The Deeply Graphic Designcast - DGDC
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Inspired by love, legacy, and the hunger to create something real. In this episode, we sit down with Connór Lock, designer, artist, and self-taught chef, who walked away from the expected path and leaned hard into the fire. What started in his mother’s kitchen turned into a life of storytelling through food, driven by resilience, love, and a deep refusal to play by anyone else’s rules.We talk about the emotional fuel behind his work, how design still shapes his cooking, and the powerful legacy of a tortilla with butter. Connór is currently competing in the Favorite Chef contest, and after hearing this conversation, you’ll know exactly why he’s one to watch.Vote for Connor Here: https://favchef.com/2025/connor-lockIG: @HeyStaahjwww.staahj.comIG: @7avisualcraftsmanwww.followseven.com
Dan Janssen, founder and creative director of Lincoln Design Co., returns to the show for a deep dive into the studio’s highly anticipated new release: . This 288-page book isn't about client work—it's a behind-the-scenes look at how Lincoln built its own brand from the inside out. Packed with unreleased logos, illustrations, internal marketing, swag, and studio stories, the book is a decade-in-the-making tribute to what happens when a studio treats itself like its most important client. In this episode, we unpack the big ideas behind the book, why it exists, who it’s for, and how it challenges the traditional rules of branding and self-promotion. Dan shares lessons learned from building a dream studio culture, creating products that leave lasting impressions, and the importance of documenting your creative evolution. We also talk about the value of getting outside the design bubble. Fresh off Crop Con in Austin and gearing up for the Licensing Expo in Vegas, we swap insights on how conferences, both design-focused and industry-specific—can fuel creativity, spark collaborations, and push your studio’s visibility beyond the usual crowd. If you're a designer, creative director, studio owner, or student looking to understand what it takes to build a brand-first creative business, this one’s for you. 📕 Grab the book and explore more: 👉 https://shorturl.at/MCWWF 🔗 https://www.lincolndesignco.com/
In this episode, we're diving into one of the biggest struggles freelancers are facing right now—getting clients to actually respond, give clear feedback, and stick to the original project scope. Nick and Mikelle kick things off by sharing real-world pain points and how this trend is quietly killing timelines, budgets, and creative momentum. Then, we tackle your about client communication: What do you do when a client vanishes mid-project? How do you steer the ship when direction is vague—or constantly changing? And how can you protect yourself from endless revisions and scope creep? To wrap it all up, we serve up 5 super-practical, battle-tested tips to help you stay in control, set the tone from day one, and keep your sanity (and your schedule) intact. If you’ve ever felt like a project manager, therapist, and psychic all in one—this one’s for you.
🔥 Designers, listen up—this one’s for YOU. If you’re creating brand or packaging design for CPG, food & bev, or wellness products, this is the inside scoop you . We sat down with real retail buyers and asked them what actually gets a product noticed—and what gets it passed over. Spoiler alert: good design isn’t enough. 🧠 In this fast-paced breakdown, you’ll learn: • What makes packaging instantly eye-catching (or invisible) • How color, typography, and structure drive that first impression • The trends buyers right now—and the ones they’re sick of • Why storytelling is your secret weapon (but not in the way you think) • The #1 design mistake that kills a brand before it even launches • How to balance sustainability, clarity, and visual punch Whether you're designing for a client or your own brand, these buyer insights will sharpen your strategy, elevate your work, and help you design packaging that actually sells. 🎯 Want to create packaging that flies off shelves? Start by thinking like a buyer.
