Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
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On this episode, we're joined by Jasmeet Sawhney https://www.linkedin.com/in/jasmeet-sawhney/, Global Head of Marketing at Axtria https://www.linkedin.com/company/axtria/, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. KEY TAKEAWAYS: (00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry. (01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences. (04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions. (07:01) Launching the Life Sciences Leadership podcast to enrich content creation. (09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance. (11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations. (18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth. (20:48) The organic promotion strategy and the impact of influential guests on audience engagement. RESOURCES MENTIONED: Jasmeet Sawhney https://www.linkedin.com/in/jasmeet-sawhney/ - https://www.linkedin.com/in/jasmeet-sawhney/ Axtria https://www.linkedin.com/company/axtria/ | LinkedIn - https://www.linkedin.com/company/axtria/ Axtria | Website https://www.axtria.com/ - https://www.axtria.com/ Life Sciences Leadership Podcast https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602 - https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602 THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
On today’s episode, we’re joined by Colby Ford https://www.linkedin.com/in/colbyford/, Founder and Principal Consultant of Tuple https://www.linkedin.com/company/tuplexyz/ and Co-Founder and VP of Technology of Amissa Health. https://www.linkedin.com/company/amissa/ Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. KEY TAKEAWAYS: (01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare. (06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine. (15:27) Life sciences consulting and the unique challenges and opportunities this sector offers. (23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach. (33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits. (35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices. (44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care. RESOURCES MENTIONED: Colby Ford https://www.linkedin.com/in/colbyford/ - https://www.linkedin.com/in/colbyford/ Tuple https://www.linkedin.com/company/tuplexyz/ | LinkedIn - https://www.linkedin.com/company/tuplexyz/ Tuple | Website https://tuple.xyz - https://tuple.xyz/ Amissa Health https://www.linkedin.com/company/amissa/ | LinkedIn - https://www.linkedin.com/company/amissa/ Amissa | Website https://www.amissa.com - https://www.amissa.com/ Colby Ford’s Github https://github.com/colbyford - https://github.com/colbyford THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com https://contentallies.com. #B2B #BusinessLeaders #Leadership
In today’s episode, Stephen Callender https://www.linkedin.com/in/sjcallender/, Owner and CEO of Foster Commerce https://www.linkedin.com/company/fostercommerce/, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity. KEY TAKEAWAYS: (01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena. (03:39) Breaking down large projects into chunks results in better manageability and risk mitigation. (09:56) The concept of ‘self-reports’ and the impact on team communication and project transparency. (24:01) Foster Commerce’s unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability. (37:00) The significance of client training for setting project expectations and fostering a collaborative working environment. (42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies. RESOURCES MENTIONED: Stephen Callender - https://www.linkedin.com/in/sjcallender/ Foster Commerce | LinkedIn - https://www.linkedin.com/company/fostercommerce/ Foster Commerce | Website - https://www.fostercommerce.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com. #B2B #BusinessLeaders #Leadership
On today’s episode, Meirav Oren, https://www.linkedin.com/in/meirav-oren Executive Chairwoman and Co-Founder of Versatile https://www.linkedin.com/company/versatileai, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. KEY TAKEAWAYS: (02:27) How Versatile's creation was inspired by a tragic event. (03:23) Using data from cranes and other sources for easier decision-making. (09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup. (19:00) Enhancing software services through the use of hardware. (23:01) Creating algorithms for better construction site decisions. (32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture. RESOURCES MENTIONED: Meirav Oren https://www.linkedin.com/in/meirav-oren - https://www.linkedin.com/in/meirav-oren Versatile