The More Profitable Podcast with Stacey Harris
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There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time. Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered. In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients 5:00 - The first of two ways podcasters make the mistake of making their show all about themselves. 7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast 11:50 - You cannot “value” your audience into a sale 13:00 - What value should actually look like in your brand’s podcast 16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake 17:40 - Are you distracting your listeners instead of delivering on your show’s purpose 18:50 - Examples of a strategic way to include guests in your podcast 22:00 - The kinds of guests our podcast features (and why) 24:20 - A reminder, we’ve all made these mistakes and will likely make them again Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable http://uncommonlymore.com/roundtable Podcaster Fact: Your Show Isn’t About What You Want to Talk About https://uncommonlymore.com/podcaster-fact-your-show-isnt-about-what-you-want-to-talk-about/ 3 Episode Types Every Expert Hosted Podcast Needs To Generate Sales https://uncommonlymore.com/episode-types-every-expert-hosted-podcast-needs-to-generate-sales/ Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla https://uncommonlymore.com/private-podcast-feeds-for-course-creators-and-coaches-with-lindsay-padilla/ Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-sessions/ Support the show https://www.buymeacoffee.com/thestaceyharris
Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase. You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind https://uncommonlymore.com/mastermind/ are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation. 05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients. 10:00 - How the elements of your podcast are actually just the answers to your sales questions 13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners 19:30 - Every podcast episode needs a strong call to action and what that looks like Mentioned In What if Your Podcast Isnt Just Content But Part of Your Sales Team? Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind https://uncommonlymore.com/inside-the-profitable-podcaster-mastermind/ Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive Rate and Review https://ratethispodcast.com/more The More Profitable Podcast Support the show https://www.buymeacoffee.com/thestaceyharris
This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this show https://uncommonlymore.com/3-truths-service-based-business-owners-about-podcasting/, they sent me the following… The problem is simple: you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once. In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence. 2:00 - What made batching “logical and inevitable” for one of our clients 5:30 - We’re talking about batching the wrong way 8:00 - The energetic cost of looking at your podcast one episode at a time 10:00 - How can you make content batching more effective in your business 12:40 - How batching better supports your creativity by adding facts to your feelings 14:30 - What batching looks like for my show 18:00 - The importance of keeping your data in mind when planning your podcast 20:15 - What skipping your planning is costing you (and it’s not about the money) 23:30 - How to get the confidence to say the scary things on your podcast MENTIONED IN THE REAL REASON YOU CAN'T BATCH YOUR PODCAST Subscribe to The Podcast Newsroom http://uncommonlymore.com/newsroom Reserve Your Seat for Podcasting for Profitability https://uncommonlymore.com/roundtable/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in). However, a recent Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t. In this episode of , you’ll learn why regularly having podcast guests a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren’t locally based. 3:35 - Why there’s not always one solution for everything 9:41 - The nuance that locally based service providers need to consider 13:48 - Examples of how local business owners can use their show to connect with their community 17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur 20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you’re not a locally-based business) MENTIONED IN BUILD CREDIBILITY, AUTHORITY, AND CONNECTION AS A LOCAL BUSINESS OWNER THROUGH PODCASTING Defining Audience Education and How to Do It Effectively https://uncommonlymore.com/defining-audience-education/ Choosing the Right Podcast Format (and How to Make a Change) https://uncommonlymore.com/choosing-the-right-podcast-format/ Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive Podcast Production https://uncommonlymore.com/podcastproduction/ http://podcastnewsroom.com Rate and Review https://ratethispodcast.com/more The More Profitable Podcast Support the show https://www.buymeacoffee.com/thestaceyharris
