Marketing Guides for Small Businesses
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We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
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183 episodes
UNLOCKING SUCCESS WITH OMNI-CHANNEL MARKETING: A SMALL BUSINESS GUIDE In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the world of omni-channel marketing and how it can be a game-changer for small businesses. As a small business owner, navigating the ever-evolving digital landscape can be overwhelming, but with a strategic omni-channel approach, you can effectively reach and engage your target audience across multiple channels. Join us as we explore the key components of an omni-channel marketing strategy, including understanding customer behavior, integrating different marketing channels seamlessly, and leveraging data and analytics to optimize your campaigns. Our expert guests will share their insights on how to create a cohesive and personalized customer journey, ensuring a consistent brand experience across various touchpoints. Discover the benefits of incorporating omni-channel marketing into your small business strategy, such as increased customer loyalty, higher conversion rates, and improved brand recognition. Learn practical tips and best practices for building a strong online presence, utilizing social media platforms, integrating offline and online marketing efforts, and leveraging emerging technologies. Whether you're just starting out or looking to enhance your existing marketing strategy, this episode is packed with actionable advice and real-life examples that will inspire you to take your small business to the next level. Tune in to our podcast and unlock the secrets of omni-channel marketing to stay ahead of the competition and drive your business towards success.
In this episode of the Marketing Guides For Small Business Podcast, we dive into the future of search engine optimization (SEO) and what it holds for businesses in 2024. Join us as we explore the cutting-edge strategies and techniques that will help small businesses master the new age of SEO. From voice search optimization to mobile-first indexing, we uncover the key trends that will shape the SEO landscape in the coming years. Whether you're a seasoned SEO professional or just starting to dip your toes into the world of digital marketing, this podcast episode is a must-listen to stay ahead of the curve and ensure your business's online visibility and success. Tune in and get ready to unlock the secrets of SEO 2024!
MARKETING BOOKS, BLOGS, AND RESOURCES WE LOVE In this episode of the Marketing Guides For Small Business Podcast, we share our favorite marketing books, blogs, and resources that have helped us navigate the ever-changing world of marketing. From classic marketing texts to innovative blogs and online tools, we cover a wide range of resources that can help small businesses succeed in their marketing efforts. Listen in to discover new insights and strategies to elevate your marketing game.
Content Marketing - A Slightly Deeper Dive In this episode of the Marketing Guides For Small Business Podcast, we take a slightly deeper dive into the world of content marketing. Join us as we explore the various strategies and tactics that can help small businesses effectively create and distribute valuable content to attract and engage their target audience. From understanding the importance of storytelling to leveraging different mediums such as blog posts, videos, and social media, we provide practical tips and real-life examples to help you develop a content marketing plan that drives results for your business. Whether you're a beginner looking to get started or a seasoned marketer seeking to enhance your content strategy, this episode offers valuable insights and actionable advice to ensure your content resonates with your audience and achieves your business goals.
Marketing Big Wins & Big Mistakes In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the marketing landscape for the year 2023. Join our expert panel as they discuss the biggest successes and failures in marketing strategies, providing valuable insights and lessons for entrepreneurs and small business owners. From innovative digital marketing campaigns that captivated audiences and skyrocketed sales, to misguided efforts that fell flat and wasted valuable resources, our panel analyzes the strategies behind these big wins and big mistakes. They offer practical tips and recommendations for adapting and improving your own marketing approach in the ever-evolving digital world. Whether you're new to marketing or a seasoned professional, this episode will equip you with the knowledge and inspiration to make informed decisions that can lead to remarkable growth for your small business in 2023. Don't miss out on this opportunity to learn from the triumphs and pitfalls of others in the industry and take your marketing efforts to new heights. Tune in now to the Marketing Guides For Small Business Podcast!
In this episode of the Marketing Guides For Small Business Podcast, we are joined by renowned marketing expert Jay Baer to discuss the importance of speed in meeting customers' needs. Baer shares valuable insights and strategies on how businesses can exceed customer expectations by delivering products and services faster. With the evolving digital landscape and increasing customer demands, businesses must adapt and prioritize speed to stay ahead of the competition. Join us as we explore Baer's tips and tricks on optimizing processes, leveraging technology, and building a customer-centric culture that revolves around the need for speed. Whether you are a small business owner or a marketing professional, this podcast will provide practical advice to ensure your business stays ahead in an increasingly fast-paced world. Don't miss out on this opportunity to learn from one of the industry's leading customer experience and marketing strategies experts. Tune in now!