https://www.linkedin.com/company/versatileai | LinkedIn - https://www.linkedin.com/company/versatileai Versatile | Website https://www.versatile.ai - https://www.versatile.ai/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In this episode, Robert Kirk, https://www.linkedin.com/in/robert-kirk-6b4a23/ Founder and CEO of InterGen Data, Inc. https://www.linkedin.com/company/intergendata/, shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects. His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies. KEY TAKEAWAYS: (10:45) InterGen Data’s creation was driven by personal need, aiming to improve financial planning. (13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools. (22:26) Robert’s focus on the growth of analytics and its role in personalized financial advice and healthcare solutions. (32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics. (37:00) Navigating the B2B2C model’s extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders. RESOURCES MENTIONED: Robert Kirk https://www.linkedin.com/in/robert-kirk-6b4a23/ - https://www.linkedin.com/in/robert-kirk-6b4a23/ InterGen Data, Inc. https://www.linkedin.com/company/intergendata/ | LinkedIn - https://www.linkedin.com/company/intergendata/ InterGen Data, Inc. https://www.intergendata.com | Website - https://www.intergendata.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com https://contentallies.com. #B2B #BusinessLeaders #Leadership
In today’s episode, Sarah Tamilarasan https://www.linkedin.com/in/sarahchandrasekar/, CEO of Sotaog https://www.linkedin.com/company/sotaog/, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries. KEY TAKEAWAYS: (01:02) Sotaog's approach to improving efficiency with machine learning. (06:23) The importance of operational cash flow and its impact on financial health. (09:45) How pattern matching and OCR can boost cash flow significantly. (19:03) Sarah's team management strategies for productivity. (21:09) The role of the cloud and artificial intelligence in processing business data for insights. (31:00) Challenges in the startup world and the value of perseverance. (35:28) Future demand for AI and ML in business operations for profitability. RESOURCES MENTIONED: Sarah Tamilarasan https://www.linkedin.com/in/sarahchandrasekar/ - https://www.linkedin.com/in/sarahchandrasekar/ Sotaog https://www.linkedin.com/company/sotaog/ | LinkedIn - https://www.linkedin.com/company/sotaog/ Sotaog | Website https://www.sotaog.com/ - https://www.sotaog.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In this episode, we're joined by Usman Sheikh https://www.linkedin.com/in/usmanmsheikh/, Founder and CEO of xiQ, Inc. https://www.linkedin.com/company/xiqinc/, who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities. KEY TAKEAWAYS: (01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing. (03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly. (10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication. (14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions. (21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency. (37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes. RESOURCES MENTIONED: Usman Sheikh https://www.linkedin.com/in/usmanmsheikh/ - https://www.linkedin.com/in/usmanmsheikh/ xiQ, Inc. https://www.linkedin.com/company/xiqinc/ | LinkedIn - https://www.linkedin.com/company/xiqinc/ xiQ, Inc. | https://xiqinc.com/ Website - https://xiqinc.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In today’s discussion, Dimitri Sirota, https://www.linkedin.com/in/dimitrisirota/ Co-Founder and CEO of BigID https://www.linkedin.com/company/bigid/, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses. KEY TAKEAWAYS: (02:02) Growth in data generation and its enterprise challenges. (04:31) The importance of data understanding for value, compliance and security. (10:00) AI and machine learning in data management and interpretation. (14:36) Entrepreneurial journey and timing in technology ventures. (22:40) The balance of success and missed opportunities in entrepreneurship. (31:00) AI’s role and impact in today’s tech landscape. RESOURCES MENTIONED: Dimitri Sirota https://www.linkedin.com/in/dimitrisirota/ - https://www.linkedin.com/in/dimitrisirota/ BigID https://www.linkedin.com/company/bigid/ | LinkedIn - https://www.linkedin.com/company/bigid/ BigID | Website https://bigid.com/ - https://bigid.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com. #B2B #BusinessLeaders #Leadership