See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know . That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release. In this episode of , you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of to educate and reveal the benefits of an education episode library in your podcast repertoire. 1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes 3:14 - What most business owners are doing with their podcast and what you should do instead 6:00 - Examples of how I educate listeners and potential clients on their problem or solution 11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision 14:50 - How easy it can be to feel like you’re addressing an issue when you’re not Mentioned In Defining Audience Education and How to Do It Effectively What Working With Uncommonly More Looks Like https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/ What Happens During a Podcast Strategy Intensive https://uncommonlymore.com/what-happens-during-a-podcast-strategy-intensive/ Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind https://uncommonlymore.com/inside-the-profitable-podcaster-mastermind/ Are You Growing Your Listenership Through Facebook Ads With the Right Approach? https://uncommonlymore.com/growing-your-listenership-through-facebook-ads/ Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive Podcast Production https://uncommonlymore.com/podcastproduction/ Monday https://try.monday.com/1zh02rl8jwgw Support the show https://www.buymeacoffee.com/thestaceyharris
Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals. See, for many podcasters, the the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different. In this episode of , you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate. 5:17 - How Facebook advertising is different now and the advice you should be wary of 7:27 - The outdated strategy many podcasters still use with Facebook Ads 9:05 - How to run Facebook Ads to get the podcast (and business) results you want 11:48 - How to retarget someone who has previously engaged with your business 12:54 - What you need to ask yourself and reevaluate you seek out more listeners 16:47 - How I’m planning to use retargeting to sharpen a tool I already have 18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help MENTIONED IN ARE YOU GROWING YOUR LISTENERSHIP THROUGH FACEBOOK ADS WITH THE RIGHT APPROACH? “This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” https://www.businessinsider.com/how-to-use-facebook-advertising-to-prank-and-scare-people-2014-9 by Katie Richards | How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman https://uncommonlymore.com/organized-podcast-even-better-elizabeth-sherman/ Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive Podcast Production https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But you make a change? If so, how? And do you need to announce it to your listeners beforehand? Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show. In this episode of , you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end. 4:55 - The guest interview format and why I call it the “lazy choice” 8:10 - How we do roundtable discussions to highlight the advantages and mitigate the one disadvantage of this format over traditional guest episodes 13:02 - Why you must have solo episodes (even if just occasional ones) and why this format can feel like a heavy lift 17:46 - Another caveat to solo episodes and an example of the biggest benefit they give you as a podcast host 19:34 - How to approach using different formats on your show for your audience 22:59 - Why your show’s format doesn’t really matter (as long as you do this) and the importance of a strategy-based format decision Mentioned In Choosing the Right Podcast Format (and How to Make a Change) Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive The Roles Guests Should Play In Your Podcast https://uncommonlymore.com/should-you-have-guests-on-your-podcast/ 3 Ways to Feature Guests On Your Podcast https://uncommonlymore.com/guests-on-your-podcast/ 3 Mistakes Podcast Hosts Make With Their Guests https://uncommonlymore.com/3-mistakes-podcast-hosts-make-with-their-guests/ How to Record Better Podcast Interviews https://uncommonlymore.com/how-to-record-better-podcast-interviews/ The Hard Truth About Why You’re Not Batching Your Content https://uncommonlymore.com/the-hard-truth-about-why-you-not-batching-your-content/ The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) https://uncommonlymore.com/batch-your-podcast/ Support the show https://www.buymeacoffee.com/thestaceyharris
Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram). However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better? In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today. In this episode of , you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider. 5:00 - The missing element that causes most people to struggle with either social media or podcasting 7:12 - The role of social media and podcasting and the type of relationship each is best built for 10:03 - How I made an example out of this episode to showcase the difference 13:00 - How the function of each helps you decide how much of each to use based on the business model you have 21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting Mentioned In Social Media vs. Podcasting: Is One Really Better Than the Other? Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Podcast Strategy Intensive https://uncommonlymore.com/intensive This Is How You Fall Back in Love With Your Podcast https://uncommonlymore.com/fall-back-in-love-with-your-podcast/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show? Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon. In this episode of , you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy. 3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name 6:46 - Fun fact about why diets don’t work for midlife women 8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an asset 13:39 - How Elizabeth has repurposed some of her content into a cool, pre-client education opt-in 18:55 - The belief that changed for Elizabeth when she looked at the data behind her podcast 20:35 - What Elizabeth’s process looks like now and how to batch episodes without burning out 28:06 - A bonus tip to help you feel better about the results of your show Connect with Elizabeth Sherman As a Master Certified Life and Health Coach, Elizabeth empowers women in midlife to embrace vitality and wellness. With over 17 years of experience, she combines her personal journey and extensive certifications - including Life Coaching, Feminist Coaching, Health Coaching, Nutrition, Womens Hormonal Health, and Personal Training - to guide women through the challenges of midlife health and wellness. https://elizabethsherman.com/category/podcast/ Goal Setting Series: Setting Realistic Goals https://elizabethsherman.com/setting-realistic-goals/ Understanding and Overcoming Myths https://elizabethsherman.com/understanding-and-overcoming-myths/ Navigating Obstacles https://elizabethsherman.com/navigating-obstacles/ Maintaining Motivation https://elizabethsherman.com/maintaining-motivation/ Mentioned In How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Profitable Podcaster Mastermind http://uncommonlymore.com/mastermind The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) https://uncommonlymore.com/batch-your-podcast/ How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout https://uncommonlymore.com/manage-podcast-burnout/ Buzzsprout Stats https://www.buzzsprout.com/stats Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that! In this episode of , you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients. 2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind 7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program 13:03 - Themes covered in each month of the mastermind program 18:11 - What type of podcaster is this mastermind good for? Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Profitable Podcaster Mastermind http://uncommonlymore.com/mastermind How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes https://uncommonlymore.com/molly-watts-repurposing-podcast-episodes/ How Julia Gruber Transformed Her Podcast Into a Sales Asset https://uncommonlymore.com/podcast-into-a-sales-asset/ What Working WIth Uncommonly More Looks Like https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/ What Happens During a Podcast Strategy Intensive https://uncommonlymore.com/what-happens-during-a-podcast-strategy-intensive/ Using Your Podcast As a Sales Tool with Racheal Cook https://uncommonlymore.com/using-your-podcast-as-a-sales-tool-with-racheal-cook/ Mastering Your Tech Stack for Profitable Growth | https://theboldleadershiprevolution.com/mastering-your-tech-stack-for-profitable-growth/ Monday https://try.monday.com/1zh02rl8jwgw Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way. Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve. In this episode of , you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more! 3:42 - Molly talks about why she started and how what she does is different from a recovery program 8:41 - The biggest problem Molly faced with her show’s production process before the mastermind 12:39 - How content (and the way it’s presented) have evolved in the last 10+ years 15:30 - Molly reveals the unexpected takeaways and wins she got from moving through the program 21:43 - Why re-releasing episodes is the best service to your listeners 26:17 - One of the benefits received from being part of a small mastermind group like Profitable Podcaster 32:04 - One thing people don’t talk about enough when it comes to content creation CONNECT WITH MOLLY WATTS Molly Watts https://www.mollywatts.com/ https://www.mollywatts.com/podcast-o/ MENTIONED IN HOW MOLLY WATTS IMPROVED HER RELATIONSHIP WITH REPURPOSING PODCAST EPISODES Profitable Podcaster Roundtable https://uncommonlymore.com/roundtable/ 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority https://uncommonlymore.com/mistakes-made-when-using-a-podcast-to-grow-authority/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call http://podcastnewsroom.com Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Todays episode is your guide to creating guest conversations that not only educate but also convert listeners into clients. In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense). Learn how to prepare your guests for the podcast stage, even if theyre new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends. This isnt just about recording better interviews; its about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success. Ready to amplify your podcasting journey? Hit play, and lets dive into the art of crafting unforgettable conversations. 