The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
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Is it better to hire an in-house affiliate manager or an outsourced one? My answer might surprise you. I know I’m biased, but I share the pros and cons of both in this podcast episode. So…which one is best? Well, the answer depends…and I show you what’s best for YOUR situation in this week’s podcast episode. LINKS MENTIONED IN THIS EPISODE Free Masterclass - How I Built a $12.6 Million A Year Affiliate Program In Only Two Years Without Any Connections or Credentials https://www.mattmcwilliams.com/7figures Affiliate Warm Up Plan and Promo Plan https://www.mattmcwilliams.com/affwarmuppdf TEXT ME: 260-217-4619
Which is better? Hiring an in-house affiliate manager or outsourcing it? One person or an agency? Today, I share the pros and cons of both ways and show you which kind of affiliate manager is best for YOUR business. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com https://www.youraffiliatelaunchcoach.com Find Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 TEXT ME: 260-217-4619
Hiring an Affiliate Manager is a big step for a company. It could be the catalyst to massive growth…IF you do it the right way. There are a lot of mistakes to avoid, things to look out for, and best practices from beginning to end. Today, I’m going to walk you through the entire process. WHEN is the right time to hire someone? WHO should you be looking for? WHERE can you find the right person? HOW to make sure they are a good fit. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach Interested in Working with Us? https://mattmcwilliams.com/careers Get Your First 100 Affiliates https://mattmcwilliams.com/first100 TEXT ME +1 260-217-4619
When I started my first affiliate program 15 years ago, I was totally ignorant about how to run an affiliate program. I made a bunch of mistakes and learned a lot of lessons the hard way…and still built a $12.6 million affiliate program in just two years. In the last episode I shared the first 10 mistakes and Today I’m sharing mistakes 11-20 so YOU don’t have to make them! LINKS MENTIONED IN THIS EPISODE Find Affiliates Now Program https://www.findaffiliatesnow.com PDF Report (Top Affiliate Program Mistakes and How to Avoid Them) http://www.mattmcwilliams.com/mistakes My #1 Affiliate Recruiting Email https://www.mattmcwilliams.com/mmcbestemail How to Determine Commission Structure https://www.youtube.com/watch?v=wHYgeRCh7tE How to Create Swipe Copy for Your Affiliates Affiliate Promo Plan Template https://www.mattmcwilliams.com/promoplan1 Affiliate Activation Templates Facebook Live on Getting Affiliates to Commit http://www.mattmcwilliams.com/may21 TEXT ME – +1 260-217-4619
When I started my first affiliate program back in 2005…I literally knew NOTHING about how to run an affiliate program. Through a LOT of trial and error...and some huge mistakes, I built a $12.6 million affiliate program in the next two years. Some of those mistakes were nearly fatal to our affiliate program (and our business) at the time. The GOOD news for you is that you don’t have to make the same mistakes I did. In today’s episode, I share the first 10 of 20 mistakes I made in those early years of my first affiliate program. LINKS MENTIONED IN THIS EPISODE Top 20 Affiliate Program Mistakes (and How to Avoid Them) https://www.mattmcwilliams.com/mistakes Find Affiliates Now Program My #1 Affiliate Recruiting Email https://www.mattmcwilliams.com/mmcbestemail How to Determine Commission Structure https://www.youtube.com/watch?v=wHYgeRCh7tE Facebook Live: The BIGGEST Lie You’ve Been Told About Finding Affiliates https://www.mattmcwilliams.com/may14 TEXT ME – +1 260-217-4619
Affiliate managers send some bad emails to their affiliates. These emails end up having the opposite effect of what was intended. And then, there is this email I’m sharing today…the WORST email I’ve ever seen from an affiliate program. LINKS MENTIONED IN THIS EPISODE How to Activate Inactive Affiliates in Launches: mattmcwilliams.com/how-to-activate-inactive-affiliates How to Activate Inactive Affiliates (Evergreen Programs): mattmcwilliams.com/activate-inactive-affiliates-evergreen-programs Affiliate Activation Email Templates: mattmcwilliams.com/activate https://www.mattmcwilliams.com/activate
Imagine spending just a few hours each month and getting an extra 10% from your affiliates. Sounds like a fantasy, right? Nope. Today, I'll show you how you can do it. LINKS MENTIONED IN THIS EPISODE Free https://www.mattmcwilliams.com/7figures Masterclass https://www.mattmcwilliams.com/7figures – How I Built a $12.6 Million A Year Affiliate Program In Only Two Years Without Any Connections or Credentials https://www.mattmcwilliams.com/7figures TEXT ME: 260-217-4619
