Today I’m talking with MXXY https://gomxxy.com/ co-founder Drew Dawson. MXXY was born on the trails of Marin County, California. Growing up there Drew and co-founder Nicloa Beglum spent their days hiking, biking and running. Electrolytes played a big role in helping them feel and perform their best but fumbling with extra bottles was a distraction, and reservoirs left a gunky mess to clean when they got home. The technology didn’t exist to solve that so they created it. Today, Drew and I talk about that and plenty more. If you write as much as I do, it’s nice to have a little backup with spelling and grammar, and I use Grammarly https://ricksaez.com/grammarcheck. Grammarly is a cloud-based typing assistant. It reviews spelling, punctuation, clarity, engagement, and delivery mistakes, detects plagiarism, and suggests replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language. Their instant grammar checker corrects all grammar errors and enhances your writing. To try it out, go to ricksaez dot com slash grammarcheck and get signed up today. You can thank me later. That's Ricksaez dot com slash grammar check. https://ricksaez.com/grammarcheck SHOW NOTES 04:14 Founding company, bonding with biking community. 08:09 Discovering electrolytes; the neon fluid phenomenon. 11:12 Innovative water system with effective cleaning solutions. 15:17 Learning from selling minimum viable product critical. 16:57 Passion for building physical products drove success. 22:21 Life is a constant ebb and flow. 31:23 Modular system with detachable and replaceable parts. 33:17 Embracing challenges leads to personal growth. 37:17 Fan of YETI's https://www.yeti.com/ founders and brand. 39:47 Validate your business idea with data first. 43:52 Building anything is valuable in business. LEARN MORE To learn more about Drew and MXXY, visit their website at: https://gomxxy.com/ You can also visit MXXY on these social sites: Facebook https://www.facebook.com/MXXYOutdoor/ Linkedin https://www.linkedin.com/company/mixxy-products-llc Instagram https://www.instagram.com/gomxxy/ NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Product Design #Validation #Product Concept #Data Validation #Investment #Building a Business #Product Validation #Luck vs. Process #Product Improvement  #Kickstarter NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

50m

Mar 26, 2024

This week I'm talking with Rachel Gross, an environmental and cultural historian of the modern U. S. and an assistant professor of history at the University of Colorado Denver. Among many accolades and experiences, Rachel was a Carson Fellow at the Rachel Carson Center in Munich and, for her doctoral research, wrote about the history of outdoor clothing and gear in the U.S. from the Civil War to the present. Her book is: Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   If you write as much as I do, it’s nice to have a little backup with spelling and grammar, and I use Grammarly https://ricksaez.com/grammarcheck. Grammarly is a cloud-based typing assistant. It reviews spelling, punctuation, clarity, engagement, and delivery mistakes, detects plagiarism, and suggests replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language. Their instant grammar checker corrects all grammar errors and enhances your writing. To try it out, go to ricksaez dot com slash grammarcheck and get signed up today. You can thank me later. That's Ricksaez dot com slash grammar check. https://ricksaez.com/grammarcheck SHOW NOTES 00:00 Shifted from outdoor pursuits to writing about them professionally. 04:46 Global scholars gather at Munich's Rachel Carson Center. 09:58 Early guidebooks promoted self-reliance in the outdoors, discouraging buying equipment and emphasizing the Woodcraft ethic of creating makeshift arrangements from natural materials. 11:15 Early white guidebook authors claim close Native American ties to validate their information sources. They emphasize their relationship with Native Americans as a way of asserting the authenticity of their knowledge. Their focus on white settlers' connections to the Native American past is reflected in the stories of native peoples being displaced from national parks in the early 20th century, which are recurrent themes in their publications. 15:35 Book delves into paradox of outdoor consumerism, exploring its history and impact on American attitudes towards nature. 18:23 Consumer identity linked to fancy cooking gadgets. Participation. 22:06 Outdoor industry leads in photography and sustainability. 24:56 Experts doubt Patagonia's sincerity in anti-consumerism ad. 29:14 "Ski Style" by Annie Gilbert Coleman is a recommended book that explores the culture and evolution of skiing in the 20th century. It provides insights into how skiing has become associated with specific social classes, economic accessibility, and the development of ski resorts and attire. The book encourages readers to critically evaluate the origins and evolution of this popular recreational activity. 32:21 Encouraging introspection on consumerism's values and influence. Reflecting on personal choices and societal impact. 33:46 Researcher finds value in personal stories for understanding. LEARN MORE To learn more about Rachel and her work, visit her website https://rachel-gross.com/ at: https://rachel-gross.com/ You can also visit Rachel on these social sites: Facebook https://rachel-gross.com/?share=facebook&nb=1 X https://rachel-gross.com/?share=twitter&nb=1 NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #outdoor gear, #history of camping, #outdoor industry, #research, #cultural history, #environmental history, #environmental sustainability, #consumerism, #American outdoor identity, #consumer behavior, #product design, #sustainability initiatives NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

36m

Mar 19, 2024

* Today, I’m talking with endurance athlete Nadia Ruiz. I met Nadia at The Running Event in Austin last year. Nadia is a personal coach, the youngest female to finish 100 marathons, and has completed over 650 races around the globe. We talk about her love for running, the various events she has run, her coaching activities, and more. * Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   00:00 Inspired by Ironman race, dreamed of participating someday. 03:34 Expensive, equipment-heavy triathlon; initially aimed for marathon. Discovered LA Marathon. 09:17 During the COVID pandemic, to pass the time, I created lists of my top 10 favorite trail marathons, international races, and US marathons. I have participated in over 650 races across the globe in the past 26 years, finding great joy in the people I met, the sights I saw, and the food I enjoyed. The experience of racing frequently has allowed me to connect with others who share the same passion. The first race I ever did holds a special place in my heart, as it made me feel invincible. 13:08 Ecuadorian heritage fuels passion for trail running. 17:05 I fit running into my schedule whenever possible, whether it's during lunch or in the morning or evening. It's not a chore for me, and I've been running for 26 years. 22:19 Success begins with small, consistent steps taken daily. It's important to remember that even the best athletes had to start with that first challenging step. 23:23 Favorite Piece of Running gear: Trekking poles and Micro-spikes https://amzn.to/3TdBZ9p 24:09 Favorite Books: Champion Mindset https://amzn.to/3PfZQ70, Running Your First Ultra: Customizable Training Plans for Your First 50K to 100-Mile Race: New Edition with Write-In Training Journal 25:30 I'm open to help, don't hesitate to connect LEARN MORE You can follow up with Nadia here: Links http://linktr.ee/irongirlnadia nadiacruiz@yahoo.com NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #endurancecoaching, #running, #triathlon, #strengthtraining, #mobility, #aging, #recovery, #snowboarding, #swimming, #cycling, #cross-country, #dog-training, #running gear, #outdoor gear, #ultra running, #trail running, #marathon, #Ironman, #LA marathon, #event marketing, #education, #cross training, #triathlons, #Inca Trail marathon https://wildmarathon.com/inca-marathon/, #racing experience, #outdoor industry, #event production NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

27m

Mar 12, 2024

Welcome to Episode 429 of the Outdoor Biz Podcast. Today I’m talking with Mark Holyoak, Director of Communication at the Rocky Mountain Elk Foundation http://rockymountainelkfoundation.org/. Mark has been in the communications business for 35 years. He spent the first 24 years as a television broadcast journalist in Kansas, Washington and Montana. In 2012, he accepted the position of director of communication at the Rocky Mountain Elk Foundation, where he oversees Bugle magazine https://www.rmef.org/bugle-magazine/, produces written and digital content, creates video scripts, and is responsible for all internal and external communications. He likes to hunt, fly fish, hike, play softball, basketball, and hockey, and ride his mountain unicycle with his kids. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   SHOW NOTES __ __ LEARN MORE To learn more about Mark and The Rocky Mountain Elk Foundation, visit their website at: https://www.rmef.org/ You can also visit The Rocky Mountain Elk Foundation on these social sites: YouTube http://youtube.com/elkfoundation Facebook https://www.facebook.com/RMEF1/ X https://twitter.com/RMEF Instagram https://www.instagram.com/rmef_official NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Rocky Mountain Elk Foundation, #Elk hunting, #Conservation, #Advocacy, #Land conservation, #Access projects, #Habitat enhancement, #Wildlife overpass crossings, #Outdoor industry, #Wildlife management, #Outdoor excursions, #Family activities, #Volunteer projects, #BLM, #Forest service, #Highway wildlife migration, #Fly fishing, #Hunting skills, #Television broadcast journalist. NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

47m

Mar 05, 2024

Welcome to Episode 428 of the Outdoor Biz Podcast with Mari Bodensteiner and Space Trailers https://spacetrailers.com/. Mari grew up on the backwaters of the upper Mississippi. She is an avid hiker and amateur angler. Before her career in marketing, she taught English and Rhetoric at several universities across the country. Additionally, she contracted with the State Department to develop international educational programs in Southeast Asia and Eastern Europe. She currently works to grow the SPACE Trailers brand and is most inspired by the passionate consumers that she gets to interact with each day. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   SHOW NOTES __ __ LEARN MORE To learn more about Mari and Space Trailers, visit their website at: https://spacetrailers.com/ You can also visit Space Trailers on these social sites: YouTube Linkedin https://www.linkedin.com/company/spacetrailers/ Facebook https://www.facebook.com/spacetrailer/ Instagram https://www.instagram.com/space_trailers/ NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Space Trailers, #Red Wing, Minnesota, #trailers, #customization, #outdoor activities, #fishing, #marketing, #family business, #manufacturing, #community, #customer engagement, #product development, #outdoor industry, #outdoor gear, #swimming, #cold water, #Great Lakes, #Alcatraz swim, #base layers, #Smartwool socks, #compression socks, #off-road, #ATV hauling NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