In this episode, Will Glaser, https://www.linkedin.com/in/willglaser/ Founder and CEO of Grabango https://www.linkedin.com/company/grabango/ and a board member of Blue Shield of California https://www.linkedin.com/company/blue-shield-of-california/, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media https://www.linkedin.com/company/pandora/ to revolutionizing the retail experience with Grabango's cutting-edge technology. KEY TAKEAWAYS: (05:12) The genesis of Grabango and its mission to transform the retail checkout process. (11:30) The technical challenges and breakthroughs in implementing computer vision in retail. (17:45) The accuracy and reliability of Grabango's technology in various retail environments. (22:50) The importance of privacy in retail technology and how Grabango addresses these concerns. (31:05) Creating Pandora's Music Genome Project and its influence on current ventures. (40:15) The future of retail technology and the evolving consumer experience. (48:20) The balance between innovation and ethical considerations in tech development. RESOURCES MENTIONED: Will Glaser https://www.linkedin.com/in/willglaser/ - https://www.linkedin.com/in/willglaser/ Grabango https://www.linkedin.com/company/grabango/ | LinkedIn - https://www.linkedin.com/company/grabango/ Grabango https://www.grabango.com/ | Website - https://www.grabango.com/ Blue Shield of California https://www.linkedin.com/company/blue-shield-of-california/ | LinkedIn - https://www.linkedin.com/company/blue-shield-of-california/ Blue Shield of California https://www.blueshieldca.com/en/home | Website - https://www.blueshieldca.com/en/home Pandora Media https://www.linkedin.com/company/pandora/ | LinkedIn - https://www.linkedin.com/company/pandora/ Pandora Media https://www.pandora.com/about | Website - https://www.pandora.com/about THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
On today’s episode, we're joined by Jennifer Bittinger https://www.linkedin.com/in/jenniferbittinger/, President of Narrativa https://www.linkedin.com/company/narrativaai/. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. KEY TAKEAWAYS: (04:12) The effectiveness of storytelling in business for conveying brand values. (08:35) The importance of consistency in storytelling to maintain a strong brand image. (15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact. (22:29) The challenges and strategies involved in narrative-driven marketing. (29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction. (34:10) The influence of technological advancements on the landscape of narrative marketing. RESOURCES MENTIONED: Jennifer Bittinger https://www.linkedin.com/in/jenniferbittinger/ - https://www.linkedin.com/in/jenniferbittinger/ Narrativa https://www.linkedin.com/company/narrativaai/ | LinkedIn - https://www.linkedin.com/company/narrativaai/ Narrativa | Website https://www.narrativa.com/ - https://www.narrativa.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com http://contentallies.com. #B2B #BusinessLeaders #Leadership
In today's episode, we're joined by Jorge Quezada https://www.linkedin.com/in/jquezada/, Chief Diversity Officer and VP of People and Culture at Granite Construction https://www.linkedin.com/company/granite-construction/. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace. KEY TAKEAWAYS: (06:34) Jorge's in-depth learning about DEI, influenced by key figures and literature in the field. (08:48) The critical role of team diversity in enhancing engagement and productivity. (09:25) Understanding individual team members' unique talents is a crucial aspect of DEI. (17:38) Comparing DEI to driving illustrates how our views affect how we implement DEI. (19:45) The cost of losing employees underscores the importance of an inclusive work culture. (21:07) 'Inclusive diversity' focuses on embracing all types of diversity, now and in the future. (32:05) Unconscious bias and the SEEDS model in DEI. (44:59) The challenge of engaging the right individuals in change management. RESOURCES MENTIONED: Jorge Quezada https://www.linkedin.com/in/jquezada/ - https://www.linkedin.com/in/jquezada/ Granite Construction https://www.linkedin.com/company/granite-construction/ - https://www.linkedin.com/company/granite-construction/ Ted Childs https://www.linkedin.com/in/ted-childs-llc-500821132/ - https://www.linkedin.com/in/ted-childs-llc-500821132/ Jennifer Brown Consulting https://jenniferbrownconsulting.com/ - https://jenniferbrownconsulting.com/ Judith Katz of The Kaleel Jamison Consulting Group https://kjcg.com/judith-h-katz - https://kjcg.com/judith-h-katz Andres Tapia of Korn Ferry https://www.kornferry.com/about-us/consultants/andrestapia - https://www.kornferry.com/about-us/consultants/andrestapia Dr. Roosevelt Thomas on DEI https://www.jstor.org/stable/40214558 - https://www.jstor.org/stable/40214558 THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
