Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan aka @seancallanan

About

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

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482 episodes

Evolution of social media, Jessica Ivers

In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now  Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers

5m
Mar 27, 2024
Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC

In the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/podcast/mark-jensen-western-sydney-wanderers-fc

59m
Mar 27, 2024
Impact of the AFLW, Nick Truelson

In this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/

5m
Mar 20, 2024
SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney

In this Sports Geek interview, Sean Callanan and Josh Barney, CEO of SEAT, discuss the upcoming SEAT Conference 2024 in Las Vegas, June 23-26, 2024. They delve into the new tracks, the importance of intentionality when implementing technology, and the practical insights attendees can anticipate from the conference. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-2024/

36m
Mar 19, 2024
Innovation in the Big Bash, Alistair Dobson

In this Sports Geek Throwback episode, Sean Callanan interviews Alistair Dobson -  General Manager, Big Bash Leagues at Cricket Australia. They discussed why Big Bash continues for new innovations. Show notes - https://sportsgeekhq.com/podcast/throwback/innovation-in-the-big-bash-alistair-dobson

6m
Mar 13, 2024
Media, Messi and the MLS Innovation Lab - Chris Schlosser, MLS

In this interview on Sports Geek, Sean Callanan speaks with Chris Schlosser from Major League Soccer (MLS). They discuss the MLS Innovation Lab, the potential of emerging technologies such as AI and wearables, as well as the impact Messi and pop culture crossovers. Show notes - https://sportsgeekhq.com/podcast/chris-schlosser-mls/

48m
Mar 12, 2024
Rolling out stadium tech to support team & fans, Bill Schlough

In this Sports Geek Throwback episode, Sean Callanan interviews Bill Schlough, Senior Vice President & CIO of San Francisco Giants. They discussed early days in rolling out tech at AT&T Park now Oracle Park. Show notes - https://sportsgeekhq.com/podcast/throwback/rolling-out-stadium-tech-to-support-team-fans-bill-schlough

6m
Mar 06, 2024
Developing Commercial Outcomes in Basketball - Andrew Ryan, FIBA Media

In this Sports Geek interview, Sean Callanan and Andrew Ryan from FIBA Media discuss the importance of a digital strategy, revenue generation in sports media, and the upcoming SportNXT conference in Melbourne, set for March 19-21. Show notes - https://sportsgeekhq.com/podcast/andrew-ryan-fiba-media/

1h 4m
Mar 05, 2024
NBL and NBA - a hoops partnership that works, Jeremy Loeliger

In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Loeliger, who is now the Commissioner of the National Basketball League. They discuss the successful partnership of NBL and NBA. Show notes - https://sportsgeekhq.com/podcast/throwback/nbl-and-nba-a-hoops-partnership-that-works-jeremy-loeliger

7m
Feb 28, 2024
Super Bowl Recap: Kelce, SpongeBob and more Green Hat action

On this podcast solo by Sean, he discusses his adventures in content creation and capture during the NFL Pro Bowl Games and Super Bowl for @NFLAUNZ. He also dives into their strategies for maximising media coverage, dealing with technical challenges, and the tools they used to ensure a successful event. Show notes - https://sportsgeekhq.com/events/super-bowl-lviii-recap/

36m
Feb 27, 2024
How technology continues to change the live experience, Steve Sammartino

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Sammartino, who is a Futurist & Keynote Speaker. They discuss how technology will change the live experience. Show notes - https://sportsgeekhq.com/podcast/throwback/how-technology-continues-to-change-the-live-experience-steve-sammartino

5m
Feb 21, 2024
Growth in F1, Fans & Investors - Anthony Macri, BWT Alpine F1

In this Sports Geek interview with Sean Callanan, Anthony Macri from the BWT Alpine F1 team discusses his unique sports business career spanning the globe across basketball and now Formula 1. Show notes - https://sportsgeekhq.com/podcast/anthony-macri-bwt-alpine-f1/

1h 20m
Feb 20, 2024
Data infrastructure is the foundation for your success, Neda Tabatabaie

In this Sports Geek Throwback episode, Sean Callanan interviews Neda Tabatabaie, who is now Senior Vice President, Business Analytics & Technology at San Jose Sharks. They discussed setting up your data infrastructure as a foundation for your success. Show notes - https://sportsgeekhq.com/podcast/throwback/data-infrastructure-is-the-foundation-for-your-success-neda-tabatabaie

8m
Feb 14, 2024
Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors

In this Sports Geek interview with Sean Callanan, Glenn Critchley from the New Zealand Warriors chats about revenue generation, utilizing fan data, and the "Up the Wahs" online phenomenon. Show notes - https://sportsgeekhq.com/podcast/glenn-critchley-one-nz-warriors/