In this episode of , we’re back with another hot roundup of design news you want to know. From bold rebrands to tech shake-ups, industry scandals to the next big thing in type and tech—we’re breaking it all down so you stay in the loop and ahead of the curve. We’ve handpicked the stories making waves in April 2025—no fluff, no filler. Just the news, trends, and creative shifts that matter to working designers and creatives like you. 🧠 Insightful. 🎯 Actionable. 😏 Occasionally spicy. LINKS TO EVERYTHING WE MENTION ARE BELOW. LET’S GET INTO IT. https://www.designweek.co.uk/nine-creatives-reimagine-wiedenkennedy-londons-logo/ https://www.universalorlando.com/web/en/us/theme-parks/epic-universe https://gdusa.com/the-design-skills-employers-need-right-now/ https://looka.com/blog/graphic-design-trends/?utm_source=chatgpt.com https://www.designweek.co.uk/major-charities-creating-bold-new-brands-as-donor-numbers-fall/ https://www.creativeboom.com/news/earthling-studio-infuses-nostalgic-fun-into-iced-tea-brand-halfday/ https://www.creativeboom.com/inspiration/harvesting-heritage-bna-reimagines-polish-food-brand-dawtona-as-a-slavic-goddess/ https://www.creativeboom.com/news/hip-pop/ https://www.youtube.com/watch?v=-2uwy4MDZ_M&t=3s THE SHOP: deeplygraphicgoods.printful.me http://deeplygraphicgoods.printful.me
What happens when two legendary type lovers turn their year into one big creative experiment? You get insight, income—and maybe even $100K. In this episode, we sit down with the powerhouse duo behind GOODTYPE to talk about their bold new mission: using experiments to explore what brings them joy financial success as artists. From their $100K art challenge to unconventional income streams, they're documenting it all—wins, failures, and everything in between. We talk about: __ __ Oh—and a spicy lightning round. Fonts were harmed. If you’ve ever wondered how to make a living from your art without selling your soul, this one’s for you. Instagram https://www.instagram.com/goodtype/ Website https://goodtype.us/ The Kernference https://www.thekernference.com/ (we have student pricing!) Podcast https://goodtype.us/the-typecast (this has both apple and spotify) Youtube https://www.youtube.com/goodtype
What happens when you grow up a design studio? In this episode of THE NEXT LEVEL, Tom Lauro sits down with creative powerhouse JEREMY SLAGLE and his two insanely talented kids, FAITH AND CALEB, who are now working designers. They share what it was like to be raised in a home bursting with creativity, the pivotal moments that shaped their careers, and the real talk on following in the footsteps of a well-known parent in the design world. This is a rare, behind-the-scenes look at how a family turned passion into profession—and passed it on to the next generation. Jeremy”s website: www.slagledesign.com http://www.slagledesign.com Caleb: www.calebslagle.com http://www.calebslagle.com/ Faith: www.Faithslagle.com http://www.Faithslagle.com Instagrams: @slagledesign @faithslagledesign About Tom Lauro: I'm a graphic designer / maker who dabbles in a little bit of everything. It all started with a career in landscape architecture, but over time I began drifting more and more into the world of vectors and graphic art. Molded by punk rock and east coast antics, I thrive on simple designs with big personalities. No matter what, I believe every project has a story to tell. Unfolding and discovering that narrative is what inspires my process, and creates the best possible product for my clients. With a holistic approach every project gets the same amount of time and effort; whether that be identity branding, marketing materials, product design, or just some die-cut stickers. https://www.tomlaurodesign.com/ https://www.instagram.com/tlauro_design/
From Side Hustle to Studio: How Brethren Design Co. Made the LeapThis week, we’re joined by the insanely talented duo behind Brethren Design Co., and trust us—this one’s packed with the kind of real-world advice our listeners love. Jeremy and Jordan Coon started Brethren while working full-time design jobs, slowly building a client base on nights and weekends. In 2022, they took the leap and turned their side hustle into a full-time creative studio. Since then, they've designed over 200 beer labels, landed retainer clients, and diversified into everything from restaurants to board games. We talk about: The exact moment they knew it was time to go full-time. Lessons they learned (and are still learning) about pricing, billing, and business ops. The power of LinkedIn and design conferences for landing clients. How one beer brand helped launch their whole business. What it’s really like running a studio remotely between two cities. If you’ve ever dreamed of quitting your 9–5 and going all in on your creative business, this episode is for you. https://www.brethrendesignco.com/ https://www.instagram.com/brethrendesignco 🎧 Listen now wherever you get your podcasts 📺 Watch the full episode on YouTube 🚀 Follow us on Instagram: https://www.instagram.com/dgdcpod/ 🚀 Explore more at: linktr.ee/dgdcpod 🚀Our Shop: deeplygraphicgoods.printful.me #GraphicDesign #DesignPodcast #CreativeBusiness
