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Should Retail Businesses Use Print Media in 2021? Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience. Build Reputation and Relationship Inarguably the biggest benefit of print media advertising is that it facilities reputation development and relationship building. When you appear in a reputed newspaper or magazine, your credibility increases significantly. Cost-Effective Marketing While print advertising may not be as cheap as Google display ads, they’re still fairly inexpensive. And unlike digital strategies that require a lot of optimization, print media ads are easy to implement and execute. Long Shelf Life Long shelf life is another major benefit of print media. When you run a digital ad, there’s no guarantee that the same user will see it again. People who should listen to this show are entrepreneurs, digital marketers
B2B Buying Journey Has Transitioned Online As we’ve seen, the marketing and sales funnel has dramatically changed, especially since Covid 19 hit. Traditionally, marketing has been accountable for only awareness and interest, and maybe driving a little consideration. In the new paradigm, the marketing function drives sales all the way through the funnel to evaluation. Some Marketing Functions Have Permanently Changed I asked the 80+ CMOs at my company, “What are your top predictions for what’s going to be permanently changed?” How to Develop a New Marketing Strategy If B2B business providers really want to have solid marketing execution—which is their website, SEO, and lead generation The company, truly understanding its strengths The customers, what do they truly value The competition, understanding what strategies are being deployed, especially digitally That then informs the strategy: How are we different?What is our unique value proposition How are we positioning ourselves against competitors? What do we need to do in pricing?How do we segment our markets?
Planners get access to tools that help with payments and the financial aspects of the event. Best of all, everything happens on the cloud. It ensures data security, easy access, and higher efficiency. The benefit of virtual events is that you can achieve a lot on a limited budget. You don’t have to deal with issues like getting a physical location. There are no logistical elements like transportation or catering to deal with. 1. Have Clarity on the Event and Attendees Coming up with goals and objectives for the event is critical. Why are you hosting the virtual event? What do you hope to achieve? Who is your target audience, and why would they want to attend? 2. Draw Up a Budget Like any other event, you will need to come up with a budget. You may not end up spending as much as you would for in-person events. 3. Decide on the Hosting Platform and Tools You Need Hosting a successful virtual event requires that you have the right tools. You achieve higher efficiency and can complete tasks in a short time. 4. Send Out the Invitations If you are working on an invite-only event, you should already have a list of the people you want to attend. Send out the invitations and start recording the RSVPs. Collecting RSVPs lets you know if you have enough resources to handle the numbers.
LMS software and virtual classroom solutions are becoming increasingly sophisticated to keep up with many businesses quickly switching to remote work. One of the most apparent benefits of virtual classrooms is hassle-free access. Your employees can access all the training materials anytime and from anywhere. They can do everything on the go – attend live classes, watch recorded sessions, take online tests, collaborate and communicate with instructors and colleagues in real-time, and more. ProProfs Virtual Classroom Software is a cloud-based platform that doubles as LMS software. It’s excellent for boosting participation, engagement, and maximizing knowledge retention. Zoom is one of the most popular cloud-based video-conferencing platforms for connecting remote teams. Businesses worldwide use it to host video webinars and virtual events, hold HD video and audio meetings, and streamline company-wide communications. People who should listen to this show are speakers, trainers, coaches, entrepreneurs
1. Cover design It’s all about first impressions. Ask any avid reader and they will have you know that they are prone to buying multiple copies of the same book. 2. Create and foster a strong digital presence Writers need to make sure that their professional website and all their socials are updated frequently. 3. Upload video recordings of yourself reading excerpts Since public readings in bookstores and cafes might not work these days owing to the pandemic, authors can very easily record short videos of themselves reading excerpts from the book. 4. Post pictures and stories on Facebook and Instagram Everything posted on social media platforms carries the potential to go viral. 5. Get in touch with popular book influencers There are a lot of book influencers out there who regularly do book promotions.
