Letting & Estate Agent Podcast

Christopher Watkin

About

The Letting & Estate Agents Podcast

Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though

Available on

Community

1215 episodes

How Can Estate Agents Get More Listings Using Their Database - Ep. 1793

James Cocker is a guru of all things Facebook Ads for Estate & Letting Agents - that's all you need to know really. James came down to Grantham, the G'Town, the 'Tham in Autumn 2023

6m
Feb 22
How To Beat Cheap Fee Letting Agents - Ep.1792

Toby Martin dropped by the WatkinSofa in the Autumn of 2023. Toby Martin is a top chap, a lettings expert from Bath, Propertymark Regional Executive, Husband & father, Mentor and 'That Video Guy' to chat all things about beating Cheap Fee Letting Agents

5m
Feb 21
Where Will The UK Property Market Be At The End Of 2024? Ep.1791

Clément Delpirou is the President of iAd, one of Europe's largest Estate Agency groups. He came to London in November 2023 and I caught up with him to chat about where ether UK property market will be by the end of December 2024 NB - As everyone knows, nobody pays to go onto the WatkinSofa. Clément was in London for 24 hours, so time did not allow him to travel to Grantham. Therefore, I travelled to London to interview him and Lee O'Brien from iAd. The cost the film crew (Matt and Nick), the editing costs and train tickets were covered by iAd. I set the questions and no special treatment was given to iAd because of this. I was not paid for my time.

6m
Feb 19
UK House Prices & Number of House Sales at Record Levels (Stats Show - Wk 6 2024) Ep. 1790

UK House Prices & Number of House Sales at Record Levels. This week’s UK Property Market Weekly Report on YouTube for the week ending Sunday, 11th February 2024 (Week 6), presents a continued robust picture of the UK Property Market. · House Prices on Sale Agreed homes rise in Week 6 to £339/sq.ft (Jan ’24 to £331.35/sq.ft) · Listings for last week (Week 6) are 17% higher than 2024 YTD average · Gross sales for last week 20.3% higher the weekly YTD 2024 average (and 19.76% higher than the 2023 weekly average) · Last week’s net sales - 31.4% higher then theof 2023 weekly average · Sale fall-throughs continue to be at record lows at 1 in 5 sales. 🔗 YouTube Link to The Show https://youtu.be/X1u4F6FzB1s Chris’s In-Depth Analysis (Week 6) : * New Properties to Market: The UK saw 35,578 new listings (the 8-year average for Week 6 is 33,124). This year's YTD listings stand at 187,370, surpassing the historical 8 year YTD average of 171,729. * Average Listing Price: A key figure of £422,081. * Listing vs Sale Agreed Prices: The difference stands at 20.2%. The ideal figure is in the mid-teens. This shows the upper end priced properties aren’t selling as well * Price Reductions: Last week, 18,810 properties saw price reductions, a significant number compared to the 8-year average of 13,859. This means 1 in 8 properties each month. Is that enough? I don’t believe so. * Average Asking Price for Reduced Properties: At £390,705 , this shows me the lower to mid price properties are being reduced. * Gross Sales: Impressively, 24,954 properties were sold stc last week. Average for 17/18/19 is 22,780 for Week 6 * Accumulative Gross Sales YTD: The total stands at 124,426, exceeding the average of 115,274 from 17/18/19. * Average Asking Price of Sold STC Properties: Holding steady at £350,202, mirroring the latter half of 2023. * Sale Fall Throughs: Counted at 5,034, this is encouragingly lower than the 2023 average of 5,382 weekly fall-throughs. * Sale Fall Through Rate: Dropped again to 20.17%, levels not seen since the Spring of 2022. As you can see from the graph, this is a downward trend that started Spring 2023 * Net Sales at 19,920 for the week, above the 17/18/19 average of 18,173 for Week 6 * Accumulative Net Sales YTD: The total stands at 95,193, exceeding the average of 91,748 from 17/18/19. As we half way through the second month 2024, the property market continues to show promising signs of strength and resilience. Yet it's vital, however, to approach each week with a strategic mindset. My message to all Estate Agents - Your goal remains 100% laser clear: Engage in proactive prospecting for new properties to sell, ensure accurate valuations (dont forget only got paid on 52.8% of the homes you tried to sell in 2023 (paid = exchanged and completed), and focus great sales progression to get the sale through to exchange. Graphs & Charts https://we.tl/t-usPQmXoh0f