Are you charging what you're actually worth? Too many designers UNDERVALUE THEIR WORK, leaving money on the table. In this episode, I break down the BEST PRICING STRATEGIES FOR FREELANCERS—including HOURLY RATES, VALUE-BASED PRICING, RETAINERS, AND LICENSING FEES—so you can DITCH THE GUESSWORK AND PRICE WITH CONFIDENCE. You'll learn: ✔ When to charge hourly vs. flat rates ✔ How to use value-based pricing to MAXIMIZE PROFITS ✔ Why retainers can create FINANCIAL STABILITY ✔ How to LICENSE YOUR WORK for extra income If you're ready to STOP UNDERCHARGING AND START GETTING PAID WHAT YOU DESERVE, this episode is for you! 🎙💰
Dive into the evolving world of graphic design in 2025. Explore AI's impact on jobs, the hottest trends like minimalist maximalism and 3D design, and dissect Capital One's logo controversy. Join the conversation on how design is adapting and innovating in a rapidly changing landscape. https://www.creativeboom.com/news/its-official-ai-is-coming-for-your-graphic-design-job/https://www.sessions.edu/notes-on-design/discover-the-hottest-graphic-design-trends-of-2025/https://www.linkedin.com/pulse/ai-driven-design-whats-next-graphic-designers-2025-anam-alam-poerc/https://www.wandr.studio/blog/ux-trends-2025https://tdc.org/weekly-type/stacks/https://www.creativebloq.com/design/logos-icons/capital-ones-controversial-new-logo-faces-out-of-this-world-design-comparisons
The creative industry is constantly evolving—are you keeping up? In this episode, we sit down with JESSICA DESEO to talk about the power of embracing change, pivoting when necessary, and continuously evolving as a creative professional. We’ll dive into: ✅ How to adapt to industry shifts without fear ✅ Overcoming imposter syndrome when stepping into something new ✅ The key skills every creative needs to stay relevant ✅ How to future-proof your career in an ever-changing landscape If you’ve ever felt stuck or unsure of your next move, this episode is packed with insights to help you EMBRACE CHANGE AND TAKE YOUR CAREER TO THE NEXT LEVEL! 🎧 LISTEN NOW AND START EVOLVING! #CreativeCareer #EmbraceChange #DesignPodcast #JessicaDeseo https://www.linkedin.com/in/iamjessica/ https://www.instagram.com/packagingprofessor/
Ever feel like your creative projects spiral into chaos—endless revisions, shifting client expectations, and no clear direction? You’re not alone. But what if structure and process could actually fuel creativity instead of stifling it? In this episode, we sit down with PAUL BALFE, MANAGING DIRECTOR OF PENNYBRIDGE, a strategic creative studio in Australia, to explore how using PROCESSES AS GUARDRAILS can transform your workflow, manage client expectations, and lead to stronger, more strategic design. We’ll break down WHY STRUCTURE IS YOUR BEST CREATIVE TOOL, how to set boundaries that keep projects on track, and practical ways to guide clients through the branding and design journey with confidence. If you’ve ever struggled with chaotic projects, this episode is packed with insights you won’t want to miss! 🎧 LISTEN NOW AND TAKE CONTROL OF YOUR CREATIVE PROCESS! #CreativeProcess #DesignWorkflow #DeeplyGraphicDesigncast https://www.pennybridge.com.au/ https://www.instagram.com/pennybridge.studio/
As designers, it’s easy to get stuck in a niche—whether it’s branding, illustration, or lettering—and feel like that’s all we can offer. But what if that skill was just a stepping stone to something even bigger? In this episode, I sit down with ADAM VICAREL, a designer who started with hand lettering and expanded into branding, packaging, and large-scale murals. He shares how he embraced growth, landed bigger clients, and reframed his career along the way. We’ll dive into the mindset shifts that help creatives BREAK OUT OF THEIR NICHE, DIVERSIFY THEIR SKILLS, AND OPEN UP NEW OPPORTUNITIES—without feeling like they’re starting over. Adam shares practical advice on repositioning yourself, expanding your portfolio, and confidently evolving your creative career. If you’ve ever felt stuck, unsure of how to grow, or hesitant to branch out, this conversation will give you the push you need. Tune in for actionable insights, real-world strategies, and the motivation to stop limiting yourself and start thinking bigger! 🎨🚀 #GraphicDesign #CreativeGrowth #FreelanceSuccess #DesignCareer