Ecommerce marketing makes use of promotional activities to increase traffic and conversions. This includes both paid and organic channels to drive results. 1. Make the Checkout Process easier According to a study, 69.8% of shopping carts are abandoned. And this is a natural eCommerce user behavior because they find it hard to completely checkout. 2. Capture Email Subscribers Email marketing is considered to be the most effective channel even today. With the rise of automation, segmentation, mobile-ready emails, and abandoned cart technology, email marketing is still a hot channel for improving online sales with eCommerce marketing. 3. Affiliate Marketing for Increasing Sales If you are in the space of online marketing, you must have heard the term Affiliate Marketing a gazillion times. 4. Get Help from Professionals This might sound promotional, but a lot of eCommerce marketing agencies know the techniques and strategies that always bring positive results. They have the expertise and resources to satisfy your expectations. 5. Location Based Marketing Remember when I started this post I said that even if you own a brick and mortar store, you can utilize eCommerce marketing for your local store?
Well-developed SEO strategies for eCommerce sites drive organic traffic to your website. This is a huge benefit as it makes your products and other offers known by your target customers What Is SEO, and Why Should You Care? SEO doesn’t just improve the performance of your website. It also increases your rankings in the organic search of search engines like Google. SEO activities for an eCommerce website start by filling it with high-quality content. It also should provide an excellent user experience for customers. Informational keywords – These keywords will often begin with a modifier such as “how-to” and “what is.” These are phrases that people most often search for when they are looking for more information. Transactional keywords – These keywords are direct searches for something that the customer is looking for. For example, “red summer t-shirt”.
Technology and students: a new approach In recent years, the approach to understanding digital technologies has been rethought and teachers have concluded that digital education can create new learning opportunities including personalized training and new cooperation models. 1. Technology eliminates the classroom walls Thanks to modern technologies, the learning process can now take place outside the classroom. There are various applications such as Zoom and Microsoft Teams that allow teachers to conduct lessons remotely. 2. Technology provides students with easy access to any information or source Nowadays, less learning material is available in libraries or stores, but thanks to the Internet, every student has the opportunity to gain access to the required textbooks. 3. Technology helps to ensure the active involvement of students in the learning process Online surveys and other digital tools encourage students to engage with the learning process. This is especially helpful for those who are shy, or hesitant, or have difficulty taking the initiative. 4. Technology allows teachers to automate or simplify the performance of their duties Automation can simplify the execution of time-consuming tasks such as attendance tracking. As well, the use of electronic journals to monitor student performance has become widespread allowing both students and their parents to keep track of current grades
1. How did you end up in your role/industry/business? This is a great question to use near the beginning of your interview. Some of your listeners may know little (or even nothing) about your guest, and this question opens the door for your podcast guest to essentially tell their origin story. 2. What’s your biggest challenge right now? No matter what career or industry your guest is in, everyone has major mountains to climb and hurdles to jump. And this question isn’t limited to career challenges. 3. How do you keep learning? This is a fun one for your guest and your audience. Everyone likes to share interesting resources that they use to stay up-to-date on their industry or interests. 4. What keeps you awake at night? If you want to open the door to some powerful conversations about passion, try this question. As an interviewer, your goal is to tap into what your guests really care about and get them to engage with you in an authentic and unique way. 5. What was your biggest failure/worst moment in your career? It’s easy to err on the side of upbeat, positive questions as an interviewer. But your audience will never gain all of the experience and value that your guest has to offer without one or two tougher questions.
Social Media Marketing Strategy Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies. Influencer Marketing Strategy Influencer marketing strategy is a part of social media marketing strategy when you collaborate with a person who has gained the trust and has authority over some people. Email Marketing Strategy Email marketing can be very effective and give you an ROI of more than $50 for each $1 you invest. However, for email marketing to work, you will need to be creative and consistent. Conclusion All in all, if you develop a good plan and stick to it, any marketing strategy, be it content, email, influencer, or saas marketing, will boost your business and promote your brand.
