The Music Biz Weekly

Michael Brandvold

About

The Music Biz Weekly, a weekly podcast hosted by Michael Brandvold and Jay Gilbert. Each week we will discuss the latest events in the music business and music marketing and DIY techniques.

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay Gilbert smuggled his Canon AE-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Online Marketing artist-friendly.

If you are interested in speaking with Jay about what he can do to assist with your marketing needs contact him online at www.label-logic.net

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464 episodes

Our Wish List of Items to Improve Spotify Wrapped

What would we like to see Spotify do to improve Wrapped Episode 588: It is that time of the year… time for Spotify Wrapped. We love Wrapped and how others streaming services are now creating their own version. But, what would we like to see Spotify do to improve Wrapped? How can they make Wrapped […]

38m
Dec 04, 2023
Strategies for Pre-Release and Post-Release Marketing of Your New Music

Strategies for Pre-Release and Post-Release Marketing of Your New Music, Plus a Free Release Planner Episode 587: Anthony Pacheco joins us to discuss music release strategies and his music release planner. Download the Release Planner: https://oddlysimpl.notion.site/Music-Release-Planner-13ad7f590c454e8090f4440b5c37e3d4   Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists : https://bit.ly/3ue9X0m MichaelBrandvoldMarketing · 587 Strategies […]

42m
Nov 20, 2023
We Want One Button “Boost” Type Advertising on YouTube and Spotify!

We wish YouTube and Spotify would create one button “boost” type advertising. Episode 586: This week Jay and Michael talk about one of their wishes… we wish YouTube and Spotify would create one button “boost” type advertising. Make it so simple and easy to start running ads. How much more ad revenue could be generated […]

32m
Nov 06, 2023
What is the Difference Between a Trademark and a Copyright?

Alex Loveyko talks about the difference between trademarks and copyrights Episode 585: We sit down with Alex Loveyko from Chase Lawyers. Alex talks about the difference between trademarks and copyrights. We discuss the importance of band agreements. And we look at red flags you should be looking for in a record label contract. Chase Lawyers […]

43m
Oct 30, 2023
ABC News Anchor and Musician Dan Ashley Talks about the Importance of Authenticity

Drawing from his experience on camera and on stage Dan discusses storytelling, engaging with your audience and being authentic. Episode 584: Dan Ashley and his remarkable professional Americana Rock band that just goes by his name, Dan Ashley. Dan is also the long-time award-winning anchor of ABC7 News at 5, 6 and 11 pm weekdays […]

59m
Oct 23, 2023
How Does a Band Build an Audience, Where Do You Find Fans and How Do You Communicate with Your Fans

Lots of great advice that you can immediately start using. Episode 583: This was a great discussion with Bruce Houghton from a couple weeks ago that might have been overshadowed by our death of NFTs discussion. We felt it deserved the full spotlight so we pulled it out and made it its own episode… How […]

28m
Oct 16, 2023
Stacey Bedford Talks with Us About DistroKid Acquiring Bandzoogle, What This Means

The recent announcement that DistroKid was acquiring Bandzoogle was a shock to many. Episode 582: The recent announcement that DistroKid was acquiring Bandzoogle was a shock to many. We are joined this week by Stacey Bedford, formerly the CEO of Bandzoogle and now the General Manager of DistroKid. Stacey discusses the acquisition. What it means […]

35m
Oct 09, 2023
Your Streaming Numbers Are Low? Why? Maybe You Don’t Have Fans.

Low streaming numbers do not mean you have a music problem. It means you have an audience problem. Episode 581: This week we discuss the Hypebot article, The truth behind why you aren’t getting more streams, written by Randall Foster from Symphonic. Low streaming numbers do not mean you have a music problem. It means […]

27m
Oct 02, 2023
RIP, NFTs are Dead 95% of NFTs are Worth Nothing

NFTs promised to save music; now, they are officially WORTHLESS. Episode 580: Bruce Houghton from HypeBot and Bandsintown is back this week. We discuss Bruce’s recent story “NFTs promised to save music; now, they are officially WORTHLESS”. This once $17 billion market is now worth, at best, $80 million, or 3% of peak valuation. Even […]

51m
Sep 25, 2023
Everyone Has Ideas, Do You Have a Strategy to Execute On Your Ideas?