In our very first episode, we’re featuring STEPHANIE LOUISE, a talented designer who’s sharing an inside look at her creative journey and how she built her portfolio. We’ll explore her work, talk about the strategies she used to showcase her skills, and get her insights on navigating the design world. https://stephanielouise.ca/ https://www.instagram.com/mild.side
Most designers DON’T INCLUDE CASE STUDIES in their portfolios—and that’s a huge missed opportunity. A case study doesn’t just show your final design, it tells the story behind it: your process, strategy, and the impact of your work. In this episode, I break down my CASE STUDY TEMPLATE, a step-by-step framework designed to help designers confidently showcase their projects in a way that attracts clients and job opportunities. Then, we put it to the test! I sit down with DESIGNER AND FRIEND TRISTAN RUMERY, who recently used the template to improve one of his website case studies. We go through the BEFORE AND AFTER, breaking down how he transformed his project presentation and what he learned along the way. Finally, we share KEY ADVICE for designers who want to use this template to its full advantage—so you can start building stronger, more persuasive case studies today. If you’ve been struggling to present your work in a way that truly stands out, this episode is for you! Case Study Template on Behance: https://shorturl.at/dH37z Tristan on Instagram: https://shorturl.at/mFCwB
Welcome to the very first episode of ! In this new series, we’ll bring you the latest in design news, trends, and insights, aiming to release a few episodes each year. In this kickoff episode, we dive into Walmart’s bold new brand refresh, explore Adobe’s innovative Bulk Create feature, review a few standout new brand designs, and even share some practical tips for choosing the perfect office chair for your creative workspace. Tune in to and join us as we explore the world of design together. Don’t miss it!
On this episode of The Next Level I talk with Matt Dawson about our shared experiences of shifting careers away from landscape architecture to graphic design. We discuss the parallels of our journeys and the lessons learned along the way. Matt also discusses preparations for this year's Crop Creative Conference and some personal projects. Links: Crop Creative Conference Tickets: https://www.cropcons.com/ Matt's IG: https://www.instagram.com/staygrayponyboy LCLS Band: https://www.lclsband.com https://www.lclsband.com/ Tom's IG: https://www.instagram.com/tlauro_design/ TLD Camp Shirt: https://www.tomlaurodesign.com/product-page/kings-county-camp-collar-shirt Zachary West & The Good Grief: https://zacharywestandthegoodgrief.bandcamp.com https://zacharywestandthegoodgrief.bandcamp.com/
Do you practice your craft as much as you “do” it? In this episode, Nick sits down with Mike Perry, Chief Creative Officer and Founder of TAVERN, to explore why creatives should train like athletes. From design warm-ups and drills to refining your communication and management skills, we’re diving into how practicing more can make you a better designer—and a more confident creative professional. We’ll cover: How to warm up your design skills with drills and sprints. Why practicing presentations, client onboarding, and negotiation is just as important as designing. Simple ways to make creative practice a consistent part of your routine. Plus, Mike drops incredible insights from his work with food, beverage, cannabis, and hospitality brands—don’t miss this one! And be sure to check the show notes for links to the designers Mike mentions in this episode. 🎨✨ #DesignPractice #CreativeWarmUps #DeeplyGraphicDesigncast Show Links: __ __
Ready to clear the clutter and kickstart 2025 with a fresh creative mindset? 🎨✨ In this episode of the Deeply Graphic Designcast, co-hosts Nick Longo and Mikelle Morrison dive into the ultimate Design Detox—helping designers and creatives identify what habits, tools, and trends they need to leave behind in 2024 to make space for bigger, bolder ideas in the year ahead. Plus, we’ll share personal stories, actionable tips, and a fun challenge to help you detox your design process and make 2025 your most creative year yet. Subscribe now and join the conversation! Drop a comment or DM us with what YOU’RE leaving behind in 2024. 🔥 #DesignDetox #DeeplyGraphicDesigncast Book Recommendation: Exactly What to Say - By Phil M Jones https://amzn.to/4iVXmrT "Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.'