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1. Digitization and eCommerce Small businesses that are ‘bricks and mortar’ operations will need to embrace the technological world and maximize their product awareness by establishing an online presence 2. Artificial Intelligence and Website Integration Website chatbots are instantly popular with online businesses, and small businesses can leverage them by integrating artificial intelligence with their eCommerce digital platforms. 3. Customer Experience and Customer Service A happy and satisfied customer will become a repeat customer and will likely recommend your small business to friends, family, and co-workers. 4. Sustainability and Eco-Friendliness The millennial generation and their younger associates are the most vocal regarding these subjects, and they are demanding climate change action from governments. People who should listen to this show are entrepreneurs, marketers
Five Trends Proven to Build a Better Brand A brand isn’t just a way to increase sales. If you ask a digital strategy agency, they’ll tell you that a brand is just the manifestation of your own values, ideas, and inspiration in the form of marketing. Have a Personal Presence in your Brand Nothing helps you connect with your customers and audience more than being at the forefront of your brand. Put Your Values at the Forefront 2020 was a huge year for brands’s recognizing the importance of putting their values on full display. Shoppers are more likely to go out and support businesses that mirror their beliefs and values. Stand Out in Expressive Ways We know the importance of logos and graphics, but what sets you apart as a brand? In most cases, it’s going to end up being the ways in which you express your brand’s energy or spirit through visuals. Don’t Be Afraid to Be Weirdeople who should Being weird used to be an insult. Now, your brand can gain a lot from going against the current and being authentically you. If you can pinpoint a way that your brand is special or unique, lean into it! Create an Immersive Experience for your Customers When you put energy into your brand, you’re telling the story of your business. Your brand isn’t a means to sell your product or service. People who should listen to this show are entrepreneurs, career coaches
What are Consumer Insights? Consumer insights are the interpretations revealed by analyzing research data that allows your business to better understand who your audiences are, what their attitudes are, and what motivates them. Consumer insights are actionable, meaning you can make changes to your marketing processes to improve conversion and retention rates. Do not confuse consumer insights with market research, although they are similar. Market research is the effort of gathering data about your customers and provides valuable information about who your customers are and where they can be reached. Why Consumer Insights are Important (Especially in Ecommerce) Consumer insights are important because they allow e-commerce businesses to understand consumer thought processes and suggest actionable changes that can be implemented to improve retention and conversion rates as well as customer satisfaction. Website analytics and data gathered from buyer behavior is a great resource for consumer insights. Google Analytics and data from your eCommerce platform (like Shopify or WooCommerce) is an easy-to-access way to gather information about how users behave on your site and what their purchase patterns look like. Keyword research is often applied to search engine optimization (SEO) tactics, but it’s also a great way to gather insights about what people are searching for and why. People who should listen to this show are homebased business owners, digital marketers
1. It’s Flexible WordPress hosts professional websites, but at the same time, is also welcoming for the new blogger who may be just starting out. Unlike other top websites with less-user friendly features that make them difficult for newcomers, WordPress caters to people with no prior knowledge of coding or programming. 2. Offers Multiple Theme Options WordPress extends a broad variety of free website templates and themes, which are great for just about every kind of website, from simple blogs to professional sites. 3. Safe and Secure Website safety and security is an area of enormous concern for almost every website owner. WordPress is a safe and secure platform to run your website, as it was created with security as the top priority in mind. 4. Freedom to Use Various Media Types To attract a larger audience towards your content and keep them engaged, you’ll need to do more than just post information. Instead, people tend to read posts that have eye-catching pictures alongside them. People who should listen to this show are digital markers, web designers, career coaches, entrepreneurs
How Pinterest Helps Increase Organic Traffic Pinterest is huge on the social networking scene. As of 2021, there are 459 million monthly users. The platform jokes that it would surpass the United States as the most populous county in the world if it were a country. So, it is clear that Pinterest has a significant audience to send to your site. Use Relevant Keywords in Your Board Names If you’ve ever engaged in online dating, then you know you can narrow your search by using specific keywords. Use Relevant Keywords in Your Pin Descriptions Another place where keywords are vital is in the pin description. Again, you have to use industry-specific words if you want the pin to generate organic traffic on your website. Increase Engagement People engagement is always key when trying to increase organic traffic. For this reason, you have to keep people engaged by constantly posting images. Apply for Rich Pins Rich pins contain extra information that helps pins stand out on the Pinterest feed. There are rich pins for different niches like products, travel, recipes, places, gifts, movies, and apps. Add Pins Consistently Repetition is the law of deep and lasting impression. So, if you want to get lots of clicks and improve organic traffic, you have to consistently keep adding pins. People who should listen to this show are social media marketers, entrepeneurs, career coaches.