Leon Lerman https://www.linkedin.com/in/leon-lerman-16431b54/, CEO and Co-Founder of Cynerio https://www.linkedin.com/company/cynerio/, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs. KEY TAKEAWAYS: (10:57) Improved accuracy in hospital cybersecurity with reduced false positives. (16:55) Selecting a market niche where deep technology offers a significant advantage. (17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity. (22:24) The journey from technologist to sales leader, and the strategic decision to found a startup. (28:22) The value of pivoting and validating problems before developing solutions. (33:50) The importance of fundraising deadlines and practical backup plans. RESOURCES MENTIONED: Leon Lerman - https://www.linkedin.com/in/leon-lerman-16431b54/ Cynerio | LinkedIn - https://www.linkedin.com/company/cynerio/ Cynerio | Website - https://www.cynerio.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com/ #B2B #BusinessLeaders #Leadership
On this episode, Carolyn Walker https://www.linkedin.com/in/carolynwalker/, CEO and Managing Partner of Response Marketing https://www.linkedin.com/company/response-marketing/, talks about brand building, performance marketing and the evolving landscape of B2B marketing. The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies. KEY TAKEAWAYS: (02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives. (17:23) - The importance of a robust share of voice and engagement in market-share growth. (26:03) - The commitment required to effectively explore new mediums like podcasting. (47:41) - The shift towards brand building and its significance for B2B leaders. (50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition. RESOURCES MENTIONED: Carolyn Walker https://www.linkedin.com/in/carolynwalker/ - https://www.linkedin.com/in/carolynwalker/ Response Marketing https://www.linkedin.com/company/response-marketing/ | LinkedIn - https://www.linkedin.com/company/response-marketing/ Response Marketing website https://response.agency/ - https://response.agency/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In today's episode, Kevin Miller https://www.linkedin.com/in/kevinlmiller/, CEO of LegalSifter https://www.linkedin.com/company/legalsifter/, talks about the challenges and timing of introducing new AI technology in contract review. He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the absence of real income. KEY TAKEAWAYS: (01:28) The complexities of integrating technology with human-centric services in the legal sector. (01:55) The influence of previous business experiences on current company strategies. (03:46) Vertical integration and its relevance to business strategy. (08:19) The increased interest in AI within the business community and its practical applications. (34:09) The importance of sales and revenue as fundamental indicators of a company's success. (36:14) The significance of KPIs for monitoring and driving business performance. (41:05) Anticipating the profound effects of AI on businesses in the coming years and the need for leaders to monitor this trend closely. RESOURCES MENTIONED: Kevin Miller https://www.linkedin.com/in/kevinlmiller/ - https://www.linkedin.com/in/kevinlmiller/ LegalSifter Website https://www.legalsifter.com/ - https://www.legalsifter.com/ Dr. Kotter’s 8 Steps for Leading Change https://www.kotterinc.com/methodology/8-steps/ - https://www.kotterinc.com/methodology/8-steps/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
On this latest episode, Shawn Olds https://www.linkedin.com/in/shawnnolds/, Co-Founder and CEO of boodleAI https://www.linkedin.com/company/boodleai/, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success. KEY TAKEAWAYS: (03:00) Addressing AI misconceptions through daily use examples. (08:16) How people find creative AI uses, showing that users really define how a platform gets utilized. (11:00) The importance of making contacts on business trips. (15:40) How young people often overwork but later find a healthier balance. (28:25) A new, complete business AI platform is in the testing stages. (31:52) Early buyer interest helps when selling new products or services. RESOURCES MENTIONED: Shawn Olds https://www.linkedin.com/in/shawnnolds/ - https://www.linkedin.com/in/shawnnolds/ boodleAI https://www.linkedin.com/company/boodleai/ | LinkedIn - https://www.linkedin.com/company/boodleai/ boodleAI Website https://boodle.ai/ - https://boodle.ai/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com https://contentallies.com. #B2B #BusinessLeaders #Leadership