2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts. 3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom) 7:00 - Preparing your guest for the tech side of being a guest on your podcast 10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview 12:00 - What I do at the start of an interview to keep these conversations engaging for the listener 15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets 17:50 - How to include calls to action in an interview podcast 21:21 - A resource on calls to action in your podcast Mentioned In How to Record Better Podcast Interviews Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Riverside.fm https://riverside.fm/ SquadCast https://squadcast.fm/ ZenCaster https://zencastr.com/ How Julia Gruber Transformed Her Podcast Into a Sales Asset https://uncommonlymore.com/podcast-into-a-sales-asset/ Using Your Podcast to Launch a Book with Andrea Liebross https://uncommonlymore.com/podcast-to-launch-a-book/ This is How You Fall Back in Love with Your Podcast https://uncommonlymore.com/fall-back-in-love-with-your-podcast/ How Effective Calls to Action Impact Podcast Profits https://uncommonlymore.com/effective-calls-to-action/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Rate and Review the Podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Today, lets uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If youre a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; its the key to driving conversions. We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, Im here to warn you against drowning your voice in a cacophony of others. Ill guide you toward a more strategic approach that enriches your content and propels your audience toward conversion. But thats not all—lets flip the script. Ill tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. Its not just about showcasing your smarts but crafting a journey that seamlessly leads to conversions. So, if youre a podcaster on a mission to wield your show as a beacon of authority and profitability, this episode is your roadmap to avoiding common pitfalls. 1:20 - The dangers of being distracted by growth and why always focusing on growth impacts your ability to convert 3:30 - Changes coming to the upcoming Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ 6:00 - Mistake number 1: Spending too much featuring other people’s voices 8:50 - How you can feature guests that still serve your listener and your goals 11:00 - How you can feature guests that help your listener self-qualify and point them to experts who can get them ready to work with you 15:30 - Mistake number 2: Spending too much time trying to prove how smart you are 17:20 - Clients need more than just identifying problems; they need actionable solutions (this is where your CTA fits in 19:40 - What kinds of episodes provide value and are educational but are not “how to” episodes (spoiler alert: this episode is an example of this) 22:00 - The question you need to ask yourself as you evaluate your show Mentioned In 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ 3 Mistakes Podcast Hosts Make with Guests https://uncommonlymore.com/3-mistakes-podcast-hosts-make-with-their-guests/ Should You Have Guests on Your Podcast https://uncommonlymore.com/should-you-have-guests-on-your-podcast/ 3 Ways to Feature Guests on Your Podcast https://uncommonlymore.com/guests-on-your-podcast/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Rate and Review the Podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück. Together, we dive deep into Julias experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the half-million download mark! Julia shares her wisdom on the serenity of planning podcast episodes with the help of a mastermind group and the transformative power of strategic selling within her episodes. Well discuss the common hurdles podcasters face, such as lack of visibility, burnout, and pressure to consistently produce fresh and engaging content. Youll hear firsthand how Julias participation in the Profitable Podcaster Mastermind http://uncommonlymore.com/mastermind led to noticeable shifts in her podcast, directly tying product sales to her podcast releases. As we gear up to open the doors for a new round of the Mastermind, take this opportunity to hear about the program straight from Julia, who found this path to improvement through a glowing recommendation. Her story is about triumph and the importance of self-care and intentional planning in the podcasting sphere. 01:20 - A reminder that the discomfort you know isn’t always better than the discomfort of change 04:45 - Changes to the upcoming round of The Profitable Podcaster Mastermind 07:20 - Julia joins me and shares about her podcast and business 11:00 - Shifting to using your show as a sales asset 15:30 - Navigating podcast burnout 18:45 - The relief of being ahead and the calming effect it has 23:00 - Changes Julia made to her show after the Profitable Podcaster Mastermind Connect with Julia Gruber Julia’s podcast, Darmglück https://www.arktisbiopharma.ch/category/podcast/ Arktis BioPharma https://shop.arktisbiopharma.ch/ Arktis BioPharma on Instagram https://www.instagram.com/arktisbiopharmaschweiz Mentioned In How Julia Gruber Transformed Her Podcast Into a Sales Asset Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout https://uncommonlymore.com/manage-podcast-burnout/ How Effective Calls to Action Impact Podcast Profits https://uncommonlymore.com/effective-calls-to-action/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. Its not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Lets end those throwaway calls to action were all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action. In this episode of , Ill explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs. 02:00 - Start taking action right now. Grab