Brenda Ster has a list of only 1200 people…and made more than $90,000 in ONE affiliate promotion. If you want to know how to take a small list and turn it into massive profits, listen up. Brenda is sharing all of the strategies that led to her success. LINKS MENTIONED IN THIS EPISODE Connect with Brenda on Facebook: http://facebook.com/suitebrenda http://facebook.com/suitebrenda Learn how to Train Your Affiliates: mattmcwilliams.com/sampletraining https://www.mattmcwilliams.com/sampletraining Your First 100 Affiliates - https://www.mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 Your Affiliate Launch Coach - https://www.youraffiliatelaunchcoach.com/ https://www.youraffiliatelaunchcoach.com/ TEXT ME: 260-217-4619
What does it take to run a great affiliate program? Surprisingly, it only takes getting six things right. But you have to master these six things. Today, I reveal the final three pillars of the six pillars of great affiliate programs. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates - https://www.mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 Your Affiliate Launch Coach - https://www.youraffiliatelaunchcoach.com/ https://www.youraffiliatelaunchcoach.com/ Affiliate Communication Calendar - https://www.mattmcwilliams.com/affplan https://www.mattmcwilliams.com/affplan Affiliate Commitment Plan - https://www.mattmcwilliams.com/promoplan https://www.mattmcwilliams.com/promoplan Affiliate Terms and Conditions Template: mattmcwilliams.com/termstemplate https://www.mattmcwilliams.com/termstemplate TEXT ME: 260-217-4619
A client of mine once told me that what I’m sharing today was worth more than $2 million to his affiliate program in one launch. Some have called it our “secret sauce” to run a great affiliate program. It’s the third pillar of every great affiliate program and yet most programs aren’t doing it at all. LINKS MENTIONED IN THIS EPISODE Affiliate Commitment Plan Your First 100 Affiliates https://www.mattmcwilliams.com/first100 Your Affiliate Launch Coach TEXT ME: 260-217-4619
Most affiliate programs mess this up big time. As an affiliate, it’s not only annoying but it leads me to quitting at least a few programs each year. And getting it right is foundational to building a great affiliate program. Today, I’m sharing the second pillar of great affiliate programs. LINKS MENTIONED IN THIS EPISODE Affiliate Communication Calendar https://www.mattmcwilliams.com/affplan Affiliate Commitment Plan Your First 100 Affiliates https://www.mattmcwilliams.com/first100 Your Affiliate Launch Coach TEXT ME: 260-217-4619
Every great affiliate program follows the same basics. They are built on the same pillars that lead to success promo after promo, year after year. They work in every niche. They work for small programs and large ones. And I promise you they will work 10 years from now and beyond. So listen up, because today, we’re going to cover the first pillar of all great affiliate programs. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates https://www.mattmcwilliams.com/first100 Your Affiliate Launch Coach George W. Bush Announces Affiliate Prizes https://www.youtube.com/watch?v=WkXwoaK7ZoU John Morgan’s site https://www.johncmorgan.com/ TEXT ME: 260-217-4619
If you’re going to make this year your best ever for your affiliate program and your affiliate marketing, you have to resolve to doing things right. Today, I’ll share 10 New Year’s resolutions to truly make this year a year to remember. Listen up because if you follow what I share today, you will take your business and your life to a whole new level! LINKS MENTIONED IN THIS EPISODE Turn Your Passions into Profits Book: passionsintoprofitsbook.com https://www.passionsintoprofitsbook.com Meet Edgar Social Media Scheduler: mattmcwilliams.com/edgar https://www.mattmcwilliams.com/edgar Affiliate Activation Email Templates: https://mattmcwilliams.com/activate https://mattmcwilliams.com/activate Find Affiliates Now: findaffiliatesnow.com https://www.findaffiliatesnow.com Promo Plan Template: mattmcwilliams.com/promoplan https://www.mattmcwilliams.com/promoplan Promo Checklist: mattmcwilliams.com/promochecklist https://www.mattmcwilliams.com/promochecklist TEXT ME: 260-217-4619