28m

Feb 27, 2024

* In this episode, Rick Saez welcomes Joe DiGirolamo, Director of Sales at insulation company Thermore. After sharing their early experiences with outdoor activities and their current hobbies, they delve into the concept of plastic recycling for insulation production. They discuss the importance of adopting sustainability both in the manufacturing processes and everyday operations. Thermore's Ocean Down initiative, and the impact of our buying decisions on the environment. Joe illustrates these with his work in Thermore, particularly with the development of sustainable materials. He further urges listeners to make conscious, wise choices concerning consumption, especially when dealing with single-use plastics. * Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   SHOW NOTES QUESTIONS WE DISCUSSED __ __ LEARN MORE To learn more about Joe and Thermore, visit their website at: https://www.thermore.com You can also visit Thermore on these social sites: YouTube https://www.youtube.com/@thermore Linkedin https://it.linkedin.com/company/thermore-s.p.a. Facebook https://www.facebook.com/thermoreoutdoor Instagram https://www.instagram.com/thermoreoutdoor/ NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Thermore, #JoeDiGirolamo, #Milan, #innovation, #sustainability, #recycled technology, #product development, #ocean-bound plastic, #Southeast Asia, #manufacturing, #recycled fibers, #single-use plastics, #plastic pollution, #sustainable materials, #outdoor industry, #family-owned, #outdoor activities, #golf, #tennis, #climate change, #environmental awareness NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

39m

Feb 20, 2024

Hey everyone, welcome to Episode 426 with Tom Dempsey, founder and CEO of SylvanSport and a highly regarded national leader in the outdoor industry for several decades. SylvanSport designs and manufactures innovative recreation vehicles and outdoor gear. In addition to SylvanSport, Dempsey has founded and led several other companies in the outdoor recreation industry and is the founding chairperson of the North Carolina Outdoor Recreation Coalition, a non-profit group that directs and supports the state's Outdoor Recreation Industry Office. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES QUESTIONS WE DISCUSSED __ __ LEARN MORE To learn more about Tom and SylvanSport, visit their website at: https://www.sylvansport.com/ You can also visit SylvanSport on these social sites: Instagram https://www.instagram.com/_sylvansport/ YouTube https://www.youtube.com/c/SylvanSport/ Facebook https://www.facebook.com/sylvansport/ Pinterest https://www.pinterest.com/sylvansport/_created/ X https://twitter.com/sylvansport NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #camping, #outdoor activities, #industrial designer, #product production, #outdoor gear, #simplicity, #Sylvan Sport, #mountain bridge wilderness,  #trade show, #Boy Scouts, #paddling. #product designer, #Auburn University, #RV industry, e3ntry-level RV, #company culture, #leadership NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

30m

Feb 13, 2024

Julia Mitchell had a kernel of this idea she had been noodling on for a few years. She had had some "lightly used" fly fishing clothes that didn't fit her anymore and thought they would be perfect for another angler. Julia was working in a leadership role with United Women on the Fly https://uwotf.com/, and also started a leadership role with a local fly fishing group where she met Temma Roby. After sharing her idea of breaking down barriers for women to enjoy fly fishing and providing used or donated gear and clothing Temma was on board with the mission. On August 5th, 2022 Rising to the Fly https://risingtothefly.com/ was born! Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES Rising to the Fly https://risingtothefly.com/ 00:00 Decided to expand fly fishing group nationwide, changed name to "Rising to the Fly https://risingtothefly.com/." 04:15 Learned fly fishing in 1999, started with intro clinic, now passionate about it. 09:39 Idea stemmed from unused fishing shirts, expanded to include gear for exchange among women. 13:23 Partners with organizations, holds clinics & training for women. 15:02 Received campground donation for weekend, stocked pond, women caught fish, divided into smaller groups for activities. 18:48 Shop manager offered support, received products, plans to engage other Orvis shops. 21:02 Transformed garage into warehouse, repurposed hangers for inventory. 27:19 Tema and I reached out to other nonprofits for advice on donations and applications, providing helpful insights and support. 30:00 Excited about new lanyard, makes life easier outdoors. 35:16 Encourage website and social media visit, subscribe, and donate gear or money. 36:04 Seeking financial and gear support for shipping and donations. Accepting applications for gear. Seeking support from companies. LEARN MORE To learn more about Julia, Temma, and Rising to the Fly, visit their website at: risingtothefly.com You can also visit RISING TO THE FLY on these social sites: Instagram Facebook YouTube https://www.youtube.com/@faroundandfindtrout/featured NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Fly fishing, #Entomology, #Fishing gear, #Female anglers, #Fly fishing clinic, #Creek fishing, #Gear donations, #Fly fishing shops, #Outdoor industry, #Steelhead fishing, #Trinity River, #Poudre Creek, #Nonprofit organization, #Women in fly fishing, #Casting for Recovery, #Women-focused nonprofits, #Starting a nonprofit, #outdoor experience, #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

35m

Feb 06, 2024

Welcome to Episode 424 of the Outdoor Biz Podcast. Today I’m speaking with PacAPit creator and Founder John Chadwell. The inspiration for PacAPit came from the idea of building a fire they could use while sitting in the water, a fire that people could gather around. They started in June of 2020, and after John developed the product and got a patent, they begin selling in October of 2021. They are in all 50 states and about 14 countries! Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com https://ricksaez.com/audible SHOW NOTES OVERVIEW PacAPit 00:00 Invented COVID baby fire concept on river. 03:23 Texas grocery chain H E B https://www.heb.com/ founders started camp foundation in Hill Country; aims to preserve camping experience. 07:56 Considering outsourcing production to scale business, possibly outsourcing grill production to a stamping facility. 11:30 Looking for retailers in San Antonio and Spring Branch for outdoor gear and fire pits. 15:30 The PacAPit https://www.pacapit.com/buy.html#/ allows building fires on any surface, including snow and ice, for outdoor activities. 16:44 People crave campfire experience to gather and connect, improving social interaction. 20:41 Advice on iterating a product, seeking feedback, and protecting ideas. 23:31 Versatile tool, furniture development, long-term app goal for campfire storytelling. 24:45 What is your favorite outdoor gear purchase under $100? Fiskar Hand Hatchet https://amzn.to/3SAyqLk 26:01 Book emphasizes the importance of being willing to take chances. 27:32 Do you have any suggestions and/or advice for folks with a product idea to get it into production? 26:05 How about some of your favorite books? Here is New York, E.B. White https://amzn.to/4boAi1h, and A Whole New Mind, Daniel Pink. YOU can get 15% off your PacAPit when you use CODE ODBIZ15 to purchase your PacAPit. Go to PacAPit.com https://www.pacapit.com/buy.html#/, slash buy, and get yours today. That's 15% off with CODE ODBIZ15 LEARN MORE To learn more about John and PacAPit, visit their website at: PacAPit.com You can also visit PACAPIT on these social sites: Instagram Facebook Email /info@pacapit.com NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #John Chadwell, #PacAPit, #fire pits, #grills, #business ventures, #invention process, #manufacturing, #camping, #outdoor experience, #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

32m

Jan 30, 2024

Welcome to Episode 423 of the Outdoor Biz Podcast. Today I’m speaking with PETER ARLEIN, Founder and CEO of mountainFLOW eco-wax. https://mountainflow.com/ Peter has been in the Outdoor Industry for over 20 years working as a ski patroller and raft guide. In 2016 he started MountainFLOW eco-wax with a straightforward mission: provide a simple and eco-friendly way to improve the skiing experience. Their first product was a water-based anti-stick spray that reduced snow and ice buildup on top of skis. Located in Carbondale CO they’ve since added more ski bike products to the line. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com https://ricksaez.com/audible SHOW NOTES QUESTIONS WE DISCUSSED __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ LEARN MORE To learn more about Peter and mountainFLOW eco-wax, visit their website at: mountainFLOW eco-wax You can also visit PETER and MOUNTAINFLOW ECO-WAX on these social sites: Instagram YouTube Facebook NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #Peter Arlein #mountainFLOWeco-wax #colbycollege #outdoor-activities, #skiing, #biking, #eco-friendlyproducts, #entrepreneurship #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

31m

Jan 23, 2024

Today, I’m speaking with entrepreneur, marketer, writer, and full-time traveler Samira Holma https://samiraholma.com/. Samira helps brands and places lead the way in hospitality and the future of work improving and growing their impact with marketing that supports local communities. In 2016, she turned her passions for marketing and travel into her lifestyle and became a full-time traveling marketing consultant & writer. She's been traveling non-stop, without a fixed base, ever since. SHOW NOTES QUESTIONS WE DISCUSSED __ __ __ LEARN MORE To learn more about Samira and her work, visit her website at: samiraholma.com https://samiraholma.com/ You can also visit Samira on these social sites: Instagram https://www.instagram.com/samiraholma/ Linkedin https://se.linkedin.com/in/samiraholma Facebook https://www.facebook.com/samira.holma/ NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #SamiraHolma #Remotework #Destination-management #Infrastructure-improvement #Full-time-travel #Destination-management #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

46m

Jan 16, 2024

We’re kicking off the year with a great conversation! Today, I’m speaking with The Brand Leader's Kyle Duford.  Kyle is an author, brander, speaker, and former writer for Outside, Men’s Health, and Men’s Journal. He’s got a quiver full of accomplishments, so we’re going to get into it. . . Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES QUESTIONS WE DISCUSSED __ __ LEARN MORE To learn more about Kyle and his work with The Brand Leader, visit their website at: https://thebrandleader.com/ You can also visit Kyle on these social sites: Instagram https://www.instagram.com/yeahthatkyle/ Linkedin https://www.linkedin.com/in/kyleduford NEXT STEPS If you enjoy interviews devoted to the outdoor industry, find us online at RICKSAEZ.COM/LISTEN https://ricksaez.com/listen/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. KEYWORDS #KyleDuford #BrandLeaders #Advertising #Leadership #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA NOTE: AS AN AFFILIATE OF AMAZON AND OTHERS, I EARN FROM QUALIFYING PURCHASES.