1h 16m
Feb 17
Are Estate Agents Too Reliant On Rightmove - Ep.1789

James Cocker is a guru of all things Facebook Ads for Estate & Letting Agents - that's all you need to know really. James came down to Grantham, the G'Town, the 'Tham in Autumn 2023

7m
Feb 15
Social Media Vs Reality in Estate Agency - Ep.1788

Chris Webb came to Grantham to sit on the Watkinsofa in the Autumn of 2023 to chat about Social Media Vs Reality of successful Estate Agents

3m
Feb 14
How Chris Watkin Helps Me Grow My Lettings Agency - Ep.1787

Toby Martin dropped by the WatkinSofa in the Autumn of 2023. Toby Martin is a top chap, a lettings expert from Bath, Propertymark Regional Executive, Husband & father, Mentor and 'That Video Guy' to chat all things about Chris Watkin helps him grow his Letting Agency

1m
Feb 13
What Makes A Great Estate Agent - Ep.1788

Gareth Yates describes himself as a Dad, Estate Agent, Leader & Mancunian. Ex-Purplebricks Area Director has now set up his own Self-Employed Estate Agency model with eXp. He came to Watkinsofa in Autumn 2023 to talk about What Makes A Great Estate Agent

1m
Feb 13
Fees In UK Estate Agency - Clement Delpirou - Ep. 1786

Clément Delpirou is the President of iAd, one of Europe's largest Estate Agency groups. He came to London in November 2023 and I caught up with him to chat about estate agency fees in the UK. NB - As everyone knows, nobody pays to go onto the WatkinSofa. Clément was in London for 24 hours, so time did not allow him to travel to Grantham. Therefore, I travelled to London to interview him and Lee O'Brien from iAd. The cost the film crew (Matt and Nick), the editing costs and train tickets were covered by iAd. I set the questions and no special treatment was given to iAd because of this. I was not paid for my time.

7m
Feb 11
Why Isn't Self Employed Estate Agency For Everyone - Ep. 1785

Gareth Yates describes himself as a Dad, Estate Agent, Leader & Mancunian. Ex-Purplebricks Area Director has now set up his own Self-Employed Estate Agency model with eXp. He came to Watkinsofa in Autumn 2023 to talk about why self employed estate agency isnt for everyone

