Shopify Masters
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567 episodes
Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running. For more into on Dapper Boi and show notes click here https://www.shopify.com/blog/dapper-boi-different-ways-to-fund-your-business?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast.
After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer. For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety
Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform. For more on Mimi Ikonn and show notes click here https://www.shopify.com/blog/mimi-ikonn-grow-a-youtube-channel%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Jazzi McGilbert started Reparations Club https://rep.club/, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business. To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space The clip of President Barack Obama in this episode is from Crown Publishing Group https://www.youtube.com/watch?v=z61WLVVVTC0.
Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career. To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career
South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts. For more on GOGO Sweaters and show notes click here https://www.shopify.com/blog/gogo-sweaters-social-media-product-tips?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels. For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment. To read more about Arlan Hamilton and show notes click here https://www.shopify.com/blog/arlan-hamilton-backstage-capital-founder-traits?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product. To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion
Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about Fishwife and show notes click here https://www.shopify.com/blog/fishwife-plan-your-business-launch?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.
Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job. To read more about Flyest or show notes click here https://www.shopify.com/blog/flyest-smooth-transition-into-entrepreneurship?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.
Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out. For more on Heyday Canning and show notes click here https://www.shopify.com/blog/heydey-canning-viral-marketing-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast.
Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips. For more on Lulus and show notes click here https://www.shopify.com/blog/lulus-customer-retention-strategies-retail?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours." He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.
Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy. For more on The Honey Pot and show notes click here https://www.shopify.com/blog/the-honey-pot-influencer-and-marketing-strategy?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally. To learn more about Ridge and show notes: https://www.shopify.com/blog/ridge-growth
Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years. To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability
Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. For more on Explorer Knits + Fibers and show notes click here https://www.shopify.com/blog/explorer-knits-and-fibers-grow-an-instagram-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits. For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail
Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, investing in themselves, or building their network.
Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil. For more on Graza and show notes: https://www.shopify.com/blog/graza-branding
Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work. For more on Bite and show notes click here https://www.shopify.com/blog/bite-bootstrapping-new-products?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business. For more on Que and show notes: https://bit.ly/48uMuLi https://bit.ly/48uMuLi
Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghihi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of magazine. For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice
If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Le Mar of Cirque du Soleil. For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories
Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date. For more on Caraway and show notes: https://bit.ly/3TxIRQM
Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch. For more on Wild Rye and show notes: https://bit.ly/4aoMTAV