Ideas are nothing more than dreams without a strategy to execute. Episode 579: Everyone has ideas, they are a dime a dozen. Ideas are nothing more than dreams without a strategy to execute. We discuss turning your idea into reality with a strategy and plan to execute. Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download […]

26m
Sep 11, 2023
The Pros & Cons of Releasing Music as a Album, EP or Track By Track

What are the pros and cons of releasing music as a album, as a EP or as individual tracks. Episode 578: You have recorded new music and now you are trying to decide should you release it as a album, EP or track by track. What are the pros and cons of releasing music as […]

26m
Sep 04, 2023
So You Want a Job in the Music Business, How to Get Your Foot in the Door

Mike and Jay discuss what you can do to get your foot in the door and start working in the music business. Episode 577: How do I get a job in the music business? This might be one of the most common questions we are asked. Mike and Jay discuss what you can do to […]

24m
Aug 28, 2023
You Just Hired Your First Music Marketing Team, How Should You Communicate with Them

How you should communicate with your music marketing team. Episode 576: Drawing from our own experience we talk about how you should communicate with your music marketing team… publicist, radio, social media, marketing. What do we suggest so you can be the most effective. Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download Michael Brandvold Release […]

28m
Aug 21, 2023
The 1st Paid VIP Meet & Greet Happened 20 Years Ago, What Did We Learn

Michael Brandvold remembers what was going on and what was uncertain launching this first VIP program. Episode 575: 20 years ago KISS launched the first paid meet and greet program. Now these VIP programs are quite common for most artists and bands. We look back at what has been learned and Michael Brandvold remembers what […]

35m
Aug 07, 2023
Checklist of Everything You Need To Do Now That You Booked a Show

We run down a list of things you need to do immediately after booking a show. Episode 574: You just booked a show or a tour, now what do you do? So many artists drop the ball once they book a show. We run down a list of things you need to do immediately after […]

28m
Jul 24, 2023
Websites and Apps We Recommend That Musicians Use, Because We Use Them.

Websites and Apps We Recommend That Musicians Use, Because We Use Them. Episode 573: We love these episodes… our favorite websites and apps that musicians should be using, because we use them! What’s In Store Music, Plaympe, Publer, Canva, Disco, WeTransfer, Bandsintown, YouTube Community and Bitly. Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download Michael […]

32m
Jul 17, 2023
You Want Your Music to be Heard, FEATURE FM has the Tools to Help

You want your music to be heard, FEATURE FM has the tools to help! Episode 572: You have released your music now you need the tools to promote your music, meet FEATURE FM. Liar Aharoni, Co-Found and CEO of FEATURE.FM, joins us this week. We talk about the history of FEATURE.FM as well as their […]

39m
Jul 10, 2023
The Great Lies of Rock ‘N’ Roll, a List Found at CBGB’s in New York

The Great Lies of Rock ‘N’ Roll Episode 571. Play along with us this week as we discuss 54 of the Greatest Lies in Rock ‘N’ Roll. Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists : https://bit.ly/3ue9X0m MichaelBrandvoldMarketing · 571 The Great Lies of Rock ‘N’ Roll, a List Found at […]

45m
Jul 03, 2023
Will All In Ticket Pricing Protect Us from All Those Ticket Fees?

Will All In Ticket Pricing Protect Us from All Those Ticket Fees? Episode 570. This week we discuss the new agreement to move a all in ticket pricing, where the consumer will be shown the final ticket price, including all fees, up front. No more list of service fees surprising you after you buy the […]

33m
Jun 19, 2023
Ep 569 : The Evolving Role of a Manager with Chris Nilsson President of 10th St Entertainment

What could a typical day look like for a manager? Episode 569. Chris Nilsson President of 10th Street Entertainment joins to discuss the ever evolving role of manager. What could a typical day look like for a manager. Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists : https://bit.ly/3ue9X0m MichaelBrandvoldMarketing · 569 […]

49m
Jun 12, 2023
CD BABY Stops Selling CDs What Are Your Options Now to Sell a CD?