4m
Feb 10
UK Property Market Stats Show - Week 5 2024 - Ep.1784

House Prices & Number of House Sales at UK Record Levels. This week’s UK Property Market Weekly Report on YouTube for the week ending Sunday, 4th February 2024, presents a continued robust picture of the UK Property Market. · House Prices on Sale Agreed homes rise in Jan ’24 to £331.35 / sq.ft - a rise of 1.39% from Q4 ’24 levels (£326.80/sqft) · House Prices on Exchange of Contracts homes rise in Jan ’24 to £336.83 / sq.ft - a rise of 2.26% from Q4 ’24 levels (£329.37/sqft) · £/sqft at Sale Agreed predicts Land Registry House Price Stats with a 91% correlation rate, 5 months before the Land Registry House Price Stats are published - hence this is an important stat. · Listings for Week 5 of 2024 hit a 8-year record high. · Gross sales up 5.2% on week before (& 36% higher than the Jan ’24 weekly average) · Net sales up 4.8% on week before (& 43% higher than the Jan ’24 weekly average) · Sale fall-throughs continue to be at record lows. 🔗 YouTube Link to The Show https://youtu.be/EXzRMcDfzys In-Depth Analysis (Week 5) : * New Properties to Market: The UK observed 34,947 new listings (the 8-year average for Week 5 is 32,615). This year's YTD listings stand at 151,792, surpassing the historical 8 year YTD average of 138,606. * Average Listing Price: A key figure of £418,395 . * Listing vs Sale Agreed Prices: The difference stands at 20.1%. The ideal figure is in the mid-teens. * Price Reductions: Last week, 18,231 properties saw price reductions, a significant number compared to the 8-year average of 13,156. This means 1 in 8 properties each month. Is that enough? * Average Asking Price for Reduced Properties: At £348,347, this shows me the lower to mid price properties are being reduced. * Gross Sales: Impressively, 24,945 properties were sold stc. Average for 17/18/19/20 is 21,959 for Week 4 * Accumulative Gross Sales YTD: The total stands at 99,472, exceeding the average of 92,757 from 17/18/19/20. * Average Asking Price of Sold STC Properties: Holding steady at £348,347, mirroring the latter half of 2023. * Sale Fall Throughs: Counted at 5,131, this is encouragingly lower than the 2023 average of 5,382 weekly fall-throughs. * Sale Fall Through Rate: Currently at 20.57%, levels not seen since the Spring of 2022. As you can see from the graph, this is a downward trend that started Spring 2023 * Net Sales at 19,814 for the week, above the 17/18/1920 average of 17,998 for Week 5 * Accumulative Net Sales YTD: The total stands at 75,273, exceeding the average of 73,036 from 17/18/19. Local Focus Segment - Worcester Iain Mckenzie and I spent the last 20 minutes of our show dissecting the Worcester property market, identifying key performers and trends among Estate and Letting Agents in the area. Final Thoughts: As we step into the second month 2024, the property market continues to show promising signs of strength and resilience. Yet it's vital, however, to approach each week with a strategic mindset. Estate Agents - Your goal remains 100% clear: Engage in proactive prospecting for new properties to sell, ensure accurate valuations (dont forget only 52.8% of homes you try to sell in 2023 exchanged and completed), and focus great sales progression to get the sale through to exchange.

57m
Feb 09
How Big Should An Estate Agents Patch Be - Ep.1783

Chris Webb came to Grantham to sit on the Watkinsofa in the Autumn of 2023 to chat about how big should an Estate Agents patch be

4m
Feb 08
Will Rightmove Be Around In 2033 - Ep. 1782

James Cocker is a guru of all things Facebook Ads for Estate & Letting Agents - that's all you need to know really. James came down to Grantham, the G'Town, the 'Tham in Autumn 2023

6m
Feb 07
Agents Together - Why I Am A Mentor - Ep. 1781

Jonathan Morgan is a well-known Estate agent from South Wales. In the Autumn of 2023, he came up to Grantham to sit on the WatkinSofa to talk about why he is a Mentor for Agents Together.

1m
Feb 06
Estate Agents Are All The Same - Aren't They - Ep. 1780

Tony Beales is a very well-known Norfolk estate agent. He has been in estate agency since 1984, both in corporate and independent estate agency. In 1994, he set up his own Estate Agency in the wonderful town of Attleborough in Norfolk. In the late summer of 2023, he came to Grantham to sit on the Watkinson over to talk about all things estate agency. In this interview, he talks about whether or not there is a difference between Estate Agents, or if they are all simply the same.