On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova https://www.linkedin.com/in/ikuznetsova/, CEO at ToolsGroup https://www.linkedin.com/company/toolsgroup/. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains. The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications. KEY TAKEAWAYS: (06:03) Addressing deep business challenges in B2B environments. (10:56) The critical role of AI in supply chains during economic uncertainty. (19:00) The power of real-time data in supply chain decisions. (26:30) CEOs' direct role in customer engagement and strategic deal assessment. (35:07) Preparing supply chains for economic shifts and downturns. RESOURCES MENTIONED: Inna Kuznetsova - https://www.linkedin.com/in/ikuznetsova/ ToolsGroup | LinkedIn - https://www.linkedin.com/company/toolsgroup/ ToolsGroup | Website - https://www.toolsgroup.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In today’s episode, we’re joined by Meghan Gaffney https://www.linkedin.com/in/meghan-gaffney-buck/, Founder and CEO of Veda https://www.linkedin.com/company/veda-data-solutions/, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways. KEY TAKEAWAYS: (03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration. (10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically. (16:42) Upholding ethical values in business decisions, especially in tech, ensures transparent decision-making and prioritizes genuine societal impact. (30:13) Transparency in AI use and ethics agreements is key to building trust and meeting growing expectations in healthcare technology. (36:20) Address bias by appreciating women’s contributions in AI and prioritizing evidence-based decisions over unjustified risk concerns. RESOURCES MENTIONED: Meghan Gaffney https://www.linkedin.com/in/meghan-gaffney-buck/ - https://www.linkedin.com/in/meghan-gaffney-buck/ Veda https://www.linkedin.com/company/veda-data-solutions/ | LinkedIn - https://www.linkedin.com/company/veda-data-solutions/ Veda | Website https://vedadata.com/ - https://vedadata.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience. The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty. KEY TAKEAWAYS: (03:58) Sales teams may misinterpret content downloads as a readiness to buy, leading to misalignment and premature sales pushes. (07:25) Using available data and tools wisely helps in creating sincere and purposeful conversations in sales and marketing efforts. (21:28) Knowing where your buyers are, such as using Google search and LinkedIn for B2B marketing, is vital. (25:14) Regularly talking to customers directly is crucial for adapting marketing strategies. (35:14) Blake underscores the significant role of content in gaining referrals and building a brand. (36:00) Blake stresses the growing importance of content in the B2B world for increasing brand affinity and receiving referrals. RESOURCES MENTIONED: Blake Strozyk https://www.linkedin.com/in/blake-strozyk/ - https://www.linkedin.com/in/blake-strozyk/ Bull Media | LinkedIn - https://www.linkedin.com/company/bull-media-llc/ Bullmedia | Website - https://bullmedia.io/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
In this episode, Susan Sly https://www.linkedin.com/in/susansly/, Co-CEO, President and CCO of RadiusAI https://www.linkedin.com/company/radius-ai/, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity. KEY TAKEAWAYS: [30:15] The urgency and importance of discussing the ethical use of AI in today's rapidly evolving tech landscape. [35:10] The immense potential of AI, but also the need to harness its power responsibly to benefit future generations. [52:45] Susan's belief that CEOs should strive to become obsolete, highlighting the value of hiring up and placing trust in specialized professionals. [57:35] The significance of connecting with like-minded individuals and resources that resonate with one's mission and vision. RESOURCES MENTIONED: Susan Sly https://www.linkedin.com/in/susansly/ - https://www.linkedin.com/in/susansly/ RadiusAI https://www.linkedin.com/company/radius-ai/ | LinkedIn - https://www.linkedin.com/company/radius-ai/ RadiusAI | Website https://radius.ai/ - https://radius.ai/ Raw and Real Entrepreneurship https://www.youtube.com/c/susanslylive - https://www.youtube.com/c/susanslylive THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
