Lifestyle Business School
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In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”. My brother, our friend Trav and I spent the last three months backpacking through Mexico and Central America, and I still had three MORE months before my one-way ticket to London departed from Rio. Truly, I’d never felt so free. The two years prior had been spent working like a donkey, with good people but in a field I hated. The endgame? Admission to the Supreme Course of Queensland as a lawyer. It was an accolade I spent 7 years working towards.. Only to quit, 6-weeks to the day later. And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emails when my brothers friend messaged us on Facebook. “Wanna come visit?” – he wrote, “I’m just down the road in Guatemala!” (Side note – that was my first EVER Facebook message, and little did I know that 16 years later it would have spent the better part of a decade ruling our lives). We looked at each other. Of course we would. It wasn’t even a QUESTION. We were free. The world was our oyster. And we could do anything, be anyone, go anywhere! And so it came to be that I ended up spending the best, most carefree, most FUN 6-weeks of my life living out of a backpack in a dingy hostel dorm room in Antigua. Acutely aware that I had opted out of life for a little minute, and feeling grateful as heck for it. Five years later, I started my online business chasing that kind of freedom again. And on the surface, the promise of it all felt.. intoxicating. I wanted it. The sense of adventure. The possibility. The wonder that came from not knowing what would come next. The Tuesday afternoons spent outside (and not in an air-conditioned cubicle) ALL OF IT. Want more? 📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For EXPERTISE-BASED FOUNDERS ready to engineer a lifestyle business that passes the Monday Morning test Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter. 🎧 Subscribe to the Podcast: With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week. 📝 DOWNLOAD OUR FREE 26 PAGE EXPERTISE-BASED BUSINESS DIAGNOSTIC: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free. https://www.thecoursecartelacademy.com/iahp7lgd?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=diagnostic 🎓Join Lifestyle Business School Today for $149/m: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ... https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter
🍑 Rinse and Repeat has just been added to Lifestyle Business School! https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=rinse-and-repeat&utm_content=shownotes&utm_campaign=rinse-and-repeat This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. I’ve had 17,400 Instagram followers for YEARS now. Sure, it tracks up a bit. Down a bit. Same with my trusty email list. A few subscribers up.. then a few down.. and repeat. But, what can I REALLY expect? I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017. In 2023 though, I changed my business model. I gained clarity on my founder type and ditched the big, stressful business to to intentionally go back to my creator roots. Here’s why: In November 2022, I turned 40. And let me tell YOU: There’s something about turning 40 that puts everything into perspective. It makes you realise that you are not, in fact, immortal. That “later in life” has actually come It helped me – in the best possible way – to define my dreams and what I REALLY wanted to do with the increasingly limited time I have left. Here’s what I realised in the process: .. Even though I was a late bloomer. .. Even though I’d spent FAR TOO MUCH of my life *ahem my twenties into my early thirties* waiting for the weekend and losing myself in happy hour. .. And even though I’d veered a little off course in building the wrong model for me. With every misstep, I’d had the tenacity, courage and clarity to course correct and keep chasing after my dreams. And ALSO? I realised that I was in NO WAY DONE YET. That in many ways, I was just getting started. And if YOUR dream is to build a lifestyle business, Lifestyle Business School is the thing I have personally built to help you get there https://www.thecoursecartelacademy.com/jmdj4wwj?contactEmail=%EMAIL%. Want more? 📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For EXPERTISE-BASED FOUNDERS ready to engineer a lifestyle business that passes the Monday Morning test Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter. 🎧 Subscribe to the Podcast: With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week. 📝 DOWNLOAD OUR FREE 26 PAGE EXPERTISE-BASED BUSINESS DIAGNOSTIC: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free. https://www.thecoursecartelacademy.com/iahp7lgd?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=diagnostic 🎓Join Lifestyle Business School Today for $149/m: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ... https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter
I don’t care about “maximising” my revenue” or getting the “most” out of every day. Here’s what I do care about: Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers. I care about travel. I care about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening. I care about feeling free – Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday. I care about life. And living it, unconventionally and messily. And having fun. And being the poster girl for living free. And above all? After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of thatat the altar of some arbitrary revenue goal that won’t even give me more of what I want. That’s why I have the business I (now) do. And the values I (now) have. And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ® In this weeks podcast, Ill be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot. Want more? 📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For EXPERTISE-BASED FOUNDERS ready to engineer a lifestyle business that passes the Monday Morning test Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter. 🎧 Subscribe to the Podcast: With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week. 📝 DOWNLOAD OUR FREE 26 PAGE EXPERTISE-BASED BUSINESS DIAGNOSTIC: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free. https://www.thecoursecartelacademy.com/iahp7lgd?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=diagnostic 🎓Join Lifestyle Business School Today for $149/m: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ... https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter
In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days spent working on the things that truly light me up. Two years on, things looked so very different.. It feels like a dream. The no-team dream. Systems Over Team So, what changed? And specifically, what ENABLED me to re-build my business A One-Woman Show Working 5-Hour Days With 80% Profit Margins? Here’s the cliff notes: From a business model perspective, I moved to a model that felt far more aligned. It required fewer moving parts, fewer offers and fewer resources. And I started prioritising systems over team. It looks like this: ✔️ A SIMPLE MODEL: One of the most overlooked “secrets” to an elegant business is simplicity. More offers, more work. I worked on refining my business model and offer suite to be simple. ✔️ INCREASED LEVERAGE: I built offers that leverage my time by packaging my Intellectual Property into scalable offers that were divorced from my time (and didn’t require big team to run). ✔️ AND SYSTEMS BEFORE TEAM: Rather than hiring FIRST, I worked to systemise as much of my business as possible, so that my time is now leveraged by processes, automations and tools instead of another set of hands. Together, those three things, once achieved, are a little thing called Operational Elegance – and it has changed my (business) life. Operations doesn’t sound sexy. But truly, it is the thing that has set me free. I want other people to experience it, and it’s why I have dedicated my entire business mission since 2022 to help others achieve the same. Lifestyle Business School is for you. https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter Want more? 📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For EXPERTISE-BASED FOUNDERS ready to engineer a lifestyle business that passes the Monday Morning test Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter. 🎧 Subscribe to the Podcast: With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week. 📝 DOWNLOAD OUR FREE 26 PAGE EXPERTISE-BASED BUSINESS DIAGNOSTIC: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free. https://www.thecoursecartelacademy.com/iahp7lgd?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=diagnostic 🎓Join Lifestyle Business School Today for $149/m: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ... https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-239&utm_content=shownotes&utm_campaign=newsletter
📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-238&utm_content=shownotes&utm_campaign=newsletter. In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, Im starting again. Im in a messy creation phase right now. So, a few days ago, I started documenting the journey of re-building my business. This podcast shares more of that process, including behind the scenes insights. BRAND NEW! The Lifestyle Business School newsletter where Ill also be sharing how I do the work, test and experiment and inch forward step by step in my business. If you want to follow me in this journey, subscribe to my newsletter https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-238&utm_content=shownotes&utm_campaign=newsletter and share it with others too! Want more? 📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For EXPERTISE-BASED FOUNDERS ready to engineer a lifestyle business that passes the Monday Morning test Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here https://lifestylebusiness.school/subscribe?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-238&utm_content=shownotes&utm_campaign=newsletter. 🎧 Subscribe to the Podcast: With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week. 📝 DOWNLOAD OUR FREE 26 PAGE EXPERTISE-BASED BUSINESS DIAGNOSTIC: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free. https://www.thecoursecartelacademy.com/iahp7lgd?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-238&utm_content=shownotes&utm_campaign=diagnostic 🎓Join Lifestyle Business School Today for $149/m: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ... https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-238&utm_content=shownotes&utm_campaign=newsletter
Heres 7 things I see holding business owners back from their goal to build a leveraged business model. This is based off seven years of experience and working with hundreds of online founders, and noticing patterns. I hope recognising these will help you to shortcut the process. [PS Our newsletter is live! Subscribe here https://lifestylebusiness.school/newsletter]. 1️⃣ Time & the Hockey Stick Effect Building a leveraged business model takes MORE time upfront, and less time later on. 2️⃣ Misaligned Positioning Get clear on who your offer serves, and match what you do to their problem. 3️⃣ Too Many Offers At max, you need three offers - an audience offer, a core offer and an anchor offer. They should all complement and feed into each other. 4️⃣ Not Applying Scalable Traffic Strategies to a Scalable Business Model The traffic strategies that work for a 1:1 or service business model wont be enough when trying to sell a leveraged offer. More units to sell means that you need more eyeballs to see your offers. 