The Recruitment Marketing and Sales Podcast
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415 episodes
Today, we're talking about BD, Why it's not working the way it was, and, of course, logically, some of the things you could be doing about it now. Before I get into that, if you're new here, welcome; this is episode 416 of our podcast and blog post, so there are another 415 you can [...]
I want to talk about planning today because we are coming to the end of Q1 and moving into Q2. As you know, I am a girl who likes to plan in 90-day cycles, so it is time for review and planning. 90-day planning was one of those amazing things I got from corporate life, [...]
Marketing funnels in the recruitment and search sector? Let’s discuss why they're important in recruitment and some of the things that you could be doing differently to get better results. Let's start with a definition. What is a Marketing Funnel? What is a marketing funnel? A simple top-line overview takes somebody from unawareness about you [...]
https://www.youtube.com/watch?v=IXxk0W-Czq0 Here is a Superfast Circle case study you'll enjoy. Today, we want to share what really is possible for a solo recruiter in a challenging tech market who is willing to do the work. Rachel Constant Taylor is the MD and owner of Constant Recruitment. A specialist Tech Recruiter with over 17 years [...]
Today let's talk Business Development (BD). BD takes time; not easy for a recruiter to appreciate, especially when it hasn't been front of mind in the last few years. Recruiters can be quite impatient; be honest now; hold your hands up. I'm sure that many of you can relate to that. Here is the thing. [...]
Today, I want to talk about using Meta in your recruitment marketing. Meta is the new name for Facebook, Instagram, Messenger, WhatsApp, Mark Zuckerberg, and all his colleagues' companies. I wanted to talk about meta-advertising today because it's not something that people talk about an awful lot regarding marketing strategies for the recruitment sector. Your [...]
Did you know that human beings have several basic requirements that need to be met before our primitive brain settles down enough to say yes to what we are being offered when it comes to committing to investing in a significant purchase? That is investing in your recruiting service and process or trusting you and [...]
https://www.youtube.com/watch?v=_-LV-oE3goQ Recruitment BD is on most people's agenda this year. 2022 was an amazing year for many recruitment and search companies. After crazy Covid, everything felt easy; clients approached recruiters, and candidates weren't hard to find. 2023 wasn't quite the same, yet companies did the same things. So why weren't the same BD strategies [...]
Lessons from 2023 🙌🙌 Every year I sit down and write my observations from the year. I like to call them ‘lessons’ in the valiant hope that I can do something about them or accept that life throws us the odd curve ball we aren’t always prepared for or expecting. What I have learnt then [...]
I hope you had an amazing Christmas and a happy New Year. We decided to take a week off from the podcast and had an amazing time in Scotland. Some people like to know what we get up to, so we had a Christmas alone. The family was ticked off, not in that context, but [...]
In this post and podcast, we are continuing our series where we answer the burning questions we have been asked during the year related to how to create more demand for your recruiting service. Today's topic is email marketing. Why am I a big fan, and why do people in our Superfast Circle Membership get [...]
Hi there, everyone. This is Denise with The Recruitment Marketing and Sales Podcast, and we're on Episode 405 as we cycle through December. We are recording answers to the most common questions that we have had over the past year at Superfast, and today we are talking about standing out on Social Media. We're often [...]
How to differentiate yourself in a crowded Recruitment market is an interesting topic to cover in the current competitive market many of us inhabit. There are several ways that you can do this or minimize the challenge of differentiation and start to stand out to candidates because the truth is differentiation is hard in a [...]
https://www.youtube.com/watch?v=MtPwRAIBjeo We are privileged to work with so many clients who are incredibly experienced and have been in business for 20, 30-plus years. There are not too many privately owned recruitment businesses who are been operating for over 50 years, and fewer that have only been led by female owners. Castle-Employment is one [...]
