AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn


I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepreneur just like you! I won't be able to coach everyone, but I'll do my best to feature entrepreneurs with questions other online business owners can relate to and learn from. If you’re stuck with your online business, just ask pat! Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing, and so much more. #askpat

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1239 episodes

How Do I Get More Time to Grow and Scale My Business?

#1234 As a solopreneur, what do you do when your business idea finally takes off? If you don’t see a problem here, let me explain. You’re planning the next move, you’re creating content, you’re working on new products, you’re doing customer support and filing taxes. You’re doing everything! That’s where Chris Gilmour is at right now. He’s been a student of mine for a long time. He went through Smart From Scratch, our beginner entrepreneurs course, and explored a couple of ideas before landing on His business is booming, but Chris is doing everything himself and feeling overwhelmed. So how should he grow his business from here? Listen in on this coaching call to hear us brainstorm strategies that would help him free up his time and bring in more customers. I walk Chris through everything from mastering the most relevant platforms right now to letting go of certain tasks and starting to hire out. Show notes and more at See Privacy Policy at and California Privacy Notice at

Aug 11
How Do I Promote Free Content and Get More Customers?

#1233 A mistake many entrepreneurs make is to undercharge for their products. We want to help as many people as possible, if we don’t charge our worth we’ll never land on a sustainable business model. I’m chatting with Aneliya Manolova and Pierre Debraux today. They run, where they provide clear and objective information about sports and exercise science. They have the PhDs to back them up but are afraid to start charging. I felt the same way when I first started selling and I walk them through a few thought experiments to figure out the best pricing strategy for them. We look at how the perception of value would change and the kind of clients they’d attract at different price points. I also help them see their offering in the larger context of what their target audience members are buying to get similar results. Lots of takeaways today. Enjoy! Show notes and more at See Privacy Policy at and California Privacy Notice at

Aug 04
Where Are They Now? Wendy Lewis

#1232 Today, we're back with another Where Are They Now? session. Back in episode 1181, Wendy Lewis had a book coming out, and she was creating her first online course. She was feeling overwhelmed, so I gave her some tips about starting small and keeping things simple. Something I said really stuck with her: “Fail small to win big.” I should say that more often. So how has Wendy been taking action? She’s a board-certified reflexologist and taking that kind of business online can be difficult, but she’s been doing a fantastic job. We talk about her ups and downs and hear about the amazing beta launch she just did for her course. We also talk about all the fun things Wendy has planned for her business and how SPI Pro is helping her stay motivated. Make sure to listen in on our call and use the inspiration to take action in your own business! Show notes and more at See Privacy Policy at and California Privacy Notice at

Jul 28
How Do I Best Organize and Promote the Offerings in My Business?

#1231 As entrepreneurs, we provide value in our niche through great products and services. But what if your target audience never buys anything from you? What if someone else is making the actual purchase? Jeff Gargas is dealing with this in his business, Teach Better. They market themselves to teachers with free content, but then it’s school administrators or curriculum directors who pay for their premium offerings. This type of business model comes with some challenges but also some opportunities that Jeff and I explore today. He has new courses coming out all time and a membership site. We go through a few thought experiments and land on several options that would expand this side of his business. Jeff has a lot of knowledge and asks some deep questions about pricing. We zero in on finding the strategy that would best serve his audience and bring in more revenue. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jul 21
How Do I Scale My Business the Right Way?

#1230 Two things will change the game for you when you're scaling your business: relationships and stories. So how do you leverage them the right way? Today I talk to Caelan Huntress. He has a book coming out called Marketing Yourself, so we get to go into the nitty-gritty of expanding your reach. Caelan is planning a podcast tour for his upcoming book, which is really smart. But how should he message podcasters he’s not connected with yet? I get a lot of requests, so we dive deep into what works and what doesn’t. We talk about leveraging existing relationships, cold messaging podcasters the right way, using stories to have a massive impact, and some neat tricks you can use to get in front of more people. Podcast tours are a fantastic way to grow your business. Caelan asks all the right questions, so we come up with some great ideas and lots of actionable tips in this session. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jul 14
How Do I Grow My Audience When I Mainly Do 1 on 1?

#1229 Junaid Ahmed has been behind the camera for three decades, but after meticulously setting up his home studio and sitting in of the camera for the first time the words just wouldn’t come out. He managed to solve his problem and is now busy helping others do the same. The thing is, as a father of three, time is limited. How does he scale up from one-on-one coaching and grow his business? Today we talk about the special mechanisms coaches can use to have more impact. We brainstorm some genius ideas to move his brand forward and free up the time he needs to spend with his family. Junaid admits he’s deep in the weeds and can’t see the whole picture. On this call, I help him zero in on a strategy that takes full advantage of the skills and strengths he’s developed. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jul 07
Who Should My Next Hire Be?