As 2024 wraps up, we’re looking back at the TOP LESSONS, INSIGHTS, AND WORDS OF WISDOM shared on the this year. From landing your dream job and building a standout portfolio to designing packaging that sells and mastering personal branding, we’ve covered it all—and now we’re bringing the best of it to you in one episode. In this special year-end recap, we revisit the GAME-CHANGING ADVICE from our favorite episodes, featuring insights from incredible guests like JESS GOLDSMITH, FRED HART, TYLER PATE, and more. Whether you’re refining your process, preparing for your next big opportunity, or pushing your creativity further, this episode is packed with tips to help you level up in 2025. Grab your notepad—this one’s a highlight reel of everything you need to GROW, STAND OUT, AND SUCCEED AS A DESIGNER in the year ahead!
Are job boards failing you? You’re not alone. Studies show that 85% OF JOBS ARE FILLED THROUGH NETWORKING AND REFERRALS—not applications. In this episode of , we’re flipping the script on job hunting and unlocking the secrets to leveraging LinkedIn to land your next creative role. You’ll learn: • How to optimize your LinkedIn profile to attract connections, not just recruiters. • Proven strategies to network like a pro—even if you hate “networking.” • Daily and weekly action plans to grow your reach and uncover hidden job opportunities. Stop waiting for callbacks and start building relationships that lead to real results. YOUR DREAM JOB ISN’T IN A JOB POST—IT’S IN YOUR NETWORK. Link to Slides! https://www.dropbox.com/s/e398eu62onzi2wh/The%20Referral%20Revolution.pdf?dl=0 🎧 WATCH NOW AND TAKE CONTROL OF YOUR JOB SEARCH.
Why is selling creative ideas to clients often more difficult than creating them? In this episode, we explore the tough reality of pitching bold designs in an increasingly competitive and data-driven world. Join us as we sit down with branding expert Fred Hart, a brand strategist, to uncover why clients say “no” and how independent designers and branding professionals can turn rejection into buy-in. From overcoming pushback to navigating competitive analysis, Fred shares actionable strategies to help you bridge the gap between your creative vision and client approval. Whether you’re an independent designer or a creative professional looking to level up your client communication, this episode is packed with insights to help you sell your ideas and build stronger relationships with your clients. 👉 WATCH NOW TO LEARN HOW TO TURN SKEPTICISM INTO CONFIDENCE AND GET YOUR CLIENTS TO SAY YES. BOOK RECOMMENDATIONS: The Win Without Pitching Manifesto https://amzn.to/3BwyK82 Getting Naked https://amzn.to/4gARIt5 Day Trading Attention https://amzn.to/3VDPukJ
It’s the most wonderful time of the year—the annual HOLIDAY GIFT GUIDE FOR DESIGNERS! Join Nick and Mikelle as they share their favorite picks for the 2024 holiday season, packed with ideas to inspire, delight, and surprise the designers in your life (or yourself!). From must-have tools and books to quirky finds and splurge-worthy gadgets, there’s something for every creative on your list. This festive tradition is our longest-running episode for a reason, so grab some cocoa, get cozy, and tune in for all the holiday cheer and design goodness. Whether you’re shopping for a colleague, a friend, or dropping hints to Santa, we’ve got you covered! And don’t miss the very end, where we debut our holiday-inspired podcast theme song—you won’t want to miss it! LINKS https://shorturl.at/CqdHw
Why does nostalgia in design feel so good? In this episode, we explore the resurgence of retro in branding and packaging and why it’s capturing the hearts (and wallets) of consumers today. From the psychology behind nostalgia to standout examples like Chobani’s earthy, vintage look and Burger King’s playful retro rebrand, we dive deep into how brands are using the past to shape their future. We’ll also share tips for experimenting with nostalgia in your own work, the risks of overdoing it, and when retro just isn’t the right fit. Whether you’re a designer curious about this trend or a brand strategist looking to connect more meaningfully with your audience, this episode is packed with insights and inspiration. Tune in to discover how to make nostalgia work for you!