52m
Feb 13, 2024
Strategies on developing global fan base, Eric Blankenship

In this Sports Geek Throwback episode, Sean Callanan interviews Eric Blankenship, who was with the Tampa Bay Lightning when episode 126 was recorded. They discuss strategies for developing a global fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-on-developing-global-fan-base-eric-blankenship

8m
Feb 07, 2024
From Youth to Pros: Perfect Game's Impact on the Baseball Pathway, Rob Ponger

In this Sports Geek interview with Sean Callanan, Rob Ponger from Perfect Game discusses the vision for the future of the organization, incorporating technology into youth baseball, and opening up opportunities for young athletes. Show notes - https://sportsgeekhq.com/podcast/perfect-game-usa-rob-ponger/

41m
Feb 06, 2024
Developing a new arena and how to future-proof it, Jay Riola

In this Sports Geek Throwback episode, Sean Callanan interviews Jay Riola,  Executive Vice President of Strategy & Innovation at Orlando Magic. They discussed developing a new arena and how to future-proof it. Show notes - https://sportsgeekhq.com/podcast/throwback/developing-a-new-arena-and-future-proof-it-jay-riola

9m
Jan 31, 2024
Leading with Authentic Connections - Jen Watt, North Melbourne FC

In this Sports Geek interview with Sean Callanan, Jen Watt, CEO of North Melbourne Football Club, discusses the importance of clear values and behaviours in leadership, shifting the lens on measuring success in women's sports and the upcoming SportNXT conference in Melbourne. Show notes - https://sportsgeekhq.com/podcast/jen-watt-north-melbourne-fc/

55m
Jan 30, 2024
Seamless integration of digital assets and campaigns, Ben Clink

In this Sports Geek Throwback episode, Sean Callanan interviews Ben Clink, who is now Head of Customer and Digital at South Sydney Rabbitohs. They discussed the development of a robust process to ensure seamless integration of digital assets and campaigns in sponsorship sales.  Show notes - https://sportsgeekhq.com/podcast/throwback/seamless-integration-of-digital-assets-and-campaigns-ben-clink

11m
Jan 24, 2024
Community Engagement: Giving Back and Making a Difference - Avan Lee, Hurricanes Rugby

In this Sports Geek interview with Sean Callanan, Avan Lee, CEO of the Hurricanes Rugby, discusses the importance of community engagement, the development of women's rugby, and the impact of grassroots connections in building a fan base. Show notes - https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/ https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/

45m
Jan 23, 2024
Diverse Revenue Streams - Catherine Carlson

In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Carlson, who was at the Philadelphia Eagles when episode 299 was recorded. They discuss the strategy behind revenue growth and the development of new revenue opportunities. Show notes - https://sportsgeekhq.com/podcast/throwback/diverse-revenue-streams-catherine-carlson

6m
Jan 17, 2024
The Power of Alignment: Content, Product, and Marketing - Drew Crisp, Liverpool FC

In this Sports Geek interview with Sean Callanan, Drew Crisp from Liverpool Football Club discusses the challenges of measuring digital engagement, the importance of authentic and long-term partnerships, and the significance of understanding and serving fans. Show notes - https://sportsgeekhq.com/podcast/drew-crisp-liverpool-fc/

48m
Jan 16, 2024
Sports Geek Amplify Replay - StatsPerform

In this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform https://sportsgeekamplify.com/StatsPerform

50m
Jan 10, 2024
Sports Geek Amplify Replay - SponsorCX

In this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX https://sportsgeekamplify.com/SponsorCX

40m
Jan 09, 2024
Sports Geek Amplify Replay - SeatGeek

In this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek https://sportsgeekamplify.com/SeatGeek

48m
Jan 08, 2024
Sports Geek Amplify Replay - Extenet

In this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet https://sportsgeekamplify.com/extenet

31m
Jan 07, 2024
Sports Geek Amplify Replay - Trajektory

In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory http://sportsgeekamplify.com/trajektory

47m
Jan 06, 2024
Developing Connections With New Fans – Nilay Shah, New York Giants - SPORTS GEEK REPLAY

SPORTS GEEK REPLAY (from Nov 2022 - 311). Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discuss developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved.  For more - https://sportsgeekhq.com/podcast/nilay-shah-new-york-giants/

1h 0m
Jan 05, 2024
Importance Of Sustainability In Sports - Aileen McManamon, 5T Sports - SPORTS GEEK REPLAY

SPORTS GEEK REPLAY (from Nov 2022 - 311). Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek.  Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports

54m
Jan 04, 2024
Australian Open - Growing media rights globally - Alfonso Medina, Tennis Australia - SPORTS GEEK REPLAY

SPORTS GEEK REPLAY (from Nov 2022 - 311). Tennis Australia's Alfonso Medina chats with Sean Callanan on how media rights landscape has changed, not only in dollar value but in how they are divided globally and amongst commercial partners. Show notes https://sportsgeekhq.com/podcast/alfonso-medina-tennis-australia

1h 12m
Jan 03, 2024