Ray Edwards Show
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This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your own paycheck. There really should be NO SUCH THING AS A “BROKE COPYWRITER”. And there SHOULD be no such thing as a or who is NOT a copywriter. By definition, GOOD COPYWRITERS CAN CREATE MONEY OUT OF THIN AIR. So this leads to a very important question: why does copy so often fail? Fear not, Grasshopper. I have the answer… THERE ARE UNIVERSAL PSYCHOLOGICAL TRIGGERS that help you sell more effectively. Certainly, there are universal principles to writing persuasive sales copy. After all, as John E. Kennedy taught us, COPYWRITING IS MERE “SALESMANSHIP IN PRINT”. You can hardly “swing a cat” these days without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. BUT… The formula I'm going to share with you today is intentionally based on these UNIVERSAL PRINCIPLES (). Thus … back to you “PASTOR-ING” YOUR CUSTOMERS. Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the ORIGINAL MEANING OF THE WORD “PASTOR” WAS ACTUALLY “TO SHEPHERD”. And WHAT DOES THE SHEPHERD DO? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. That kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “Good Shepherd”, actually laid down his life for his flock. I am certainly not suggesting any religious overtones for your copy: what I am suggesting is that YOU ADOPT THE SAME LOVING, CARING, AND PROTECTIVE ROLE AS YOU WRITE COPY for your prospects and customers. And, as you might've guessed, P.A.S.T.O.R. is also an acronym for pieces of your copy. Here is the explanation: __ __ I’LL PROMISE YOU THIS: If you apply the MINDSET OF BEING A SHEPHERD to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is YOU WILL EXPERIENCE MORE SALES, MORE PROFITS, and more happy customers… more often. LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Who else wants to reduce your financial stress and create a stable source of income from your business? THIS IS THE WAY: shift to a membership-based business model. I know what you might be thinking: MY ANSWERS ARE: it doesn't have to be complicated, and I can prove it to you. And yes, we are all tired of subscriptions… EXCEPT FOR THE ONES WE LOVE. The ones you will only cancel when someone pries them from your cold, dead fingers. Like my Chewy.com subscription (my pugs LOVE their Chewy.com treats)... or my Paramount+ (because.. ). You and I need to wise up, and start building recurring revenue streams NOW - cause the coming year is gonna get all kinds of crazy. My guest this week is the world’s #1 expert in creating recurring revenue for virtually ANY business, Stu McLaren. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/653 https://www.rayedwards.com/653 LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life. You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career." The thing is, the proof I'm offering today has nothing to do with . I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would not have gotten otherwise. Okay, enough of the preamble, let's get to the proof... KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/652 https://www.rayedwards.com/652 LINKS SUBSCRIBE TO THE DAILY RAY https://www.rayedwards.com HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask. If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out to support@rayedwards.com. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/651 https://www.rayedwards.com/651 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. There are only two ingredients to this recipe: __ __ It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both. KEY INSIGHTS __ __ YOUTUBE AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/650 https://www.rayedwards.com/650 LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
I very often get some form of this question: The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too.... This week, I'm giving you my best answer to all of those questions. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/649 https://www.rayedwards.com/649 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? NO! Today I propose that God wants you to prosper in all things that are good, INCLUDING BUSINESS (and I have the verses to prove it). __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/648 https://www.rayedwards.com/648 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Uh oh...January 1 has come and gone. Is it too late to make plans for a better ? Of course not. Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that will make for a more prosperous future. __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/647 https://www.rayedwards.com/647 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
This week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy. The toughest pill for most business owners to swallow is this: YOU PROBABLY NEED TO STOP DOING 20-50% OF WHAT YOU'RE DOING RIGHT NOW. In other words, take a look at 2023 and figure out what things gave you the least ROI. What things took the most of your resources and returned anything less than "worth it". That's the prep work...Listen to get my 5-step plan. KEY INSIGHTS __ __ LINKS THE COPYWRITING ACADEMY LIVE 2024 - As a listener of my podcast, you have earned a free invitation to experience my flagship training, live, with no investment other than your time and attention. The Copywriting Academy Live happens January 3-6, 2024. If that date has not yet passed, I strongly advise you CHECK THIS OUT. VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/646 https://www.rayedwards.com/646 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