Voice Commerce and Search There have been tremendous changes in the way we have been communicating with our devices. Touch-sensitive devices are now gradually becoming obsolete, with more people turning to dictation and voice-based commands. Chatbots for Customer Concerns and Conflict Resolutions Companies around the world are increasingly deploying chatbots on their apps and online stores. Immersive Technologies When we say immersive technologies, we mean two of the most underrated and underutilized tech concepts – Augmented Reality (AR) and Virtual Reality (VR). The Inevitability of Analytics One of the significant reasons why eCommerce is a phenomenon today is because of the capabilities enabled by analytics and Big Data. Headless Commerce This might sound a little technical, but it is unavoidable. Headless architecture is where you decouple the frontend and backend from each other. People who should listen to this show are entrepreneurs digital marketers, career coaches
Copywriters are important for SEO because they are going to know the right words to use. When it comes to performing well on search engines, it’s not enough that you word your ad copy in a way that is creative and promotional. Developers help make your SEO dreams and goals become a reality. Developers are the professionals that work with the back-end, technical matters of SEO. They implement your title tag formula, edit your XML sitemap, and perform a bevy of other SEO techniques work and design. Developers are crucial for SEO because they set and maintain the fundamental foundation from which you will launch your website. Content creators are important for SEO performance and aspiration. The best SEO analyst will tell you that content creators play a huge role in the overall performance of your website. Why? Because content creators know which type of content to use, and where to use it. For instance, social media plays a huge role in business today. You need social media to market your product, engage with your customers, and grow your business. People who should listen to this show are Social Media Marketers, Career Coaches
Outsourcing B2B sales refers to hiring a third-party service provider to handle the company’s sales strategy, maintain a sales team, and implement the sales process. This team will operate as an extension of a B2B company. Outsourced sales, if done properly, can increase both top-line and bottom-line revenue. So, when should a company outsource its sales? You do not have an efficient in-house team Another reason to outsource your B2B sales function is the lack of an efficient in-house team. If your sales department constantly fails to meet deadlines or is not producing positive results, it may be time to consider getting help from a professional outsourcing service provider. You find your team overburdened There are a lot of tasks involved in sales. Do you have enough personnel to handle each activity? Or do you have a small team that takes care of all of the company’s sales needs? People who should listen to this show are entrepreneurs
Content Performance in the Awareness Stage Content created at this stage is ideal for new companies who want to make potential buyers aware (hence the name) of their existence. Organic search impressions or how many times your content appeared in SERPs (Search Engine Results Pages). Views and reach on social media – the same as above, your content made its way under some eyes. Now, if your reach is higher than the average organic reach for a certain social media platform, you’re doing something right. Share of Voice (SoV): this is a term borrowed from PR and extended to any measurable metric in any type of marketing tactic. It measures how often your brand shows up in search results compared to your competitors’. New users on your website: when you reach new users, who’ve never heard of you before, it’s obvious that your brand awareness is on the rise. Now let’s see how you can measure this interest: Clicks: whether it’s clicked from SERPs or from social media, they all mean the same thing: your content is engaging and you’ve got the numbers to prove it. Bounce rate: OK, you’ve got their interest. But for how long? Bounce rate (also measurable in Google Analytics) tells you how many of the people who clicked on your links bounced back to search results without visiting another page. Time spent on page: most CMSs have plugins that display “read time” next to any piece of content. While it’s true that most people scan and skim content, if the average time spent on a page is much lower than the read time (a few seconds), maybe it’s time to revisit that page.
