Liz & Sandro's Marketing Podcast
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378 episodes
If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress website. Episode 0366 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Specifically, he talks rel="canonical" tag. Episode 0365 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Liz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors. Episode 0364 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget! Episode 0363 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Facebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel. Episode 0362 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business. Episode 0361 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into some best practices for marketing during a crisis. We speak specifically about the COVID-19 pandemic and how your organization can continue to engage its audience with so much in flux. Episode 0360 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website. Episode 0359 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In part two of our conversation w LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. Episode 0359 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to date & why you should be doing this! Episode 0358 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Sandro goes over seven recent bits of news in the world of social media marketing. Sandro & Liz discuss the Top 25 Most Popular Instagram Hashtags of 2019 thus far. You can find them at https://influencermarketinghub.com/25-most-popular-instagram-hashtags/ Episode 0357 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Wondering what to do when your marketing content sucks? Liz walks us through six steps to ensure your blogs, videos and podcasts effectively support your marketing and sales efforts. Episode 0356 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over five things you may want to consider when setting up your Google Analytics account. Episode 0355 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. Episode 0354 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes on a mini-rant about call-to-action (CTA) buttons. He discusses how important they can be and how simple a small teak to your website could lead to a large increase in conversions Episode 0353 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz covers MailChimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "slide into his DMs" over at @JFreeBoo https://twitter.com/jfreeboo Episode 0349 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In part one of a two-part series, Jeff Booher shares his agency horror story and hopes that college grads and job seeks don't make these judgment errors during the interview process. Episode 0348 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
College graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing profession. Episode 0347 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots. Episode 0346 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool. Episode 0345 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success. Episode 0343 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Facebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more! Episode 0342 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed. Episode 0341 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In today's episode, Liz explains what a media room is and three main elements you should include. She also explains what a media room is NOT and why that matters. Episode 0339 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