What does the future hold for affiliate marketing? Specifically, what will happen in 2024? It’s time for me to reveal my annual affiliate marketing predictions. So buckle up and listen up, because you’re about to get a glimpse into the future! LINKS MENTIONED IN THIS EPISODE How to Make Money from Affiliate Product Reviews How to Write a Product Review Post that Ranks and Converts: mattmcwilliams.com/reviewpost https://www.mattmcwilliams.com/reviewpost Review Post Guide for Affiliate Managers: mattmcwilliams.com/affiliatereview https://www.mattmcwilliams.com/affiliatereview How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth https://www.mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 ShareASale: mattmcwilliams.com/shareasale https://www.mattmcwilliams.com/shareasale Awin: awin.com https://www.awin.com ERC Guaranteed Affiliate Program: mattmcwilliams.com/ercg https://www.mattmcwilliams.com/ercg TEXT ME: 260-217-4619
Product reviews are a great way to make money online without having a single subscriber or any existing traffic. In the past year alone, I’ve made more than $300,000 from product reviews. They are also a great way to grow an affiliate program and make sure you that your brand is well represented in search results. So how do you do write a product review as an affiliate and how do get affiliates to write them? Listen up, because I’m spilling all my secrets in this episode. LINKS MENTIONED IN THIS EPISODE How to Write a Product Review Post that Ranks and Converts: mattmcwilliams.com/reviewpost https://www.mattmcwilliams.com/reviewpost Review Post Guide for Affiliate Managers: mattmcwilliams.com/affiliatereview https://www.mattmcwilliams.com/affiliatereview Agathon Hosting: mattmcwilliams.com/agathon https://www.mattmcwilliams.com/agathon TEXT ME: 260-217-4619
Working with internationally-based affiliates can open up a whole new world of opportunity for your affiliate program. But there are some challenges and considerations to keep in mind. In this episode, I’ll share exactly how to work with affiliates from all over the world…and grow your program in new ways! LINKS MENTIONED IN THIS EPISODE 2023 FTC Endorsement Guide Updates: What Affiliates and Affiliate Programs Need to Know: mattmcwilliams.com/2023-ftc-endorsement-guide-updates-what-affiliates-and-affiliate-programs-need-to-know/ Affiliate Program Terms and Conditions Template: mattmcwilliams.com/termstemplate https://www.mattmcwilliams.com/termstemplate ShareASale: mattmcwilliams.com/shareasale https://www.mattmcwilliams.com/shareasale Gmass: mattmcwilliams.com/gmass https://www.mattmcwilliams.com/gmass TEXT ME: 260-217-4619
In the increasingly competitive world of affiliate programs, how do you stand out? How do you create an affiliate program that is so attractive to potential affiliates that they just HAVE to join? That’s what today’s episode is all about. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affiliate Commission Structure: https://www.youtube.com/watch?v=wHYgeRCh7tE https://www.youtube.com/watch?v=wHYgeRCh7tE PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank: mattmcwilliams.com/tag272 https://www.mattmcwilliams.com/tag272 PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates: mattmcwilliams.com/tag556 https://www.mattmcwilliams.com/tag556 Affiliate Terms and Conditions Template: mattmcwilliams.com/termstemplate https://www.mattmcwilliams.com/termstemplate Affiliate Training Template: mattmcwilliams.com/sampletraining How to Find Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 My #1 Affiliate Recruiting Email: mattmcwilliams.com/bestemail https://www.mattmcwilliams.com/bestemail TEXT ME: 260-217-4619
What good is it to have affiliates if they aren’t excited to promote you? The reality is that affiliates have tons of options these days and if you don’t create compelling offers for them to promote, they won’t. So, today, I’m revealing exactly how to make your promotions stand out and get your affiliates fired up to promote. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affiliate Commission Structure: https://www.youtube.com/watch?v=wHYgeRCh7tE https://www.youtube.com/watch?v=wHYgeRCh7tE How to Find Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 How to Help Your Affiliate Prepare for a Promotion: mattmcwilliams.com/affplan https://www.mattmcwilliams.com/affplan My #1 Affiliate Recruiting Email: mattmcwilliams.com/bestemail https://www.mattmcwilliams.com/bestemail TEXT ME: 260-217-4619