Deon Nicholas https://www.linkedin.com/in/deon-nicholas/, CEO and Co-Founder of Forethought https://www.linkedin.com/company/forethought-ai/, joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near future, where AI plays a proactive role. Think of it as an AI sidekick that can perform tasks like booking appointments without human intervention. He also sheds light on the significance of understanding and addressing the primary constraints businesses face. Every few months, these constraints change, and identifying them becomes pivotal to achieving exponential growth. Deon emphasizes the CEO’s role in understanding these constraints, investing time in assembling the best team and consistently interacting with customers. He also provides a sneak peek into the offerings of Forethought, such as SupportGPT, which aims to redefine the customer service arena. KEY TAKEAWAYS : [06:20] Deon emphasizes Forethought's core principle of using AI to help individuals to become more productive, especially in areas like customer support. [23:40] How initially focusing on automating repetitive queries and tasks allows businesses to gradually harness more advanced AI capabilities and solve complex problems. [27:55] Reflecting on his entrepreneurial journey, Deon underscores the importance of resilience. [37:56] Previously, AI focused on automation tasks, but the future, according to Deon, is AI taking actions on one's behalf, introducing more autonomous functionalities. [36:45] Forethought has an eye on the future, and they've open-sourced a library to help others build autonomous agents. [37:24] Amidst technological advancements, CEOs and leaders should never lose sight of their customers. Spending quality time understanding and engaging with them is crucial for success. [39:45] Deon foresees a transition from systems of record to systems of intelligence or systems of autonomy, predicting this will be as transformative as the cloud was for businesses. RESOURCES MENTIONED: Deon Nicholas - https://www.linkedin.com/in/deon-nicholas/ Forethought | LinkedIn - https://www.linkedin.com/company/forethought-ai/ Forethought’s Official Website - https://www.forethought.ai/ SupportGPT by Forethought - https://www.forethought.ai/supportgpt THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com #B2B #BusinessLeaders #Leadership
On this episode, Sombit Mishra https://www.linkedin.com/in/sombitmishra/, Founder and CEO at QMedic https://www.linkedin.com/company/qmedic/, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from. Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with managed care insurance plans over 13 years. They take a customer-centric approach, involving home visits and collaborations with skilled nursing facilities to align their offerings with both user needs and insurers’ financial incentives. By positioning QMedic as a solution that supports home care and underpinning its services with Medicaid expansion opportunities, the company established its credibility in the healthcare landscape. Trust-building and innovative integration into healthcare remain central to QMedic’s ongoing expansion. Resources mentioned: Sombit Mishra - https://www.linkedin.com/in/sombitmishra/ QMedic | LinkedIn - https://www.linkedin.com/company/qmedic/ QMedic | Website - https://www.qmedichealth.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com http://contentallies.com/ #B2B #BusinessLeaders #Leadership
On this episode, Alice Heiman https://www.linkedin.com/in/aliceheiman/, Founder & Chief Sales Energizer https://www.linkedin.com/company/alice-heiman-llc/, shares fantastic lessons for #B2B #businessleaders, particularly CEOs. CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership. Understanding the customer journey entails the CEO having to listen to sales calls and read emails. Other than this, the CEO should not be tactical on other fronts. They should be comfortable delegating those tasks and holding team members accountable for delivery on those fronts. This allows the CEO to continue evolving and iterating on the value message as they stay in their “genius zone.” Resources mentioned: __ __ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com https://contentallies.com/
On this episode, Jack Foster https://www.linkedin.com/in/jacquelinewfoster/, CMO at WorkRamp https://www.linkedin.com/company/workramp/, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale. Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities. She rounds up the discussion by sharing that companies should focus on demand creation. She says 95% of the market isn’t ready to buy yet, so having brand presence as early as now will transform them into future customers. Resources: __ __ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com https://contentallies.com/
On this episode, Deanna Shimota https://www.linkedin.com/in/deannashimota/, CEO at GrowthMode Marketing https://www.linkedin.com/company/growthmode-marketing/, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective. Deanna talks extensively about the importance of a digital footprint, emphasizing strategy, content and distribution as vital pillars. She also reiterates that in tough times, marketing spend shouldn’t be cut because it will be key to growth when economic conditions improve. Resources: __ __ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