52m

Jan 09, 2024

Happy New Year everyone! Welcome to episode 420 of The Outdoor Biz Podcast. I am taking a two-week break to get some adventure and relaxation in and I’m excited to present a podcast collab for your listening enjoyment. I am featuring two episodes from my good friend Howard Fox’s Outdoor Adventure Series podcast and he is featuring two of my show’s on his podcast. Today we’ll hear Howards' conversation with Scott Kovarovics, executive director at the Izaak Walton League of America. Enjoy! Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES The League is celebrating its 100th anniversary in 2022 and is one of America’s oldest and most successful conservation organizations. The League has carved out a unique role, promoting hands-on conservation and citizen science while advocating for strong state and national policies to protect our air, water, and wildlife. The League promotes outdoor recreation, especially fishing, hunting, and recreational shooting sports such as trap, skeet, and archery. INSIGHT2GO The threats to our environment today may be less visible than 100 years ago, but they are equally - if not more - serious. To learn more about the Izaak Walton League of America, visit their website at HTTPS://WWW.IWLA.ORG https://www.iwla.org/ You can also learn more about the League on their social sites: FACEBOOK https://www.facebook.com/iwla.org INSTAGRAM https://instagram.com/iwla_org YOUTUBE https://www.youtube.com/izaakwaltonleague Click here to learn more about the OUTDOOR WRITERS ASSOCIATION OF AMERICA https://owaa.org/ The Outdoor Adventure Series is a Podcast Production of FOX COACHING, INC. https://foxcoaching.com/

41m

Jan 02, 2024

I'm here with a good friend of mine, Kirk Ohly. Kirk is one of the founding partners of the new eBike rack brand Suweeka. We're in Ballard, Stoop Brewery in Ballard. This is going to be something different, Kirk is interviewing me. Let’s go! Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com

52m

Dec 28, 2023

Happy Holidays, everyone! Welcome to episode 418 of The Outdoor Biz Podcast. I am taking a two-week break to get some adventure and relaxation in, and I’m excited to present a podcast collab for your listening enjoyment. I am featuring two episodes from my good friend Howard Fox https://www.linkedin.com/in/foxcoachinginc/'s Outdoor Adventure Series podcast, and he is featuring two of my shows on his podcast. Today, we’ll hear Howard's conversation with Surfrider Foundation's https://www.surfr Chad Nelsen on their mission to protect coastlines and waterways . . . enjoy! Chad is an environmentalist and the driving force behind the Surfrider Foundation. With a strong belief in the power of grassroots movements, Dr. Nelsen and the Surfrider Foundation aim to protect and conserve coastal and ocean environments. Bringing together individuals who share a love for the coasts and oceans, the foundation has successfully channeled their passion into actionable steps toward stewardship.   Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com TOPICS WE DISCUSSED 1. What is the Surfrider Foundation's primary focus? 2.  How does the organization work to address plastic pollution? 3. How has the organization evolved? 4. How does outdoor recreation relate to environmental stewardship? 5. How does the Surfrider Foundation engage younger generations? 6. Where does the Foundation have chapters and international affiliates? 7. How does the Foundation establish credibility and effectiveness? INSIGHT2GO The Power of Grassroots Organizing: "Never doubt that a small group of people can't make a difference because that's the only group that ever has."  ― Quote by Margaret Mead LEARN MORE To learn more about Chad and the Surfrider Foundation, visit their website at HTTPS://WWW.SURFRIDER.ORG/  https://www.surfrider.org/or connect with them on these social sites: FACEBOOK https://www.facebook.com/Surfrider INSTAGRAM https://www.instagram.com/Surfrider YOUTUBE https://www.youtube.com/SurfriderFoundation LINKEDIN https://www.linkedin.com/in/chadnelsen/ NEXT STEPS If you enjoy podcasts devoted to the outdoor adventure space, find us online at HTTPS://OUTDOORADVENTURESERIES.COM https://outdooradventureseries.com/. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them too. KEYWORDS #SurfriderFoundation #Conservation #Stewardship #Surf #Surfing #OutdoorAdventure

32m

Dec 26, 2023

Welcome to Episode 417, An un-Cut episode of The Outdoor Biz Podcast. The second of two episodes featuring a few quick conversations I captured on the show floor at The Running Event in Austin Texas. https://www.therunningevent.com/ Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   LINKS The Running Event https://www.therunningevent.com/ Camelbak https://www.camelbak.com/ Farm to Feet https://www.farmtofeet.com/ Flip Mitts https://flipmits.com/products/flipmits-originals K Swiss Pickle Ball https://kswiss.com/collections/pickleball