The holidays can be a great time to find new affiliates and attract them to your program. Affiliates are often looking for new opportunities and the increased prospect of more sales and more commissions is an irresistible combination. Today, I’ll share exactly how to use the holiday season to recruit new affiliates to your affiliate program. LINKS MENTIONED IN THIS EPISODE Teach Your Affiliates How to Write a Product Review: mattmcwilliams.com/affiliatereview https://www.mattmcwilliams.com/affiliatereview Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 My #1 Affiliate Recruiting Email: mattmcwilliams.com/bestemail https://www.mattmcwilliams.com/bestemail TEXT ME: 260-217-4619
The right graphics can increase your affiliate program’s sales 14-18% this holiday season! The question, of course, is how do you create graphics that convert? Well, you’re in luck because that’s what today’s episode is all about. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions Affiliate Promo Plan Template: mattmcwilliams.com/affplan https://www.mattmcwilliams.com/affplan VIDEO - How to Give Your Affiliates Banners & Graphics: https://www.youtube.com/watch?v=vZuTQoMn2wA https://www.youtube.com/watch?v=vZuTQoMn2wA TEXT ME: 260-217-4619
Are you ready to make this holiday season the BEST ever for your affiliate program? Then you’re in the right place because this episode will show you exactly what you need to do over the next six weeks to make that happen! LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions Review Post Guide: mattmcwilliams.com/reviewpost https://www.mattmcwilliams.com/reviewpost Affiliate Promo Plan Template: mattmcwilliams.com/affplan https://www.mattmcwilliams.com/affplan How to Warm Up Your Audience Before a Promo: mattmcwilliams.com/affiliatewarmup https://www.mattmcwilliams.com/affiliatewarmup How to Activate Inactive Affiliates: mattmcwilliams.com/how-to-activate-inactive-affiliates/ Affiliate Activation Email Templates: mattmcwilliams.com/activate https://www.mattmcwilliams.com/activate
It’s that time of year again…it’s officially time to start thinking about the Holiday Season. Is your affiliate program ready? If not, today’s episode is especially for you. And even if you THINK your program is ready, odds are, you’ve probably missed out on something, so listen up. This episode will show you exactly what you need to do RIGHT NOW to get your affiliate program firing on all cylinders in time for the busy holiday season. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions Affiliate Promo Plan Template: mattmcwilliams.com/affplan https://www.mattmcwilliams.com/affplan How to Warm Up Your Audience Before a Promo: mattmcwilliams.com/affiliatewarmup https://www.mattmcwilliams.com/affiliatewarmup How to Activate Inactive Affiliates: mattmcwilliams.com/how-to-activate-inactive-affiliates/ Affiliate Activation Email Templates: mattmcwilliams.com/activate https://www.mattmcwilliams.com/activate
Black Friday and Cyber Monday Monday are only 4 weeks away…and the time to prepare for them is NOW! If you’re going to take advantage of these two huge days, max out your sales, and get your holiday season promos off to a great start, this is a must-listen episode. Today, whether you’re running your own affiliate program or your an affiliate, I’ll reveal the 10 strategies you MUST use to maximize your Black Friday and Cyber Monday sales. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions How to Warm Up Your Audience Before a Promo: mattmcwilliams.com/affiliatewarmup https://www.mattmcwilliams.com/affiliatewarmup How to Write Swipe Copy for Your Affiliates: https://www.mattmcwilliams.com/?s=How+to+write+swipe+copy+for+your+Affiliates How to Write a Review Post that Ranks and Converts: mattmcwilliams.com/affiliatereview https://www.mattmcwilliams.com/affiliatereview How to Create Affiliate Bonuses: mattmcwilliams.com/affbonuses https://www.mattmcwilliams.com/affbonuses
Affiliate managers, are you getting the most out of your relationships with affiliates? Affiliates, are you taking advantage of your relationships with affiliate managers? Odds are you aren’t and it’s costing you a lot of money. That’s why I invited a special guest to come and share how she leverages affiliate manager relationships to help make her and the programs she promotes a lot more money. LINKS MENTIONED IN THIS EPISODE Jessica’s Affiliate Marketing for Influencers: mattmcwilliams.com/jessica https://www.mattmcwilliams.com/jessica What Affiliates Need to be Successful: mattmcwilliams.com/what-affiliates-really-need-to-be-successful/ How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth https://www.mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100