5️⃣ Not Making ROI based investment decisions Once you have the offer sorted, learn the math involved to make ROI based decisions to invest wisely to grow. 6️⃣ Solving the Wrong Problem Knowing the problem, and solving the right one, will cut your journey in half (or more) 7️⃣ Product-Model-Founder Misalignment There is no right way of doing online business, only what is right for you. You need clarity on your endgame, and the model that fits you as the founder. In Lifestyle Business School, we focus on a structured approach to building a leveraged, expertise-based business model - actively working to avoid these pitfalls to build an aligned model with structured strategy that is right for YOU. Join Lifestyle Business School at lifestylebusiness.school/join. https://lifestylebusiness.school/join?utm_source=activecampaign&utm_medium=email&utm_term=episode-237&utm_content=footer&utm_campaign=join-lbs WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
Ever wondered EXACTLY how I create digital courses? The nitty gritty "I do this, then this, then THIS"? I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesnt when it comes to the "creative process". When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word manuscript in the final week because I had and then came back to spend the next six months figuring out how to make it into a course that people would buy (more on that in this episode https://lifestylebusiness.school/my-business-story-year-by-year-part-1-2/)! I dont recommend that approach 😉 With more than $2 million in digital course sales now under my belt, my creative process has developed over time and in todays podcast episode I break down exactly how I do it now. WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
“My launch failed”, she wrote to me one Sunday evening. Weird, I thought. I’d seen the funnel — it was good. So, I asked to dig into the stats. “What was your conversion rate?”, I asked. She stared at me blankly. “You know.. the percentage of people in the launch that bought?” Oh. There was six days of silence, and she emailed me back. “5.4%”. It was EASY for me to see the issue. And, to objectively see where the opportunity was to improve. But, she couldn’t see it, and subjectively, in her mind it was a big fat flop. It’s kind of the industry’s fault that this sort of thing is a HUGE issue. We EXPECT fast success. Knock it out of the park wins in two seconds. And when it doesn’t work out like that? We scrap the WHOLE thing, and go and build something else from scratch. But, that is a story for a different day. For today? Let’s talk about HER, and how this scenario can be avoided with ONE thing. This scenario is common: GREAT launch. HIGH conversion rate. But, low traffic, so its perceived as a flop. It is a very common and vicious cycle that occurs when someone decides to start trying to build a more leveraged business model, and it looks like this: __ __ Ive seen the cycle too many times, and heres what Ive realised. There is ONE thing missing, and its letting down their WHOLE game. That one thing? A SIMPLE, EFFECTIVE MARKETING PLAN IN PLACE to drive the amount of traffic they need to sell their scalable offers with (relative) EASE. And thats what well be talking about in todays podcast episode. WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice? Thats what Im breaking down in todays podcast episode where Ill be sharing with you 7 counterintuitive things that I am doing to build my business in 2024. LINKS AND RESOURCES MENTIONED IN EPISODE: __ __ WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
Testimonials are money-makers, plain and simple. If you want to bulletproof your authority, shorten your sales cycle and give your buyers peace of mind that they are making the right decision, you NEED a process in your online business for collecting, distributing and SHOUTING YOUR TESTIMONIALS FROM THE ROOFTOPS. Whether youre newer to business and wondering how to get social proof when youre just starting out, or your a seasoned business owner with people raving about you but no solid process for capturing all of that goodness, this is a must listen and business game changer. Prefer to read? CLICK HERE https://lifestylebusiness.school/red-hot-testimonials-collecting-money-making-business-shaping-testimonials-to-grow-your-business/?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-233&utm_content=shownotes&utm_campaign=deliver-and-delight, and we break it down in FULL blog post style in detail. LINKS AND RESOURCES MENTIONED IN EPISODE: __ __ WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
Curious EXACTLY how we went about setting up the back end of a brand new offer? Not just the theory, but the heres-exactly-how-we-did-it nitty gritty? Delivering with excellence is both art and science, and in todays podcast episode, were breaking down exact how we have set up the back end of our membership, Lifestyle Business School. Whether you are thinking about creating a new course, program or coaching offer, or you already have one and its feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind. PS Prefer to read? We break it down in full blog post style HERE https://lifestylebusiness.school/revealed-our-full-back-end-set-up-process-for-a-brand-new-offer/?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-232&utm_content=shownotes&utm_campaign=deliver-and-delight. LINKS AND RESOURCES MENTIONED IN EPISODE: __ __ WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