This is the second podcast of November, and I thought it would be useful to talk about productivity, a topic ever present for recruitment business owners and their marketers at this time of year. Today, I want to share several strategies we have tweaked and ideas working for us now to do more in less [...]
https://www.youtube.com/watch?v=nU4uP84UGjs In this week's podcast, Sharon interviewed our client, Paul Card, the MD of Paul Card Recruitment, about hitting the milestone of ten years of running his successful financial recruitment business. Paul started his career as a successful big biller in one of the UK's most respected and recognised corporate recruiting firms. Then, as [...]
Today, we will discuss marketing a new recruitment service or product to your client and candidate market. This is all about launching a new recruiting service for you and your brand, which many people are considering at the moment. We are helping several Superfast Circle members launch different iterations of their service. Today, I want [...]
https://www.youtube.com/watch?v=3p8A8LAWSMY Today’s podcast is number 399, and we are heading to the big 400 next week. So, as we start October, it seemed a good idea to interview one of our original podcast listeners, who is now a client. That individual is Mike Richards, the MD of Treasury Recruitment. Mike has always been a [...]
Creating content and using it consistently is one of the key drivers of generating both client AND candidate leads for your recruitment business in today's marketplace. Today, we have a special podcast where we share one of our trainings. If you are an experienced recruiter and know you can help your candidates and clients, becoming [...]
As we move towards the last quarter of the year and have that goal of ending the year strong, our minds turn to lead generation. We all want to end one year and start the next with a string pipeline. I was looking at some data from Neil Carberry at Rec the other day about [...]
As I record this, in a few weeks in the UK is one of the biggest trade shows for the recruitment industry, and that is Rec Expo. It's happening in Birmingham, where many service providers in the tech field appear so you can look at all their kit, how it works and how they might [...]
https://www.youtube.com/watch?v=zJoe1Moyq4Q Today, we have the next in our series of expert interviews with Simon Bliss, serial entrepreneur and the current chair of TEAM. Having built an incredibly successful logistics business that he scaled from a start-up to 100 national branches, Simon had the opportunity to buy a recruitment company. With no industry experience, [...]
https://www.youtube.com/watch?v=02w3v7P9Ix8 Sourcing the quality of talent with the right skill set continues to be a challenge for many recruitment companies and their teams. As tech companies look to help, do they hold all the answers, or are there other skills a recruiter can draw on and develop that will help them as [...]
https://www.youtube.com/watch?v=AyT4lfzGPiQ Something different for this week’s podcast and post that I know many people can relate to. Today we have an interview with Karen McCurdy, one of the directors of Advance Recruitment based in Manchester in the UK. Advance Recruitment has over twenty+ years of experience recruiting in the med tech and pharma sector. [...]
Let's talk about your marketing message to your candidates and clients and why it's so important. I'm going to start at the helicopter overview level so you can then do a deep dive into this topic and start thinking about what some of the messages are that you want to start communicating out to your [...]
Over the past few episodes, you'll notice we have been talking about getting your marketing in place and ready for that really busy end of the year, all those tasks and projects you could do in summer that will make a huge difference. Today, I want to focus on your website. One of the reasons [...]
Let's discuss reasons and excuses that might stop you from jumping on the marketing ideas we have shared over the past few weeks. Here is the thing; while we notice that many business owners now see marketing as important, whether that is because they are up-levelling or they have been doing different aspects of marketing, [...]
Last week we discussed the benefits of having marketing systems; you can access the post here. As you set up your marketing system, it does not take a genius to work out that there will be multiple moving parts, often delivered by several team members. The tasks aren't hard, though; they do need to be [...]
Today we are talking about marketing systems and what you need in your recruitment and search firm. We've just come off the back of Recruitment Marketing Week at the end of last month and had a lot of positive feedback. Potentially, we will run it again later on in the year, definitely after the summer, [...]
Follow-up is critical and more than most people realise: Finalising deals, whether that is persuading a client or candidate to work with you, happens in the follow-up; it’s a fact. When it comes to high-value B2B sales, which recruitment is nobody buys straight away. They might have only ‘just’ become aware of you or your [...]