I’m wondering if you think I broke the very first rule of affiliate marketing? After you listen to this episode, let me know. We promoted something that was so different from our normal offers that I was genuinely afraid it would backfire. What ended up happening? Well, that’s what this episode is all about. LINKS MENTIONED IN THIS EPISODE What to Promote Checklist: mattmcwilliams.com/whattopromote https://www.mattmcwilliams.com/whattopromote PDF Download of Matt’s Emails: https://insider.mattmcwilliams.com/wp-content/uploads/2020/10/October-2020-Backstage-Pass-AIM-Emails.pdf ConvertKit: mattmcwilliams.com/convertkit https://www.mattmcwilliams.com/convertkit Learn How to Get Your Affiliates to Promote More: mattmcwilliams.com/tag561 https://www.mattmcwilliams.com/tag561
How do you actually measure affiliate program success? More importantly, what metrics do you track that actually help lead to success? In this episode, I share the key metrics you must monitor in order to ensure your affiliate program gets on the track…and stays there! LINKS MENTIONED IN THIS EPISODE The 10 Commandments of Great Affiliate Managers: LINK TO POST How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth https://www.mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100
Sometimes your affiliates don’t have months or even weeks to plan your affiliate promotion. How, then, do you still get them to go all out and max out their sales? Today’s episode shows you exactly how to get your affiliates to promote on a short timeframe. LINKS MENTIONED IN THIS EPISODE ConvertKit: mattmcwilliams.com/convertkit https://www.mattmcwilliams.com/convertkit How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth https://www.mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100
What can YOU do to motivate your affiliates to sell more? Are there certain strategies and tactics you can use to actually move the needle and get your affiliates to perform at a higher level? The short answer is YES and in today’s episode, I’ll reveal the seven proven strategies that I’ve used time and time again to motivate affiliates to make more sales. LINKS MENTIONED IN THIS EPISODE Affiliate Email Template: mattmcwilliams.com/aetemplate https://www.mattmcwilliams.com/aetemplate Affiliate Training Package: http://mattmcwilliams.com/sampletraining http://mattmcwilliams.com/sampletraining How to Use Affiliate Leaderboards to Skyrocket Your Sales: mattmcwilliams.com/affiliate-leaderboards-best-practices/ How to Ask Affiliates ro Promote More: mattmcwilliams.com/ask-others-promote-launch/
In 2005, I took my first affiliate program from $120,000 a month to $260,000…in less than 90 days. In 2009, when I won my first Affiliate Manager of the Year award, I took Legacy Learning Systems’ affiliate program from $150,000 a month to $310,000…in 90 days. In 2012, I helped Tiny Prints grow their affiliate program from $2.6 million a month to more than $6 million…in, you guessed it…90 days. And I’ve done the same thing over and over again for our clients. How did I do it? Well, I share exactly how in today’s podcast episode. LINKS MENTIONED IN THIS EPISODE How to Turn Inactive Affiliates Into Your Best Partners: https://www.mattmcwilliams.com/how-to-turn-inactive-affiliates-into-your-best-partners/ FREE REPORT - Your First 100 Affiliates: https://mattmcwilliams.com/first100 https://mattmcwilliams.com/first100
If I had to go back in time knowing everything I know now after nearly 20 years of running affiliate programs, how would I start a brand new affiliate program today? In this episode, I’ll share exactly what I’d do every single day for 30 days. LINKS MENTIONED IN THIS EPISODE VIDEO: What is the Right Commission to Pay Affiliates?: mattmcwilliams.com/right-commission-pay-affiliates/ Our Recommended Affiliate Tracking Platforms: mattmcwilliams.com/toolbox https://www.mattmcwilliams.com/toolbox How to Start an Affiliate Program for Free: mattmcwilliams.com/how-to-start-an-affiliate-program-for-free-2/ Free Report - Your First 100 Affiliates: mattmcwilliams.com/first100 https://www.mattmcwilliams.com/first100 Find Affiliates Now: FindAffiliatesNow.com https://www.FindAffiliatesNow.com Our #1 Affiliate Recruiting Email Template: mattmcwilliams.com/bestemail https://www.mattmcwilliams.com/bestemail Affiliate Program Email Template: https://mattmcwilliams.com/aetemplate Podcast Episode - How to Negotiate Affiliate Deals That Benefit Everyone: What Affiliates Need to be Successful: mattmcwilliams.com/what-affiliates-really-need-to-be-successful Gmass Mail Merge Tool: mattmcwilliams.com/gmass https://www.mattmcwilliams.com/gmass [FREE TRAINING] How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth https://www.mattmcwilliams.com/millionamonth