"MASTERING THE ART OF CRAFTING AN IRRESISTIBLE OFFER - PART 2" In this episode of the Marketing Guides for Small Business Podcast, we delve deeper into the crucial topic of crafting an irresistible offer that captivates your target audience and drives conversions. Building upon the foundational knowledge shared in Part 1, we explore advanced strategies and tactics to create an offer that stands out in a crowded marketplace and compels customers to take immediate action. Join our expert host as we deeply dive into the psychology behind creating offers that trigger an emotional response and tap into customers' desires. We'll discuss the importance of understanding your audience's pain points, conducting market research, and identifying the unique selling propositions that set your business apart. Discover how to effectively communicate the value of your offer, including techniques such as scarcity, urgency, and social proof. Learn how to entice customers with irresistible bonuses, guarantees, and incentives that leave them with no choice but to take advantage of your offer. Throughout this insightful episode, we will also address common pitfalls to avoid and provide practical tips to ensure your offer aligns with your overall marketing strategy. Plus, we'll share success stories and case studies demonstrating an irresistible offer's power in boosting conversions and driving business growth. Whether you're a seasoned marketer or a small business owner looking to enhance your marketing efforts, this episode is packed with valuable insights and actionable steps to help you craft an offer that leaves a lasting impression on your target audience. Tune in to the Marketing Guides for Small Business Podcast and take your offer crafting skills to the next level. Don't miss out on this essential episode that will equip you with the knowledge and tools to create irresistible offers that drive results.
PODCAST TOPIC: CRAFTING AN IRRESISTIBLE OFFER PART 1 In this episode of the Marketing Guides for Small Business Podcast, we delve into crafting an irresistible offer that will attract and engage your target audience. Whether new to marketing or a seasoned pro, creating an offer that stands out and compels your potential customers to take action is a crucial skill to master. Join us as we explore the various elements that make an offer irresistible, from identifying your unique selling proposition to understanding your audience's pain points and desires. We will share practical tips and strategies to help you create an offer that captures attention and drives conversions. Learn how to effectively communicate the value of your product or service, differentiate yourself from competitors, and leverage psychological triggers to increase the perceived value of your offer. We will also discuss the importance of testing and refining your offer to ensure maximum impact. Crafting an irresistible offer is a key component of any successful marketing campaign. In this episode, we provide insights and actionable advice to help you take your marketing efforts to the next level. Don't miss out on this valuable discussion that will empower you to create offers your audience cannot resist.
FINISHING THE YEAR STRONG & HOW TO POSITION YOURSELF FOR 2024 MARKETING SUCCESS In this episode of the Marketing Guides For Small Business Podcast, we discuss strategies and tactics to finish the year strong and set yourself up for marketing success in 2024. We dive into practical tips for small businesses to maximize their marketing efforts during the final months of the year, including leveraging holiday promotions, optimizing online presence, and creating engaging content. We also explore long-term planning for the upcoming year, offering insights on market trends, customer behavior, and emerging technologies that can shape your marketing strategy for 2024. Tune in to gain valuable insights and actionable advice to position your small business for marketing success in the future.
In this forward-thinking episode of our podcast, we explore the evolving landscape of content creation and strategy as we head towards 2024. With the digital world constantly shifting, staying ahead of the curve is crucial for any content creator or marketer. We delve into the latest trends, technologies, and consumer behaviors that are set to shape content creation in the coming years. From the rise of AI-driven content to the growing importance of authenticity and personalization, we discuss how to adapt and thrive in the future content market. Whether you're a small business owner, a budding content creator, or a seasoned marketer, this episode will equip you with insights and strategies to create compelling, relevant, and impactful content for 2024 and beyond. Tune in to stay at the forefront of content innovation!
Join us in this exciting episode of the Marketing Guides for Small Business Podcast, featuring special guest Mickie Kennedy, an expert in press release marketing strategies. This episode focuses on the art of using press releases to boost visibility and credibility for authors, small businesses, and startups. Mickie Kennedy, with his extensive experience and success in the field, sheds light on how press releases can be a powerful tool in your marketing arsenal, especially for achieving local media coverage without a hefty budget. Episode Highlights: __ __ Whether you’re a new author looking to publicize your book, a startup aiming for market recognition, or a small business trying to enhance your brand and get more exposure, this episode offers invaluable advice and proven techniques to help you succeed. Tune in to unlock the potential of press releases for your business or venture!