3m
Feb 05
UK Property Market Stats Show - Week 4 2024 - Ep. 1769

The UK Property Market Weekly Report on YouTube for the week ending Sunday, 28th January 2024, presents a continued vibrant picture of the UK property market's current state of play · Listings for the 4th week in Jan was a 8-year record high. · Gross sales up 9.4% on week before. · Net sales up 13% on week before. · Sale fall-throughs at record lows last seen 22 months ago. In-Depth Analysis (Week 4) discussed in the Show by Chris Watkin and this week’s special guest, Iain White New Properties to Market: The UK observed 34,709 new listings (the 8-year average for Week 4 is 32,150). This year's YTD listings stand at 116,845, surpassing the historical YTD average of 105,990. Average Listing Price: A key figure of £427,971. Listing vs Sale Agreed Prices: The difference stands at 23.7%. The ideal figure is in the mid-teens. This does concern me as this is overvaluing by Estate Agents Price Reductions: Last week, 17,726 properties saw price reductions, a significant number compared to the 8-year average of 12.327. This means 1 in 8 properties each month. Is that enough? Average Asking Price for Reduced Properties: At £346,046, this shows me the lower to mid price properties are being reduced. Gross Sales: Impressively, 23,721 properties were sold stc (9.4% increase from the previous week). Average for 17/18/19/20 is 22,802 for Week 4 Accumulative Gross Sales YTD: The total stands at 74,527, exceeding the average of 70,728 from 17/18/19/20. Average Asking Price of Sold STC Properties: Holding steady at £344,046, mirroring the latter half of 2023. Sale Fall Throughs: Counted at 4,820, this is encouragingly lower than the 2023 average of 5,382 weekly fall-throughs. Sale Fall Through Rate: Currently at 20.32%, levels not seen since April 2022. As you can see from the graph, this is a downward trend that started Spring 2023 Net Sales at 18,901 for the week, above the 17/18/1920 average of 18,695 for Week 4 Accumulative Net Sales YTD: The total stands at 55,459, exceeding the average of 54,251 from 17/18/19. Local Focus Segment - Richmond-upon-Thames Iain White and I spent the last 20 minutes of our show dissecting the Richmond-upon-Thames property market, identifying key performers and trends among Estate and Letting Agents in the area. Final Thoughts from Watkin: As we step into the second month 2024, the property market continues to show promising signs of strength and resilience. Yet it's vital, however, to approach each week with a strategic mindset. Your goal remains 100% clear: Engage in proactive prospecting, ensure accurate and appealing property listings with realistic asking prices, and focus on closing sales efficiently and then getting it through to exchange. Charts - https://we.tl/t-jWyihpsQsv YouTube Video - https://youtu.be/DOPCl71f0nk

45m
Feb 02
Are Agents Too Reliant On RightMove - Ep. 1778

James White, Managing Director and Founder of The Belong Group, came to Grantham to join me on the WatkinSofa to discuss all things estate agency. In this interview, he talks about whether or not Estate Agents are too reliant on RightMove.

5m
Feb 01
Young Estate Agents In A Tough Housing Market - Ep. 1777

Jonathan Morgan is a well-known Estate agent from South Wales. In the Autumn of 2023, he came up to Grantham to sit on the WatkinSofa to talk about how young Estate Agents can survive in a tough housing market.

8m
Jan 31
Touting Letters In Estate Agency - Ep. 1776

James White, Managing Director and Founder of The Belong Group, came to Grantham to join me on the WatkinSofa to discuss all things estate agency. In this interview, he talks about using touting letters in Estate Ahency.

6m
Jan 30
How To Build Remote Estate Agency Teams - Ep.1776

Gareth Yates describes himself as a Dad, Estate Agent, Leader & Mancunian. Ex-Purplebricks Area Director has now set up his own Self-Employed Estate Agency model with eXp. He came to Watkinsofa in Autumn 2023 to talk about how to build remote teams in Estate Agency

2m
Jan 30
Why Are So Many Vendors Downsizing In 2023 - Ep. 1775

Jonathan Morgan is a well-known Estate agent from South Wales. In the Autumn of 2023, he came up to Grantham to sit on the WatkinSofa to talk about why so many vendors are downsizing in 2023.

