Carl Gould #70secondCEO
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Being Obnoxious, Good? or Bad? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I read this definition, mostly I was angry, right? If I was so out of bounds at that point, Shouldn't she have taken me aside and explain to me what she was observing, or offer guidance or coaching or teaching, you know, wasn't that a teachable moment that I was enrolled in this school to receive if it was so bad if I was disgustingly objectionable, right? I was a little bit more like that definition really sat with me that night, and when the full weight of the entire situation finally hit me, I gotta tell you, I was not very, very happy. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Being Obnoxious, Good? or Bad? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said to me, Carll you’re being obnoxious. And I could tell that she wasn't happy with me or what I said, but I didn't know what the word obnoxious meant. I don't know what I may have said that upset her. And I certainly didn't see anything wrong with what was going on, right? But all my friends and I, we were just laughing and having a good time. So in the beginning, funny enough, I took it as a compliment. I thought obnoxious was a compliment. So talking about ignorance being bliss, I was out of my mind happy. So at first I could tell she wasn't happy. So I felt like I did something wrong, but I didn't really think I did anything wrong. So that night, I didn't say anything at the time. That night I go home, and I look up the word obnoxious. And you know what I found? I found that it meant odiously or disgustingly objectionable and highly offensive. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
It is a Blind Spot. Functional Problems Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Complacency and cruise control can happen here. It is a blind spot. It is a functional problem, but you need to get back to it right away. If you're having cash flow problems, if you're having net profit problems at this point, that's very dysfunctional. This is almost like a second honeymoon for the business. Strong systems, strong controls, cosmetic enhancements, puts you back in the forefront in your market, sales should increase simply by making that change. If you go back to the team that you built earlier on, we talked about having somebody who's an expert in business evaluations. What is a business worth? Here is where one of your power tools will be doing an evaluation of the business. This is an add on and a logical progression to the benchmarking that you've done. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
The Business Runs the Owner Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The challenge that you have here is that most of the time the business runs the owner in stage two, this is an area of concern. Part of your focus needs to be implementing your MVP planning, working with your strategic partner, your advisor, building those credentials and maximizing this stage by making sure you're among the highest compensated in your field, because in stage two, there is a limit to what you can earn. There is a limit, because there's only so many hours in a day, and there's only so many people you can reach. So if you are a tradesman, if you're a doctor, if you're a financial planner, if you're an accountant, if you're an attorney, there are only so many hours in the day and there are only so many clients who can service. So part of the equation is making sure that you are among the top paid in your field and to do that you need to build your credentials to become the highest certified or the highest acclaim in your field. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Find Money in Your Blindspot Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the camp of work on your weaknesses all day long so you can become a better-rounded person. That’s not what we are talking about. What we are talking about though, is becoming functional in your blindspot. So, I won’t be doing it with all of you but I can share a formula with the owners, give me 4 minutes and I can show you how much money I can steal from your company. You will actually tell me how much money I could steal from your company and you would never know it! Once you tell me that number, I will know the number I will tell you that I’m stealing and you won’t even know where to look. Right in your blind spot area. Now we kind of know the formula for most of you anyway, so that’s why we’re working on it. But the reality is, is that there’s a ton of money sitting in your blindspot area, that if you can mine that area of your business there’s a lot of value there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi Everybody, Carl Gould here with your #70secondCEO, just a one minute investment per day for a lifetime of results. Today's talk is all about finding yourself in your work and lose yourself in your work. Find yourself in your work meaning, what are you passionate about? What are the things that are going to stretch you and are going to make you into the next chapter of the best version of yourself? OK, in order to find yourself when you work, you have to lose yourself IN your work, in other words, you have to find out, what challenges you. And what stimulates you about your work? There was a time I had a construction company that I hated. You know what I did like? Negotiating the deal, designing the site doing that work and then at the very end the completion. So, I stuck to those areas. Write down below, comment: __ __ This is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. The old relationship was what we would call dyadic, two entities A and B client one says product you offer a product or service and they buy it A to B that day is over it’s now a triadic relationship. There’s a customer, there’s the provider, there’s your product or service and you all align in a partnership to handle what’s in the middle here. Your client's dream, desire, deadline, or distress. Now think about this for a moment, what we’re saying here is you're gonna work together with a customer you are aligning with the customer to solve the problem or grant the wish in either case you are no longer on the client's side right? You know the customers is always right, now it’s no we’re gonna rely in side by side and we’re gonna fix the problem that you’ve told me that you have. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We wanna go out to our clientele find out what is their greatest desire, if I could grant you--if you could wave your magic wand,then I can grant you three wishes and you can have it anyway you want what would you--what would you put on your bucket list? What’s on your treasure map? Or life lister life map? Or your mind map? What are those items on there? Conversely what are some trigger events, some other things going on your life right now that may calling someone like me or someone like you a must. Other thing what are the top five complaints about your industry? When people gave you sales objections oh you people were all the same your not responsive I can’t believe that I don’t know if you’ll ever honor your guarantee or you read customer negative reviews about people in your industry or when you a--get a client were they buy your product or engage in your--in your service what did they tell you what’s the reason why they hired you and why they didn’t hire somebody else. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Be Careful What you Wish For! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the success cycle, you have chosen to make a great leap, a great leap of faith, a great leap of risk. You are now the business owner. And I heard someone say recently, well, it was my dream to be a business owner and I asked them, are you living the dream? Or is it a nightmare? And they said, Well, I really thought I was going to make more money, I was going to get more time. And I asked him the question, you have kids, right? He said, Yes, I do, and I said, did you have children because you wanted more sleep?'' And he thought about it for a moment and realized, at that moment, what he got himself into, by starting a business. We all have a dream, that owning a business or starting a business is our path to freedom. And it is, it absolutely is on your way to heaven. You must dip your toes and walk through the path of hell on your way there. Success in business can be elusive, because it's harder but as one of my favorite actors said in one of my favorite movies, “it's the heart that makes it great. If it was easy, everyone would be doing it. It's the heart that makes it great”. That was Tom Hanks in the movie, A League of Their Own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Maximization and Alignment - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. With working with a strategic partner, a coach, a mentor, a consultant, an advisor. Having the awareness of your strengths, who's right for the business and putting those people in place, you can raise the productivity of your employees and therefore the company by up to 800%. On average, this type of work has shown to return $8 of productivity for every dollar spent in nurturing, growing, developing the talent of your organization and that's what you're doing. You are developing the talent in your organization. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Maximization and Alignment - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We've identified the challenges, the problems that you face when you're not aligned, and where you might be on that success cycle and how you want to bring yourself forward in that success cycle. So what happens if you do, what happens when you take this methodology and put it into place and you align the people and maximize their performance? Here's what can happen and the Cornell studies show that if you do align the people in your organization, you have the potential for a 15 to 20% greater survival rate of that business and the market value of that business can rise up to $40,000 or more per employee. And let's go back to what we can do or what this methodology can do in order to drive the 72% performance of a company. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Does your Business Align with Your Values? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The values are the why disc, and the how part, when we talked about behaviors is the observable behavior. The values are the emotional reasons why you will take action, and will those actions add to your energy or rob you of energy. So the values are, who you are as a person, and why you place an importance or a priority in certain areas of your life and why there are certain areas of your life you don't place a priority. And we all have that personal hierarchy of the preferred values, and the values that were somewhat indifferent to what will create the least amount of stress and frustration in our life and the most amount of value and, and the most amount of fulfillment and happiness in our life is the alignment of values. Meaning are your priorities being fed every day when you go to work? Is the company's mission in alignment with who you consider yourself to be. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Attributes of a Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The third part of the business discovery process are the attributes defined as the what that we do. Behaviors are the how, as we mentioned, those D, i, S and C that disc part of discovery values are the why of discovery disc over why. And the attributes are the what, what are the qualities that make up your personality? What do you think you're good at? What do you want to do? And will you do the job, your attributes will determine what it is you do within the company because you will gravitate towards what you think you're good at, because you say you like it, and you like it because you think you're good at it. So alignment in the discovery process requires that the behaviors and the values and the attributes are in alignment with your mission, vision, values and purpose. This sounds like a daunting task. It is not. It's very simple. You do your stage one planning, you align to your MVP planning. You hire your mirror and the attributes, the values and the behaviors fall right into place. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Opportunities & Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are problems and challenges and opportunities that will come up for your business and depending on the stage you were in, you will know if that is a functional problem or a dysfunctional problem. A functional problem is any problem that is alignment with your planning and eventually will help you get to where you wanna go. A dysfunctional problem is any problem that you have that will take you further away from your goals. So, an example of a functional problem will be–let’s take cash flow for example. Cash flow or profit or sales or time management or government regulations or employee, these are some of the problems that you’ll face, and let’s take cash flow as one of them. Cash flowing the early stages of a business is very functional, as a matter of fact, if you have or in the very early stages and you have an abundance of cash and cash flow, that might not be the most functional problem, it might be very dysfunctional. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I hired a business coach, a business mentor for my business shortly after that. And that's when we had the hasthag #hangupthehammer. I said we gotta hang up the hammer. This is exhausting, it's killing me. And so that was the process we went through. I mean, I owned that business for 8 more years. But what I did was I started to run the parts of the business I liked and I leveraged out parts of the business I didn't like. And so yeah I mean, I kept on going until I can build a 6-figure practice out of my coaching. I wasn't even going to consider dropping the business ‘coz I had responsibilities. So whatever you're doing now, you gotta do well and if you can’t do the things that you don't like, well, I get that you might not like it but if you can't suck it up and do the things that you don't like well, you are screwed. If you think you're gonna be an entrepreneur or you're gonna be a big time executive. You have to be able to do the things that you don't like. You can't do what’s convenient. You have to do what's right for the business regardless of your role in it. So I had to do what was right and what was right was to continue to grow my one business while I was learning how to become a better coach. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
The Reason I Changed Careers-Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So there I was, he's laughing. He comes back under, he’s like, “Yeah they got you!” Yeah I'm here to tell you I know how hard it is to get line paint out of your hair. So it was on that day and I just, I remember thinking I drive out of that and I'm like, “What am I doing?” I'm driving a dump truck... I say there’s gotta be a better way, this can't be my life. I was 30 years old- in 1996, yeah born in '66- 30 years old. And I just said this can't be it. This can't be it for me and I said I really love coaching. I get up at 3 o'clock in the morning to coach people all around the world. I seem to like it. They seem to like it. I gotta be able to figure out how to make this a business. That's why I wrote the book that I wrote and created the methodology because I said I have to able to make this into a 6-figure business minimum ‘coz you know, I've got 2 kids. I live in New Jersey, I got a house. I gotta be able to pay my bills. It wasn't to be rich. Coaching is not a hugely profitable or big-time salary job. It's just not but it's usually rewarding. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I got my construction company. I'm driving one of my dump trucks, like 60 miles with a load of junk on it ‘coz I've gotta get to an appointment to deliver a proposal to try to get the next job, right? Drive shaft on the, a U-joint on the drive shaft of my truck breaks. I kinda know what it is, I've dealt with it before and I'm like, “Holy crap! I'm gonna miss the appointment!” So I jumped out of the truck while it's still rolling and I pushed it just enough to get it into the shoulder. The wheel is like this far across the line. So I call up the service station and the guy's name is Vinny. “Vinny, can you come out here? I know it's the U-joint. I looked under, ahh it's the u joint. Can you bring it out here? Can we fix it? Maybe I can still make my appointment.” And so it is so hot out, it's in the summer, it's like 90 degrees and humid up at home and I say, “Can you bring some water? I'm dying out here. So he shows up 15 minutes later, and I'm under the truck and we're on a major highway and a foot away is the right hand lane. So I know it's the U-joint. He's like, “It's the U-joint?” I'm like, “Yes.” We know how to fix it, we get under there. I'm holding the drive shaft above my head and Vinny's next to me. All of a sudden he takes off, I'm like, “What? What happened?” He's like, “You gotta get out of there!” And I hear this hissing sound like "ssssssss" coming by. I look around and I'm like, “What the hell was that noise?” And I looked and it was a line painting truck. They're painting the white line. They painted my head white while I'm holding the thing underneath the broken truck and I said, “That's it. That's it. That's it. That's it. I'm done.” Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Goal Setting -Part 2 717 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look it you gotta–so what most people don’t understand or they–they don’t go to the process all the way through is differentiate between the category of improvement versus the actual task or activity that is symptomatic of the category of improvement so technical nerd coach speak. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 90-day goals that have–that are actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be a better podcaster like hard to imagine, like this guy is crazy, right? There’s no such thing like there’s a such quantifiable thing, it’s a category of improvement as long as you’re a podcaster, you’re gonna look to make a commental improvements so you would say “okay what would be the things that would be indicative of me being a better podcaster”, you’d say “alright let’s break down the podcast, we have out opening–we have our energy, we have our enthusiasm, we have our content, we have our opening, we have our middle our questioning, our follow up questioning, our banter back and forth and our close” so you would break it down and you would say okay how can we–and if you would to look each one of those and say on a scale of 1 to 10, 1 being low 10 being high, 10 being off the hook wow,right? What is each aspect of our podcast? And you would rank it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When they set goals number one is the–there’s a difference between a goal and a project,right? You know or task in a project, I think once–what some people do is they’ll be two vague or they’ll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you’re not gonna lose a hundred pounds and you know you might lose a hundred pounds in a year in two years, what’s your 90 day goal?, right? And what is it that you can do,right? So take a goal, chunk it down put it in 90 day steps, it’s been a long held coaching principle that you set goals in 90 day increments and a number of management systems that have taken that on bezels, rockefeller habits, eos, you know our rocks are priorities, you know that’s a long held coaching concept, 90 day goals. So take it, chunk it down and go after smaller bits but then understand what a goal actually is? A goal is actually a destination, it is–it is a project or some sort of endeavor that has an end point, that which is different than a category of improvement, so somebody says I wanna be a better father. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
What Kind of Buyer Buys Your guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We need not to just be different, but we need to stand above. This was one of my favorite movies. I remember when I went and saw this movie. It was called March of the Penguins. And I remember when all the penguins came together, they were like 10 ,000 penguins. And all they were doing was making all this noise and you couldn't tell one penguin from the other. Right? And I'm like, that's the internet. Everyone is just screaming as loud as they can. And I've been to your websites and your Instagram pages and your Facebook pages, and you're all saying the same thing. Aren't we great, quick turnaround, professional people, clean warehouse, said an appointment, we'll get you in and out on time. Did I summarize, okay? Right on. How many of you have on your website? You should have seen the job we screwed up last week. Oh man, that was epic. Drove it right in. We pushed it all the way out. It was amazing. We haven't screwed one of that in a while, but it's a new year. Right? You haven't done that in a while. Okay? So everyone is screaming the same thing. So this is a second lesson I learned when I was 18 year old and started my business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
If you do not have a compelling How and Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you don't do what I just said, you will become what they call a musher dog. How many of you know what the Iditarod is? Trans -Alaskin dog race, dog sled race? How many of you have heard of a dog? How many of you have heard of Alaska? Right on. So this is for everybody. So there's 12 to 16 dogs in a pack. Two of them are lead dogs. The other 12 to 16 are the musher dogs. And the lead dogs are the ones with the how and the why that are beating you out. For them, the scenery changes. But if you're a musher dog, meaning you do not have a compelling how and why, the scenery never changes. So Bob, what that means is you're looking up the butt of the lead dog. You get that right, right? You're just right. Okay, so that's when I say the scenery. That's what I'm talking about. That scenery. Okay, you're looking up the ass of the dog in front of you. Okay, we worked it out. So that'll be your problem and it'll be hard to overcome. It'll restrict your pricing strategy. It'll restrict your customer loyalty. And you'll be fighting to get that next customer and to keep them. Because this is what people want from you. Okay. My name is Carl Gould and this has been your #70secondCEO.