In this episode of the Marketing Guides for Small Business Podcast, we're cutting through the hype to bring you a realistic, actionable guide to video marketing. As one of the most engaging and rapidly growing forms of digital content, video marketing is no longer just an option; it's a necessity for small businesses looking to make an impact online. We'll be discussing how to create compelling video content that not only captivates your audience but also drives conversions and boosts your brand. Episode Highlights: __ __ Whether you're new to video marketing or looking to enhance your current strategy, this episode is packed with invaluable insights and practical advice to help you leverage the power of video and propel your business to new heights.
In this enlightening episode of the Marketing Guides for Small Business Podcast, we demystify the ever-important world of SEO - Search Engine Optimization. Designed for both newcomers and seasoned marketers, this episode breaks down the fundamental concepts of SEO, its significance in the digital age, and advanced strategies to enhance your online presence. Whether you’re just starting out or looking to refine your existing knowledge, this episode is your guide to understanding and leveraging SEO effectively. Episode Highlights: __ __ By the end of this episode, you’ll have a solid grasp of SEO fundamentals, an understanding of advanced tactics, and the knowledge to implement effective SEO strategies for your business. Tune in to elevate your SEO game!
Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They demystify the content creation process, showing you how to use your unique business insights to produce content that resonates with your local audience. Whether you're crafting how-to guides, leveraging local events, or sharing customer success stories, this episode will inspire you to create compelling content that captures the essence of your brand and the heart of your town. Join us and transform your approach to local search, where every piece of content is an opportunity to connect and grow.
In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers are using to search. Whether you're a brick-and-mortar shop, a service provider, or a hybrid business, this episode equips you with the know-how to enhance your online visibility and draw in a more targeted audience. Join us as we unravel the secrets of aligning your content with what your community is searching for, turning searches into visits, and clicks into customers. Don't miss out on these valuable insights that could revolutionize your local digital presence.
__ __ With a straightforward approach, our hosts dissect the most common SEO quandaries that small business owners face. From understanding the nuances of algorithm updates to the importance of keyword research and quality content creation, we address the typical stumbling blocks in the SEO journey. This episode doesn't just spotlight the problems; it provides actionable solutions and expert insights to help you revamp your SEO tactics. Whether you're new to SEO or you've hit a plateau in your current strategy, you'll find clarity and direction on how to make search engines work in your favor. Tune in to turn your SEO frustrations into successes, and start seeing the visibility and engagement your business deserves.
Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They demystify the content creation process, showing you how to use your unique business insights to produce content that resonates with your local audience. Whether you're crafting how-to guides, leveraging local events, or sharing customer success stories, this episode will inspire you to create compelling content that captures the essence of your brand and the heart of your town. Join us and transform your approach to local search, where every piece of content is an opportunity to connect and grow.
In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers are using to search. Whether you're a brick-and-mortar shop, a service provider, or a hybrid business, this episode equips you with the know-how to enhance your online visibility and draw in a more targeted audience. Join us as we unravel the secrets of aligning your content with what your community is searching for, turning searches into visits, and clicks into customers. Don't miss out on these valuable insights that could revolutionize your local digital presence.
Dive into Episode 163 as we embark on a comprehensive exploration of content marketing's key element - the problems you solve for your customers. Ian, your host for today, is joined by Ken and Paul, our seasoned marketing experts, to unravel why customer-centricity should be the foundation of your content strategy. Why should businesses align their content with their customers' pain points? Ken sheds light on the value of solution-oriented content and how it sets businesses apart as industry leaders. Meanwhile, Paul dissects the SEO implications of addressing customers' problems, highlighting the invaluable advantage of aligning with user intent and search queries. Whether you're crafting content for your website, social media, or other platforms, the consensus is clear: addressing specific problems leads to authentic engagement, loyalty, and improved search visibility. Moreover, Ken and Paul delve deep into actionable steps, from tapping into customer feedback to leveraging social media insights, ensuring your content is not only problem-solving but also SEO-friendly and unique. If you're seeking a fresh perspective on content creation, aiming for relatability, relevance, and resonance, this episode is a goldmine. For more details and resources, visit our Marketing Guides websites at: OUTSOURCED MARKETING INC: HTTPS://WWW.OUTSOURCEDMARKETING.CA/ DENTAL MARKETING HEROES: HTTPS://DENTALMARKETINGHEROES.COM/ CHANGESCAPE WEB: HTTPS://CHANGESCAPEWEB.COM/ Join us in this episode to decode the intricate dance between problem-solving content and a successful marketing strategy. Because in the end, understanding and addressing your customer's problems is the cornerstone of meaningful connections and sustainable business growth.