Why your story is an asset We live and work in an increasingly crowded world, where new competition is cropping up every day, and millions of businesses are vying for consumers' attention. What's your story? While you may think your story isn't particularly interesting, I'll just be blunt here and say: you're wrong. Pick the right details Next, go through the details that help people put themselves in your shoes. Where were you when you got the idea for your company?What pushed you over the edge from having an idea to actually starting to do the work? What was the first thing you did? When did you decide to leave your job (or whatever you were doing before) and work on your company full time? Ditch the rose-colored glasses Make sure to share the bad parts of your journey too. The article I was recently featured in talks about how I started Cooper's Treats after the pandemic shut down my previous business, which caused me to lose a pretty serious sum of money. People who should listen to this show are entrepreneur, career coaches
Between February and June 2020, social media marketing spends increased by 74% for businesses. 1. You Must Increase Your Advertising Budget The reasoning for this seems obvious. Returns are at their highest level in history. Businesses reported that the contribution of social media to overall company revenue has risen by 24% since February 2020. 2. Play with New Channels on Existing Networks As competition grows fiercer, marketers need to differentiate themselves from the crowd. Big business tends to move slow but hits like a truck when it gets going. 3. It’s All in the Video Social media experts have espoused the benefits of video content for years. Video is easier to consume on all devices, but particularly on mobile devices, and it adds an air of authenticity. 4. Don’t Ignore the Baby Boomers Companies primarily targeting the older generations have dismissed social media as a channel for connecting with them. In previous years, this was true. 5. Social Justice Issues Should Be at the Forefront of Your Marketing Strategy One side effect of the pandemic was how it changed the priorities of the average consumer. With no work to go to and shelter-in-place orders in effect, many people have had the time to focus on larger issues of injustice. People who should listen to this show are entrepreneurs, career coaches, digital marketers
The most impactful simple fixes for better Google ranking To reach the top of Google’s search results page and stay there, you’ll need a long-term search engine optimization strategy, including frequently published optimized content, quality website maintenance, regular updates, and more. Fix errors and dead links Error pages and dead links don’t belong on any website that takes itself seriously. Users hate them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for, they are a big red flag. As such, they can negatively impact your rankings (to say nothing of user experience). Optimize for mobile Roughly half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Consequently, Google introduced mobile-first ranking. Improve loading speeds Research has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they leave, increasing the website’s bounce rates and decreasing its Google ranking. People that should listen to this show are entrepreneurs with e-commerce stores, digital marketers
1. Mobile Shopping is Expanding Your customers want to shop conveniently via their mobile phones. Hence, it’s important to improve their shopping experiences. More so, since it’s estimated that over 73% of eCommerce sales will occur on mobile devices by the end of this year. 2. Young Consumers Are Transforming The Online Business Space According to this study, 2 out of 3 young consumers between the ages of 18 and 34 are spending money to purchase items online now than they did before the pandemic hit. 3. Conduct Robust Customer Experiment This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants. 5. AI and AR Will Improve Online Shopping Experience How much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online? People who should listen to this show are digital marketers, entrepreneurs, career coaches
Moreover, research further shows that small companies are now more inclined to hire full-time remote workers. And there’s a reason for this — with remote workers, you don’t have to invest in building office spaces, and your utility bill and equipment cost minimizes. With the right apps, telecommuting becomes nothing short of a blessing. So, let’s have a look at a few essential apps that you must count on to work remotely in full swing. 1. Clockify When you work from home, your employer usually has a hard time accepting that you are actually working rather than slacking off. On the other hand, sometimes you want to show your employers the amount of hard work and time you put into your work. 2. Zoom During the Covid-19 pandemic, Zoom emerged as one the most popular platforms for conducting remote meetings. 3. Just10 It might come off as a rather strange choice of app in this list, but let’s not form an opinion too quickly. 4. Chrome Remote Desktop Well, you don’t necessarily need to have your office computer at home in order to use it. Chrome Remote Desktop enables you to safely access your computer from virtually anywhere. 5. Spark Research shows that 28% of the average person’s workweek is spent managing emails — that adds up to around 11 hours. 6. Google Drive If we bring file storage and synchronization under the spotlight, then look no further than Google Drive. People who should listen to thid show are entrepreneurs