In this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you. What is this ? "NO" People seem to have no issue asking for our time, our attention, our money, etc. But for some reason, we often feel bad about saying no. It makes us feel like we're not doing our part, or being negative, or a bad person. "No" is just a response. It's neither good nor bad, but learning to use it can have a huge impact on your life. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/645 https://www.rayedwards.com/645 LINKS THE COPYWRITING ACADEMY LIVE: Kick off 2024 with radical change and massive progress. Join me for The Copywriting Academy Live virtual event, January 3-5. WE'LL GET YOUR COPY FINISHED AND READY-FOR-LAUNCH, plus you'll master some incredible tools that will make you more productive than ever before. HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
It's almost that time of year... Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. I'm not trying to be negative, but the reality is: It's hard to make significant changes in ourselves. ONLY 3% OF PEOPLE STICK TO THEIR BIG RESOLUTIONS. But ? That's what we'll take a look at in this week's episode. Change is possible...and it can be much easier than you think. KEY INSIGHTS __ __ 5 STEPS FOR REAL CHANGE __ __ LINKS THE COPYWRITING ACADEMY LIVE - Kick off 2024 with radical change and massive progress. Join me for The Copywriting Academy Live virtual event, January 3-5. We'll get your copy finished and ready-for-launch, plus you'll master some incredible tools that will make you more productive than ever before. VIDEO AND TRANSCRIPT https://www.rayedwards.com/644 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass. Listen carefully, put these concepts to work, and you WILL sell more of your stuff. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/643 LINKS * AI MARKETING ACADEMY LIVE - “Master the Power of AI to Multiply Your Income, Influence, and Impact … In 3 Short Days.” * * If you're looking at this prior to 1/3/24, you still have a chance to sign up. * * * HOW YOU CAN HELP * * Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently. What happened? How could my seemingly endless well of ideas and words suddenly run dry? THIS WEEK I'M SHARING THE CAUSE, AND THE CURE. KEY INSIGHTS __ __ LINKS HOW TO WRITE COPY THAT SELLS - Get your FREE copy of my bestselling book (just pay shipping) YOUTUBE AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/642 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your . What is it, and how do you manage it? KEY INSIGHTS __ __ LINKS * __ __ TRANSCRIPT AND VIDEO RAYEDWARDS.COM/641 https://www.rayedwards.com/641 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
"People Pleasing" is NOT the way to build a brand. You build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...THEY NEED TO KNOW THE REAL YOU if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that. Nick and I will discuss his journey, and how being authentic with his audience has helped him build a list of actively engaged, loyal followers. KEY INSIGHTS __ __ VIDEO AND TRANSCRIPT LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever. __ __ LINKS __ __ WATCH THE VIDEO AND GET THE TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/638 HOW YOU CAN HELP Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "" KEY INSIGHTS __ __ LINKS * __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/637 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim. My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to. Listen and learn from my conversation with Anita Anello. KEY INSIGHTS __ __ LINKS __ __ VIDEO AND TRANSCRIPT RAYEDWARDS.COM/636 https://www.rayedwards.com/636 HOW YOU CAN HELP Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Ever have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe. In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - What caused it? How have things changed? What opportunities has it made possible? Matt is a passionate student of A.I. and it shows in his videos. We'll discuss the importance of creating the content you're passionate about, what role A.I. (and humans) play in the future of content creation, and why Matt thinks the human brain is not yet obsolete. __ __ LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. GET THE TRANSCRIPT AND VIDEO HTTPS://WWW.RAYEDWARDS.COM/635
I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after. This week's episode is about recognizing that EVERYTHING is copy - Not just sales pages and ads. Social media posts, emails, videos, podcasts...even conversations are copy. Use the techniques and triggers that have been used for millennia to improve ALL of your interactions. You'll also learn how you and I can be "study buddies", working through Jeff Walker's PRODUCT LAUNCH FORMULA together. I've bought PLF every year since 2005 because it works, and it gets better every iteration. We'll soon be launching the updated, AI version of Copywriting Academy using PLF blueprints. Listen to find out how you can get a behind-the-scenes look at our launch, step by step. KEY INSIGHTS __ __ LINKS * __ __ VIDEO OF THIS EPISODE (YOUTUBE) HTTPS://YOUTU.BE/UIILYWAPXGE HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
This week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula), absolutely free of charge. KEY INSIGHTS __ __ LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. KEY INSIGHTS __ __ LINKS * __ __ VIDEO AND SHOW NOTES HTTPS://WWW.RAYEDWARDS.COM/632 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me clients - It gets me BETTER clients...My clients. This week, we're talking about the golden opportunity you have that didn't exist when I was getting started: YOUTUBE. I've got 7 compelling reasons why you should start your YouTube channel, NOW. KEY INSIGHTS __ __ LINKS VIDEO PODCASTING FOR COPYWRITERS - This is the top-of-market course lead by the great Diana Gladney VIDEO AND TRANSCRIPT HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. YOU MUST STRIVE TO BE ICONIC IN YOUR MARKET. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77. KEY INSIGHTS __ __ LINKS * __ __ VIDEO AND TRANSCRIPT HTTPS://RAYEDWARDS.COM/630 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING. Let's talk about what's possible... And why YOU CAN (and SHOULD) do it NOW. KEY INSIGHTS __ __ LINKS __ __ HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out. KEY POINTS __ __ LINKS __ __ VIDEO AND TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/628 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