a pen and use this episode to build your own checklist 04:20 - The key to becoming a better podcaster that most want to skip (even me) 06:30 - Don’t let your podcast turn into drivetime radio by skipping ENGAGING calls to action 11:20 - The structure we use for CTAs in The More Profitable Podcast 13:00 - What I promote in my first CTA block 15:20 - The role the listener plays in how I choose what to promote and when 18:20 - Why I record the CTA right in the episode instead of running a pre-recorded midroll ad 20:15 - The overall structure of The More Profitable Podcast and how it makes the 2nd CTA more impactful 23:00 - How calls to action are effective even for listeners who aren’t ready to buy 27:40 - Focusing only on value is the core of your podcast frustrations 29:30 - Book your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ for next year and secure THIS year’s rate Mentioned In How Effective Calls to Action Impact Podcast Profits Get your questions answered on a future episode by submitting it here http://uncommonlymore.com/question. Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months. But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one year, five years, or nine years, there will come a point where you burn out and need to take a break... or even feel like quitting. At that point, some people quit for good (even if they thought they were just taking a break). Others, however, stick with it and thrive. But how can you do the same? How can you ensure you’re one of the successful ones who manage to get past the point of burnout? In this episode of , you’ll learn about how to deal with it when it happens to you going forward. I’ll teach you how to manage burnout in a way that reduces its frequency. 3:34 - How strategically building your show helps you reduce burnout 5:43 - Why building a strategic show isn’t just a one-time thing 8:03 - Managing burnout, what generally causes it, and a powerful way to reconnect with your podcast 11:41 - How long of a break from podcasting do you need? 13:05 - An example of the power of having an organized and strategic process 15:25 - The only thing that could potentially disrupt your show 17:41 - Do this to help you manage burnout from now on Mentioned in How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout http://podcastnewsroom.com EP 612: How Business Owners Can Try On Podcasting Without Burning Out https://uncommonlymore.com/business-owners-try-on-podcasting-without-burning-out/ EP 618: How Professional Podcast Producers Build a Successful Podcast Workflow https://uncommonlymore.com/podcast-production-process/ Monday.com https://try.monday.com/1zh02rl8jwgw Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
In todays episode, were diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast https://uncommonlymore.com/podcastproduction/. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. Its crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, youll gain valuable insights into optimizing your process and making it more efficient. But thats not all - well also be discussing the power of project management software and tools to help you stay organized and creative. Whether its Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. So, if youre ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow. 3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks 5:00 - How we structure our podcast production dashboard inside of Monday.com 7:50 - The three stages of podcasting that all of your tasks will fall into 12:10 - The importance of line of sight when it comes to managing your podcast overwhelm 14:00 - Why your current “batching” process is actually making production harder 18:00 - What our production process looks like when we work with clients 21:43 - Episode performance analysis allows efficient repurposing 25:19 - Steps to build your customized production process MENTIONED IN HOW PROFESSIONAL PODCAST PRODUCERS BUILD A SUCCESSFUL PODCAST WORKFLOW Monday.com https://try.monday.com/1zh02rl8jwgw Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
One of the most common challenges faced by podcasters who also run their own businesses is how to efficiently and effectively manage all the tasks that come with producing a podcast while also running a business. And that’s why we’re featuring this question as one of our first listener question episodes. The solution might not be what you think it is. In fact, what I’m sharing today is often what gets left out of this conversation in favor of a favorite project management software or the latest and greatest productivity hack built to make you millions. Get ready to gain some valuable insights around the real solution (yep, just ONE solution) to make the podcasting journey for service based business owners more streamlined and profitable in this episode of The More Profitable Podcast. 01:20 - The importance of this conversation for all business owners, but especially service based businesses who have to manage not only internal business tasks but a tangible deliverable to clients 03:30 - The podcast hosts most frequently impacted by this problem and how hiring an editor isn’t always the solution to a more efficient podcast process. 