20m

Dec 21, 2023

Welcome to episode 416 of The Outdoor Biz Podcast, brought to you this week by Thrive Market https://ricksaez.com/thrivemarket. See why over 1 million members love Thrive – shop 6,000+ products curated by our experts. Organic? Non-GMO? Vegan, paleo, keto? Gluten-free? You name it, Thrive Market caters to it. Today, I’m talking with Tiffany Smith, CEO of Camber Outdoors. Tiffany and Camber Outdoors https://camberoutdoors.org/ are dedicated to empowering the Outdoor Recreation Economy industry to build workplaces where people from all communities, backgrounds, identities, faiths, and world views can thrive. Brought to you this week by Thrive Market https://ricksaez.com/thrivemarket Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   SHOW NOTES - YOU HAVE YEARS OF EXPERIENCE IN THE NON-PROFIT WORLD, HOW WERE YOU INSPIRED TO PURSUE THAT PATH? One of my mentors, Dr. Bob Long, used to work for the Kellogg Foundation in Battle Creek https://www.wkkf.org/. There was this opportunity [00:02:40] that came up with the Urban League https://nul.org/, and he thought I should go for it. And, a few other leaders at the Urban League https://nul.org/ also thought I should go for it, so I did. I [00:02:50] put together, a unique proposal. They were looking for someone to do fundraising for them, and I wasn't really even quite sure, What that really looked like, but I was great in sales, and I [00:03:00] was excellent in marketing. And so when Dr. Long began to explain to me a little bit more about the role and what it looks like, I was like, you know what, I can do this. And I'll put my name in a hat. [00:03:10] I created a proposal for the Urban League https://nul.org/ around what I could do for them in reference to being their fundraising consultant. And, They hired [00:03:20] me, trusted me, to do that. And within the first year, I raised over a million dollars for that. At that moment, I [00:03:30] knew that the passion that I had to be able to mark the passion around sales and around engagement with relationships could merge with [00:03:40] my passion for community and mission work. And so it was like the perfect marriage for me getting into the non-profit world. - WHAT LED YOU TO CAMBER? Oh, man, I was finishing up with the Leukemia and Lymphoma Society https://www.lls.org [00:05:40]. Great organization. And I had been working there, as their regional director. And, you reach a point in your [00:05:50] career, I believe, where you outgrow certain areas, right? That's true. and, sometimes, we heed it, and we take the nudge, and other times we don't. [00:06:00] And I was feeling that nudge. It was right around when everything happened with George Floyd. And so, like everyone else in the world, you're rethinking everything you're [00:06:10] thinking. Your job, your family structure, your work life balance, what does that look like? And so that was in that moment for me. And I said, I think it's time for me to up [00:06:20] level and identify, an organization where the impact goes beyond my last name. I always say this because I mean it with [00:06:30] everything within me. It's really important that my legacy doesn't stop with the Smiths. And when Camber approached me [00:06:40], they had this unique position for c Chief Development Officer. the first of its kind for that organization, [00:06:50] and the workaround being able to transform workspaces to be more inclusive was extremely attractive to me to be able to come [00:07:00] in, not just to impact the individual lives in the workspaces and to. Help companies build more competitive [00:07:10] opportunities, but to understand that the work that is being done has the potential to impact an entire industry. [00:07:20] That was powerful to me. - WALK US THROUGH CAMBERS ROADMAP TO WORKPLACE INCLUSION, EQUITY, AND DIVERSITY Camber's roadmap to workplace inclusion, equity, and diversity. We align and partner with [00:13:30] corporations, small businesses, and nonprofits to help and support their needs around workplace, DEI. And once they become a partner with Camber, we have the [00:13:40] Camber Survey System, which, next year is going to receive National recognition from the American Evaluation Association. It's [00:13:50] going to be a case study. We partnered with Claremont Graduate Center https://www.cgu.edu/ years ago to develop a very robust survey around DEI in workspaces [00:14:00], and in doing so, the work that we're doing and how we are sharing our information with our partners and how we're aligning our [00:14:10] programming. To support the survey, the American Advising Association has recognized that we've identified a different pathway for [00:14:20] evaluation and research across industries across the board. And so we're going to be recognized next year for that. And we're really [00:14:30] looking forward to it because we've seen a lot of progress with our partners. And so, the campus survey system is a 2 part survey. We have a workplace component and an [00:14:40] employee component. The workplace component is where we have a leadership to complete the survey. The 2nd. Part of the survey is where the employees complete the exact [00:14:50] same survey, and they share with us their lived experiences versus the vision of the leadership. That's good. And upon that, [00:15:00] we then, collect the data. And we identify the areas that the corporations are doing amazing at, and then also the [00:15:10] opportunities, where we see that they need to really change, to modify if they truly want to become and build an environment that's inclusive for [00:15:20] everyone. Based upon that data, we then tailor our programming to align with the needs of that particular partner. And we have programming in [00:15:30] place that helps them to move the needle in any area that the survey has shown that they need help or support in, and that the partners then are [00:15:40] able to streamline all of the programming across their entire organization. So every single employee has access to all of our programs, resources, and tools [00:15:50] when they become a Camber https://camberoutdoors.org/ partner. And based upon that movement and that application of programming, along with our other flagship programming, we're seeing change [00:16:00] happen. - YOUR PROFILE LISTS YOU AS THE PRIMARY REVENUE FACILITATOR (I LOVE THAT DESCRIPTION). WHAT ARE SOME OF THE WAYS YOU FACILITATE REVENUE? From my long history of being [00:20:50] in development in the nonprofit space, 17 plus years, there is a unique way that I like to think about generating revenue. and now in my role as CEO, it's,[00:21:00] I guess I would say I am the relationship facilitator. But to be honest, that has always been my model when thinking about revenue is [00:21:10] being able to uniquely identify whether I'm talking about an individual, a foundational corporation, identify alignment with mission around a [00:21:20] common ground or a common cause. And then building it based upon the timing, the alignment, around mission and around [00:21:30] impact. And it becomes not so much me having to ask or beg for money, but just a natural next step in [00:21:40] the relationship that we formed together around this. And go, and I still stick with that. I stick with building [00:21:50] authentic relationships with partners willing to be married to Camber https://camberoutdoors.org/ and not to Tiffany, That they're married to the mission of Camber, that they're married to the work we're doing. That they can [00:22:00] see the impact and value that in a way that leads them to contribute or want to be a part of the change, and so my job is [00:22:10] to. Showcase us in a way that the people that are aligned with us, I like to say that is a part of our team, our group, quote [00:22:20] unquote, our people that I highlight us in a way that they're attracted to us, not because we're flashy or we have these striking stats, but [00:22:30] because the impact that they're seeing moves them to action. Yeah. And the things that you're doing also fit in with their ethos and their being and all their [00:22:40] things. So they're going to line up to it, quick, more quickly than others. And they will want to stick around because it's what they're all about. - WHO ARE SOME OF YOUR KEY PARTNERS? Of course, every single partner means everything to us. But strong support from REI, which has been strong for us throughout the years, [00:23:30] Winnebago Industries https://www.winnebagoind.com/, Brooks Running, People for Bikes, the VF Foundation, Keen, SRAM https://www.sram.com/en/sram, I can go on and on. Yeah, a lot of the brand partners. Yeti Coolers https://www.yeti.com/coolers [00:23:40], We really span across the outdoors and not in a traditional scope of outdoor industry companies, but more of a wider scope around [00:23:50] outdoor health and wellness and environment. And we have a partner, Helen of Troy https://www.helenoftroy.com/, who came on board this year. So we're really expanding [00:24:00] on how we impact and the companies that we impact, and we're grateful for every single partner - YOU'VE HELD ROLES WITH THE LEUKEMIA & LYMPHOMA SOCIETY https://www.lls.org/, GIRL SCOUTS, AND NATIONAL URBAN LEAGUE https://nul.org/, WHICH OF THOSE EXPERIENCES DO YOU DRAW ON MOST IN YOUR ROLE AT CAMBER? Oh man, that's a good [00:25:10] question. I would say that every single role has prepared me for this position. When I think about [00:25:20] Urban League, I think about that as my foundational piece, right? learning the non-profit world, learning how to make a profit in the nonprofit world, right?[00:25:30] Those pieces that, beyond the mission and sustainability for nonprofits, are financial, right? And then with the Girl Scouts https://www.girlscouts.org/, it was so much of spreading my wings a little bit. [00:25:40] They hired me to, cover a region. And so I had to move for an impact quickly with a city where I had zero contacts, [00:25:50] right? So it allowed me to quickly engage and know how to emerge myself in an organization and a community quickly to [00:26:00] have impact. And then when I think about LLS https://www.lls.org/, I was able to take a regional or local type concept and grow it to [00:26:10] impact our national brand at LLS. I had a concept or idea around development that was working in my particular region. I [00:26:20] have some relationships with some celebrity NFL players, and I was able to merge those two worlds together to have a larger impact on a national model [00:26:30] that they're still doing. So all of these people, I think, have really helped and supported me to be able to work in the industry and in [00:26:40] this space, especially as CEO because I pull it from the mall all the time. - ARE THERE ANY INITIATIVES YOU WISH YOU HAD MORE TIME FOR? Yeah [00:27:10] There's never a shortage of things on our list. I'm sure one of the main things that are on our list and that we'll be doing more of this year is we did a pilot called Conversations with Camber [00:27:20], and we did it based upon, when I became CEO, and my entire team, we did, what we called coffee with camber. And so [00:27:30] every single person on my team, along with myself, talked with all of our partners who were willing to speak with us. We were just checking in, and [00:27:40] we were just seeing what we should be doing more of. And it was a founding idea, and I wanted to do it that way, Rick, because I wanted to hear from [00:27:50] every level of leadership. The old way of DEI says, let's look at the executives only, let's have a conversation in a room, and then tell [00:28:00] everyone else. I would like to forge it, let's have everybody in the room and have a real conversation. Yeah, fantastic. And they [00:28:10] told us that they wanted to convene together and get together and learn more about some practical ways of how to implement DI in their workspaces. And so we [00:28:20] created Conversations with Camber https://camberoutdoors.org/conversations-with-camber/, which is currently online right now. No, cool. We've had three conversations with over 600 plus [00:28:30] people wanting to participate. And we understood it was important for us to have for camber to have an [00:28:40] opportunity to get. Leaders together, whether they're a Camber https://camberoutdoors.org/ partner or not, if they're in this space and want to learn more around DEI or want to implement different [00:28:50] strategies, we wanted to build a community of leaders that can come together and share what it looks like day to day on how to implement the change that feels like it's [00:29:00] impossible to do. And so that's what comes with Camber. And because of the success that we've seen in a short period of time, we're looking next year to do some more online programming, but we're [00:29:10] going to take it live. We're going to go live with Camber and do some more convenings live. And so that's my hope. My hope is that we receive enough funding and support to [00:29:20] be able. To take conversations with Camber live on the road, to hit different regions. And so we are looking forward to be able to do more of that - MANY PEOPLE MIGHT BE INTIMIDATED TO USE THEIR VOICE TO ADVOCATE FOR DIVERSITY, EQUITY, AND INCLUSION AND MAY NOT DO ANYTHING BECAUSE THEY THINK THEIR VOICE DOESN'T MATTER. TELL US HOW THEIR VOICE MAKES A DIFFERENCE. Let me say this, Rick. your voice is as powerful [00:30:30] as you believe it to be. And because when you believe in something, and it moves from [00:30:40] thought to actual speech, and then speech turns into behavior, right? You have a thought about something, and you speak up, and then [00:30:50] You say something, and you become so passionate about it, it moves you to action. So no matter to me, no matter [00:31:00] where you are, what level of power or influence you may have, your voice absolutely [00:31:10] matters. And I think people have the fear of not knowing. What to say or how to say or not wanting to say the wrong thing is the [00:31:20] greatest hindrance to your belief system in the core of who you are. And the moment that you have doubt in your voice, then no, you shouldn't be [00:31:30] speaking. But your voice has so much weight because you're one person who can share a multitude of [00:31:40] words, too many to have a ripple effect. We just have to have the courage to believe that what we're saying is powerful enough - HOW CAN BUSINESSES AND INDIVIDUALS GET INVOLVED WITH CAMBER? Great [00:34:40] question. it's super simple. you can GO TO OUR WEBSITE, camberoutdoors.org. And I reach out there. you can reach out to me on LinkedIn https://www.linkedin.com/in/tssinc/. [00:34:50] Tiffany Smith, you can find me. Don't worry. it's not a ton of Tiffany Smiths, Probably not. [00:35:00] Also, you can find us on social media @camberoutdoors as well on all platforms. You can send us a DM. You can find us there. We'll [00:35:10] definitely reach out to myself and the team. A great group of individuals who are really inspired about change are happy to support and come alongside and be your [00:35:20] partner and all these things that you guys are doing. Meetups, for lack of a better term, and things around that are all posted there. Yes. Yes. Things are online, on our [00:35:30] website, on social media. Also, I would definitely say we have a newsletter called THE INCLUSION INSIDER where we share, once a month, just what's happening, and what's going on. [00:35:40] I share a little blog every month. And also you can go on our website and just simply, hit the subscribe button. - TELL US ABOUT YOUR FAVORITE OUTDOOR ACTIVITY. Oh, Fun question. Fun question. Okay. I, for the first time ever, [00:36:00] Rick, I went horseback riding about a year or so ago. I Fell in love with it. Oh, my goodness. Oh, my goodness. [00:36:10] The part that I fell in love with the most, Rick, with this is that I like to know what's happening next. I like to feel, and so having to really release, [00:36:20] control and really trust the force in a way was the most liberating thing. I don't get to do that as often as I'd like, but on a day-to-day basis, I'm either, for the most part, going to probably hit the pavement with a quick job or [00:36:40] run. - DO YOU HAVE ANY SUGGESTIONS AND/OR ADVICE FOR FOLKS WANTING TO WORK ON DIVERSITY, EQUITY, AND INCLUSION IN THEIR WORKPLACE? My advice is don't be afraid to start where you are. A lot of times, organizations have these lofty, huge goals to [00:37:30] try to change something that has been in place for centuries, right? And I try to encourage all of our partners that it's okay to start at [00:37:40] whatever level that you may find yourself on. The key is to just begin. The second thing that I would say is that I wouldn't recreate the wheel. I would identify [00:37:50] organizations or individuals that are part of this work, and I would. Find the perfect fit for you. We would love to service everyone, but we [00:38:00] possibly can't. And so we want to partner with companies that align with us, that align with how we do this work, the way that we do this work, and that aligns with our company values. And right. [00:38:10] And so we put together a, a consulting guide for people that are looking for different partners in that way, because we understood on the service so many, And so the other part I would say is that [00:38:20] when you do align with someone as a partner, which I think will be key is you align with someone that has proof of impact.[00:38:30] It's one thing to say something, and it's one thing to dream of the work, but it's another thing to do the work and have the results to show. Yep. [00:38:40] I'm proud to say that at Camber, we're beyond the dream phase and into the impact phase. And so we're happy to offer any [00:38:50] thought leadership to those who are interested. And we're also happy. To support you in any other organization that needs a guide as you're vetting [00:39:00] other opportunities. Again, our impact focus is the industry. It's not just our bottom line. So yeah. Leverage your experience. - WHAT IS YOUR FAVORITE OUTDOOR GEAR PURCHASE UNDER $100? My water bottle, that's good, yeah, that's come [00:39:20] up a few times. Actually, that's good. Yeah, like I said, my go-to is to jog. I am training, I always wanted to run a marathon, and I'm not quite committed. [00:39:30] to a full marathon, but I said I can at least start training for a 5k. So, I'm currently training for a 5k. And yeah, the water bottle right now is my go to. - WHAT ARE A COUPLE OF YOUR FAVORITE BOOKS? I'm currently reading GREAT CEOS ARE LAZY. [00:40:00] Yeah. It's how exceptional CEOs do more in less time. And so being like such a nimble nonprofit, you don't have to think of, [00:40:10] I have to learn from the best quick. And so I wanted to learn from successful CEOs and behaviors and patterns on their actions to be more efficient, especially [00:40:20] when we have limited resources as a nonprofit but a huge impact. And so that's been a great read for me because it's not just talking about the day-to-day work, but also [00:40:30] the work-life balance if that's even a thing. You need to be able to create and innovate in a seamless way. - IS THERE ANYTHING ELSE YOU WANT TO SAY OR ASK OF OUR LISTENERS?  I would say, to [00:41:30] our, to the listeners, that are on with us, just, thank you just, to those that are Camber supporters and stakeholders, we have an amazing board of directors, a board chair, [00:41:40] Reggie, has just really been just an amazing, a contribution to us. So, thank you to everyone who has supported Camber outdoors over the years. And I will also say, [00:41:50] be on the lookout. We have a lot of exciting new things. And, as I said before, national recognition will not just change the scope of Camber, but [00:42:00] change the scope of the industry. So stay tuned for more to come. Lots to come. FOLLOW UP WITH CAMBER Camber Website https://camberoutdoors.org/ CAMBER: Linkedin Camber Programs https://camberoutdoors.org/programs/ Instagram https://www.instagram.com/camberoutdoors/ Facebook X(Twitter) https://twitter.com/CAMBEROUTDOORS FOLLOW UP WITH TIFFANY: tiffany.smith@camberoutdoors.org TIFFANY: Linkedin