7m
Jan 29
UK Property Market Stats Show - Week 3 Of 2024 - Ep. 1774

The UK Property Market Weekly Report for the week ending Sunday, 21st January 2024, presents a vibrant picture of the market's current state: · Listings increased by 17% compared to last week. · Gross sales saw a 20% surge. · Net sales experienced a significant 28% rise. · Sale fall-throughs reduced by 17% from the previous week. 🔗 YouTube Link https://youtu.be/kZdGhefjLmU In-Depth Analysis (Week 3): * New Properties to Market: We observed 33,284 new listings, a noticeable increase from the 8-year average of 31,017 for Week 3. This year's listings stand at 82,316, surpassing the historical average of 73,841. * Average Listing Price: A key figure of £421,102, highlighting the market's robust pricing dynamics. * Listing vs Sale Agreed Prices: The difference stands at 22.2%. Ideally, a figure in the mid-teens is preferred, indicating a potential area for closer attention. * Price Reductions: Last week, 17,164 properties saw price reductions, a significant number compared to the 8-year average of 13,107. This suggests an ongoing trend of adjusting prices for about 1 in 8 properties each month. * Average Asking Price for Reduced Properties: At £394,933, this provides insights into market trends and property valuation adjustments. * Gross Sales: Impressively, 21,678 properties were sold, marking a 19.7% increase from the previous week and outperforming the eight-year average. This includes the exceptional market conditions of 2021 and 2022. * Accumulative Gross Sales YTD: The total stands at 50,806, exceeding the average of 47,996 from 2017/18/19/20. * Average Asking Price of Sold STC Properties: Holding steady at £344,661, mirroring the latter half of 2023. * Sale Fall Throughs: Counted at 5,002, this is encouragingly lower than the 2023 average of 5,382 weekly fall-throughs. * Sale Fall Through Rate: Currently at 23.07%, representing a 17.3% decrease from last week. However, it's noteworthy that this rate is still slightly higher than pre-pandemic levels. * Local Focus Segment: Bryan and I spent the last 20 minutes of our show dissecting the Crewe property market, identifying key performers and trends among Estate and Letting Agents in the area. Final Observations: As we step into 2024, the property market shows promising signs of strength and resilience. It's crucial, however, to approach each week with a strategic mindset. Our goal remains clear: Engage in proactive prospecting, ensure accurate and appealing property listings, and focus on closing sales efficiently. This week's report underlines the importance of adaptability and keen market observation in the ever-evolving landscape of the UK property market. It's a reminder for all estate agents to stay informed, be responsive to market changes, and always aim for excellence in service.

1h 6m
Jan 27
Tips For Estate Agents In A Tough Property Market - Ep. 1773

James White, Managing Director and Founder of The Belong Group, came to Grantham to join me on the WatkinSofa to discuss all things estate agency. In this interview, he shares tips for surviving a tough property market.

3m
Jan 25
Why Should Self Employed Estate Agents Join The Estate Agency - Ep. 1772

Chris Buckler, well known Estate Agent from London, came to Grantham to sit on the WatkinSofa in the Summer of 2023 to talk about all things Estate Agency. In this interview, he chatted about why self-employed agents should join The Estate Agency.

8m
Jan 24
The Importance Of Fitness In Estate Agency - Ep. 1771

John Savage is the founder of Zero BS Estate Agency Podcast. He has over 60,000 followers across TikTok and Instagram and between all that, is an Estate Agent in Marlow In the Autumn of 2023 he came up to Grantham to sit on the WatkinSofa to chat about the importance of fitness in Estate Agency.

3m
Jan 23
Mental Health In Estate Agency - Ep. 1770

Jonathan Morgan is a well-known Estate agent from South Wales. In the Autumn of 2023, he came up to Grantham to sit on the WatkinSofa to talk about mental health in Estate Agency.

5m
Jan 22
UK Property Market Stats Show - Week 2 Of 2024 (with Ben Madden) - Ep. 1769

