Inner Sircle
About
Available on
Community
651 episodes
On this episode, I am once again advocating for YouTube Shorts.
On this episode, I talk a little about the current influencer market and how to approach negotiations.
On this episode, I talk about TikTok engagement (and reach being down) and I reference this article. https://www.socialmediatoday.com/news/new-reports-show-brands-seeing-less-engagement-tiktok-over-time/709230/
On this episode, I talk about a potential TikTok Ban. I reference this article. https://www.socialmediatoday.com/news/will-tiktok-banned-time/709819/
On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.
On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.
On this episode, I am advocating for more utility based content
On this episode, I talk about three different levels of UGC and how to think about them.
On this episode, I talk about the importance of Retailer journey content
On this episode, I explain why I am bullish on YouTube Shorts!
On this episode I break down why I am a fan of give aways and brand collabs. I reference: __ Gift card-based brand collabs (like this https://www.instagram.com/p/CyRdnIcP2ax/?hl=en and this https://www.instagram.com/p/C1U1d6CpLK_/) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes https://www.instagram.com/p/CyER5BKOyTD/?hl=en brought in 16K email subscribers. __
On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.
On this episode, I provide a POV on getting involved with LinkedIn in 2024
On this episode, I talk about the importance of strategic reactive and proactive community management in January.
On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article. https://www.socialmediatoday.com/news/essential-dos-donts-social-media-marketing-2024-infographic/703482/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-01-03%20Social%20Media%20Today%20Newsletter%20%5Bissue:57799%5D&utm_term=Social%20Media%20Today
On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post. https://www.instagram.com/p/C0xa_oWpGIq/?img_index=1
On this episode, I talk about why I am bullish on YouTube as we go into 2024.
On this episode, I recommend some tactics to drive sales before EOY
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.
On this episode, once again I am advocating for brands to not be so binary with their content.
On this episode, I provide an updated POV on Threads Nov. 2023)
On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.
On this episode, I provide an updated POV on X, as we roll into 2024.
On this episode, I encourage brands to not bee afraid to repurpose content.
On this episode I remind listeners of our updated POV on TikTok Strategy
On this episode, I am advoacting for a focus on email.
On this episode, I offer my POV on Twitter/X Strategy in 2024