6:45 - The route cause that needs to be solved if you’re feeling overwhelmed by managing your podcast and your business 11:30 - The first solution to this overwhelm isn’t to outsource, it’s to separate your planning and your production 15:45 - The consequences of this aren’t just for you, but your show is less effective when you’re solving this problem with productivity hacks and project management solutions 18:00 - A hard truth around your podcast organization that I need you to understand Get your questions answered on a future episode by submitting it here http://uncommonlymore.com/question. Mentioned In How to Efficiently and Effectively Run Your Podcast and Business Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business. In this episode of The More Profitable Podcast, well explore how having a strategic plan can greatly impact not only your podcast but your entire business. We’ll look at this through my own experience with my show as well as the insights I’ve seen with clients working with us, regardless of whether they’re working with us in the Profitable Podcaster Mastermind http://uncommonlymore.com/mastermind, a Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-intensive/, or ongoing production https://uncommonlymore.com/podcastproduction/ work. Uncover the realities of building a profitable podcast strategy and discover how it can become a valuable asset within your overall business. 1:00 - What we don’t talk about when it comes to the strategic process we use with our clients 2:30 - One crucial element you cannot give yourself when it comes to your business 5:45 - The unexpected impact of podcast strategy we see with our clients 8:15 - The impact of having a strategic advisor as you look at your content plan 10:00 - The questions we start every strategic planning session with 12:10 - What is created when we come together for these strategic sessions consistently 15:40 - A big announcement about Uncommonly More services 19:00 - Breaking down the strategy of this episode and its timing 22:00 - Looking at every part of your sales and marketing as assets 25:00 - What’s making it so clear right now that this work is critical Mentioned in How a Strategic Approach to Your Podcast Can Change Your Business Podcasting for Profitability Roundtable https://uncommonlymore.com/roundtable/ Chat with Stacey about working with Uncommonly More https://calendly.com/uncommonlymore/exploration-call Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-intensive/ Rate and Review the podcast https://ratethispodcast.com/more Support the show https://www.buymeacoffee.com/thestaceyharris
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 3:39 - My #1 favorite way to get content ideas 6:31 - Another way this benefits you as a long-time service provider 10:14 - My second favorite way to get content ideas 12:23 - The very specific kind of podcast Uncommonly More produces 14:55 - Examples of how I’ve applied this second technique to this podcast MENTIONED IN THE TWO MOST EFFECTIVE WAYS TO GENERATE CONTENT IDEAS http://www.podcastnewsroom.com EP 578: “The Power of an Audio Sales Page” Learn more about Podcast Production Services https://uncommonlymore.com/podcastproduction/ Learn more about Podcast Strategy Intensives https://uncommonlymore.com/podcast-strategy-sessions/ Rate and Review https://ratethispodcast.com/more the podcast PODCAST HOUSEKEEPING SERIES: “How to Craft the Perfect Podcast Introduction” https://uncommonlymore.com/create-your-podcast-introduction/ “How to Craft the Perfect Podcast Outro Call to Action” https://uncommonlymore.com/podcast-outro-call-to-action/ “How to Craft the Perfect Podcast Description and Cover Art https://uncommonlymore.com/podcast-description-podcast-cover-art/” “How to Craft the Perfect Podcast Episode” https://uncommonlymore.com/perfect-podcast-episode/ Support the show https://www.buymeacoffee.com/thestaceyharris
In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy behind it. This episode of The More Profitable Podcast dismantles the myth that a podcast cant grow your audience without the aid of additional content like video. She highlights the power of discoverability through podcast platforms and search engines, emphasizing the importance of strategic optimization and positioning. If youre ready to uncover the truth about podcastings potential for audience growth and debunk the notion of a single magical tactic, this episode is a must-listen. 01:39 The frustrating thing I recently heard from a “YouTube expert” 03:12 The idea that podcasting is ONLY for your existing audience is fundamentally false 07:47 How this inspired our next Podcasting for Profitability roundtable 10:48 Understanding your target audiences content consumption preferences is at the core of using the right tactics 15:47 Focus on the impact, and growing your audience will happen 17:04 Align decisions with the purpose behind the content MENTIONED IN CAN A PODCAST GROW YOUR AUDIENCE? Reserve your spot for the Podcasting for Profitability roundtable https://uncommonlymore.com/roundtable/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-intensive/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Womans Guide to Moving Past the Messy Middle and Into the Extraordinary https://shethinksbigthebook.com. Andrea is joining me to share the incredible journey of how she used her podcast to launch a book and the surprising events that followed. From the writing process to the editing and marketing decisions, Andrea gives us an inside look at how her podcast played a pivotal role in the creation and success of her book. Well learn about the unexpected impact of her podcast on her writing process, the challenges she faced in the editing phase, and how she found a distinctive conversational tone for her book. Andrea also discusses the power of podcasting as a marketing tool and how it helped establish her credibility and attract new listeners. Get ready to be inspired as we dive into Andreas journey of using her podcast to launch a book. 03:26 - Get to know Andrea Liebross and learn how she’s helping entrepreneurial women find freedom and growth. 