Why You Need to Win on the How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winning on the how. And they tell you all about how they do what they do. You need to do the same. We need to map out and productize how you fulfill a customer order. Step one, step two, step three, step four, all the way through and there will be a slide on that. We want to productize that because your employees, they don't want to work for you and they short your hours. Heck don't want to be trained. So I'm going to get you out of the training business once and for all as of today. We're going to productize your training. You will now certify all of your technicians. So we have BMW as a client. I spoke at one of their conferences and the BMW, some of the executives were there and I'm like, how many of you drive a BMW? How many of you know what a certified BMW technician is? And I said, you know how they came to that? I said, see those guys? They just made it up. And the other guys are like, and then they pull me aside and they're like, you know, Carl, a lot of research. I'm like, relax. We don't, they all know it. You know it. We know it. Yes, it's a good program, but who made it up? They're like, we did. Of course you did. To raise the quality of the how. You don't buy a Lexus used car. What do you buy? A pre -owned, pre -certified because we have a 122 inspection. They have their how, right? And when they have the how, they trust you more. People don't want to buy a service. They want to buy a product. So give them a product, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What you do is a commodity and nobody cares what you do. I know you spend a lot of time getting good at it, nobody cares. Sorry. Okay? Think about it. When you hire an electrician, do you assume that they know how to do electrical work? Right, you assume that. Of course, you would. Right? If you hire them to change a light bulb or to wire the house, once the last time you hired a contractor then check their license or interviewed them. You assume that they know what they're doing. You get no extra points for doing your job. That's the first 100%. Your customers believe you know how to do it. What you do, they don't care. Just get me back on the road. Here's what they care about and they're willing to pay more for. Your how and your why. That's the new language now. Think about it. Here's a couple of examples. Uber is crushing it on the how. Right? When was the last time you got into an Uber and you asked the driver about their driving record? Or you went on the Uber website and checked their core values to make sure they're in alignment. Well, you know, I'll tell you right now, if one of them is out of alignment we're taking another car to the airport. You go find somebody that matches up with us. They don't care. We figure you know how to drive the car. We figure you know how to get there. We figure the software works. What you do, right? But the how is so cool. They took Google Maps and a rating system and 30 -year -old taxi cab dispatch software and PayPal or whatever the gateway that they use, Stripe or Square and they put it in your hand instead of the taxi company's hand. And we think it's wicked cool. So we do it all the time, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The least qualified employee in any business is the person who just received a promotion. The skills that they had in the past role don't qualify them for the next role. The dude that did the oil changes is now in charge of the shop. What about oil changes qualifies him to manage the people in the shop? Let me help you. Nothing. Right? Now, so the second category of person that is the least qualified in any business is the owner of a growing business. Let me explain. If you were a million-dollar business and now you're two and a half million and you've never been two and a half million before, what qualifies you to run a two and a half million dollar business if you've never done it before? Let me help you. Nothing. For a period of time. Right? There's a skill gap. Right? You were growing, growing, growing, growing, growing, and then you had this big, you know, big hockey stick growth. You've never led an organization at that level. So you are contributing to the organization, but then for a period of time you drain the organization until your skill gap is closed and then you are now contributing to the organization again. Right? Does that make sense? Not a good or bad thing. And if you do it right, you will remain the least qualified person in the business for the position that you have. As an owner, that's your goal. Right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment. You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right? But think about it. How many employees do you have? 10? 20? How many of you have over 50 employees? 30? Couple? 20? 10? 5? So, most of you are 5 or 10 employees, right? So, you need 5 or 10 people who give a damn about what you do. You don't need the whole millennial generation. You need 5 people. You can find 5 people who care about what you do. So, get used to this. You're going to love this expression. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that. Never was there a better example than when Elon Musk bought Twitter. On the day that Elon Musk bought Twitter, Jack Dorsey was like, I am so sorry about what might happen to you all. You have all been so good to Twitter. Elon Musk shows up with a sink and he's like, hey listen, I'm the guy who slept on the floor for seven years at Tesla. You're not ready to work? Leave. So like, what's with the sink on? I don't know. I just had it in my hands. It needed to be bought in. Is it a metaphor? No, it's a sink. I think this goes in the toilet. Yeah, that goes in there. You got it. And a year later, what is Twitter? It's not even Twitter anymore. That's why it's called work, folks. Come in, work. If you want to come in and work, go find somewhere else. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
The Moment You Give The Price Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Well how can you be a consultant to the prospect if your job now is to be quiet and not say anything, right? Okay, and what they mean by that when they say the person who speaks after the price is given loses means the winner, if you will, you know, gets the upper hand in the negotiation. So for example, if you say we charge 50 cents a gallon, but I do have some room in there or I do have some flexibility depending on what you need or how many gallons, right? Now you're negotiating against yourself. The idea is once you tell them the price, you need to be quiet and then they need to respond. They need to say, oh okay, well, you know, that is good or When can we start or What are the terms and conditions? But once you tell them the price, you're almost not totally, but you're almost of no use to the prospect at that point because you've now given them everything. You've told them what you do. You told them who you are. You told them about the history of the company. You told them, you know, what the current situation is as far as when you can deliver or when not when the products are available or not. And then you've given them the price. What is there left to talk about? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