CD BABY Stops Selling CDs What Are Your Options Now to Sell a CD? Episode 568. CD Baby has announced they are getting out of the CD business… the end of a era. What are the options now for indie musicians who want to sell CDs online? Download Jay Gilbert’s Release Planner : https://bit.ly/39EDAyD Download […]

17m
Jun 05, 2023
What Does a Radio Promoter Do?

What Does a Radio Promoter Do? Episode 567. Tim Binder from New Ocean Media joins to talk about what he does as a radio promoter. We discuss expectations of the results from radio promotion. What artists can do to help with radio promotion. If you are thinking about hiring a radio promoter, watch this episode […]

53m
May 29, 2023
Don’t Even Think About Releasing Music Without Knowing Your Story

Most artists think, or want to think, their story is their new music. Episode 566. What is your story? We talk about this all the time on the Music Biz Weekly podcast. We discuss this with all our clients. Most artists think, or want to think, their story is their new music. Your music is […]

42m
May 22, 2023
What is Going On in Social Media, Is Vertical Video Still Important?

Cassie Petrey, CEO & co-founder of Crowd Surf joins us. Episode 565. We are joined by Cassie Petrey. Cassie is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). Cassie is a Forbes 30 […]

38m
May 15, 2023
Ep 564 : Drama and Controversy are Cheap Marketing Techniques, Think Before You Do It.

Does it seem like we are seeing more “band drama” lately? Episode 564. Does it seem like we are seeing more “band drama” lately? Band members calling each other out. Band members making “hot topic” comments. Drama and controversy are cheap tactics for getting PR, be careful because it probably isn’t going to do much […]

24m
May 08, 2023
Ep 563 : So You Want to be a Band Manager? Are You Ready for What is in Store?

So you want to be a band manager, what are the roles you will be doing? Episode 563. Kevin Breuner from CD Baby is back and this time we discuss a new role he has taken on… band manager, working with the artist Melodi Ryan. Bands, how do you know when you are ready for […]

48m
May 01, 2023
Ep 562 : Using AI and CHATGPT in the Music Business, What You Need to Understand

What are some of the issues that will need to be confronted moving forward with CHATGPT and AI? Episode 562. AI, artificial intelligence, and CHATGPT are blowing up everywhere. How are they being used in the music industry? What are some of the issues that will need to be confronted moving forward with CHATGPT and […]

21m
Apr 24, 2023
Ep 561 : How to Pitch Your Band to a Talent Buyer

We discuss how to pitch your band to a Talent Buyer, venue’s taking a cut of merchandise and why you need to be very careful about burning bridges. Episode 561. We are joined Brooklyn Bowl’s Director of Booking Lucas Sacks. Lucas is a live events industry professional with over 10 years of experience. Beginning as […]

40m
Apr 05, 2023
Ep 561 : How to Pitch Your Band to a Talent Buyer

We discuss how to pitch your band to a Talent Buyer, venue’s taking a cut of merchandise and why you need to be very careful about burning bridges. Episode 561. We are joined Brooklyn Bowl’s Director of Booking Lucas Sacks. Lucas is a live events industry professional with over 10 years of experience. Beginning as […]

53m
Apr 03, 2023
Ep 560 : Timothy Bogart Talks About His Dad, Industry Executive Neil Bogart and the Movie Spinning Gold

Timothy Bogart, the son of Neil Bogart, joins us to talk about his legendary father and the movie Spinning Gold which he wrote and directed. Episode 560. Timothy Bogart, the son of Neil Bogart, joins us to talk about his legendary father and the movie Spinning Gold which he wrote and directed. Spinning Gold opens […]

53m
Mar 24, 2023