In Episode 162, we delve into the intricate world of Facebook and Instagram Ads with none other than Andrea Vahl, a globally acclaimed expert in the field. Are you puzzled about whether these platforms are the right advertising mediums for your venture? Struggling with ad placements, targeting, or navigating Facebook Ads' maze-like interface? Andrea, co-author of "Facebook Marketing All-in-One for Dummies" and "Facebook Ads Made Simple", joins our hosts Ken, Ian, and Paul to address these challenges and more. With an astounding $6M in ad spend management under her belt, Andrea's insights are invaluable for any small business. From setting up a campaign and choosing the right ad type, to optimizing your budget, targeting effectively, and even evaluating your ROI - this episode promises a comprehensive guide. And as an unexpected twist, did you know Andrea is also a stand-up comedienne? So, expect some humor-laden golden nuggets! Dive in and unlock the potential of Facebook and Instagram ads for your business. For further insights and resources, visit https://marketingguidesforsmallbusinesses.com https://marketingguidesforsmallbusinesses.com/ and learn more about Andrea at www.andreavahl.com https://www.andreavahl.com/bio. Discover more about our marketing guides at: CHANGESCAPE WEB: https://changescapeweb.com/ OUTSOURCED MARKETING INC: https://www.outsourcedmarketing.ca/ DENTAL MARKETING HEROES: https://dentalmarketingheroes.com/
Welcome to Episode 161 of the "Marketing Guides for Small Business Podcast"! Today's episode promises to be a treasure trove for any business striving to understand the complex interplay between content and SEO. Paul, our host, is joined by marketing mavens, Ian and Ken, to dissect the critical components of successful content. They delve into the age-old question - should we write for people or search engines? Ken offers an in-depth analysis, emphasizing the importance of striking a balance to achieve stellar SEO outcomes. Ever wondered about Google's mysterious PageRank? Ian breaks it down for you, explaining the factors determining a page's rank and providing actionable tips tailored for local SEO. And if you're curious about the myriad content types at your disposal, don't miss Ken's comprehensive list and their respective utilities. This episode is a must-listen for anyone seeking clarity in the world of content-driven SEO. Dive in to boost your marketing game and remember, quality content is king!
Unlock the mysteries of SEO in this enlightening episode of the Marketing Guides for Small Business Podcast! As a small business owner, you've likely heard the term 'SEO' thrown around, but what does it truly mean? Dive deep with us as we break down Search Engine Optimization—why it's a crucial player in the digital world, how it impacts your online visibility, and why it should be at the forefront of your marketing strategy. Whether you're an SEO newbie or just need a refresher, this episode offers insights, actionable tips, and easy-to-understand explanations to help you navigate the ever-evolving landscape of SEO. Don't miss out on unlocking the potential of organic search for your business!
Welcome to a captivating episode of Marketing Guides for Small Business, where we unlock the secrets behind "Content Marketing for Local Search: Why Is Strategy Content's Best Friend?" If you've ever wondered about the symbiotic relationship between strategy and content creation for local search, this enlightening discussion is a must-listen. Strategy and content go hand in hand when it comes to achieving success in local search. Our seasoned marketing experts, Ian and Ken, take you on a journey through the crucial role that strategy plays in shaping your content marketing efforts. From defining your target audience and conducting thorough keyword research to crafting compelling and locally optimized content, we reveal how strategy sets the stage for achieving your SEO goals. Discover the art of tailoring your content to match user intent, enhancing your website's visibility in local search results. Whether you're a small business owner or a marketing enthusiast, this episode will equip you with the tools and insights to leverage the powerful alliance of strategy and content in your local marketing endeavors. Tune in now and gain the knowledge to thrive in the competitive landscape of local search marketing!