42m

Dec 19, 2023

Welcome to episode 415 of The Outdoor Biz Podcast, brought to you this week by Toyota https://www.toyota.com/. From the RAV 4 to the mighty Tacoma, Toyota has a model built for everyone’s Outdoor adventures. Today I’m talking with Photographer Matt Addington about his career and recent film A Bird Dog Named Kaiya https://www.youtube.com/watch?v=fqn3B1jb5MM. How the love for a bird dog inspired a young man to fully embrace bird hunting, an important part of his Laotian culture. Brought to you this week by Toyota Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES SHOW NOTES __ __ FOLLOW UP WITH MATT Matt Addington Creative https://www.mattaddington.com/ Instagram https://www.instagram.com/mattaddington/ Facebook https://www.facebook.com/mattaddingtonphotography/ You Tube https://www.youtube.com/user/mattaddington8/ X (Twitter) https://twitter.com/mattaddington

34m

Dec 12, 2023

Welcome to Episode 414, The Outdoor Biz Podcast UnCut. I’m dropping a couple of bonuses on you over the next two weeks or so, featuring a few quick conversations I captured on the show floor at The Running Event in Austin, Texas. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   LINKS The Running Event https://www.therunningevent.com/ Headsweats https://www.headsweats.com/ Thule https://www.youtube.com/watch?v=7NDNLbRWpjk Stoked Oats https://www.stokedoats.com/ Nadia Ruiz, Professional Trail Runner https://ultimatedirection.com/nadia-ruiz Ultimate Direction https://ultimatedirection.com/ Envoy B2B https://www.envoyb2b.com/

16m

Dec 07, 2023

Welcome to episode 413 of The Outdoor Biz Podcast, brought to you this week by Toyota https://www.toyota.com/. From the RAV 4 to the mighty Tacoma, Toyota has a model built for everyone’s Outdoor adventures. I’m excited to talk with Toyota North America Midwest PR and Outdoor Communications Manager and fellow OWAA member Curt McAllister. Brought to you this week by Toyota Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES [04:59.1] HOW DID YOU GET INVOLVED WITH TOYOTA? Curtis got involved with Toyota through the Great Lakes Outdoor Writers Association. The association approached him about starting the Toyota Let's Go Places scholarship program aimed at supporting young individuals interested in outdoor media. [11:26:1] WHAT DRIVES TOYOTA'S COMMITMENT TO PROMOTING HUNTING, FISHING, AND CONSERVATION? Toyota's commitment to promoting hunting, fishing, and conservation is showcased through its sponsorship of outdoor communicator scholarships. These scholarships aim to support young individuals in these fields and help replenish memberships in outdoor media groups. [14:03:3] WHAT IS YOUR ROLE IN TOYOTA'S SPONSORSHIP OF OUTDOOR COMMUNICATOR SCHOLARSHIPS? Curtis's role involves collaborating with organizations like the Great Lakes Outdoor Writers Association to initiate the Toyota Let's Go Places scholarship program. They help target and support young people interested in journalism or forestry by funding their attendance at conferences and events. [14:55:03] HOW ABOUT THE PROCESS OF CHOOSING A SCHOLARSHIP WINNER? The process involves targeting three or four young individuals, usually through word of mouth or by approaching local colleges with journalism or forestry majors. Toyota sponsors their conference attendance by covering accommodations, registrations, and travel expenses. [21:09:1] DO YOU GET OUTSIDE MUCH YOURSELF? I try to get outside as much as possible. I live in a rural part of Northern Oakland County, Michigan https://www.oakgov.com/, and engage in activities like leaf-peeping, exploring natural trails, and visiting dog parks. Additionally, I coach college football, spending several nights a week on the football field. [24:33:5] WHAT IS YOUR FAVORITE OUTDOOR ACTIVITY? Curtis enjoys fishing and shares fond memories of taking their sons fishing. They find solace in taking a couple of hours off to fish at local reservoirs or lakes. [25:27:5] CAN YOU SHARE AN EPIC OUTDOOR ADVENTURE WITH US?  Curtis shares his experiences with whitewater rafting in West Virginia with friends. They found these adventures on the Cheat or New Rivers and recall the thrill of navigating the rapids. [25:54:7] DO YOU HAVE ANY SUGGESTIONS AND/OR ADVICE FOR FOLKS WANTING TO GET INTO THE OUTDOOR/ADVENTURE BIZ? I suggest discovering one's passion within the outdoor industry and approaching companies aligned with that interest. Additionally, becoming an influencer through social media content is another way to gain traction in the outdoor industry. [29:03:5] WHAT IS YOUR FAVORITE OUTDOOR GEAR PURCHASE UNDER $100? Not too long ago, I picked up a powerful LED flashlight from Bass Pro Shops for around $40. They find it useful for various activities, especially for evening dog walks. [30:18:1] HOW ABOUT SOME OF YOUR FAVORITE BOOKS? ARE YOU A BIG READER? I'm a faith based gentleman, I certainly try to dive into the Bible as much as I can. I also enjoy folklore books, particularly during Halloween season, like "Spooky Michigan" by S.E. Schlosser, which explores local paranormal stories. [31:41:5] IS THERE ANYTHING ELSE YOU WANT TO SAY OR ASK OF OUR LISTENERS?  We at Toyota are really proud of our products. We literally have every segment covered. We've got some great new products that are on the way. Like the new Tacoma and the return of the Land Cruiser to the United States in the spring, along with a significant price drop. They encourage people to explore Toyota's offerings on the public domain site toyotanewsroom.com https://pressroom.toyota.com/. [32:46:5] WHERE CAN PEOPLE FIND YOU IF THEY’D LIKE TO FOLLOW UP? My Twitter handle is @mcprpro http://mcprpro/ and my Instagram handle is @kurt.mcallister. You can also visit the public domain site toyotanewsroom.com to learn more about Toyota products. LINKS FOLLOW UP WITH CURTIS Twitter http://mcprpro Instagram https://www.instagram.com/curt.mcallister/ Linkedin https://www.linkedin.com/in/curt-mcallister-7770376/ Toyota Newsroom https://pressroom.toyota.com/ Favorite Book: Spooky Michigan https://amzn.to/3TalyMO Favorite Piece of Gear under $100: DEWALT 12V MAX Magnetic Work Light

34m

Dec 05, 2023

Welcome to Episode 412 of the outdoor biz podcast and my conversation with Jennifer Kross and Josh Arnold. Jennifer is an Education Biologist with Ducks Unlimited Great Plains region and Josh is an avid hunter helping other young folks learn about hunting and fishing. Brought to you this week by Ducks Unlimited Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES *   * * 00:02:27 - 00:02:58 HOW DID YOU GET INTO DUCK HUNTING? Josh got into duck hunting through his interest in the Texas Waterfowl Brigade https://www.texasbrigades.org/waterfowl-brigade. 00:03:44 - 00:04:06 DO YOU DO ANY OTHER KINDS OF HUNTING? "I'm actually more of a pheasant hunter than a duck hunter" 00:04:27 - 00:04:55 HOW DID YOU MEET JENNIFER? "I actually was doing an event down in a little place in North Dakota called Washburn and we went to a DU banquet and I was selling a puppy because we still had a couple of them. I saw an advertisement saying, "join us trip down to Texas". And I thought that was really fun. So I emailed her and that's how it started." 00:05:17 - 00:05:42 WHAT EXACTLY IS THE NORTH DAKOTA WATERFOWL BRIGADE? The North Dakota Waterfowl Brigade is a program developed based on the Texas Waterfowl Brigade model. It focuses on educating kids about waterfowl, habitat management, leadership, and teamwork through a five-day camp. 00:09:23 - 00:10:21 WHY DID YOU CHOOSE THE TEXAS WATERFOWL BRIGADE MODEL? Josh was drawn to the Texas Brigade model because of its seamless setup, emphasis on hands-on learning, incorporation of leadership activities, and the successful engagement of kids in outdoor activities. 00:12:45 - 00:13:26 WHICH PROGRAM ARE YOU MODELING FROM THE TEXAS WATERFOWL BRIGADE? They are specifically modeling the Waterfowl Brigade from the Texas Brigades' camp program. HOW ARE YOU USING THAT PROGRAM TO DEVELOP YOUR PROGRAM? We're adapting the Texas Waterfowl Brigade model but with a different curriculum focusing on the breeding grounds in North Dakota instead of habitat management for wintering ducks in Texas. 00:14:09 - 00:14:15 WHEN WILL YOU LAUNCH THE PROGRAM? The North Dakota Waterfowl Brigade program is set to run for five days, scheduled from June 3rd to June 7th, 2024, during the summer. IS EVERYONE EXCITED ABOUT IT? Yes, there is a level of excitement surrounding the program, but some individuals are also a bit hesitant or cautious about the new endeavor. 00:21:27 - 00:22:02 ARE THERE ANY HUNTING TRIPS IN YOUR FUTURE? Josh mentions potential hunting trips to Red Lodge, Montana, for Rough Grouse and to Ohio for deer hunting with his father's friends. 00:22:30 - 00:23:11 DO YOU HAVE ANY SUGGESTIONS AND/OR ADVICE FOR FOLKS LOOKING TO GET INTO DUCK HUNTING? Josh recommends finding someone experienced to teach you, emphasizing the importance of learning from others, even if the hunt isn't successful. He also suggests that hunting with a group can make the experience more enjoyable. Jensifer's advice is: that in North Dakota, we have organizations that host different Types of hunts. Like, I know our pheasants forever. Like, they're they do a youth hunt, and then our the North Dakota game and fish, Excuse me. The North Dakota Game and Fish, we have there's a they have an r three coordinator who also coordinates some Hunting around waterfowl and things like that, so they're almost like mentored hunts. WHAT IS YOUR FAVORITE OUTDOOR GEAR PURCHASE UNDER $100? 00:25:35 - 00:25:57 Josh mentions a good dog brush with dual sides for detangling dog hair, particularly helpful after hunting trips when dogs often get tangled in cockleburs. 00:26:27 - 00:26:32 Jennifer says you've got to have a good headlamp. HOW ABOUT SOME OF YOUR FAVORITE BOOKS? 00:26:41 - 00:27:15 Josh talks about "The Lonesome Cowboy with Friends," a book given to him by an author he met at a camp. 00:27:56 - 00:28:02 Jennifer discusses "Devolution" by Max Brooks, a Bigfoot-themed book that combines fiction with survival advice. IS THERE ANYTHING ELSE YOU'D LIKE TO SAY OR ASK OF OUR LISTENERS? Jennifer promotes fundraising efforts for the North Dakota Waterfowl Brigade through Ducks Unlimited, encouraging support for their camp on February 8th, 2024, during Giving Hearts Day. Josh advises people to spend time outdoors and disconnect from screens. WHERE CAN PEOPLE FIND YOU IF THEY’D LIKE TO FOLLOW UP (EMAIL, TWITTER, INSTAGRAM, ETC)? Josh provides his email address: josharnald76@gmail.com. Jennifer shares her email: jcross@ducks.org, and she directs interested individuals to apply for the camp at texasbrigades.org/applications or contact North Dakota Waterfowl Brigade at NorthDakotaWaterfowl@texasbrigades.org. *  

