Social Pros Podcast
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HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. FULL EPISODE DETAILS Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a COMMUNITY-FIRST APPROACH to social media and advice for social pros to lean into the communities they want to build. Joe explains where the idea behind HeyOrca came from and how important it was to build a tool that makes collaboration easier within social and marketing teams. He talks about CUSTOMER FEEDBACK and how that’s helped HeyOrca to evolve, optimizing video content for social, and the important question you should ask yourself before you post something. IN THIS EPISODE: __ __ RESOURCES __ __ Visit SocialPros.com for more insights from your favorite social media marketers.
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. FULL EPISODE DETAILS Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it PARTNERS WITH MANY CREATORS to promote the tool. Katelyn is a big fan of the supportive nature of the CREATOR ECONOMY, and Planoly’s partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly. We discuss the realities of being a creator and how CONSISTENCY can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we’ve all learned a lot since those days… Katelyn also talks about why it’s a good thing that the creator community is less focused on FOLLOWER COUNTS and more on engagement – which is the real key to success on social. IN THIS EPISODE: __ __ RESOURCES __ __ Visit SocialPros.com for more insights from your favorite social media marketers.
* Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator…and the list goes on. Hear their secrets to balancing it all while staying grounded. * FULL EPISODE DETAILS * It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul somehow manages to balance writing, creating, podcasting, public speaking, educating, and everything in between and has built a brand that people stop and take notice of. * We hear how they got their start on X originally but expanded to create a web of content and a strong personal brand that goes beyond just one platform. DoctorJonPaul explains why they decided to experiment with different platforms, and we hear about the origin story behind the podcast. * Creating so much content requires focus, and DoctorJonPaul shares their method for balancing it all and staying focused on what matters most. They also impart some words of wisdom on the nature of social media and why it’s important to stay true to your own brand and priorities. * IN THIS EPISODE: * * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. * FULL EPISODE DETAILS * Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices. * In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need. * He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. * FULL EPISODE DETAILS * For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, in this episode of Social Pros. * As someone who’s collaborated with creators many times, Nathan shares his experiences and why he always prefers to work with creators who treat their work like a business, not just a creative venture. He gives his thoughts on influencer pay, how to attribute success the right way, and why timeliness is the golden ticket to great social content. * Nathan’s mic drop moment in this episode is around the approval process when it comes to bringing new ideas to clients and getting them out there. He says that social pros need to work fast to jump on trends, but sometimes agencies make this tough with long-winded approval processes. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. * FULL EPISODE DETAILS * Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. * Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches. Starting out as a tech channel, Justin has branched out into lifestyle, travel, and car content, and this has proven to be beneficial in many ways, especially when it comes to brand partnerships. * We hear Justin’s advice on finding inspiration versus copying what others are creating and why it’s so important to build your own formula for success. Justin also shares his advice for new content creators and explains what he would focus on if he started from scratch today. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career. * FULL EPISODE DETAILS * This week’s guest is Eric Stark, Co-founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in social for a massive organization like the NFL to launching and running his own successful start-up. * He opens up about his own career progression and how he believes social pros, wherever they are in their career, can set themselves up for success. Eric has a deep understanding of what it’s like to manage the expectations of multiple teams when it comes to social and provides his thoughts on how to get your wins acknowledged and appreciated by your organization. Plus, why it’s important not to be too precious about what goes out on the channels you manage. * Eric also chats about how some of the best people he knows in social don’t maintain a personal brand and why that is often a good thing… * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience. * FULL EPISODE DETAILS * Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program - a program for student social media creators to produce content about student life. * The program has been a huge success since its launch. BU’s social media content is fresh, engaging, and highly targeted to its audience because student creators have in-depth knowledge of what the target audience wants to see and engage with. * Dave explains how the program operates, his approach to coaching students, and why he prefers to let the students flex their creativity rather than restrict them with formal creative briefs. Dave also speaks about the importance of following trends, optimizing content for platforms, reporting on metrics, and ensuring creators always have the chance to bring new ideas to the table. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more. * FULL EPISODE DETAILS * Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for animals and garner meaningful results in the process? * On this episode of Social Pros, Taylor explores why wildlife conservation sits at the very heart of their content strategy and tells us the importance of storytelling on social. * Plus, she shares the story of how she posted a certain viral ‘dik dik pic’ and why great content can be cheeky as long as it’s relevant to your cause. * IN THIS EPISODE: * * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. * FULL EPISODE DETAILS * Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices. * In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their Head of Social and gives us three foundations for a successful strategy. * Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why! * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers. *
* Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. * FULL EPISODE DETAILS * When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard? * Joining Social Pros to share her expert insights, predictions and expertise is Social Media Strategist and Brand Marketer, Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling and demonstrating value. * Don’t get her wrong though - there are some best practices she swears by! Jacqueline explains why leveraging data is essential to running a successful social media strategy. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. * FULL EPISODE DETAILS * FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience? * Esteban Gonzalez favors a rare tactic – opening the organization’s DMs to the public. This allows him to take suggestions, leverage UGC and foster a “family atmosphere,” as he explains on this episode of Social Pros. * Esteban tells us how his team keeps community front of mind, whether it’s creating regular content or being on-site at events. He shares how FIBA 3x3 adds spontaneity to their content and how they welcome new fans into their community. * Plus, he shares why, if you’re passionate about content, you just need to create it and the opportunities will come. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. * * FULL EPISODE DETAILS * When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang. * We’ve all felt the weight of bosses’ expectations, brand guidelines and our own insecurities, but it’s time we flexed our creative muscles and felt empowered to share innovative ideas. * As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories and making the content you really want to make is the key to success on social. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * FULL EPISODE DETAILS * When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. * That’s why Maverick Content Studio founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content. * Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos, and tells us why social pros should fight their fears and showcase their personalities. * And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go! * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * ERIC’S PREVIOUS APPEARANCE: * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social and their top predictions for 2024. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * FULL EPISODE DETAILS * In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers. * Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024. * Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences. * Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you’ve not already tried it out, this episode with Notion’s Head of Influencer Marketing, Lexie Barnhorn, may just convince you… * Lexie gives us a window into why everyone’s talking about Notion. It doesn’t matter whether you’re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion’s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices. * We hear about Notion’s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more! * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret? * On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy. * He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * FULL EPISODE DETAILS * Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways? * Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories. * On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! * __ __ * FULL EPISODE DETAILS * Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community. * Also in this episode, Mariya tells us why we should think of influencers as “advocates for our brand” and choose wisely when we work with creators. * Plus, Anthony shares why social media managers should be the “eyes and ears for your brand on social” and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * If you want your creative team to hit it out of the park, then you’ve got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team. * In this episode of Social Pros, we hear Joél’s take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work. * We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues. * IN THIS EPISODE: __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC https://icuc.social/ * Full Episode Details * When we published episode one of Social Pros, we had no idea we would reach 600. It’s a milestone few podcasts get to celebrate! * That’s why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit’s Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years. * Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn and Twitter/X, share the biggest changes they’ve witnessed on each platform and tell us what they would do if they were starting out as budding social pros today. * In This Episode: * __ __ * Resources * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * Many social pros are apprehensive to try new things on social media. There’s a fear of audience reception, and if you’re managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold. * In this episode, we hear Gabriel’s methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he’s worked on in the past (#cancelpizza anyone?) * He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel’s meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful? * Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI. * Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on. * IN THIS EPISODE: __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. * That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community. * We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. * Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: __ __ * FULL EPISODE DETAILS * With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Sunny Hunt believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life. * In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution! * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. * Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * FULL EPISODE DETAILS * What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging. * Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content. * Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you? * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. * * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * __ __ * FULL EPISODE DETAILS * It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about. * Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert. * They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement. * Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
* How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * __ __ * FULL EPISODE DETAILS * Marvel is a global phenomenon that transcends generations, so how do their social media team create a unified strategy that speaks to their vastly diverse audience? * On this episode of Social Pros, we are joined by Adri Cowan, Executive Director of Social Media at Marvel and The Walt Disney Company. * Adri shares an overview of her role, how she taps into fandom and loyalty and how her and her team keep their strategy unified yet adaptable. * Plus, she shares the ways in which user-generated content plays a part in her work, her measures for success and how she tackles burnout within her team. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * Visit SocialPros.com for more insights from your favorite social media marketers.
Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * __ __ * FULL EPISODE DETAILS * TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences. * So, how can social pros thrive on ‘live’? * Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. * She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. * Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
* We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. * * Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: * __ __ * __ __ * We all know how fast-paced social media is. It simply does not sleep. * There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it? * Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’. * Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social. * Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community. * IN THIS EPISODE: * __ __ * RESOURCES * __ __ * * Visit SocialPros.com for more insights from your favorite social media marketers.