PSA — Sales revenue means nothing if youre pouring it into a leaky bucket. In our business, we have between $2,000 and $5,000 a month in failed payments. Lost revenue due to failed payments is a BIG deal in our industry; its an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episode here https://lifestylebusiness.school/missed-payments-payment-plan-defaults-and-cashflow-crunches-lets-talk-about-it/?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-231&utm_content=shownotes&utm_campaign=deliver-and-delight. The good news, though? Most of it can be recouped. In this podcast, I show you how. PS WE HAND YOU THIS FULL PROCESS, ALONG WITH THE SOP, EMAIL AUTOMATION TEMPLATES, EMAIL COPY TEMPLATES AND ACCOMPANYING INSTRUCTIONS, INSIDE OF DELIVER AND DELIGHT IN THE LIFESTYLE BUSINESS SCHOOL MEMBERSHIP, WHICH DROPS INTO LIFESTYLE BUSINESS SCHOOL THIS MONTH https://lifestylebusiness.school/join?utm_source=lbs-podcast&utm_medium=podcast&utm_term=episode-231&utm_content=shownotes&utm_campaign=deliver-and-delight. LINKS AND RESOURCES MENTIONED IN EPISODE: __ __ WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
https://www.thecoursecartelacademy.com/keoaac4o https://www.thecoursecartelacademy.com/lifestylebusinessschool Did you end 2023 feeling a bit tired of watching other business owners make bank, fly private and spend their December in Bali, when you were sitting at your desk chugging your eighth coffee and wondering how the flip you were going to make it to the end of 2023 without a breakdown? I mean, Ive been there and I get it. So, now that weve well and truly closed the book on last year, we have a whole shiny new year ahead of us to make a plan to do things differently. In todays podcast episode, I am sharing with you the EXACT steps required to build a business model that will allow you to end THIS year doing things in a more leveraged way. The secret? Starting NOW. WANT MORE? __ __ Follow Stevie on Instagram at https://www.instagram.com/steviedillon_
https://www.thecoursecartelacademy.com/keoaac4o https://www.thecoursecartelacademy.com/lifestylebusinessschool Its a shiny new year! If there is one thing that I know for sure about the online marketing space, it is that things are changing FAST. Can you believe that just a year ago, no-one had really heard of or used AI? The times are a changin - and fast. With the calendar year now officially ending in a "4", its likely that were all starting to look forward to the year ahead. So, I want to share with you some of the big shifts I have noticed recently in the online marketing space - both in my OWN behaviour, and in consumer sentiment - and how I am thinking about it in my own offers as I look to the year ahead. Maybe it will give you some inspiration for your OWN offers; and the way you intend to shape your 2024! Lets dive in. WANT MORE? __ __
https://www.thecoursecartelacademy.com/keoaac4o https://www.thecoursecartelacademy.com/lifestylebusinessschool Do you feel like this year passed by in a blink? It feels like yesterday that I was tucking myself into bed at 8pm on New Years Eve (yes, 8pm).. and now here we are at the end of another shiny year. Todays podcast episode will be released on Boxing Day, and I hope this finds you happy, well and rested. This period between Christmas and New Years Ever is always a time for rest, reflection before ticking over of the calendar on 1 January has us all looking forward, so in todays podcast episode I want to share with you MY year that was, the things Ive learnt and what I am taking into 2024. WANT MORE? __ __
Let me guess: You love what you do, but youve spent this year stuck in an endless loop of busy-ness where youve found it tough to BREATHE, let alone truly escape your business for a minute and live your life. Thats where a mini-course comes in. Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course is a great place to start. By the end of todays podcast episode, I am sharing with you an easy-launch guide for creating an irresistible mini-course and getting it out there into the world in under 6-weeks so you can get started, finally cross it off your "to do" list and build a super valuable leveraged asset in your business to drive leads, supercharge your authority and divorce your value from your time. In fact, thats exactly what 25 of our members inside of Lifestyle Business School https://www.thecoursecartelacademy.com/lifestylebusinessschool have done in the past six weeks, and were so proud of them! Well share some of their courses (created from SCRATCH in just six weeks), and hopefully inspire you to do the same! Lets get started! PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses WANT MORE? __ __
Wondering how to start and build an expertise-based online business NOW? Today, Im going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY. The strategy, the how, the "what Id do differently if I could do it again" - in todays podcast episode I am going to walk you through my full thought process, and how I have implemented much of this in my own business this year. By the end, youll have complete clarity on how to go about building your OWN expertise-based business based on timeless business strategy and whats working now. WANT MORE? HERE’S HOW WE CAN HELP YOU: __ __
🎁 I have a gift for you! This time of year is the PERFECT time to take stock of what worked, what didnt and what you need to change or work on next year. And, to help you take ACTION on doing that, I have created something for you! Introducing.. THE ULTIMATE EXPERTISE-BASED BUSINESS DIAGNOSTIC. CLICK HERE TO DOWNLOAD IT NOW https://www.thecoursecartelacademy.com/iahp7lgd So, there are two things to do! __ __ There are five key areas covered in the diagnostic. Here is what each will assess: __ __ I recommend using this in your 2023/2024 planning process, to help you to identify the gaps and opportunities in your business. Enjoy! PS Side note? Lifestyle Business School doors are currently open. In the five weeks since we kicked off, we already have so many members taking BIG action. They are service providers, educators, online business owners like you. Want to do the same? Join us now, soak it all up and start 2024 strong. Click here to find out more. https://www.thecoursecartelacademy.com/lifestylebusinessschool WHEN YOU'RE READY, HERE'S HOW WE CAN HELP YOU: Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