In this thought-provoking episode of Marketing Guides for Small Business, we dive deep into the world of "Content Marketing for Local Search." If you're wondering why strategy is essential before crafting SEO-driven content and what marketing strategy entails, this is the episode for you. Content creation is the backbone of successful SEO, but without a well-thought-out strategy, your efforts may fall short. Join our marketing experts, Ian and Ken, as they explore the importance of having a solid plan in place before embarking on your content marketing journey. From understanding your target audience and setting clear objectives to creating engaging and locally relevant content, we'll unveil the key components of an effective marketing strategy. Learn how to align your content with your business goals, boost local search visibility, and capture the attention of your ideal customers. Unlock the secrets to building a strategic content marketing approach that not only drives organic traffic but also sets the stage for long-term success. Tune in now and gain the knowledge to propel your local business to new heights with content marketing excellence!
Join us in this insightful episode of Marketing Guides for Small Business, where we uncover the secrets of "How Can I Start Marketing With A Small Budget?" Despite limited resources, every small business can kickstart its marketing journey with strategic and cost-effective tactics. In this dynamic discussion, our marketing guides, Ian and Ken, will share their wealth of experience and proven strategies to help you make the most of your budget constraints. Discover how to lay a strong foundation for your marketing efforts, generate leads, and drive growth without breaking the bank. From leveraging social media, email marketing, and content creation to mastering the art of targeting and maximizing ROI, we've got you covered. Tune in and learn how to optimize every penny spent on marketing, ensuring that your business thrives and expands beyond expectations. Let's set you on the path to success with savvy marketing on a shoestring budget!
In this illuminating episode of Marketing Guides for Small Business, we delve deep into the heart of Google's mysterious ranking algorithm. Join us as we explore the fascinating world of "Google's 200+ Ranking Factors" and uncover the secrets behind achieving better search visibility for your website. Understanding the factors that influence your search presence can be a game-changer for your business. Our marketing guides, Ian and Ken, will break down these ranking factors, shedding light on their significance and how they impact your website's search performance. From on-page optimization to backlinks, content quality to user experience, we'll demystify each element to help you craft a winning SEO strategy. While search engine algorithms are ever-evolving, we'll provide you with actionable insights to navigate these complexities and stay ahead in the competitive digital landscape. Tune in now to gain a deeper understanding of Google's ranking factors and unlock the potential to boost your online presence. Let's embark on the journey of unraveling the secrets of search visibility together!
Welcome to a special episode of Marketing Guides for Small Business, where we delve into the world of Search Engine Optimization (SEO) 101. If you're new to the term or seeking to sharpen your SEO skills, this episode is your ultimate guide to understanding the fundamentals and leveraging SEO for your small business. Our marketing guides, Ian and Ken, will unravel the mysteries of SEO and break it down into simple, actionable steps. From optimizing your website for search engines to understanding keywords and backlinks, we'll cover it all. Whether you're a solopreneur, a local business owner, or a budding marketer, this episode will equip you with the knowledge to boost your online visibility and drive organic traffic to your website. Tune in as we demystify SEO, share expert tips, and provide practical strategies that you can implement right away. Don't miss this chance to conquer the world of SEO and elevate your small business to new heights. Let's dive into SEO 101 together!
Online reviews hold tremendous power in shaping your business's reputation and influencing customer decisions. In this episode, we uncover the story your reviews tell prospects about your business. We discuss the impact of online reviews, effective reputation management strategies, and how to generate proactive reviews. Join us as we reveal how to harness the storytelling potential of reviews and create a positive narrative for your business.
Local landing pages play a crucial role in local rankings and capturing local customers. In this episode, our marketing guides delve into the importance of local landing pages, the different types, and how they impact local SEO. We provide practical insights on optimizing location pages, implementing structured data, and leveraging local points of interest. Tune in to learn how to boost your local presence and attract customers in your target area.
Discover the key strategies to increase the value of your business through effective marketing in this episode of the Marketing Guides for Small Business podcast. We explore how to build your business for long-term success, enhance its reputation, attract potential buyers, and maximize its valuation. Whether you're planning to sell your business or simply want to increase its worth, this episode offers valuable insights and practical tips. Having a marketing system helps increase the value of your business by: __ __
