Membership Geeks Podcast with Mike Morrison
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In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be. From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy. IN THIS EPISODE: - Why is focusing solely on launch promotions a mistake when using the closed door membership model? - What are the common mistakes and misconceptions around implementing a closed door membership model? - Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy - What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model? THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs. IN THIS EPISODE: - How can membership owners actively solicit and utilize member feedback to stay ahead of the competition? - What are the benefits of being active in one's own community as a membership owner? - How can membership owners keep their expertise sharp by remaining practitioners in their field? - Why is it important for membership owners to look outside their industry and join other memberships? THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website. These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril! IN THIS EPISODE: - How can you prepare your website host for a membership site launch to handle potential traffic spikes? - Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them? - What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership? - Why is it important to consider world events before launching a membership, and how can it impact the success of the launch? THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback. IN THIS EPISODE: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members. It's a big deal! However that grand opening isn't the only opportunity you have to launch... There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market. Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... ESSENTIAL LEARNING POINTS: __ __ IMPORTANT LINKS & MENTIONS: __ __ KEY QUOTES:
The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year. And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be! So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals. THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
And just like that, another year is almost over! How was your 2023? After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023. Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024! THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales. KEY TAKEAWAYS: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: "So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling..." "But there's absolutely nothing wrong with making that last effort, that last effort to turn things around. And in fact, doing that shows that you care. You will get people who wanna leave who end up disgruntled at how easy it was to leave. That's kind of the irony of it." "Those little conversations, even though it's taking, you know, 10, 15 minutes out of your day or out of your team's day, that could not only reverse the decision to cancel, but also build up enough goodwill and loyalty from the fact that you're willing to actually have that face time." THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: "When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leave or punishing them when they do leave." "Failed payments account for a lot of churn. It's called involuntary churn. Someone leaving your membership when they might not have intended to because their credit card payment, their PayPal subscription - however they pay you - for some reason, has failed, and they don't address it in time, and therefore, their subscription ends." "If you make the process of leaving difficult, they're never gonna come back, and they're not gonna speak positively about you to anyone else" THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar. IN THIS EPISODE: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: "That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out." "Make sure you're promoting ahead of time what is happening over the next month. So release a schedule of new content or live calls every single month so that people know what's ahead." "It's always great to be able to meet your members, to actually put these people in a room, see the connections that happen, see the conversations, and it's all like minded people. You've already brought your people together online. If you can replicate that in the real world, even if it's just ten people from your membership having dinner together, it's fantastic, fantastic thing." THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: "These are just tools, they should be used as such, which is to say they should be used to solve actual problems, not just for the novelty factor." "The rush to capitalize on AI is leading to a lot of pointless and generic content, and the content that's created is actually quite inaccurate a lot of the time and requires a lot of checking and correction." Get more detailed insights about AI for memberships here https://www.membershipgeeks.com/category/automation/ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers. In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit. IN THIS EPISODE: __ __ FIND OUT MORE: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
Membership Academy just turned 8 years old! Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. IN THIS EPISODE: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business. This podcast has been the cornerstone of our marketing strategy since 2015. But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level. In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve. IN THIS EPISODE: __ __ THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website – Membership Academy https://www.membershipacademy.com/ – as well as the reasons why we chose those particular options. IN THIS EPISODE: __ __
Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: "A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other." "The term membership is broad. It is ubiquitous, it can mean all sorts of different things, and it gets used by people for all sorts of different things." THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode.
In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process. IN THIS EPISODE: __ __ KEY QUOTES & TAKEAWAYS: THANK YOU FOR LISTENING We really appreciate you choosing to listen to us and for supporting the podcast. I We'd be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes https://the-membership-guys.captivate.fm/listen. They're EXTREMELY helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast https://the-membership-guys.captivate.fm/listen to make sure that you never miss an episode
Did you miss me? That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months! Time to really level up your online membership...
Wow… 7 years of Membership Academy! It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership. Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond. Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business. Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!
In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towards her success. Essential Learning Points:The accidental marketing that led to a SURPRISE waitlist of potential buyers. How starting a membership has given people value while solving practical issues around software updates. How Layla made the transition from service provider to full-time membership owner. The ONE thing she’s used to overcome the challenge of supporting her members colleagues. The aspect that’s been one of the hardest things to build due to the nature of her niche. Reasons behind her pricing strategy in correlation to understanding member pain points. How recognizing the main value of the membership has led to worrying less about what free content to provide. The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members. Important Links: https://processdriven.co/ ( ProcessDriven) Layla’shttps://processdriven.co/youtube ( YouTube) channel ProcessDriven Collectivehttps://processdriven.co/group ( Facebook) Layla’shttps://www.instagram.com/processdriven.co/ ( Instagram) Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!
How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!
Creating a membership is an exhilarating time… The creative juices are flowing… And there’s no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important! Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!
In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points: How Josie overcame her fear of creating an online membership. The MAJOR benefit of online memberships that led to her adding this income stream to her business. The TRAP that many business owners fall into when they have an existing audience. The ONE thing that resulted in her DOUBLING her email list. How learning what the audience wants has been pivotal towards her success. What Josie plans to do differently for her next launch. The HUGE membership benefit that she didn’t anticipate. The model she plans on implementing within her membership to aid her members growth. Important Links: https://www.instagram.com/the_josie_show/ (The Josie Show (Instagram)) https://www.instagram.com/josielewisart/ (Josie Lewis Art (Instagram)) https://www.josielewis.com/ (Josielewis.com) https://www.josielewis.com/arc (Membership waitlist – josielewisarc) Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!
Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the https://www.membershipgeeks.com/report/ (Online Membership Industry Report 2022) In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.
How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey. Armed with this information, you’ll get your members settled and engaged right off the bat. Essential Learning Points: The importance of linking your deliverables to tangible results Why you should draw out a roadmap for your member’s journey The bare minimum approach to enriching membership experience vs. the comprehensive approach How pattern interrupts brighten up the membership experience Important Links & Mentions: https://www.membershipgeeks.com/ (The Membership Geeks) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.” “When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.” “A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points: How the Creative Crafting Club works Why the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membership Why running challenges has been a key marketing tactic How Facebook groups keep everyone engaged and supportive of each other The biggest challenges Christelle faced Why Christelle loves the freedom that a membership business brings Important Links & Mentions: https://www.creativecraftingclub.com/ (Creative Crafting Club) https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.” “Start before you're ready, you're only going to regret the things that you do not do.” “We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think. Essential Learning Points: Why building authority will help your membership service flourish How to cater to a niche market How content creation can help you build your reputation Why writing a book is not dated – it would still hugely help your reputation Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipgeeks.com/niche/ (Why Membership Site Owners Need to Niche Down (And STAY Niched)) https://www.membershipgeeks.com/lisa-leander/ (Succeeding with a small niche with guest Lisa Leander) https://www.membershipgeeks.com/achieving-success-small-niche-shannon-rogers/ (Achieving success in a small niche with guest Shannon Rogers) https://www.lulu.com/ (Lulu.com) Key Quotes: “Building authority as an expert in your topic is a majorly important factor in marketing your membership.” “The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.” “Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - will tell you... There are risks that will pop up at lots of different stages of your entrepreneurial journey... Knowing what these risks are... And, more importantly how to avoid them, can be really useful. With that in mind, this episode explores five of the biggest risks facing membership owners right now.