30m

Nov 28, 2023

Welcome to episode 411 of The Outdoor Biz Podcast, brought to you this week by toughcutie https://www.toughcutie.com/, Premium quality merino wool hiking socks made by women for women in the USA. This week American endurance professional athlete, seven-time World Champion, author, entrepreneur, Emmy Award winner, and motivational speaker Rebecca Rusch joins me. We learn about her very first bike, how she finds all her adventures, where her drive and determination come from, and plenty more. https://www.toughcutie.com/ Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES 00:39 Rebecca Rush discusses her adventures and inspirations. 04:37 Enjoyed outdoors from a young age, shaping career around sport with no master plan. 09:25 A personal adventure on the Ho Chi Minh Trail. 10:05 Evolution of career and industry, with creativity and changes. 14:56 Long-distance activities engage the mind and promote reflection and improvement. 17:38 I was surprised by positive feedback, as it inspired others from my book. 20:19 Unaware of the devastation in Vietnam, Dad's words led to realization, and career pivot for more impact. 23:26 Rebecca wants to explore famous routes like the Ho Chi Minh Trail and Silk Roads but is also interested in untouched areas in Idaho for bike-packing expeditions. 27:12 Rebecca’s advice: Start small, use resources, and consider your skill level. Find guided trails for safety and convenience. LINKS Rebecca Rush Socials IG http://instagram.com/rebeccarusch, FB https://www.facebook.com/RebeccaRusch/, LNKN, TWT https://twitter.com/rebeccarusch, YouTube, Website https://www.rebeccarusch.com/ Be Good Foundation https://www.thebegoodfoundation.org/ Shop Rebecca Rusc Collections https://shop.rebeccarusch.com/collections DISCOUNT CODE: ODBIZ15

32m

Nov 21, 2023

Welcome to Episode 410 of the Outdoor Biz Podcast. Brought to you this week by Four Wheel Campers. Today I’m talking with Kirk Ohly and Spencer T Houser about their new project Suweeka, a modular, vehicle rack system – engineered to support the lifestyle of active and passionate people in original and innovative ways. https://fourwheelcampers.com/ Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES FIRST BIKES SPENCER Takara BMX Bike https://bmxmuseum.com/bikes/takara/ First 10 speed KIRK Moxie - Monoshock * First 10-speed * FAVORITE BOOKS * * Build by Tony Fadell https://amzn.to/3QPEr5Y * He headed up the iPod & iPhone team and also started the NEST brand. * A Trip to the Beach, By Melinda Blanchard and Robert Blanchard https://amzn.to/47nVpOe * a husband and wife team that moved from Vermont to Anquila and followed up on their crazy idea to open a beachside restaurant. It's a great read, and it didn't dawn on me until we started Suweeka that it's a great take on starting a business. *   * FAVORITE OUTDOOR GEAR PURCHASE UNDER $100 * This hasn't changed from my last appearance, A hammock from Eagles Nest Outfitters. I think we have six of them right now *   * Also, a special mention for @Belmont Blankets. They are the kind of blanket our parents carried, and we didn't understand why. They are cozy and bombproof, and now my kids fight over who gets to share mine with me. * https://belmontblanket.com/ https://belmontblanket.com/ *   * Dometic water jug and rechargeable faucet * https://www.dometic.com/en-us/outdoor/outdoor-drinkware/jugs?gad=1&gclid=CjwKCAjw7oeqBhBwEiwALyHLM0ocRQcdG83s_gX4fWDHkRg_Q9HhrK9sBBVouLj2HXQZzalv4TVvDxoCTRIQAvD_BwE *   * Knipex tools * https://www.knipex-tools.com/ https://www.knipex-tools.com/ * FOLLOW UP * https://suweeka.com/ * Instagram:  * @suweeka_pnw https://www.instagram.com/suweeka_pnw/ * @kirkohly https://www.instagram.com/kirkohly/?hl=en * Facebook https://www.facebook.com/suweeka * Linkedin https://www.linkedin.com/in/kirkohly/ * Kirk email /kirkohly@gmail.com Suweeka email: info@suweeka.com

55m

Nov 14, 2023

Hey everyone, welcome to Episode 409 of the Outdoor Biz Podcast. Today I’m talking with Recreational Boating & Fishing Foundation Director of Marketing Rachel Piacenza. As a passionate team leader and basketball coach, Rachel is committed to empowering the next generation of leaders. She believes in creating an environment where everyone has the opportunity to grow and succeed. Brought to you this week by THE RUNNING EVENT. Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​. I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com SHOW NOTES [00:00:40] Episode 409 of the Outdoor Biz Podcast with Rachel Piacenza, director of marketing for the Recreational Boating and Fishing Foundation https://news.takemefishing.org/, discusses leadership and empowerment. [00:05:56] Rachel grew up near a fishing resort, and developed a passion for the outdoors and water. [00:09:16] After college, Rachel joined Wisconsin's Department of Natural Resources https://dnr.wisconsin.gov/, which connected me to RBFF's annual marketing workshops for representatives from all 50 states. I was fortunate to attend and discuss successful marketing strategies for our state with minimal competition. [00:10:56] We are a small nonprofit promoting fishing and boating. We run marketing campaigns and engage with stakeholders to elevate these activities in state and federal parks. Our focus is on awareness and education. [00:14:40] We collaborate with Discover Boating for an awareness campaign and refer traffic to their website. We also attend boating industry events to promote our brand. [00:26:04] Passionate outdoor community, build relationships, step out of comfort zone. [00:28:52] Rachel's current book she is reading, Grit by Angela Duckworth https://amzn.to/3FJPc3y. [00:30:29] One more thought from Rachel: "why do I need to buy a license? What's the importance? Like, why do I need to pay somebody to go enjoy a resource, right? One important data fact is 100 percent of fishing license sales go directly back into conservation. Sign up for their newsletter, Newswaves FOLLWOW UP WITH RACHEL Linkedin https://Rachel Instagram    

32m

Nov 07, 2023

Hey everyone, welcome back to the Outdoor Biz Podcast and Episode 408 with Elisabeth Brentano https://www.elisabethbrentano.com/, brought to you this week by Four Wheel Campers https://fourwheelcampers.com/. Elisabeth is a writer, photographer, and producer based in Southern California. Her wanderlust has taken her worldwide to capture travel and environmental stories. And as much as she loves shooting natural wonders in far-flung places, these days, she prefers road-tripping through the last remaining patches of the Wild West.   Her love for travel and nature shines through in her work for tourism bureaus, environmental nonprofits, and publishers, and she’s also worked with global brands like Adobe, Marriott, and Samsung. Her goal is to push her clients to invest in more purposeful projects, and she is always looking for ways to incorporate sustainability and conservation practices into her commercial work. BROUGHT TO YOU THIS WEEK BY FOUR WHEEL CAMPERS https://fourwheelcampers.com/ You're also invited to the Four Wheel Campers Open House! November 4th! Climb into over 15 different camper models, get all of your camper questions answered, and see why FWC is such a favorite for so many outdoor enthusiasts! Here's a link register: FWC Factory Fall Open House Event — (Rain or Shine) - Four Wheel Campers Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ https://www.instagram.com/rick.saez/ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ https://theoutdoorbizpodcast.ck.page/ba9d7244b4. I'd love to hear your feedback about the show! You can contact me here: email: ​rick@theoutdoorbizpodcast.com​ SHOW NOTES [00:00:40] Elizabeth Brentano: Writer, photographer, producer, sustainability advocate. [00:05:23] Switching from TV to blogging for success. [00:06:37] Betrayed by boss, but blessing in disguise. [00:12:12] Kind people went crazy, air travel changed. [00:14:56] Tourism industry embraces responsible recreation, non-profits. [00:16:48] Pitched project to gear company, discussed ROI. [00:22:26] Asked to join ambassador team, enthusiastic partnership. [00:25:02] Organizing media for promotional events, documenting with photos, blogs, and sharing. [00:26:43] Dan and Melanie help organize events together. [00:30:20] Improving outdoor experience with customizable truck campers. [00:33:11] Installing wildlife-friendly fencing, removing barbed wire fencing for Pronghorn and deer safety. Possible additional fire pits and previous erosion control and trash pickup efforts. March deadline. [00:37:15] Budget-friendly water filter for backpackers, highly recommended. [00:40:54] Consider impact; support brands doing real work. Follow up with Elisabeth: Email  Website img img img    

43m

Oct 31, 2023

After a long career in the snow sports space developing the world’s first digital avalanche rescue transceiver and promoting avalanche safety for all snow sports enthusiasts, Bruno McGowan has joined the Overlanding world as part of the founder group at Tune Outdoor. Tune Outdoor was specifically designed to let you spend more time in your natural state, out there, doing cool things . . . again and again. BROUGHT TO YOU THIS WEEK BY CREATIVE LIVE https://ricksaez.com/creative%20live Facebook​ ​Twitter​ https://twitter.com/rick_saez ​Instagram​ https://www.instagram.com/rick.saez/ LOVE THE SHOW? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ https://theoutdoorbizpodcast.ck.page/ba9d7244b4. I'd love to hear your feedback about the show! You can contact me here: email: ​rick@theoutdoorbizpodcast.com​ Or leave me a message on ​Speakpipe​ https://www.speakpipe.com/RickSaez! SHOW NOTES [00:04:37] Creating a successful product requires diverse competencies. [00:07:18] An innovative solution: spacious and outdoor integration with a platform for east-west sleeping. [00:11:16] Aluminum awning doors with accessories, including bed extension and tinted glass option available. [00:16:09] Bruno discusses design requirements and material selections for achieving a lightweight space with a high space-to-weight ratio. Molded corner brackets were utilized. [00:19:17] Stringent quality control requirements throughout the supply chain. [00:24:26] Organizing their first YouTube user group rally. No details yet. [00:27:45] Rick's favorite camp spot, Campsite A, is now popular. It's no longer secret. [00:30:18] Rick and Bruno discuss the possibility of the Outdoor Retailer trade show becoming more consumer-focused. [00:34:50] Bruno loves coffee and prefers simple, durable coffee-making tools.