#1228 Today we're speaking with Sally Sparks-Cousins, who has an amazing brand that helps entrepreneurs build, measure, and optimize their sales funnels. You can find her at Sparkle Class Academy or Our focus today is hiring, because Sally is both a visionary  an integrator. She has great ideas as a visionary. And as an integrator, she wants to plan and execute and get her hands dirty building things. There are a lot of things Sally wants to hold onto—but a lot of things she knows she'll get back if she hires the right person. So who does she hire, and how does she maximize her investment? Show notes and more at See Privacy Policy at and California Privacy Notice at

Jun 30
I'm a Coach, So How Do I Get PASSIVE Income?

#1227 How do you create passive income as a coach who spends a lot of time teaching your clients directly? That's what we're talking about today with Maxine Shapiro, a coach who also has a customer experience podcast called Let's Talk About CEX She's feeling like she can't branch out into passive income because the business revolves so much around her. We explore some things she might do to expand her brand and start generating passive income. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jun 23
How Do I Grow My List and Sell My Membership?

#1226 Today we're speaking with Dave Donahue from He's a guitar teacher with a private student base, as well as a YouTube channel. Dave just launched a new member community with his initial group of about 20 “alpha” members. I help him figure out how to structure his course to create the best experience for his students. We also discuss YouTube ads and other potential ad platforms that could help Dave get more members. We even talk a little branding. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jun 16
How Do I Best Package and Share My Knowledge When There are Too Many Options?

#1225 Today we're speaking with Tim Phillips from Sober and Happy He's getting started on his journey with a business that helps people get sober and build the life they want. Tim has his foot in many different places, as far as content creation, social media, and building community. In this episode, we're going to narrow things down and figure out where Tim should—and shouldn't—be focusing his energy. He's drawn to blogging and podcasting. Should he focus on just these channels? Show notes and more at See Privacy Policy at and California Privacy Notice at

Jun 09
What’s the Best Way to Sell My Knowledge When I’m Also Busy?

#1224 Today, we're speaking with Toni Weiss, a screenwriter from Germany. Tony has an idea to help other screenwriters with his own online course—but he's got a limited amount of time because he has to direct and produce a new movie of his own. He's almost done filming and editing his screenwriting course, but what kind of a course should it be—fully prerecorded, or with some live training? Should he use a cohort-based course model? How should he price it and market it? He doesn't have really have an audience for it yet, so how should he build one? Show notes and more at See Privacy Policy at and California Privacy Notice at

Jun 02
What Are Some New Ways to Get More Leads?

#1223 Today I'm excited to chat with Matt Woicik from and Pre-pandemic, Matt connected with a lot of local businesses in person through places like his local Chamber of Commerce. But once in-person connections shut down—and many businesses starting struggling just to keep their doors open—Matt found his leads starting to evaporate. I help him brainstorm creative ways to generate more leads for his business and get in front of new audiences. Show notes and more at See Privacy Policy at and California Privacy Notice at

May 26
How Do I Get More Students for My Online Course?

#1222 Today we're speaking with Phil Hayes-St Clair of He's a girl dad, serial entrepreneur, and educator. He owns a talent for relationship building. He's been so successful at making connections that he's had a lot of people asking him how he does it. So, he created a course with the help of our Heroic Online Courses course, and he's already got a beta group of students learning from him. But how should he scale it without taking away from the other important things in his life? We talk about a few strategies he could try, as well some he shouldn't. Show notes and more at See Privacy Policy at and California Privacy Notice at

May 19
How Do I Tailor My Marketing to Different Audiences?

#1221 Greg Langston from is today's guest. His business helps teens (and their parents) understand their values, purpose, and superpowers so they can make good decisions about their education and career. This is stuff I wish existed when I was in high school, and I'm sure many other parents have understood just how powerful this kind of support can be, especially if it can save them tens if not hundreds of thousands of dollars. So what does Greg need help with? Well, he has two target audiences—students and parents—and he needs to know if he's on the right track with how he's marketing to both of them. Show notes and more at See Privacy Policy at and California Privacy Notice at

May 12
How Do I Make the Right Offer to My Audience?