In this episode, I dive into how designers can stay ahead in the ever-evolving world of AI. While AI continues to shape the creative industry, there are four essential human traits—emotional intelligence, cultural awareness, taste, and judgment—that still give us a competitive edge. I share real-world examples, explore how AI falls short in these areas, and provide actionable tips on how you can harness these traits to elevate your creative work. Tune in for insights on how to future-proof your career and continue making meaningful, human-centered design.
This episode is a special takeover! I first met Matt Tjokro and Finn Evans, two incredibly talented young designers, at an Adobe Creative Retreat earlier this year. These two made such an impression on me that I had to hand them the mic to share their journey. In this fun and insightful episode, Matt and Finn dive into their creative paths, life in art school, and how they’re moving forward in their design careers. From defining what professionalism really means to finding and seizing creative opportunities, they’ll share their take on making it in the design world. Expect lots of laughs, fresh perspectives, and some seriously inspiring advice for anyone on a creative journey! Don’t miss Matt and Finn’s unique look at what it means to build a career as a young designer today. Follow Matt https://www.instagram.com/mattmonhil/ Follow Finn https://www.instagram.com/finncreate/
In this episode, I sit down with award-winning illustrator and lettering artist Jess Goldsmith to talk about building a career that celebrates experimentation, authenticity, and community. Jess shares her journey from working with major brands to founding , a global community for women and non-binary creatives, all while embracing the mantra that “you can be whoever you want and still be successful.” We dive into the power of storytelling in design, how to navigate trends without losing authenticity, and what it really means to be a creative in a constantly evolving industry. Tune in as Jess and I discuss her belief that you don’t have to fit into one box as a designer, and explore how embracing different paths can fuel both personal and professional growth. Whether you’re just starting out or looking to break new ground in your creative journey, this episode is packed with insights and inspiration! Find out more about Jess Here! https://www.instagram.com/chickofalltrade/
In this episode, Cezar and I reflect on our experience reviewing over a hundred portfolios at an Adobe Creative retreat, where we were inspired by the next generation of young designers. After seeing their work and hearing their questions, we decided to dive into three major topics that kept coming up: whether formal education matters, the power of storytelling in design, and how to navigate trends while creating timeless work. Join us as we share insights, personal stories, and practical advice for budding creatives and seasoned pros alike! Cezar on Instagram https://www.instagram.com/cezararvelo/ Links https://linktr.ee/CezarArvelo?fbclid=PAZXh0bgNhZW0CMTEAAaZsKWXtegHGf_qksUzgOYMIrPm5nVC2-5tqa51Ny45wZu5Bo0JFA_1hUqk_aem_uHq3NOPfgStaPHYS_A7orA
On Episode 6 of The Next Level I chat with Drew Ordway from Impossibly Awesome Design Co. about the untraditional route to a career in design. We discuss the importance of embracing the unknown and leaning on your community for support. IG: https://www.instagram.com/impossiblyawesomedesign/ WEBSITE: https://www.impossiblyawesome.design/ BRISTOL BREWING PROJECT: https://www.impossiblyawesome.design/work/world-peace-death-ray THE WAR OF ART: https://a.co/d/2IUKiXl THE FREELANCE MANIFESTO: https://a.co/d/9ZFYXiv
In today’s episode, I’m hanging out with my new buddy Tyler Pate, an awesome designer and illustrator I met through Adobe Live and Create Now events. Tyler’s a master at balancing a full-time gig as an art director with running his own design side hustle, "The Creative Pain." We’re chatting all about personal branding, marketing yourself as a creative, and how putting yourself out there can lead to some pretty cool opportunities. It’s a laid-back convo filled with insights and advice for anyone looking to grow their creative career! https://www.instagram.com/thecreativepain/
