The Marketing Mentor Podcast
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If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor. *
Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake http://substack.com/@jennyblake, author of Free Time http://itsfreetime.com/book, host of the Free Time Podcast http://pod.link/freetime, and one of my favorite conversation partners. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
If you’re looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
If you’ve ever blurted out a price, agreed to a deadline you knew wasn’t realistic or, worse, volunteered to deliver a project faster than humanly possible, just to please your client – this new solo episode is for you. These 3 quick tips will save you from yourself! And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
If you want to build a business you can depend on, this episode is for you. In it, I reveal my “3 secrets” to show you how to be consistent with your marketing, why you don't need willpower to be consistent, and how to stay top of mind to your ideal clients without pestering them. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
If you’re wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he’s using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
How does a marketer use the Simplest Marketing Plan? In today’s episode, Florian Schleicher, a Marketing Advisor & Strategist, shares how he has used the 3 simplest tools – content marketing, strategic networking and targeted outreach – to achieve more growth than he imagined possible in less than a year. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Today’s “bonus” episode is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book is out. Listen, then go buy A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life https://ahealthystateofpanic.com/. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
Here’s a rare solo episode in which Ilise Benun answers a question that comes up over and over, “how exactly do you listen to the market” and then shares 6 different things to listen for when you’re listening to the market. And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
If your mind goes blank when someone asks what you do, in this episode you will learn not only how to enjoy talking about your work but how to do it in an entertaining and authentic way. So if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt https://bit.ly/mmpodqt
Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more people had her networking attitude, they would do it so much better.” So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt https://bit.ly/mmpodqt
Do you have a vision for your business? Having a vision is one aspect of leadership and just one of the many aspects of leadership I talked about with Jennifer Barrett, author of Think Like a Breadwinner, financial journalist and Head of Content at Fidelity Investments. So if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt https://bit.ly/mmpodqt
Whether or not you ever sell your creative business, exploring the possibility can make your business healthier. In my conversation with Sarah Durham, serial entrepreneur and executive coach, she shared practical suggestions for getting your business out of your head and making it more legit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt https://bit.ly/mmpodqt
If personal “baggage” is getting in the way of your business growth, you’ll appreciate my conversation with Sarah Durham, a serial entrepreneur and executive coach. We focused on self imposed obstacles and how to remove them. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt https://bit.ly/mmpodqt
If cash flow is your main pain, this episode is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about his twist on a very common pricing structure — which I advise against! The way he does it works! So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor. https://bit.ly/mmpodqt
If there’s a voice in your head encouraging you to do public speaking, this episode is for you. I spoke with SEO and Content Strategist, Rebekah Mays, about the baby steps she’s taking to use public speaking to grow her business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
If you love your clients and are looking for a way to deepen your relationships with them, you’ll love my conversation with designer, Tara Hoover, about a very unique strategy she’s come up with and that she doesn’t even think of as marketing – but I do! And if you like what you hear, we’d love it if you write a review, subscribe here https://pod.link/279328611 and sign up for Quick Tips from Marketing Mentor.
* f you want to write a book, Laura Belgray thinks you should. Her book, Tough Titties: On Living Your Best Life When You’re the F***ing Worst, is launches June 13, so she shares how she went from self proclaimed, late bloomer and lazy person with a dream to getting the book she wanted to write published the way she wanted it published – by one of the big publishing houses. Help make Laura’s book a bestseller by pre-ordering at ToughTittiesBook.com to get all the free bonuses and bloopers.
If you want confidence, comfort and cash, you need to differentiate yourself from everyone who does what you do. But how? On today’s episode, Danielle Hughes, Lisa Mullis & Ilise Benun talk about what it actually means to infuse your personality all the way through your business. If you like what you hear, check out our new bundle of bundles, Profit from your Personality: The ultimate toolkit for attracting and landing more clients you’ll love working with. It’s in the Shop at Marketing-Mentor.com.
We’re digging deep into all the aspects of strategic networking and today our focus is on post-pandemic networking in person, especially if you’re an introvert. Today’s guest is creative strategy consultant and master networker, Andy Brenits. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor. https://www.marketing-mentor.com/pages/quicktips
This week’s episode is the next in our LinkedIn Livestream series in our effort to change the way you think about networking. My guest is online networking expert and speaker, Beth Granger, who shared lots of great tips about who to network with – especially when you don’t know who “your people” are yet. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor.
It’s Q2 and, in the world of the Simplest Marketing Plan, that means it’s time to focus on strategic networking. I kicked off a new series of LinkedIn Livestreams with one of my favorite people, Terri Trespicio, who blew our minds several times during this short but meaty chat. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor.
Yes, it’s true. I used to be afraid of people but running my own business has changed all that. At the April Office Hours gathering for the Simplest Marketing Plan, I shared a bit about how strategic networking played a big role in my transformation. Then I shared a new way to think about networking. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor.
If you think you can’t bring all of you to the work you do, you’ll love this lively conversation with Danielle Hughes, originator of The Personality Brand, about how to bring what “lights you up” to work with you. And watch for our new bundle, “Profit from Your Personality: The ultimate toolkit for attracting and landing more clients you’ll love working with!" You won’t miss it if you sign up for Quick Tips from Marketing Mentor.
If you’ve ever wanted to do a Kickstarter campaign or had a dream project that would be too expensive to self fund, this episode is for you. I chatted with storyteller and multimedia artist, Wioleta Kaminska, about how she’s using Kickstarter to fund her self published art book. Support her project here. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor. https://www.marketing-mentor.com/pages/quicktips