38m

Oct 24, 2023

* Hey everyone, welcome back to The Outdoor Biz podcast and Episode 406. Today, I’m talking with Brian Beckstead, Co-founder of Altra Footwear https://www.altrarunning.com/homepage.html. After 11 years in the run and outdoor specialty retail space, Brian worked to create Altra Footwear https://www.altrarunning.com/homepage.html with Golden Harper. He built a sales team as VP of Sales, pioneering the early years of Altra before becoming President. He then worked to finalize and transition of Altra from ICON Health and Fitness https://company.ifit.com/en/home/index.html to the VF Corporation. Brian currently focuses on Strategic Projects and PR. He is an avid outdoorsman who enjoys problem-solving and strategizing, usually in the mountains trail running or fly fishing where he says . . . ideas thrive! * Facebook Twitter  https://www.instagram.com/theoutdoorbizpodcast/Instagram *   * The Outdoor Biz Podcast *   * LOVE THE SHOW? Subscribe, rate, review, and share! *   * Sign up for my Newsletter HERE. *   * I'd love to hear your feedback about the show! *   * You can contact me here: email: rick@theoutdoorbizpodcast.com *   * Or leave me a message on Speakpipe https://www.speakpipe.com/RickSaez! *   * BROUGHT TO YOU THIS WEEK BY THE RUNNING EVENT *   * SHOW NOTES [00:02:15] Initially reluctant, Brian joined the track team in junior high and ended up enjoying it. [00:06:20] Brian started working at The Running Store at 16, now in the industry for 25 years. [00:08:26] Two shoe nerds experiment by putting a shoe in a toaster oven and turning it into a flat shoe. we'd always kind of been a little bit In the barefoot movement. we always like to finish our runs doing strides, you know, sprints barefoot on grass [00:10:12] Since we took out the drop in the shoe, we needed a name for this. And so we coined the term somehow it came up with, we coined the term zero drop. That was our, that was our concept. And so that was something that, uh, with the ultra brand we still use to this day is zero drop [19:55:09] I had the CEO of ICON, our ownership group, pulled me in one day and he said, Hey, Brian, you know, we really want to take ultra to the moon. We want you guys to be as big as you possibly can. And he said, we are, uh, we're looking at some investment groups, uh, for Altra. And I was like, what investment groups are you selling us? Like, well, not necessarily. Like we're going to be meeting with some people over the next two weeks. And I ended up meeting with VF a week later, not even knowing that my company was up for sale as founder and president of the president at the time. So it was a bit of a shock. We were not prepared for that acquisition [00:14:29] We all had different roles, but we helped each other in every aspect of the business. Golden focused on research and development, Jeremy on website marketing, and I ran the sell side. Golden and I collaborated on designing shoes and I tested them in trail races. [00:21:38] REI is our biggest account, specializing in Altras. Our focus is on run specialty and full service running stores. We also branch out online but primarily wholesale. [00:24:16] Angel investor Joe Morton and the narrator's father were influential mentors. Morton took a risk and had a positive influence, while the narrator's dad helped in desperate times. [00:29:31] I have a daily meditation practice that brings mental clarity and emotional balance, derived from departing a strict religion. It's the most beneficial part of my routine. Favorite Books: One of my favorites is Thinking Fast and Slow by Daniel Kahneman. It's an absolute gem just in terms of the way the brain works. So I find that those types of things very fascinating. I read all sorts of stuff. I'm just reading one right now, Boliviar https://amzn.to/3ZSv7RL of Simon Boliviar, who's just amazing, kind of like George Washington of South America. [00:32:14] Favorite Piece of Outdoor Gear: The Katadyn BeFree 0.6L Water Filter is a convenient way to carry and drink water directly from natural sources like rivers and lakes while fishing or trail running. It is durable, affordable, comes in different sizes, and has an effective filtering system. [00:34:52] Brian is active on social media and, open to feedback, loves the outdoor exercise industry. FOLLOW BRIAN Instragram https://www.instagram.com/brian_altra/ Facebook https://www.facebook.com/brian.beckstead.3 Linkedin FOLLOW BRIAN Instragram https://www.instagram.com/brian_altra/ Facebook https://www.facebook.com/brian.beckstead.3 Linkedin

36m

Oct 17, 2023

Welcome to episode 405 of the Outdoor Biz Podcast, brought to you this week by CreativeLive https://ricksaez.com/creative%20live. This week, I caught up with a former colleague from Lowepro, Frank Felice. Frank is an award-winning marketing executive and board member with over 20 years of experience in storytelling and building brands in the travel, tech, and consumer goods industries. He's now the director of brand marketing at Sonoma County Tourism https://www.sonomacounty.com/. BROUGHT TO YOU THIS WEEK BY CREAVITVELIVE https://ricksaez.com/creative%20live * Facebook Twitter  https://www.instagram.com/theoutdoorbizpodcast/Instagram *   * The Outdoor Biz Podcast *   * LOVE THE SHOW? Subscribe, rate, review, and share! *   * Sign up for my Newsletter HERE. *   * I'd love to hear your feedback about the show! *   * You can contact me here: email: rick@theoutdoorbizpodcast.com *   * Or leave me a message on Speakpipe https://www.speakpipe.com/RickSaez! SHOW NOTES [00:01:30] Frank was raised by outdoorsy parents, I developed a love for outdoor activities. After college, I discovered hiking in Sonoma County. [00:05:54] "I was feeling stuck coding in the basement, so I switched majors to business and marketing." [00:08:06] Santa Rosa in Sonoma County https://www.sonomacounty.com/ offers a variety of activities, including coastal visits, redwood forests, hiking mountains, and Annadale. It also boasts a vibrant food and wine scene, including Russian River Brewery. [00:11:26] Understanding consumer behaviors helps us drive more visitors to Sonoma County, which generated $2.29 billion in tourism revenue. [00:13:40] Sonoma County promotes responsible travel as a destination stewardship organization, aiming to preserve and support the local area. [00:17:19] My dad was a great storyteller; he taught me how to tell a story, and photography took it to another level. [00:20:53] Red Car Wine offers a unique experience of walking through the forest while practicing forest bathing and drinking wine. Participants slow down, observe nature, and enjoy the vineyards, ultimately feeling transformed and less attached to their phones. [00:25:36] It is best to visit during the week for fewer crowds and better rates, especially in late fall and early winter. Stay at the coast for a budget-friendly experience of Sonoma County. [00:27:50] Bodega Bay and Santa Rosa https://www.srcity.org/ are great for activities. Annadel is good for running and biking. Sonoma County offers various experiences. Sebastopol and Petaluma https://cityofpetaluma.org/ are also enjoyable. [00:29:34] Convention and Visitors Bureau generates revenue and support for local communities worldwide. Frank recommends for those interested in tourism to explore their local Convention and Visitors Bureau.  FRANK'S FAVORITE OUTDOOR ACTIVITY GROWING UP [00:03:49] Skiing FOLLOW UP WITH FRANK [00:31:05] "