#1220 Julie DeLucca-Collins of started her coaching business during the pandemic, when she lost her job. She realized she wanted to support others in stopping the overwhelm, getting focused, and building their business. Julie and I talk about how she's working with her clients now, and some of the issues that are coming up for her. She has multiple offerings, but some of the newer things she wants to offer don't seem to fit quite right—at least not on the surface. Show notes and more at See Privacy Policy at and California Privacy Notice at

May 05
How Do I Branch Out and Offer a Course to a New Niche?

#1219 Michelle Mozes of helps people with their branding, and business is going well. A big part of her success is that she's kept herself at the center of her brand, which lets her stand out from her competitors. Michelle has managed to 4X her revenue, but she's also feeling the urge to do more… she's just not sure exactly how, or as you'll learn today, . She thinks she should create her own online course, but she's not convinced it's the right move, and she's feeling stuck. Through our conversation, Michelle has a small epiphany that helps her get perspective on what to do next. Show notes and more at See Privacy Policy at and California Privacy Notice at

Apr 28
How Do I Authentically Leverage My Guests to Grow My Podcast?

#1218 Ling Yah Wong is the host of, a cool podcast that draws some amazing guests. And she wants to know, how can she best leverage these big names? She wants to do it the right way, by using these big names to help grow her audience and create a win-win for everyone. So, how can we “name drop” in a way that feels authentic and not slimy? Doing things authentically and ethically is exactly what we want, especially as we're growing—because that's often where people fall off. Show notes and more at See Privacy Policy at and California Privacy Notice at

Apr 21
I Have Two Brands and Directions. How Do I Balance and Promote Both?

#1217 Today we're talking with Michelle Waters, who has two businesses, reThink ELA and reThink Your Lifestyle She's a former teacher who is noticing a big shift happening in the teaching world, with many teachers thinking about moving on and creating something new, either on the side or full-time. She's created reThink Your Lifestyle to help teachers figure out what kind of business they should start based on what they love the most about teaching. Meanwhile, with reThink ELA, she creates lesson plans for English teachers who want to better connect with their students. She's trying to balance these two brands and not sure how to best manage them both. Show notes and more at See Privacy Policy at and California Privacy Notice at

Apr 14
How Do I Authentically Lean into My New Direction?

#1216 Today we're talking with Karthik Vijayakumar of Karthik is a member of SPI Pro, and through his participation in the community has found a new direction for his business that he's really excited about: sales page copywriting. But he's having a dilemma around leaning in to who he is—especially because he gets a lot of inspiration from myself and from Team SPI. He's struggling with how to balance being inspired and motivated by somebody, but not wanting to step on their toes or make it appear like he's blatantly copying them. We talk about the difference between emulating vs. copying others, and we dig into the strategy and psychology of pricing your services. Show notes and more at See Privacy Policy at and California Privacy Notice at

Apr 07
Should I Expand My Brand or Stay Niche?

#1215 Today I'm talking to Matt of, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at See Privacy Policy at and California Privacy Notice at

Mar 31
How Do I Let Go of the Past to Become the Best Entrepreneur I Can Be?

#1214 This might be one of the most useful episodes of this podcast you've heard in a long time. Michelle Krieg does a lot of work in the yoga space, and she's had a long journey to get to where she's at, with a lifestyle that she loves for the most part. But she's still feeling held back. Through our conversation, Michelle realizes she needs to let go of some of the thought patterns she's been operating with recently. She realizes she needs to let go of her regret that she's not using the degree she worked for as a yoga teacher. And she also needs to let go of the hustle-and-grind mindset that got her where she is, but isn't serving her anymore. Show notes and more at See Privacy Policy at and California Privacy Notice at

Mar 24
How Do I Help Those Who Can’t Afford Me One on One?

#1213 Today we're speaking with Alexandra Mannerings of Merakinos, a data services and analytic education company devoted to helping nonprofits and mission-driven organizations amplify their impacts through data. Alexandra is trying to transform the way nonprofits use data and analytics to be more successful with their chosen mission. Her services cost a lot, but she doesn't want to exclude organizations that can't afford the services of a data analyst. I help Alexandra brainstorm how she can validate the unique “consortium” model she has in mind for making analytics more accessible to the nonprofit world. She leaves with some interesting questions, ideas, and experiments to run. Show notes and more at See Privacy Policy at and California Privacy Notice at

Mar 17
The Future of AskPat ... Announcing The Smart Bar!