Lets talk about time; and specifically about the tool I use to save 10+ hours a week. That tool? Is a project management system, specifically Clickup. In todays episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for. And side note? You can get ALL of these inside of Operational Elegance, which is 99% off (originally, it sold for $20K) AND is bundled with Lifestyle Business School. Check it out here. https://thecoursecartel.com/operationalelegance 1. Our Task Management Process The first thing I cannot live without? My task management process inside of Clickup, where I am able to document every recurring task and give my business a "skeleton" with EVERYTHING required to make it run. I attached SOPs to each tasks so that it can be completed by ANYONE, and it has built for me a business engine that doesnt require ME to run it. Magical :magic_wand: 2. Our Productivity Process: Weve implemented a Productivity Process, which is used to make sure that I (and anyone else in the business) is ALWAYS focused on the right, MOST-needle moving one to three tasks. 3. Our Business Command Centre Our Project Management system is set up to operate as our entire business command centre; or in other words? A centralized hub for standard operating procedures, curriculum, content, testimonials, and key resources. 4. Our Client and Lead CRM: We have set up the MOST beautiful and seamless client relationship management and lead management system, where new leads and clients automatically pull into there without us needing to manually do it, every form, detail, note and interaction is documented in the one place. 5. Automations Finally, we have systems and automations set up that "talk" to our project management system, and which allow me to action items WITHOUT needing either my own manual effort OR a team member. Want this level of organisation and magic? Inside Operational Elegance, we provide our entire backend template for project management, including detailed training on productivity processes and more. This closes TODAY, and afterwards, you wont be able to purchase Operational Elegance AT ALL. Click here to get the bundle before it expires. https://thecoursecartel.com/operationalelegance Active from 16 Nov to 28 Nov 2023 WHEN YOU'RE READY, HERE'S HOW WE CAN HELP YOU: Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your $149/m membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here. Let me tell you: The way I THOUGHT this year would go, versus the way it went? WORLDS APART. This week marks my birthday, and my business birthday, and its always a time of reflection. On the years gone by, what worked, what didnt and what I want to do next month, next year, next SEASON. This year, I have grown as a person, as a mother and as a business owner. It wasnt always easy - making big, courageous decisions never are - and it wasnt always fun. Growth, especially in self, is usually uncomfortable. But Im ending this year feeling proud. Of myself. Of this business, and the impact it continues to make. And more than anything? I feel excited for the future.. but in a more grounded way than ever before. In this weeks podcast episode, Im recapping the year that was.. and whats coming next. The theme? Expectation v Reality; because let me tell you that absolutely sums up 2023 for me. My expectation in January vs where Im sitting now? WILDLY. DIFFERENT. And, for the better. Lets dive in. ----- __ __ For 99.9% off JUST the price of Operational Elegance alone. IN TOTAL, IT'S $36,000 WORTH OF VALUE (OPERATIONAL ELEGANCE + LIFESTYLE BUSINESS SCHOOL) FOR $149/M. CLICK HERE TO JOIN. https://thecoursecartel.com/operationalelegance Active from 16 Nov to 28 Nov 2023 WHEN YOU'RE READY, HERE'S HOW WE CAN HELP YOU: Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
Wondering how to diagnose the health of your expert business? 🏥 Set and read the vital signs! Vital signs are key Performance Indicators for each key area 👀 In todays podcast episode, were breaking down 17 key metrics and KPIs to track in your business across three key areas. Having clarity on these metrics is game-changing, because it gives you CONTROL over your business. You are empowered because you know what is going wrong, and exactly how to fix it. Or, what is working - and how to do more of it! Later this week, we are hosting a free class called Operational Elegance, where we will break down these metrics in more detail and show you how you can track, report and improve on them to help you to make your business more efficient. Who knew math could be so fun.. and freeing! 🖤 CEO/Top Level Metrics CEO metrics will give you a clear picture of the overall health of your business - how much money you are making, how much you are keeping (profit), how much you are working to get it and how much of that work is needle-moving “genius zone” work. From there, you can measure your personal hourly rate, and you’ll have a baseline to improve. Metrics to track: __ __ 🖤 Marketing Metrics Marketing metrics measure the HEALTH of your marketing and sales initiatives. If they’re unhealthy, it will show up in your CEO metrics a month or two later so it’s important to keep them well. In addition to the “qualitative” metrics above, focus also on metrics you can 100% control - being, quantatitve metrics like NUMBER of posts, NUMBER of podcast episodes and NUMBER of emails. You can’t always control the “outcome”, but you CAN control what you do. Metrics to track: __ __ 🖤 Delivery Metrics Delivery metrics are the lifeblood of your business. If you aren’t delivering EXCEPTIONALLY well, your marketing won’t work long term (people talk, and unhappy students leave). Keep a pulse on client happiness and outcomes ALWAYS. Metrics to track: __ __ Of course, these are just example metrics and the actual metrics you track will depend on your business. The best way to track and measure these? Implement a scoreboard and track them all weekly. Even better, assign key metrics to other people and have THEM be responsible for them, plus track and measure them and report them to you weekly. 