32m

Oct 10, 2023

Welcome to episode 404 of The Outdoor Biz Podcast, brought to you this week by Fresh Books. This week Cale Genenbacher, founder of LOGE https://www.logecamps.com/, joins me to tell us how Loge is more than just a place to stay. Think of them as a home base for your next adventure. Close enough to get here but far enough to get away. And, with everything, you could want to get outside and explore. Cale’s background as a leader combined with his love of the outdoors and all things active, led him to founding LOGE in 2016. A West Point grad, Cale served as an infantry officer in the Army for over five years. After earning his MBA from Vanderbilt University’s Owen Graduate School of Management Cale worked at Microsoft in Seattle, WA, before starting LOGE. https://ricksaez.com/freshbooks * Facebook Twitter  https://www.instagram.com/theoutdoorbizpodcast/Instagram *   * The Outdoor Biz Podcast *   * LOVE THE SHOW? Subscribe, rate, review, and share! *   * Sign up for my Newsletter HERE. *   * I'd love to hear your feedback about the show! *   * You can contact me here: email: rick@theoutdoorbizpodcast.com *   * Or leave me a message on Speakpipe https://www.speakpipe.com/RickSaez! SHOW NOTES Welcome to episode 404 of the Outdoor Biz Podcast, brought to you this week by FreshBooks. This week, Cale Gennenbacher, founder of LOGE https://www.logecamps.com/, joins me to tell us how [00:00:50] Lodge is more than just a place to stay. Think of them as a home base for your next adventure. Close enough to get here, but far enough to get away. And with everything you could want to get outside and [00:01:00] explore. Cale's background as a leader, combined with his love of the outdoors and all things active, led him to founding LOGE in 2016. A West Point grad, Cale served as an infantry [00:01:10] officer in their army for over five years. After earning his MBA from Vanderbilt University https://www.vanderbilt.edu/'s Owen Graduate School of Management, Cale worked at Microsoft in Seattle before starting LOGE. WELCOME TO THE SHOW, CALE. YEAH. GOOD TO CATCH UP WITH YOU. YOU SOUND LIKE A BUSY GUY. I THINK YOU, JUST, YOU'RE ALL OVER THE PLACE SEEING ALL [00:01:30] THE PROPERTIES AND WHATNOT. THAT'S PRETTY COOL. - GOOD FOR YOU. SO LET'S BEGIN WITH MAYBE YOUR MOST ADVENTUROUS OUTDOOR ROLE, THE U. S. ARMY 101ST AIRBORNE. I GUESS YOU SERVED FIVE [00:01:50] YEARS A YEAR, WHICH WAS IN AFGHANISTAN. GIVE US THE TWITTER VERSION OF THAT ADVENTURE. THAT SOUNDS WILD. I HAVE A GOOD BUDDY OF MINE THAT RAN AN EXPEDITION COMPANY OVER THERE THAT DID, ADVENTURES IN THOSE MOUNTAINS, AND JUST SAD TO SEE WHAT HAPPENED. -SO THEN AFTER THE ARMY, YOU WENT AND GOT YOUR MBA FROM VANDERBILT. WHAT INSPIRED THAT MOVE? -THAT MAKES SENSE. YEAH. SO LET'S GET BACK TO THE OUTDOORS. DID YOU CAMP OR HIKE OR HUNT [00:03:50] FISH AS A KID? . I GREW UP IN THE OUTDOORS AND MORE IN [00:04:50] THE HOOK AND BULLET WORLD THAN IN THE ADVENTURE WORLD THAT WE'RE IN NOW. I JUST GOT BACK FROM KANSAS AND IT'S, IT'S VERY UNLIKE BISHOP, BUT THERE'S A LOT OF HUNTING AND FISHING. [00:05:00] YEAH. A HIGH SCHOOL BUDDY OF MINE'S DAD HAS THAT. THEY HAVE A FAMILY RANCH BACK THERE. SO WE WENT BACK AND HUNG OUT THERE. TOTALLY FUN. IT'S GOOD TIME. VERY DIFFERENT. THERE'S BEAUTIFUL OUTDOOR PLACES ALL OVER THE [00:05:10] COUNTRY. LIKE I'M A BIG BELIEVER THAT, YEAH. I MEAN, IT'S EASY TO BE SNOBBISH ABOUT, THE HEIGHT OF THE MOUNTAIN OR WHATEVER, BUT , IS THE ROLLING HILLS IN KANSAS OR SOME OF THE,[00:05:20] KIND OF WOODED AREAS BACK IN, IN ILLINOIS OR, ANYWHERE ELSE IN THE COUNTRY. THERE'S SOME BEAUTIFUL AREAS. YEAH. YEAH, IT WAS, AND MIDWEST IS GREAT PEOPLE TOO, SO IT'S A GOOD PLACE TO BE FROM. YEAH, [00:05:30] EXACTLY. -AND HOW DID YOU CONNECT WITH LODGE? -OH, WOW. AND SO YOU GUYS HAVE 11 LOCATIONS, RIGHT? -VERY COOL. DO YOU HAVE A FAVORITE?[00:07:10] IT'S LIKE ASKING WHICH, WHICH IS YOUR FAVORITE? I THINK YOUR FIRST ONE ALWAYS DOES, TOO. I DON'T HAVE KIDS, BUT YOUR FIRST KID ALWAYS DOES, TOO. I'M A FIRSTBORN, [00:08:00] SO I KNOW WHAT THAT'S ABOUT. -VERY COOL. [00:08:10] I GUESS YOU'VE BEEN WITH... LONGER THAN FIVE YEARS YOU WERE THINKING ABOUT IT. YEAH. WAY, WAY BACK. ARE THERE A COUPLE OF ACCOMPLISHMENTS THERE THAT YOU'RE MOST PROUD OF? SOME DEALS THAT WERE HARD TO [00:08:20] DO? YOU GOT THE PLACE AND REALIZED, HOLY COW, THIS IS MORE WORK THAN WE THOUGHT. [00:10:50] -THAT'S PRETTY COOL. HOW BIG IS YOUR TEAM NOW? Yeah. -THAT'S AMAZING. SO WHAT WOULD YOU SAY HAS BEEN THE MOST CHALLENGING? -THAT'S INTERESTING. AND DO YOU GUYS MUST [00:12:40] HAVE A PRETTY DETAILED ONBOARDING PROGRAM AND ALL THOSE THINGS FOR NEW FOLKS AND WHATNOT? AND EACH PROPERTY I BET HAS ITS OWN MANIFESTO, IF YOU WILL. I MEAN, YOU WRITE THAT VISION A MILLION TIMES, [00:12:50] PROBABLY CREATED A MILLION TIMES. -I THINK I RECENTLY READ THAT YOU ADDED [00:14:50] WOLF CREEK https://www.logecamps.com/property/wolfcreek. TELL US ABOUT YOUR PROCESS FOR SELECTING NEW LOCATIONS. THAT'S GOT TO BE PROBABLY PRETTY CHALLENGING AS WELL, I WOULD THINK. [00:16:40] VERY COOL. A GOOD BUDDY THAT I FISH WITH A LOT. WE USED TO HAVE A TERM FOR THAT, LOW GETTING INFORMATION FROM THE LOCALS BECAUSE EVERY TIME YOU GO FLY FISHING, THE FIRST PLACE YOU GO IS THE FLY SHOP [00:16:50] BECAUSE YOU WANT TO GET THE LOCAL KNOWLEDGE, RIGHT? YOU NEED THE LOCAL KNOWLEDGE. WE NEED TO KNOW WHAT BUGS ARE BITING, WHAT TIME, WHERE TEMPERATE BLAH, BLAH, BLAH, BLAH, BLAH. SO THAT THERE'S [00:17:00] NOTHING THAT CAN REPLACE THAT LOCAL KNOWLEDGE. I DON'T CARE WHERE YOU GO IN THE WORLD. -SO IS THERE ANYTHING NEW IN THE PIPELINE YOU CAN TALK ABOUT? -Oh, yeah, that's cool. Awesome. So will [00:18:40] LOGE always be US based or do you have plans to add international locations? -Yeah, cool. So let's shift gears a little bit. In addition to running, it sounds like you do all the outdoor activities, right? Anything you don't do? [00:19:50] -DO YOU HAVE ANY SUGGESTIONS OR ADVICE FOR FOLKS WANTING TO GET INTO THE ADVENTURE BIZ, OUTDOOR BIZ? -DO YOU HAVE A FAVORITE PIECE OF OUTDOOR GEAR UNDER A HUNDRED DOLLARS? -AS WE FINISH UP, IS THERE ANYTHING ELSE YOU'D LIKE TO SAY TO OR ASK OF OUR LISTENERS? -WHERE CAN PEOPLE FIND YOU IF THEY'D LIKE TO FOLLOW UP?  

24m

Oct 03, 2023

Welcome to episode 403 of The Outdoor Biz Podcast, brought to you this week by Fresh Books https://ricksaez.com/freshbooks. This week Brittany Coleman, founder of a new women’s outdoor and lifestyle brand called Tough Cutie joins me. ToughCutie makes premium women’s hiking socks and has a larger mission of supporting women from the ground up and increasing diversity in the outdoors. Founded in 2019, Tough Cutie has become the first and only outdoor sock brand with a majority women-owned value chain, and joins an estimated 1% of founders in the outdoor industry who identify as a person of color. https://ricksaez.com/freshbooks * Facebook Twitter  https://www.instagram.com/theoutdoorbizpodcast/Instagram *   * The Outdoor Biz Podcast *   * LOVE THE SHOW? Subscribe, rate, review, and share! *   * Sign up for my Newsletter HERE. *   * I'd love to hear your feedback about the show! *   * You can contact me here: email: rick@theoutdoorbizpodcast.com *   * Or leave me a message on Speakpipe https://www.speakpipe.com/RickSaez! SHOW NOTES WHERE DID THE IDEA FOR TOUGHCUTIE COME FROM? The idea for ToughCutie came from the experiences of being a woman in business and the outdoor industry. It's about challenging the idea that women can't be both tough and feminine. WHEN DID YOU LAUNCH? ToughCutie launched just over a year ago, but the founder worked on the business for several years before the official launch. ARE YOU A MEMBER OF THE REI PATH AHEAD VENTURES PROGRAM? Yes, ToughCutie is a member of the REI Path Ahead Ventures program. HOW DID YOU GET INVOLVED WITH REI? Brittany got connected to REI through an Instagram live interview with a prominent figure in the outdoor industry. Several people at REI saw the interview and reached out to initiate a conversation. WHAT STAGE OF BUSINESS DEVELOPMENT WOULD YOU SAY YOU'RE AT, STILL IN THE LAUNCH PHASE? ToughCutie has launched its first product and is now working on the next one. The business is continually evolving and launching new products. WHO DOES ALL THE DESIGN, PRODUCT MANAGEMENT, ETC. - IS IT YOU? Initially, Brittany was heavily involved in design and product management. As the brand has grown, she's started working with designers and other professionals. WHY SOCKS? Brittany's background was in the sock category of the outdoor industry. She recognized the opportunity to create a women's sock brand that challenges stereotypes. ARE THERE SOCKS FOR GUYS IN YOUR FUTURE? While ToughCutie primarily focuses on women's socks, men have also purchased and appreciated the socks. There is no specific mention of developing socks exclusively for men. HOW MANY DOORS ARE YOU IN, EXCLUDING REI? ToughCutie is in approximately 30 stores, excluding REI. WHO WAS YOUR FIRST CUSTOMER OUTSIDE OF REI? Title IX https://www.titlenine.com/ was the first customer outside of REI. They became a customer after the founder won a competition called "Movers and Makers." WHERE IS YOUR MANUFACTURING? ToughCutie manufactures its products in the United States, primarily in the South, and works with women-owned companies in its supply chain. TELL US ABOUT YOUR FIRST OUTDOOR ADVENTURE. Brittany's first outdoor adventure was a trip to Mount Zion with their church, where she did a baptism. It was a significant and authentic outdoor experience. DO YOU HAVE ANY SUGGESTIONS AND/OR ADVICE FOR FOLKS WANTING TO START AN OUTDOOR BRAND? Start by understanding your customer and what problems you're solving for them. Build a community and invite people to be a part of your journey. Get feedback early on. DO YOU HAVE A FAVORITE PIECE OF OUTDOOR GEAR UNDER $100? Two favorite pieces mentioned were the Kula Cloth, a pea cloth, and the Lucy inflatable lanterns for ambiance. WHAT ARE A COUPLE OF YOUR FAVORITE BOOKS? "The Song of Achilles https://amzn.to/48sfwfC" and "The Outsiders" are two of Brittany's favorite books. WHERE CAN PEOPLE FIND YOU IF THEY’D LIKE TO FOLLOW UP (EMAIL, TWITTER, INSTAGRAM, ETC)? Brittany's email is: bcoleman@toughcutie.com and she can also be found on LinkedIn https://www.linkedin.com/in/brittanyncoleman/. The brand can also be found on Instagram https://www.instagram.com/toughcutiebrand/ and their website, toughcutie.com.

21m

Sep 26, 2023