06:39 - Launching the Time to Level Up Podcast and how podcasting impacted Andrea’s marketing and visibility 11:40 - The discomfort that comes with thinking big and taking on writing a book 15:06 - How Andrea used the podcast to help get the book written 17:35 -Using your podcast to build out ideas or explore topics to keep your writing in your voice 21:24 - Using podcast guest spots as a way to network 24:13 - What we put together on the podcast as Andrea counted down to the launch of the She Thinks Big book Mentioned In Using Your Podcast to Launch a Book with Andrea Liebross Time to Level Up Podcast https://andrealiebross.com/podcast/ She Thinks Big http://shethinksbigthebook.com Andrea Liebross Coaching https://andrealiebross.com/ Join The Podcast Newsroom http://podcastnewsroom.com/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
When you think about podcast monetization, what comes to mind? Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud. But that’s not the only way to make money from your show. In this episode of , you’ll learn how to stop looking for sponsors and start using your podcast as a sales tool so you can make money even faster! 4:07 - The most critical thing you need to understand about your show 7:53 - What it looks like to use your podcast as a sales tool 10:43 - Why trying to follow the “80/20 rule” can lead to a struggle to make money from your podcast 13:05 - One thing you will never hear me say on this show 15:40 - One thing that can hurt some business owners looking to use a podcast to help generate sales 17:55 - How content is key to having purposeful, high-converting sales calls 21:45 - What happens when you shift the way you think about monetizing your podcast MENTIONED IN THE MOST EFFECTIVE PODCAST MONETIZATION STRATEGY BUSINESS OWNERS SKIP Join The Podcast Newsroom http://podcastnewsroom.com Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
In todays episode, were diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out. We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make. That’s why instead of launching podcasts, we support clients in starting their own podcast experiments. Its a great way to determine if you have the capacity for it and if it aligns with your goals. In this episode of The More Profitable Podcast, Ill cover why a podcast experiment is a perfect fit for trying on podcasting. How it helps you build assets so regardless of what the future of your podcasting journey looks like, those assets can be used to help you generate, educate, and convert right-fit clients. 05:03 - Launching a podcast experiment instead of a new podcast 07:00 - The first 20 are the only episodes of your show that are for you 14:15 - You must shift perspective on right/wrong ways to podcast 18:58 The podcast experiment helps you get comfortable and decisive about what to share so that you’re consistently building assets 26:13 - How you move from podcast experiment to full-fledged podcast 29:45 - A podcast experiment teaches sustainability, can be repurposed, and creates a solid foundation. MENTIONED IN HOW BUSINESS OWNERS CAN TRY ON PODCASTING WITHOUT BURNING OUT Join The Podcast Newsroom http://podcastnewsroom.com The Profitable Podcaster Mastermind https://thestaceyharris.thrivecart.com/the-profitable-podcaster-mastermind/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Let’s talk about when you get that sneaky feeling that your podcast isnt quite hitting the mark. Maybe youre struggling to connect with your audience or struggling to find your voice and message. Or maybe youre feeling overwhelmed with the production process. Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be easier. To get to easier, you have to make some changes. The larger problem is that often, those changes get made at a content level and not a strategic level. That leaves you even more frustrated and even more disconnected from the results you want from your podcast. In this episode of The More Profitable Podcast, I’m sharing the three changes small business owners need to make to start generating, educating, and converting right-fit clients with their show while making the whole process much easier. 