🟢 Colour them green if you’re hitting your goals; 🟠 Orange if you’re off track; 🔴 Red if they are bombing. What gets measured, gets improved. Track > optimise > improve > repeat. When Youre Ready, Heres How We Can Help You: Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
Ready to reclaim five to ten hours of time, know with CRYSTAL CLEAR CLARITY what to work on next and feel certain that nothing will EVER get missed in your business? You need Operational Elegance 😉 In todays podcast episode, Im breaking down the three Cs of operational elegance, which is the term I use to explain a business that has ditched "hot mess express" for systems, streamlined processes and structure that ultimately hands the founder their time back. To recap, heres what they are, and why you need them. 1) CAPACITY: Capacity refers to creating space in your schedule by prioritising the most impactful activities in your business. It requires the following: a) Auditing and Categorising Your Time B) OPTIMISING YOUR TIME C) LEVERAGING YOUR TIME WITH SYSTEMS D) LEVERAGING YOUR TIME WITH (LEAN!) TEAM 2) CLARITY: Clarity refers to setting up clear metrics, benchmarks and data tracking to make intelligent decisions and forecasts in your business. A) SALES SYSTEM DATA B) SALES AND REVENUE DATA C) SCORECARDS AND KPIS 3) CADENCE: Cadence is my fave, and refers to setting up rhythms for running both the "big picture" and day to day of your business through planning processes and project management A) BUSINESS PLANNING B) PROJECT MANAGEMENT Next week, we are running a free class called Operational Elegance where we will be sharing how we have installed the three Cs into our business, with a revealing insight into our business back end. If you are ready to swap the hot mess express approach to running a business for real structure, systems and streamlined processes to set you free, do not miss this. To register, click here https://thecoursecartel.com/operationalelegance. When Youre Ready, Heres How We Can Help You: Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
Feeling like you need a five year bachelor degree in Marketing just to show up on Instagram? In todays podcast episode, Britt Worthington from The Social Britify https://thesocialbritify.com/ (@thesocialbritify https://www.instagram.com/thesocialbritify/) is back to help you escape Instagram post-paralysis and get the visibility, attention and leads your business needs with a simple formula for reverse-engineering your content strategy (and finally stop overthinking it). Shes on a mission to make Instagram fun again, and those vibes are CONTAGIOUS. I have personally taken some of her approach into my Instagram strategy recently, and my engagement has never been higher. Heres a few of the things we cover: __ __ Britt is also hosting an anti-masterclass this week (its a masterclass, but with none of the boring bits) called "How to Make Instagram Fun Again." To register (Ill be there with BELLS on), head to https://thesocialbritify.txfunnel.com/registerhere With love, Stevie ------ PS Dont miss Britts Instagram class on Thursday, to register and find out how to make Instagram fun again, click here: https://thesocialbritify.txfunnel.com/registerhere PPS Doors to Lifestyle Business School are always open, this is the complete Operating System for building (or re-building) an expertise-based online business to the Lifestyle Business Sweet Spot. Our steadfast view? The earlier you join, the BETTER the deal you get and for those joining right now - you are in for a treat, because you will get access to something HUGE coming next month at the current foundation rate. To join Lifestyle Business School, go to http://www.lifestylebusiness.school PPPS Weve just made FREE for a limited time our 76-point Business Diagnostic for expertise-based businesses to help them self-assess the health of the back end of their online business. To get your hands on it, click here: https://www.thecoursecartelacademy.com/cioy5saz When Youre Ready, Heres How We Can Help You: Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool
The NUMBER ONE problem online business owners want solved? "How do I make consistent income WITHOUT burning out? 🤔 How do I know? I surveyed 750 people recently, and after running the results through Chat GPT; it TOLD me that this was the top problem by a long shot. So! In todays podcast episode, I am sharing with 7 ways to build a business that gives you consistent, steady income without sacrificing the values you started it for in the first place (like more time, freedom and happiness). When Youre Ready, Heres How We Can Help You: Final Day of Doors Open [Doors Close Tonight] for Lifestyle Business School FOUNDATION opening. Were currently offering very special pricing and some epic launch bonuses, including a six week sprint and the opportunity for us to promote you! To join us before Tues, head to: lifestylebusiness.school http://lifestylebusiness.school/
