Spa Marketing Made Easy Podcast
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In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for. Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion. Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification. If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen! In this episode, I discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
To truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin. So my husband Kyle and I signed up to attend The Muster. It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning. Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference. I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We know the bread and butter of the spa industry are great before + after photos. So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™. Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. However… Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage. This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. In this episode, I discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Are you ready for another source of revenue stream for your spa in 2024? We live in a world that prioritizes ease and convenience. The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. Put on your headphones because today we’re covering all things to know about ecommerce in 2024. Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue. Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer. For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer. Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?” My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley! Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan. She has worked across industries, working with therapists, lawyers, coaches, and spa owners. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month. In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program! Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair. If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. I’ve been in your shoes. What is Meta? How do I know which ad campaign objective to select? Should I use an image or a video? This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy. I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast. Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator. Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
One of my favorite practices every January is to set my intention for the year. The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year. For 2024, I decided to switch it up a bit. After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. Tune in to this episode to hear what my focus is going to be in 2024! In this episode, I discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner. I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. Developing a team has changed my life for the better. In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward. In this episode, I discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. There are currently 37 franchises of VIO Med Spa and counting! Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster. Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age. As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout. But she persevered. Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business. Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!” Today’s episode of Spa Marketing Made Easy is doing just that. Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events. After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team. We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®. The lessons shared in this episode are a must for Spa CEOs ready to run successful events. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur. Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. Tune into this episode as we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356 Keep the conversation going inside the Spa Marketing Mad
What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. Tune into this episode as I share: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Download High Level Marketing’s free Lifetime Customer Value Calculator here.
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 4 of our Planning Process, you’ll learn: __ __ To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team https://forms.gle/F1hcz6DZ9VXnzBaz8! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Catch the additional replays here: __ __
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 3 of our Planning Process, you’ll learn: __ __ To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team https://forms.gle/F1hcz6DZ9VXnzBaz8! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Catch the additional replays here: __ __
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 2 of our Planning Process, you’ll learn: __ __ To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team https://forms.gle/F1hcz6DZ9VXnzBaz8! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Catch the additional replays here: __ __
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 1 of our Planning Process, you’ll learn: __ __ __ __ __ __ To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team https://forms.gle/F1hcz6DZ9VXnzBaz8! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Catch the additional replays here: __ __
Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well. No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). Tune in and let’s talk about how we’re going to leave the guilt behind and move forward with a plan for your life and business that feels good this coming year. In this episode, I go over: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/353 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template.
A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. Within six months of opening her own business, Debbie went from $0 to $180K in revenue, and in this episode, we’re talking about how she made it happen. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/352 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Is your spa’s revenue stuck at the $28-30K per month mark? Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figure out a way to up those monthly revenue numbers, it’s time to consider bringing on a spa manager, and in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for. In this episode, you’ll learn: __ __ __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/351 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater. Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea. Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps businesses, especially those in the health and personal care space, grow, scale, and sell. Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look. Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry. In this episode, we discuss: __ __ To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
