavy dose of inspiration for anyone still searching for the perfect niche, so tune in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1266 https://www.smartpassiveincome.com/ap1266. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1265 This is a very exciting episode because my returning guest is doing incredible work on major Hollywood productions. He loves the job and has created a business on the side teaching others how to follow in his footsteps. But, with limited time available, where should he focus his energy? Over at HollywoodEditingMentor.com, Joaquin Elizondo shares his soft-skill-focused method for breaking into the film industry. With an audience demanding more and more content, Joaquin is in a great spot to take his course-based business to the next level. Here's the thing. Without the right tactics, splitting our focus into several directions at once is a recipe for burnout. Today, we explore the possibilities and land on an effective and sustainable scaling strategy for Joaquin. The concepts we discuss here apply to anyone working a full-time job and building a business at the same time, so listen in to learn more. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1265 https://www.smartpassiveincome.com/ap1265. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1264 This episode is a perfect example of why I love this format. My returning guest, Andrea Davis of Better Screen Time, is doing fantastic work that I have to share with you! Andrea is a member of SPI Pro and one of our first students in Smart From Scratch. She has brilliantly applied knowledge from our courses and communities to help families create healthy content consumption habits. Today we hear all about how Better Screen Time has grown and evolved. Andrea is now spreading her message through public speaking, and the impact on her business has been incredible! Getting on more stages has also been a game-changer for me, so I love seeing entrepreneurs leveraging this powerful tactic. With TikTok taking over many children's lives, Andrea's mission is more important than ever. Listen in on our conversation to hear all about how she has built a fantastic course-based business to support her efforts! Show notes and more at SmartPassiveIncome.com/ap1264 https://www.smartpassiveincome.com/ap1264. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1263 Today we're continuing our fantastic episode run. I love these conversations because we learn exactly how our AskPat coaching sessions impact entrepreneurs just like you. My returning guest has been on the show in episodes 1053, 1097, and 1197 and is now back to share his amazing progress. Listen in on my interviews with Jake Gosselin of Churchfront and Worship Ministry School for an absolutely unique glimpse at the makings of a success story. Jake has followed the basic strategies we always talk about here, and the results speak for themselves. He brings in over one million dollars a year through everything from courses to high-ticket offers. Jake has built an incredible membership site around the expertise that some of his clients are paying $10K to gain in-person access to! Don't miss out on our chat because you'll hear all about the pivotal moments that have made this success possible! Show notes and more at SmartPassiveIncome.com/ap1263 https://www.smartpassiveincome.com/ap1263. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1262 Wow, the transformation you'll witness today is absolutely incredible! My returning guest has made unbelievable strides in his business. Not only that, but he has been able to quit his job and go all-in on entrepreneurship! Mark Savant is back for a session to remember. I had him on the show before, but the Mark we hear from today is a new man. Niching down has done wonders for his brand. On top of that, his online community is now bringing in enough recurring revenue to replace his old job. Listen in on this episode to hear Mark's vivid (and hilarious) description of what it was like to work full-time and grow a business on the side. Let's just say that he's saving himself a lot of hurt! This is a great chat about standing out in your industry and finding the perfect messaging to attract a highly targeted audience! Show notes and more at SmartPassiveIncome.com/ap1262 https://www.smartpassiveincome.com/ap1262. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1261 Today we're continuing our fan-favorite series. It's Stacy Brookman's third time on the show, and we get yet another incredible look at her business! Through RealLifeResilience.com, Stacy helps women who are fed up with the corporate ladder climb to the top on their own terms. She is changing more lives than ever, but not without some ups and downs since our chat in episode 1150. With a book deal in place, everything was going according to plan for Stacy. But, sometimes, a big lightbulb moment can change everything. Listen in on this session for an unexpected update and a glimpse at a massive pivot. Stacy also shares her experience with public speaking. Hearing about her progress, the lessons learned, and the impact her talks have had on her brand is absolutely inspiring. Join us for this fantastic update about the vital importance of evolving and adapting in business! Show notes and more at SmartPassiveIncome.com/ap1261 https://www.smartpassiveincome.com/ap1261. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1260 We're continuing our fantastic episode run today. My returning guest, Aaron LeBauer, has helped thousands of physical therapists build and scale their practices. Our chat in episode 1159 about running successful virtual events and creating engaging community experiences online was a blast! But how has Aaron put his plans into action? Today we hear all about his PTBIZCON event and how he's providing his audience with incredible learning opportunities. Aaron is leveraging powerful strategies to make participants feel special and get the most out of his conferences. He shares his approach with us in this episode. Aaron and I also discuss event pricing and the pros and cons of using Facebook groups. Join us for this great catch-up to learn how virtual events can serve your niche and grow your business. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1260 https://www.smartpassiveincome.com/ap1260. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1259 This episode is a perfect example of why I love this format. My returning guest, Hel Reynolds of Comms Creatives, has made absolutely amazing progress since we last spoke! Back in episode 1174, Hel was having trouble prioritizing her business opportunities. Squirrel syndrome is something I'm all too familiar with, so I shared a number of my most powerful time-management strategies with her. Hel has since implemented the 20% itch rule and structured her week so that she puts in impactful work at key times. As expected, the results in her business have been incredible! But while Hel's current scheduling approach is rife with tips we can all leverage, she's still struggling to rein in her weekends and take time off. In this session, Hel and I explore new tactics to help her disconnect from work and return feeling restored. Show notes and more at SmartPassiveIncome.com/ap1259 https://www.smartpassiveincome.com/ap1259. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1258 Today's session is one for the books. You see, the first time we heard from my returning guest was all the way back in episode 0132. That's crazy! When we last spoke in episode 1175, the pandemic had hit Sarah Donoghue's Alchemilla.co business pretty hard. But here's the thing. Something absolutely extraordinary happened right after our talk. It actually wasn't the advice I shared that led to it. It was you, the listeners, who made this happen! Joining us today is someone who has become an integral part of Sarah's business as a direct result of that episode. You'll hear from Ashton Cayce of SausageTreeLotion.com about how she's bringing Sarah's vision to a whole new market. This is a fantastic discussion about physical products and what can happen when you keep pushing in the face of adversity. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1258 https://www.smartpassiveincome.com/ap1258. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1257 Today we're continuing our fantastic episode run. Emory Wanger, my returning guest, is someone who I often use as an example because of the incredible way he serves his niche. At ByLand.co, he provides backpackers at any level with the specific resources that make sense for them. As you know, we're deeply committed to online communities here at SPI. One thing we rarely talk about, however, is creating and running free Facebook groups. In fact, we've advised our listeners against that strategy here and on our Community Experience podcast. But are Facebook groups ever the right move for a business, and can we use them to attract and drive traffic to our offerings? Emory may have cracked the code! This chat is an inside look at how he runs his massive group of 30,000 members without it descending into chaos. Join us to find out more! Show notes and more at SmartPassiveIncome.com/ap1257 https://www.smartpassiveincome.com/ap1257. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1256 For this awesome session, we're reconnecting with The Antipreneur himself. Dan Bennett of VideoForEntrepreneurs.com is a wonderful member of SPI Pro, and that's exactly what we talk about today. You see, he has leveraged business communities to grow his brand in a very powerful way. I've mentioned this incredible strategy before, but Dan has been walking the walk and seeing massive results. If you want to stand out online, this is the perfect way to serve others and monetize your passion without coming across as spammy or salesy. At VideoForEntrepreneurs.com, Dan helps people look and sound great on camera. We heard all about his business in episode 1209 of AskPat and episode 029 of our Community Experience podcast. Anyone can follow in Dan's footsteps, so make sure you join us for another chat with him to find out how to do it! Show notes and more at SmartPassiveIncome.com/ap1256 https://www.smartpassiveincome.com/ap1256. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1255 This is a very special session. You see, my returning guest was able to quit her full-time job just three months after our first AskPat call together. But she actually decided to go against my advice and follow her gut instead! Now, to be honest, that's not exactly the whole story. I'll let Dr. Kimmy of The Doctor Coach School share the twists and turns of her journey with you. Suffice it to say, she's serving more people than ever, and business is booming. I say it all the time—the riches are in the niches. By narrowing our focus, we're actually helping more people. This is a counterintuitive strategy that many beginner entrepreneurs struggle with. Dr. Kimmy was able to overcome this hurdle and take her business to the next level. In today's episode, we hear all about how she found her voice and is now helping women doctors of color transform their lives. Show notes and more at SmartPassiveIncome.com/ap1255 https://www.smartpassiveincome.com/ap1255. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1254 Today, we're bookending 2022 with an absolutely incredible session. Don't miss this one because my returning guest has accomplished something I genuinely didn't think was possible. Jackie Bolen of ESLspeaking.org has written and published over books in her niche. That's insane! I had to reconnect with her to learn about the systems she has in place that allow her to be so prolific. You'll hear all about that in this episode. What might surprise you is just how powerful and replicable these business basics can be. We've had Jackie on episodes 1003, 1046, 1147, and 1189. The evolution is incredible and a perfect example of what can happen if you apply the simple tactics we often discuss here. Jackie is now in a fantastic position where her business might be ready for sale. Listen in to find out exactly how she did it! Show notes and more at SmartPassiveIncome.com/ap1254 https://www.smartpassiveincome.com/ap1254. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1253 Today we're kicking off a episode run that's going to take us well into 2023. I love these conversations because we learn exactly how our AskPat coaching sessions impact entrepreneurs just like you. Today's returning guest is someone who's doing absolutely amazing work. Rose Griffin helps speech therapists and other professionals make meaningful progress with their autistic learners. She runs ABA Speech and hosts the Autism Outreach podcast, both of which are going so well that she's been able to leave her nine-to-five job. Rose has made great use of our courses and communities and is now transitioning away from one-on-one work to spend more time growing her brand. Today we talk about hiring help, using an email list to skyrocket your business, and video marketing on platforms like Instagram and TikTok. Don't miss this inspiring chat because Rose is the perfect example of how serving others can lead to massively fulfilling results! Show notes and more at SmartPassiveIncome.com/ap1253. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1252 This is a massive success story! David Young worked for the FBI before joining my first SPI Accelerator program in 2018. He credits that as the foundation on which he has since sold over $5 million in online courses! David helps his students learn the ins and outs of flying drones for commercial purposes. He has seen unbelievable growth in such a short time but wants to find additional ways to serve his niche. Many people are already taking his Drone Launch Academy courses, but how does he get them to stick around and form a community? Today I share the techniques that have given us the best results with SPI Pro. We discuss community events, spotlighting your members, and understanding the objections that stop people from joining your community. Listen in on this inspirational chat to find out more about applying these powerful strategies to your business! Show notes and more at SmartPassiveIncome.com/ap1252 https://www.smartpassiveincome.com/ap1252. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1251 What is the number one way to grow your audience when you're just starting out? Before you can expect people to discover you, showing up and providing value through existing channels is key. In this coaching session, I'm joined by Paul Higgins of the Cloud Consultants Collective and PaulHigginsMentoring.com. He is an expert in his industry who runs a Slack community for fellow cloud consultants, a niche of about sixty thousand people worldwide. So how should Paul go about reaching a highly targeted group? With no one else attempting this, how does he become the de facto online resource in his domain? I always say that the riches are in the niches, so I walk Paul through several strategies that can help him build authority and scale his business. We explore leveraging ebooks, keynotes, LinkedIn, and existing product communities to create a personal brand while serving others. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1251 https://www.smartpassiveincome.com/ap1251. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1250 Tim Ferriss once asked me a powerful question—what would this look like if it were easy? When we feel overwhelmed, it's often because we make our work more complex than it needs to be. Most of the time, the easy path can deliver the same or better results with less effort. This is what we zero in on in this coaching session with my guest, Chris Greer. He is a religious leader and author who wants to run retreats for people in need of a break from the craziness of day-to-day life. Today, I help Chris identify and focus on the essential elements that can help him shave years off of his launch dates. We talk about beta releases, in-person events, the best social network to use, building an email list, and much more. Chris and I cover a lot of ground, and we land on some great actionable tips that are applicable to any business. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1250 https://www.smartpassiveincome.com/ap1250. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1249 This week on the show, we're back with another session. My guest, Chris Roy of Doobert.com, is doing amazing work connecting animal shelters with transportation for rescues, foster homes, and more. When we last spoke, we explored several options to help Chris generate funds for Doobert. He had his entire team listen in on our chat as a starting point for new ideas. We now get to learn about the exciting pay-it-forward model they landed on. Chris gives us an inside look at how Doobert leverages e-commerce and drop-shipping in a way that feels genuine to their mission. He's a tech guy, so he shares all about the software solutions working behind the scenes to make it all happen. We also get into what's next for Doobert and how they're able to use their know-how to expand globally. Listen in to learn more about how Chris has built an incredible business around his passion! Show notes and more at SmartPassiveIncome.com/ap1249 https://www.smartpassiveincome.com/ap1249. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1248 Many of you know I got laid off from my dream job in 2008 and started teaching architects how to pass the LEED exam as my first niche business. Luis Duque is now doing something very similar in the engineering space. He loves his job but also wants to share his knowledge and help others in his industry pass an exam. Luis hosts a podcast and shares resources and courses through his brand, Engineering Our Future. So, when you're not looking to build a massive audience, how do you engage people in your niche and find your superfans? With a full-time job and a family, what are the most efficient ways to grow a business? We discuss all that today. Luis and I explore paid advertising and other powerful avenues to help him reach targeted audiences. I also share some of the time-management tricks that help me stay productive. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1248 https://www.smartpassiveincome.com/ap1248. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1247 What should you do when you don’t even know where to start in business? One thing you shouldn’t do is get so caught up with steps eight, nine, and ten that you lose focus of steps one, two, and three. Today, I’m chatting with Dr. Damaris Grossmann of Mindfully Integrative. She is a veteran who has overcome serious health issues and is now helping others do the same. But, with a lot of stuff going on, it’s easy to start worrying about the little things and forget the very real impact we have on people’s lives. In this coaching session, I help Dr. Damaris focus on the most effective strategies to grow her brand. We talk about why her small but targeted audience can be extremely powerful. I also share my tips for podcast guesting and book marketing to help her reach more people. Listen in on this chat for a strong dose of inspiration and motivation! Show notes and more at SmartPassiveIncome.com/ap1247 https://www.smartpassiveincome.com/ap1247. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1246 Getting to a point where there’s more demand for your services than you can handle is a dream come true, right? But what happens when you want to focus on building something bigger than yourself and have to turn down one-on-one clients to free up time? Today, I’m talking to Sybil Ackerman-Munson of Do Your Good. She works with philanthropists to help them figure out the most effective ways to donate money. We’re talking millions of dollars! But here’s the thing. Sybil’s expertise applies to donations of any size. She wants to take her business to the next level by creating resources for anybody looking to explore philanthropy. This means cutting back on client work and investing time into something that may or may pan out. In this coaching call, I share strategies that can enable her to halve her one-on-one work without losing any income. I also give her a new perspective on the risks she’s taking on. Often, these situations are not as frightening as we make them out to be in our heads! Show notes and more at SmartPassiveIncome.com/ap1246 https://www.smartpassiveincome.com/ap1246. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1245 I love sharing these episodes because the progress is often incredible. This session is no exception. Back in episode 1190, Gillian Tietz introduced us to her amazing podcast. Through Sober Powered, she helps people understand and overcome addiction. Her show is growing fast, but Gillian has her sights set on something even bigger. You’ll hear it from her, but she is building a legit empire. The Sober Powered Media Network brings podcasters in the addiction space together under one brand. The benefits in terms of marketing, monetization, and sponsor acquisition are unbelievable. We chat about all of that today. Of course, Gillian is under a lot of pressure. We also dive into how to manage the stress that comes with this level of responsibility and why transparency is key. This is an inspiring conversation for anybody looking to take their business to the next level! Show notes and more at SmartPassiveIncome.com/ap1245 https://www.smartpassiveincome.com/ap1245. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community THIS YEAR! Visit SmartPassiveIncome.com/BCS http://smartpassiveincome.com/bcs to register for free. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244 https://www.smartpassiveincome.com/ap1244. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