Lifestyle Business School is officially here! 🎉 This is a complete business operating system ⚙️ for building an expertise-based online business to the lifestyle business sweet spot. Heres the catch... It’s a different offer to ANYTHING I‘ve created before. After our podcast episode this week showing you a sneak peek behind the scenes at our brand new offer, I thought some of you may be wondering WHY. So in todays BONUS podcast episode Im going to spill the beans on why I decided to create a membership.. HERE'S THAT WE COVER: ✔️ REASON 1: FREE COMMUNITIES SUCK ✔️ REASON 2: I'M REALISTIC ABOUT THE JOURNEY ✔️ REASON 3: FINDING PEOPLE WITH A COMMON ENDGAME MATTERS ✔️ REASON 4: THIS IS TRULY A ONE-STOP SHOP ✔️ REASON 5: THIS WILL NOT BE A VANITY LAUNCH ✔️ Reason 6: I Can Build This Up Over Time Lifestyle Business School FOUNDATION opening is on until Tuesday. Were currently offering very special pricing and some epic launch bonuses, including a six week sprint and the opportunity for us to promote you! To join us before Tues, head to: lifestylebusiness.school http://lifestylebusiness.school/ When Youre Ready, Heres How We Can Help You: Lifestyle Business School FOUNDATION opening is on until Tuesday. Were currently offering very special pricing and some epic launch bonuses, including a six week sprint and the opportunity for us to promote you! To join us before Tues, head to: lifestylebusiness.school http://lifestylebusiness.school/
Weve launched a BRAND new offer! Lifestyle Business School is officially here, and this podcast episode is a sneak peen behind the scenes at the offer, the "why" behind it aaaand everything you might be wondering about our pivot, the program and whether its for YOU! Peek the sales page here http://www.lifestylebusiness.school/, and register for the free masterclass where we break down the full lifestyle business operating system here https://www.thecoursecartelacademy.com/psifyrcu. ➡️ Lifestyle Business School is currently OPEN for FOUNDATION MEMBERS with special pricing and suuuuper special bonuses (including a six week LIVE sprint, $1,200 in free software (not kidding) and more. Any questions about Lifestyle Business School that I HAVENT covered in this podcast episode? Ask here! In todays podcast episode, I cover: __ __ Im BEYOND excited to get this offer out into the world. There is nothing like it on the market, I hope to see you inside. For a sneak peek at the sales page and to join us? Head to http://www.lifestylebusiness.school/ When Youre Ready, Heres How We Can Help You: Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Check out the sales page here http://lifestylebusiness.school/! Want the exact step-by-step blueprint for coaches, course creators, service providers and experts to build an expertise-based online business (whether youre starting from scratch or five years in the game)? REGISTER HERE https://www.thecoursecartelacademy.com/psifyrcu for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening free masterclass you will attend in 2023. Hands down, bar none (promise!)
PRE PS. WE'VE JUUUUST OPENED FREE REGISTRATIONS FOR OUR BRAND NEW LIVE MASTERCLASS, WHERE WE'RE GOING TO SHARE THE COMPLETE OPERATING SYSTEM FOR BUILDING AN EXPERT BUSINESS IN 2024. This is for coaches, course creators, service providers and experts who aspire to get the "business sweet spot" intersection of profit, time and lifestyle in a very real, very systematic way. REGISTER HERE https://www.thecoursecartelacademy.com/psifyrcu for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening masterclass you will attend this year. Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot. This weeks podcast episode is Module 4 in Dream and Design where we talk about why a Personal Brand is the superpower of a Personal Brand Business, the hierarchy of a personal business and what to focus on at every level, and lastly how to craft a personal business that stands out, with a talkaboutable edge. Truth-bomb: Your personal brand is your superpower. As we begin to compete more and more for attention online, having a rock solid personal brand is one of the MOST valuable assets you can have. It builds a moat around you that is difficult to penetrate, because people are aligned with YOU and YOUR unique take on your subject matter. This separates and differentiates you from AI, other commodity products and people without the authority and expertise that you have cultivated. And YET? It’s so often NOT done right, and it manifests down the line in a business that fails to stand out, content that doesn’t connect, social media accounts that fall flat, podcast pitches that get ignored... and more. Often, the founder will attribute their lack of traction to TACTICS. They’ll wonder what’s wrong with the Instagram algorithm. Or SEO for not driving people to their blog. Or, they’ll complain that it’s so crowded out there, and lament that they started too late and that perhaps they’ve missed the boat all together. They haven’t. It’s not. They just don’t have the personal brand foundations in place, and it is permeating through the entirety of their personal brand business, and in the ATTENTION they are able to command in a crowded online business space. When Youre Ready, Heres How We Can Help You: Want the exact step-by-step blueprint for coaches, course creators, service providers and experts to build an expertise-based online business (whether youre starting from scratch or five years in the game)? REGISTER HERE https://www.thecoursecartelacademy.com/psifyrcu for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening free masterclass you will attend in 2023. Hands down, bar none (promise!) If you want the FULL Dream and Design experience, make sure to register at https://www.thecoursecartel.com/dream and get access to the Workbook, full video slides and accompanying transcripts. Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Join the waitlist here https://www.thecoursecartelacademy.com/yd3hcobu.