I launched AskPat over seven years ago and after over 1,200 episodes, I’ve decided to take this concept a step further, inviting some of our most trusted experts to answer your questions directly. That's why — on this same feed — we'll soon be launching a brand-new show:! features an evolving roster of online business experts with a wealth of experience. Each week, tune in to hear a different entrepreneur ask a different question, and hear an expert lead them to a concrete solution — sometimes in a coaching session that get to listen in on! Interested in applying? Just visit to learn more. See Privacy Policy at and California Privacy Notice at

Mar 10
How Do I Launch My Community and Know It’s Going to Work?

#1212 Today we're speaking with Ashton and DC, a wife-and-husband combo with a real estate business called REI Remodel They're creating educational materials for would-be real estate investors, and they also want to build a "club" or community for these folks. As you know, at SPI we're all about the power of community, and I talk with DC and Ashton about the iterative process they can use to know exactly how to build that community. We discuss how they can find and talk to their target audience, to learn about their desires and pain points and how they talk about them, and go from there. Show notes and more at See Privacy Policy at and California Privacy Notice at

Mar 10
How Should I Start and Promote My Specialized Course?

#1211 Today, we're speaking with Jodi Gregory from Jodi helps people with advanced research strategies—way more than just a simple Google search. She's been doing this for twenty years now. And recently, she's had an inclination to teach people how to do what she's been doing through a cohort-based course But she's feeling stuck with how to get the course up and running— especially how to find students for it. I help Jodi nail down just who this specialized course may be for, and how she can position it. Jodi's also a member of our latest Heroic Online Courses Bootcamp, and I talk a little in this episode about how the bootcamp gives you the tools and support you need to create a course students will rave about. Show notes and more at See Privacy Policy at and California Privacy Notice at

Mar 03
I'm an Introvert. How Can I Get Better at Selling My Online Course?

#1210 Today I'm talking with a self-proclaimed introverted entrepreneur, Mark Wilson, who has a company called Sales for Introverts Yes, he helps introverts become better salespeople. I think it's an awesome niche, and not just because I'm an introvert myself. I know the mindset struggles of making sales and growing a business when you don't feel naturally extroverted. Mark has overcome his own introvert sales struggles and put what he's learned into an online course—and now he wants to do a better job selling it. We dig into whether he should focus his efforts on just one approach because of his limited time. We also unpack whether Mark should be selling his course to consumers or other businesses. Show notes and more at See Privacy Policy at and California Privacy Notice at

Feb 24
How Do I Be More Personal and Engaging with My Audience Online?

#1209 Today we're speaking with Dan Bennett, known as The Antipreneur. He helps entrepreneurs make better videos, tell better stories, and build better businesses. Dan has a lot of experience on YouTube and building audiences. He does a great job connecting with people in person, and he needs some help bridging the online and IRL worlds. We talk YouTube and storytelling, quizzes and lead magnets, the awesomeness that is SPI Pro, and even live podcasts. There are a lot of golden nuggets you'll pick up in today's episode, little things that can change the game for your audience-building and community-building efforts. Show notes and more at See Privacy Policy at and California Privacy Notice at

Feb 17
How Do I Increase Brand Awareness through Partnerships?

#1208 Today, we're talking with Trixi from, a not-for-profit charitable opportunity that helps kids learn how to sew. Sew A Softie has been growing tremendously. Trixie's challenge now is figuring out what to do next and how she can grow her brand awareness and reach even more people. The catch is that Sew A Softie is a one-person show, so Trixie is limited in terms of how much time she can devote to new projects. One key opportunity might be to find others in the arts and crafts space she can partner with. Show notes and more at See Privacy Policy at and California Privacy Notice at

Feb 10
How Do I Convince My Audience I Have What They Need?

#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people to feel better. So how do we guide people from what they to what they ? That's what we tackle today. We also discuss how Chris can balance creating and launching an online course with the time demands of his physical practice, as well as being a father and a husband. Show notes and more at See Privacy Policy at and California Privacy Notice at

Feb 03
How Do I Grow and Monetize My YouTube Channel?

#1206 Today we're talking with Kim, who runs and the YouTube channel of the same name. She creates these really cool spiritual, meditative videos that relate to the season we're in, like the winter solstice, the full moon, and other times of year. She has over a thousand subscribers, and she's in the middle of trying to understand how she can scale up and do even better. We go through a few different ideas for Kim's YouTube strategy, including using playlists smartly, and how she can start monetizing her channel. Kim also doesn't want to be in front of the camera too much, and she's worried this will hold back her channel's growth. So we talk through how she can create a successful channel without actually being in the videos. Show notes and more at See Privacy Policy at and California Privacy Notice at

Jan 27