1:05 - Why now is the time to ask these questions and make these changes 4:50 - Listening to this podcast will not get you results; the actions you take will 6:20 - The impact of understanding your podcast promise 13:00 - The dangers of listening to the wrong ideas and opinions about your podcast 19:30 - The impact of hiring the wrong support team for your podcast MENTIONED IN 3 CHANGES SMALL BUSINESS OWNERS NEED TO MAKE FOR THEIR PODCAST NEEDS TO THRIVE Join The Podcast Newsroom http://podcastnewsroom.com The Profitable Podcaster Mastermind https://thestaceyharris.thrivecart.com/the-profitable-podcaster-mastermind/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes. 2:15 - How often I map out episodes and the best place to find content for your podcast 5:33 - My second favorite place to get podcast episode content ideas 8:19 - Several ways you can record episodes 12:09 - Something to be mindful of that can kill your momentum Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode JOIN THE PODCAST NEWSROOM http://podcastnewsroom.com EP 567: “WHAT WORKING WITH UNCOMMONLY MORE LOOKS LIKE” https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/ RESERVE YOUR SEAT FOR PODCASTING FOR PROFITABILITY https://uncommonlymore.com/roundtable/ BOOK YOUR PODCAST STRATEGY INTENSIVE https://uncommonlymore.com/podcast-strategy-sessions/ LEARN MORE ABOUT PODCAST PRODUCTION WITH UNCOMMONLY MORE https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire. 2:56 - The art of creating an attention-grabbing cover graphic for your podcast 6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast 9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description 11:40 - The questions you should be answering when putting together your podcast description 14:25 - How often do you need to update your show’s description MENTIONED IN PODCAST HOUSEKEEPING: HOW TO CRAFT THE PERFECT PODCAST DESCRIPTION AND COVER ART Join The Podcast Newsroom http://podcastnewsroom.com TikTok video https://www.tiktok.com/@uncommonlymore/video/7141112654654983470 EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients” https://uncommonlymore.com/dynamic-ad-content/ Reserve Your Seat for Podcasting for Profitability https://uncommonlymore.com/roundtable/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of , you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business. 1:46 - Why you should update your outro yearly 3:09 - The goal of your podcast outro and three ways you can set it up 7:49 - One thing I absolutely recommend you do with your show’s outro 9:34 - How long your podcast outro should be 10:30 - Quick dos and don’ts of crafting the perfect podcast outro MENTIONED IN PODCAST HOUSEKEEPING: HOW TO CRAFT THE PERFECT PODCAST OUTRO Join The Podcast Newsroom http://podcastnewsroom.com Reserve Your Seat for Podcasting for Profitability https://uncommonlymore.com/roundtable/ The Profitable Podcaster Mastermind https://thestaceyharris.thrivecart.com/the-profitable-podcaster-mastermind/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
New listeners to your podcast usually get their first impression from the intro. Is as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while. Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro 4:55 - The purpose of your podcast introduction 7:18 - A little something special we do with intro 8:16 - My strong opinions on how you should structure your podcast intro 12:58 - Quick dos and don’ts of crafting the perfect podcast introduction MENTIONED IN PODCAST HOUSEKEEPING: HOW TO CRAFT THE PERFECT PODCAST INTRO Join The Podcast Newsroom http://podcastnewsroom.com Reserve Your Seat for Podcasting for Profitability https://uncommonlymore.com/roundtable/ The Profitable Podcaster Mastermind https://thestaceyharris.thrivecart.com/the-profitable-podcaster-mastermind/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
If you’ve ever needed a break from your podcast but still wanted to release the content you’re listeners expect, it’s time to consider repurposed content. Today’s episode is answering the three most common questions we hear from podcasters ready to re-release past episodes. This also kicks off a series of me doing exactly what I’m telling you to do. This episode is a new addition to a series we’re re-releasing starting next week. The Podcast Housekeeping series and it’s our primary example as we move through this episode so that you can see inside what to consider when doing this in your own show. In this episode of , we look at the timing questions that come up for re-released content, if you need to let your listeners know, and how to know what kind of content to repurpose. When you’re creating strategic content assets from the start and not just checking production boxes week to week to get something (anything) out, this gets easy. Listen in and learn how. 4:50 - How many episodes does your podcast need before you can re-release an episode? 8:00 - The role strategy plays in creating episodes that are reusable assets. 9:45 - How often can you re-release an episode of your podcast? 11:00 - Can I record a years worth of content and then just release it year after year? 15:50 - Do I need to let the listener know it’s a re-released episode of my podcast? 19:00 - How to let listeners know an episode is re-released (and how not to). 21:45 - How do I choose what episodes of my podcast to re-release? MENTIONED IN PODCAST HOUSEKEEPING: STRATEGICALLY REPURPOSING YOUR CONTENT Reserve Your Seat for Podcasting for Profitability https://uncommonlymore.com/roundtable/ Using Your Podcast As A Sales Tool with Racheal Cook https://uncommonlymore.com/using-your-podcast-as-a-sales-tool-with-racheal-cook/ The Profitable Podcaster Mastermind https://thestaceyharris.thrivecart.com/the-profitable-podcaster-mastermind/ Book Your Podcast Strategy Intensive https://uncommonlymore.com/podcast-strategy-sessions/ Learn More About Podcast Production with Uncommonly More https://uncommonlymore.com/podcastproduction/ Support the show https://www.buymeacoffee.com/thestaceyharris