PRE PS. WE'VE JUUUUST OPENED FREE REGISTRATIONS FOR OUR BRAND NEW LIVE MASTERCLASS, WHERE WE'RE GOING TO SHARE THE COMPLETE OPERATING SYSTEM FOR BUILDING AN EXPERT BUSINESS IN 2024. This is for coaches, course creators, service providers and experts who aspire to the "business sweet spot" intersection of profit, time and lifestyle in a very real, very systematic way. REGISTER HERE https://www.thecoursecartelacademy.com/psifyrcu for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening free masterclass you will attend this year. Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot. This weeks podcast episode is Module 3 in Dream and Design where we guide you to define your Business Model Sweet Spot by discussing your Business Model alignment, discerning which "type" of founder you are, aligning to the relevant Pricing Model for you and much more! With that being said, Id like to introduce you to the "Leveraged Expertise Based Business Model." This business model easily fulfils all three criteria for the Lifestyle Business Sweet Spot, and can be defined broadly as a model of business in which you are packaging up your Intellectual Property into something leveraged and scalable (value is divorced from time). The key element? Your PRICE is set based on VALUE, not on hours. And, that value comes from packaging your Intellectual Property up in a leveraged way to facilitate a transformation. When Youre Ready, Heres How We Can Help You: Want the exact step-by-step blueprint for coaches, course creators, service providers and experts to build an expertise-based online business (whether youre starting from scratch or five years in the game)? REGISTER HERE https://www.thecoursecartelacademy.com/psifyrcu for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening free masterclass you will attend in 2023. Hands down, bar none (promise!) If you want the FULL Dream and Design experience, make sure to register at https://www.thecoursecartel.com/dream and get access to the Workbook, full video slides and accompanying transcripts. Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Join the waitlist at www.thecoursecartel.com/waitlist http://www.thecoursecartel.com/waitlist
Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot. This weeks episode is Module 2 in Dream and Design, we help you get crystal clear clarity on the personal and business profit goal you need to fulfil your "Lifestyle Business Sweet Spot" and we will define your "enough" revenue number, so that youre able to competently and confidently achieve it (and not a cent more — well explain why). In businesses where SIX AND SEVEN FIGURES are the measures of success, one can forget that in the relentless pursuit of more leads, more sales and more MONEY-IN-THE-BANK, achieving those things at any cost isnt ACTUALLY the thing we want. Clarity on your endgame is game-changing, because it equips you with the navigation system to avoid running months and YEARS in the wrong direction. This is where you pick a desired endgame REVENUE number for how much you ultimately want your current or future business to be making, intentionally - with a focus on PROFIT. When Youre Ready, Heres How We Can Help You: If you want the FULL Dream and Design experience, make sure to register at https://www.thecoursecartel.com/dream and get access to the Workbook, full video slides and accompanying transcripts. Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Join the waitlist at www.thecoursecartel.com/waitlist http://www.thecoursecartel.com/waitlist
Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot. This episode will help you clarify your business endgame, and whether you want a lifestyle business or a scale business. It also introduces you to the concept of the Lifestyle Business Sweet Spot and how to optimise for the sweet spot intersection of profit, time and lifestyle. Its CRITICAL to get this clear prior to building out your expertise-based business model and diving into the strategy. Doing this work will stop you from spends months and YEARS running in the wrong direction. LINKS: __ __ When Youre Ready, Heres How We Can Help You: 1. My program, DREAM AND DESIGN, has free live weekly sessions for 4 weeks, an epic workbook, an amazing Private community and more! Register now https://thecoursecartel.com/design while its still FREE! 2. READY TO LAUNCH YOUR WILDLY SUCCESSFUL PODCAST IN JUST 6 WEEKS? Check out our FREE masterclass where we share with you our complete five-step strategy https://www.thecoursecartelacademy.com/a89qou7c?utm_source=organic_social&utm_medium=podcast&utm_campaign=buzzsprout.