On this episode of Leaders of B2B, Oz Rashid https://www.linkedin.com/in/ozrashid/, CEO and Founder of MSH https://www.linkedin.com/company/mshtalent/, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring. Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used more liberally. Businesses need to move away from treating hiring as a transaction. Oz also explains the importance of investing in your employees and treating them right. They will reciprocate by treating your customers phenomenally. Knowing them and their motivations and providing them with purpose can lead to a vast improvement in your business. Resources Mentioned: __ __ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #leadership
On this episode, James Layfield https://www.linkedin.com/in/jameslayfield, Founder of Clearfind https://www.linkedin.com/company/clearfind and Awesomage https://www.linkedin.com/company/awesomage/, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans. Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its features are now redundant. James solves this problem with his AI-based system. He uses a performance-based model that takes a percentage of the money saved. And the profits are used to help orphans in developing countries. James and his team are driven by this greater purpose and the desire to make a difference. Resources mentioned: Awesomage website https://awesomage.org/ Awesomage YouTube videos https://www.youtube.com/@awesomage/featured Clearfield website https://www.clearfind.com/ THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com #leadership
On this episode, Saira Gangji https://ca.linkedin.com/in/sairagangji, Principal and Workplace Investigator at hrology https://ca.linkedin.com/company/hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority. Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensues, together with spiraling costs as performance tanks and attrition spikes. Furthermore, toxic companies can suffer from bad marketing that affects their customer-facing brand. #Leadership should rush to create a positive culture built on a foundation of respect from day one. This will lead to long-term gains and a healthy company. Saira Gangji - https://www.linkedin.com/in/sairagangji/?originalSubdomain=ca hrology - https://www.linkedin.com/company/hrology/?originalSubdomain=ca THIS EPISODE IS BROUGHT TO YOU BY CONTENT ALLIES. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
Scott Megill https://www.linkedin.com/in/scottmegill/, President and CEO at Coriell Life Sciences https://www.linkedin.com/company/corielllife/, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his work. He urges #businessleaders to combine their passion with a purpose to find the way forward and upward. Scott also shares how it’s important to be patient in healthcare innovations. It’s essential to hedge towards that longer-term goal or you will find yourself falling short. Scott Megill - https://www.linkedin.com/in/scottmegill/ Coriell Life Sciences - https://www.linkedin.com/company/corielllife/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
On this episode, Jeff Dudan https://www.linkedin.com/in/jeffdudan/, Franchise Executive at Dudan Group https://www.linkedin.com/company/dudan-group/ and Chairman and CEO at Homefront Brands https://www.linkedin.com/company/homefront-brands/, shares how #B2B #businessleaders can up their game in #leadership by developing themselves. Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop yourself as a leader — consider what you can replicate and what you can improve on. He also thinks it’s a great idea to network with like-minded people to gain valuable insights. And he says you should never limit yourself to one field because it’s possible to learn anything. Jeff Dudan - https://www.linkedin.com/in/jeffdudan/ Dudan Group - https://www.linkedin.com/company/dudan-group/ Homefront Brands - https://www.linkedin.com/company/homefront-brands/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
On this episode, Drew Moffitt https://www.linkedin.com/in/drewpmoffitt/, Marketing at Kumospace https://www.linkedin.com/company/kumospace/, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and collaborate better. They made this shift and gained even more traction. This approach resonates with Drew’s experience hacking the timeline in coming up with a viable MVP. By leveraging existing technologies and suppliers along with some simple, manual testing, you can iterate efficiently and gain traction with a proof of concept. This time saved is essential for #leadership in the market. This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com https://contentallies.com/