while most businesses have been adversely affected by the Covid pandemic, some have thrived, and even performed better. So-called countercyclical businesses tend to see massive growth during a recession. Reselling Items Online In the first half of 2020, Amazon made a profit of 5.2 billion USD. That makes reselling items online an enticing option. Online Teaching Schools have also been affected by the COVID pandemic, with most students now learning at home. If you have in-depth knowledge of a particular topic, you can create an online course and upload it to Udemy. Freelancing Probably the best recession-proof business is freelancing. It is viable, requires minimal investment, you can work from home, and you are your own boss. Online Food Business Even during an economic crisis, humans still need to eat and drink. That is one reason why food and beverage is one of the most volatile industries. People who should be listening to this show are entrepreneurs, solopreneurs, career coaches
1. Better segmentation and personalization With the help of a powerful CRM tool like Marketo and Salesforce Marketing Cloud, businesses can segment their subscribers in a better way and personalize the emails accordingly. According to a report by SuperOffice, hyper-segmentation can facilitate customer acquisition and retention, a higher deliverability rate, and an increase in the number of sales leads. Email Uplers recently carried out a study in which it was revealed that personalization is one of the most pressing issues for CRM managers. Most of the experts worked with an in-house team to execute all these marketing operations. 2. Integration with third-party tools It is possible to integrate your CRM tools with a number of third-party software programs. By doing so, you can have a centralized platform to maintain all your marketing tasks, whether it is lead generation, tracking the movement of leads in the sales funnel, and reaching out to them at the right time. 3. Effective lead nurturing Tools like Marketo and SFMC come with a lead scoring model that allows you to nurture the leads based on their interaction with your website. You can set a drip email workflow to send out relevant offers and product updates that might prompt the subscribers to convert. You can also employ the principles of Artificial Intelligence and behavioral tracking to send out triggered lead nurturing emails. 4. Customized email templates CRM tools let you create tailormade email templates with dynamic content blocks as well as enticing visuals to woo customers. Most of these tools have an in-built drag-and-drop editor that facilitates the creation of attractive emails that can yield a higher open rate and conversion rate. People who listen to the use are entrepreneurs
What is a lead? A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address). Make sure that you have a specific goal for your leads. How many leads you have will directly determine the number of sales you’ll have. If you have a 3% conversion rate and want every week, then you need to have 1,667 leads to reach your desired conversion.to get 50 new customers #1 – Build a gate, but give them the key with lead magnets. Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor’s contact info #2 – Dig your feet in with a place for customers to land. The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies #3 – Make their mouths water with blogs. Oh, did you think the days of blogging for business had come to a close? Think again. #4 – Make a lasting first impression. When determining how to generate leads online, you need to first increase the number of impressions and traffic that can become leads People who should listen to this show are online marketers, career coaches, entrepreneurs
Influencer Marketing: Numbers to Note A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021. As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.On average, a $1 investment in influencer marketing yields $6.50 in revenue. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. By 2022, the influencer marketing the industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion). Marketers striving to increase ROI and reach their target audience by using influencer marketing should follow the following tips and tricks. 1. Look for Influencers Whose Interests Align with Your Brand’s While searching for influencers to endorse your product/service, do not get tempted by their content right away. 2. Don’t Micromanage Influencers The TV advertisements that most of us have grown up watching follow an exciting approach. 3. Aim for Better Engagement On the surface, an influencer with 55,000 followers on Instagram might seem a better fit for increasing brand awareness than an influencer with 15,000 followers, right? People who should listen to this show are online marketers
1. Sustainable business. I asked myself: is this side hustle capable of becoming a sustainable business? Have I built more than a back-of-the-envelope model to show how the business could thrive and grow? 2. External validation. I felt confident that my side hustle was sustainable, but what about not me? I made sure to find at least 10 people with knowledge of the sector and asked for their feedback. 3. Personal finance. This is a big one. Even if your side hustle is the next Facebook (spoiler alert: it's almost definitely not), you still need to be able to survive while you're building it. 4. Interestlevel. In theory, if you have a side hustle, it's because it's something you love. But enjoying something right now is very different than being dedicated to it for the next however many years. 5. Life. Yep, life. As it turns out, money and interest-level aren't the only two things dictating your enjoyment of—and ability to succeed at—starting a business. The short of it: you need to be flexible. If your side hustle is more about passion for what you're selling or offering and less about the passion for starting a business, you need to think hard about that. People who should listen to this show are career coaches, entrepreneur