The UK Property Market Weekly Report for the week ending Sunday, 14th January 2024, paints a robust picture of the UK Property Market.   ·   16% more listings YTD compared to 2023 ·   13% more Gross sales YTD compared to 2023 ·   29% more Net sales YTD in 2024 compared to 2023 ·   £/sqft on Listing £365.29 in Dec ’23 , up from Nov ’23. Sale Agreed down 2% to £321 YouTube Link for the Show https://youtu.be/XE2zli8D2vk Key statistics in more detail.   · New Properties to the Market (Listings): New listings last week were 28,432 (Average for week 2 in the previous eight years 26,436). YTD, we are on 48,852 listings, slightly higher than the 8-year average of 42,824 · Average Listing Price: The average listing price this week was £419,103.   · % Difference between Listing and Sale Agreed Prices: This week, it's 25.2%.   · Price Reductions: 16,876 price reductions were seen last week (decent number). The Week 2 average in the previous eight years has been 12,752. The 2023 running weekly average was 19,806 per week   · Average Asking Price of Properties Being Reduced: This week's average asking price of reduced properties was £381,323.   · Number of Properties Sold (Gross Sales): Gross sales have done well. Total number of gross sales in the UK last week was 18,115. For comparison, the eight-year average for this week is 18,875, and that includes the crazy years of 2021 and 2022, which would've dragged up the actual average.   · Accumulative Gross Sales YTD: Year to date, there has been a total of 29,128 properties sold subject to contract, which is of interest when you compare that to 2017, when it was 27,800, in 2018, 26,300 and 2019, 26,320.   · Average Asking Price of Properties Sold STC this Week: The average asking price of properties sold last week was £334,860, very similar to the level seen in the last half of 2023.   Sale Fall Throughs (Units): There were 5,057 Sale Fall Throughs. The 2023 figure was an average of 5,382.   · Sale Fall Thru (%): The Sale Fall Thru Rate % is the number of 'sales fall thru' for the week expressed as a percentage of Gross Sales for the week. This week, it was at 27.92%.   · Net Sales YTD: Net Sales YTD is 19,882. We are 103.8% of 2017/18/19 YTD Net Sales.   · Net Sales This Week (Standalone): Net Sales this week (Wk 2) 13,058. The eight-year average for this time of year (week 2) is 13,872, which includes the bumper years of 2021 and 2022. The average normal years (2017, 2018 and 2019 was 12,684)   · Number of Properties for Sale in the UK: On the 31st December 2023, there were 560,515 properties for sale, a significant drop from November 2023, which was 633,951. However, this is expected between November and December every year. The 31st December 2022 level was 481,403. The average stock level for the last eight years, on 31st December, been 506k · Estate Agents Sales Pipelines: as we started the 1st January ’24, there were 359,079 properties in estate agents sales pipelines, which is 9.9% lower than November (as expected). Interestingly, the average number of properties in estate agents' pipelines on 31/12 between 2017 and 2019 inclusive was 305k properties (so there are roughly 20% properties in agents pipelines than the pre-lockdown years of 17/18/19   Local Focus - Ben & myself spent the last 20 minutes of the show looking at the Cambridge property market to ascertain who is the best Estate and Letting Agent in the city. All the graphics can be downloaded here. https://we.tl/t-9pmSpu1hZb   Watkin’s final thoughts …  So, we are only 2 weeks into a New Year and things are looking pretty good. However, let’s not get ahead of ourselves and take each week as it comes. Prospect like hell, list well and get them sold

1h 8m
Jan 19
Should You Start Your Own Estate Sgency With A Business Partner - Ep. 1768

James White, Managing Director and Founder of The Belong Group, came to Grantham to join me on the WatkinSofa to discuss all things estate agency. In this interview, he talks about stating your own Estate Agency with a business partner.

3m
Jan 18
What Self Employed UK Estate Agency Models Do You Love - Ep. 1767

Chris Buckler, well known Estate Agent from London, came to Grantham to sit on the WatkinSofa in the Summer of 2023 to talk about all things Estate Agency. In this interview, he chatted about the various self-employed Estate Agency models he loves.

8m
Jan 17
Do You Need To Be An Alpha Male To Be A Successful Estate & Letting Agent - Ep. 1766

Toby Martin dropped by the WatkinSofa in the Autumn of 2023. Toby Martin is a top chap, a lettings expert from Bath, Propertymark Regional Executive, Husband & father, Mentor and 'That Video Guy' to chat all things about the fact he believes you don't need to be a big swinging 'd**k' alpha male to be successful as an Estate & Letting Agents

6m
Jan 16