This week is another Q&A with Ray episode where I offer my answers to these questions: __ __ Those are some great questions, to which I believe I have some helpful answers. IF YOU WOULD LIKE TO WIN A FREE, SIGNED COPY OF MY NEW BOOK, READ THIS OR DIE: PERSUADING YOURSELF TO A BETTER LIFE, CHECK OUT THE LINK BELOW TO GET THE CODE I MENTION IN THE PODCAST. I'll be doing more prizes in future episodes, so make sure you're subscribed to my YOUTUBE CHANNEL for an even better chance to win. [00:00] Intro - More Q&A [00:22] QUESTION 1: How do I get more people to open my emails? [03:25] QUESTION 2: Can I use on social media to make sales (without seeming sleazy)? [05:37] QUESTION 3: Are old-school sales pages dead? [07:51] Win a free, signed copy of Read This Or Die: Persuading Yourself to a Better Life LINKS READ THIS OR DIE - Learn more about my new book, Read This Or Die: Persuading Yourself to a Better Life GET THE VIDEO AND TRANSCRIPT HTTPS://RAYEDWARDS.COM/627 https://rayedwards.com/627 HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: When it comes to team-building and leadership techniques, Lee has one of the best resumés on the planet. A few weeks ago, I received a note from Lee saying that he had read my new book, Read This Or Die, and enjoyed it so much that he purchased multiple copies to send to friends and family. To receive a note like that from someone I respect and admire was both humbling, and inspiring. Lee also extended me the honor of being a guest on his Creating Disney Magic podcast (linked below), which is where this week's audio comes from. [00:00] Intro/explanation [00:14] Welcome back to the show [00:45] How Read This Or Die impacted Lee [02:39] The missing chapter [04:11] It's about the reader's challenges...not Ray's [05:44] Changing your input/output [06:55] Your wife's review (The Cranial-Rectral Extraction Method) [10:04] No need to wait for disaster [12:42] A lesson in brain science [13:48] A trip to Galaxy's Edge [15:25] More about "The letter" LINKS CREATING DISNEY MAGIC PODCAST - Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization. LEECOCKERELL.COM - The best place to get in touch with Lee. Learn more about his training, speaking, and mastermind group. HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that CONVERTS better). And how you can do the same thing. This episode is specifically made for business owners who want to write copy for their own business. Even if your business IS a copywriting business – there is plenty of opportunity for all of us. These are the days of limitless opportunity. But you certainly don't have to be a copywriter-for-hire to use this same workflow. THIS WILL WORK FOR ANY ONLINE BUSINESS, including personal brands, authors, speakers, coaches, and course creators. [00:00] My workflow for creating this podcast (and who this will work for) [03:13] Step 1 - Research the topic most on the minds of my viewers/listeners [04:17] Step 2 - Put my research into a working document [04:35] Step 3 - Write my outline of the episode [05:10] Step 4 - Run my text through ClarityScribe [06:31] Step 5 - Read the A.I. generated text out loud (seriously...do this) [07:56] Step 6 - Record the video version for YouTube [10:03] Step 7 - Polish up the video (See link below for TimeBolt) [11:47] Step 8 - Run the audio through ClarityScribe's Podcast module [12:18] Step 9 - Put the video through Opus Video AI (link below) [12:55] Step 10 - Load Podcast post on YouTube, the blog, and socials [13:27] Step 11 - Launch The Video LINKS CLAIRTYSCRIBE - The ultimate copywriting A.I. not only generates copy for my podcast, but also parses the finished audio to create show notes, a verbatim transcript, social posts, and emails. TIMEBOLT - This is what I use to "clean up" my videos. Removing any dead spaces, bad takes, and various stumbles. (affiliate link) VIDIQ - I use this software to analyze my channel and get the insights necessary to keep my content focused, and relevant to what my audience expects. (affiliate link) OPUS CLIP https://www.opus.pro/ - This incredible software will analyze your long form videos and create sharable highlights. JEFF WALKER https://jeffwalker.com/ - The inventor of the "" coaching program. You can find many of these principles and techniques in his book, called ! MY CONTENT CREATION CHECKLIST - A summary of the process described in this episode in pdf format HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. GET THE TRANSCRIPT AND VIDEO
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die https://readthisordiebook.com. 00:00 Intro 00:43 Nerves 01:48 Ray's Unique Selling Position 03:15 What's something unique that you've written copy for? 04:58 Where do people fall short in the copywriting process? 07:23 The importance of storytelling 09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease) 12:03 The missing chapter 12:40 DBS 13:51 Any surprises? 16:17 Are you exploiting this? 17:54 Copywriting's role in the life-changing process 20:37 Have I missed anything? 24:00 Where do they go? 24:26 On that quote... LINKS READ THIS OR DIE - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book. MARKETER OF THE DAY WITH ROBERT PLANK - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio. HOW YOU CAN HELP Subscribe to the show in APPLE PODCASTS or on SPOTIFY, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on FACEBOOK, TWITTER, and INSTAGRAM Visit RAY'S COMMUNITY ON FACEBOOK – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. GET THE TRANSCRIPT HTTPS://WWW.RAYEDWARDS.COM/624 https://www.rayedwards.com/624
