Social Media Marketing Podcast
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622 episodes
Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. GUEST: Allen Weiss https://www.linkedin.com/in/allenmweiss/ | SHOW NOTES: socialmediaexaminer.com/608 https://www.socialmediaexaminer.com/608 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan. GUEST: Noah Kagan https://noahkagan.com/ | SHOW NOTES: socialmediaexaminer.com/607 https://www.socialmediaexaminer.com/607 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly. GUEST: Ali Kelly https://www.linkedin.com/in/alikelly/ | SHOW NOTES: socialmediaexaminer.com/606 https://www.socialmediaexaminer.com/606 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson. GUEST: Jay Schwedelson https://www.linkedin.com/in/schwedelson/ | SHOW NOTES: socialmediaexaminer.com/605 https://www.socialmediaexaminer.com/605 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd. GUEST: Alisha Conlin-Hurd https://www.linkedin.com/in/alishaconlinhurd/ | SHOW NOTES: socialmediaexaminer.com/604 https://www.socialmediaexaminer.com/604 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford. GUEST: Michelle Gifford https://www.instagram.com/iammichellegifford/ | SHOW NOTES: socialmediaexaminer.com/603 https://www.socialmediaexaminer.com/603 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer. GUEST: Melina Palmer https://thebrainybusiness.com/ | SHOW NOTES: socialmediaexaminer.com/602 https://www.socialmediaexaminer.com/602 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler. GUEST: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ | SHOW NOTES: socialmediaexaminer.com/601 https://www.socialmediaexaminer.com/601 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley. GUEST: Katie Brinkley https://katiebrinkley.com/sme | SHOW NOTES: socialmediaexaminer.com/600 https://www.socialmediaexaminer.com/600 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse. GUEST: Jay Clouse https://creatorscience.com/ | SHOW NOTES: socialmediaexaminer.com/599 https://www.socialmediaexaminer.com/599 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason. GUEST: Allie Mason https://somethinggreatersocial.com/ | SHOW NOTES: socialmediaexaminer.com/598 https://www.socialmediaexaminer.com/598 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan. GUEST: Louise Brogan https://www.linkedin.com/in/louisebrogan/ | SHOW NOTES: socialmediaexaminer.com/597 https://www.socialmediaexaminer.com/597 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer. GUEST: Jon Loomer https://www.jonloomer.com/ | SHOW NOTES: socialmediaexaminer.com/596 https://www.socialmediaexaminer.com/596 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special episode, Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business. Despite difficult setbacks and changes, Stelzner maintains a growth mindset focused on learning, letting go of what is not working, and refocusing on what brings value. With resilience and commitment to his staff, he continues moving forward with creativity and purpose. You can message Michael at: facebook.com/stelzner/ https://www.facebook.com/stelzner/ linkedin.com/in/stelzner/ http://linkedin.com/in/stelzner/ twitter.com/mike_stelzner https://twitter.com/mike_stelzner See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis. GUEST: Andrew Davis https://www.linkedin.com/in/drewdavishere/ | SHOW NOTES: socialmediaexaminer.com/595 https://www.socialmediaexaminer.com/595 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut. GUEST: Nancy Harhut https://www.linkedin.com/in/nancyharhut/ | SHOW NOTES: socialmediaexaminer.com/594 https://www.socialmediaexaminer.com/594 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds. GUEST: JJ Reynolds https://visionlabs.com/ | SHOW NOTES: socialmediaexaminer.com/593 https://www.socialmediaexaminer.com/593 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? To explore how to adopt AI inside your business, I interview Ron Callis. GUEST: Ron Callis https://onefirefly.com/ | SHOW NOTES: socialmediaexaminer.com/592 https://www.socialmediaexaminer.com/592 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose. GUEST: Robert Rose https://contentadvisory.net/ | SHOW NOTES: socialmediaexaminer.com/591 https://www.socialmediaexaminer.com/591 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss. GUEST: Richard Bliss https://www.linkedin.com/in/bliss/ | SHOW NOTES: socialmediaexaminer.com/590 https://www.socialmediaexaminer.com/590 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow. GUEST: Amber Figlow https://www.linkedin.com/in/amber-figlow-2a951249/ | SHOW NOTES: socialmediaexaminer.com/598 https://www.socialmediaexaminer.com/589 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe. GUEST: Tyla Brimblecombe https://www.linkedin.com/in/tyla-brimblecombe-72b866140/ | SHOW NOTES: socialmediaexaminer.com/588 https://www.socialmediaexaminer.com/588 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu. GUEST: Laura Bitoiu https://www.bsquared.social/ | SHOW NOTES: socialmediaexaminer.com/587 https://www.socialmediaexaminer.com/587 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie. GUEST: Melissa Laurie https://oysterly.co/ | SHOW NOTES: socialmediaexaminer.com/586 https://www.socialmediaexaminer.com/586 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson. GUEST: Brooke Osmundson https://www.linkedin.com/in/brookeosmundson/ | SHOW NOTES: socialmediaexaminer.com/585 https://www.socialmediaexaminer.com/585 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter. GUEST: Austin Falter https://falter.media/sme | SHOW NOTES: socialmediaexaminer.com/584 https://www.socialmediaexaminer.com/584 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput. GUEST: Mike Kaput https://www.linkedin.com/in/mikekaput/ | SHOW NOTES: socialmediaexaminer.com/583 https://www.socialmediaexaminer.com/583 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason. GUEST: Jade Beason https://www.jadebeason.com/ | SHOW NOTES: socialmediaexaminer.com/582 https://www.socialmediaexaminer.com/582 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl. GUEST: Arvid Kahl https://twitter.com/arvidkahl | SHOW NOTES: socialmediaexaminer.com/581 https://www.socialmediaexaminer.com/581 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro. GUEST: Manu Muraro https://yoursocial.team/sme | SHOW NOTES: socialmediaexaminer.com/580 https://www.socialmediaexaminer.com/580 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
