WTF Gym Talk

Stuart Brauer

About

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.

If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

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918 episodes

Shoot The Shit | Tyler Quinn

However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365. Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murder and ensuing protests in 2020, Tyler taking over as CEO and the transition into the Denver market. Ladies and gentlemen, Tyler Quinn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

2h 52m
Mar 29, 2024
The 50/30/20 Rule For Creating Compensation Plans

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

7m
Mar 27, 2024
Is Your Gym Ready To Franchise? A Convo w/ Rick Del Sontro

Rick Del Sontro is the co-founder of Z-Growth https://www.zgrowth.com/, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise related, his background, what Z-Growth looks for in a franchise and how a corporately owned gym can start thinking about preparing themselves for franchising. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ https://www.instagram.com/gymrealestate/head over to www.gymrealestate.co and book a Discovery Call. http://www.gymrealestate.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 4m
Mar 22, 2024
Garage Gym Into Commercial Space? Are You REALLY Sure?!?

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ https://www.instagram.com/gymrealestate/head over to www.gymrealestate.co and book a Discovery Call. http://www.gymrealestate.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

26m
Mar 20, 2024
Fixed vs. Dynamic Aspects of Your Financial Model

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ https://www.instagram.com/gymrealestate/head over to www.gymrealestate.co and book a Discovery Call. http://www.gymrealestate.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

22m
Mar 18, 2024
Understanding Debt Service Coverage Ratio

If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio. In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

15m
Mar 15, 2024
My DISC Assessment Unveiled w/ Adam Ludlow

Adam Ludlow https://www.instagram.com/coach_adam_ludlow/ is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching https://www.rewiredbusinesscoaching.org/- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way they do. Adam had me go through the DISC, and he analyzes my results in real time with me on this episode. Reach out to Adam to schedule your DISC here. https://www.rewiredbusinesscoaching.org/disc-assessment —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - https://www.instagram.com/gymrealestate/head over to www.gymrealestate.co and book a Discovery Call. http://www.gymrealestate.co —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 7m
Mar 13, 2024
Compounding Brand Awareness

Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

13m
Mar 11, 2024
The Way It Is vs. The Way You Want It To Be

You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

12m
Mar 06, 2024
Selling Your Gym + Going Into Commercial Real Estate w/ Andrew Frezza

Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

57m
Mar 04, 2024
A Discussion w/ Sen. Manager of CrossFit Affiliate Operations, Jenn Green

Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn --------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 2m
Feb 28, 2024
Core24 Is Making Open Gym Cool Again w/ Kory Keefer

Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created the concept that is likely the "coolest" gym you've ever been to. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 32m
Feb 26, 2024
Knowns vs. Unknowns | A Framework For Decision Making

How do you evaluate choices when making a decision? I've got some thoughts on the topic. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

14m
Feb 23, 2024
Change Your Prospective Customers' (and Your) Perception

If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

19m
Feb 21, 2024
Document Your Employee Infractions

If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere. —------------------------------------------------------------------------------------------------------------------------------- THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

15m
Feb 19, 2024
Your Good Idea Is Likely Not A Good Idea

Want to know if your "good idea" is truly a good idea? Listen up. THE ONLY TWO GROUP FITNESS FRANCHISES I WOULD INVEST IN… INDUSTRIOUS  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q MADABOLIC If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. https://flexx.co/@wtfgymtalk/forms/form_qrXn83p6PDRoi5kLy7V0a5YK  —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

19m
Feb 16, 2024
Lessons In Business From Lululemon Founder, Chip Wilson

Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business: You can't be for everybody or every body. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

14m
Feb 14, 2024
Growing The Industrious Franchise w/ Stephen Hitt

Industrious has been a brand I've been covering since it reimagined the in-place model during COVID. Founder, Stephen Hitt, is back on the podcast to talk about their early franchise growth, what he's learned during the process, and what markets they are coming to next. If you're interested in the Industrious franchise opportunity, grab this link https://flexx.co/@wtfgymtalk/forms/form_ZElnBdDKNpr5tJxv102V4J5Q, fill out your contact information and I'll connect you with the Industrious franchise team personally. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

51m
Feb 12, 2024
Private Equity Invests In Carbon Performance

Brent Laffey has had quite a run of success in the fitness industry within the supplement game. However, he still had an itch to scratch by creating an open gym model that rivaled the larger health clubs - but with a more modern, lifting/bodybuilding edge to it. Enter Carbon Performance https://carbonperformance.com/, in Nashville, TN. A 30,000 SF facility that was piloted in a smaller space that originally housed a CrossFit gym. Shortly after piloting his gym, Brent partnered with private equity firm Maxim Partners to push their growth forward as they embark on several other locations in the Nashville market. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

54m
Feb 09, 2024
Insurance Companies Like AGuard Know The Fitness Industry w/ Vaughn Vernon

Vaughn Vernon is the founder of AGuard, the only insurance company I used as a gym owner and the only one I refer my clients to. And while we talked shop on insurance, Vaughn and I had a broader industry conversation. AGuard sees what happens to the industry at large - gym closures, sales, building purchases, gym mergers, etc because all of these events require an update in insurance. The wealth of knowledge this guy has is incredible. If you'd like to learn more about what AGuard can do for your business, click here and I'll put you in contact with Vaughn personally. https://flexx.co/@wtfgymtalk/forms/form_DxZ6YrXaLx9KtjMNMoRlOqBe —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

50m
Feb 07, 2024
You Need A Priority, Not Priorities.

This framework has enabled me to double down on whatever aspect of my business I've applied it to. Hopefully, it does the same for you. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

17m
Feb 05, 2024
The Godfather of Branding: Patrick Hanlon

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure to visit primalbranding.co https://www.primalbranding.co/ and grab a copy of Primal Branding. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 9m
Feb 02, 2024
From CrossFit Coach to Member Management Software w/ Mateo Lopez

Mateo Lopez is the co-host of Gym World World Wide and co-founder of Kilo (alongside John Franklin in both of those ventures). In this conversation we discussed his untraditional path from being a Philosophy major at Columbia University to working as a CrossFit coach and now the emergence of his current project - Kilo. https://usekilo.com/ —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

53m
Jan 31, 2024
Group of Gym Owners Trying To Buy CrossFit Inc. ???

I had an interesting conversation with Frank Foehrenbach, the owner of First City CrossFit in Monterey, CA. He is also the organizer for the ⁠CF Affiliate Collective https://www.instagram.com/cfaffiliatecollective/ ⁠, an effort to bring together other CrossFit owners and attempt to purchase the company back from the private equity firm that acquired the brand back in 2020. His mission caught my attention and I asked him to come on the podcast to learn more about the movement they are hoping to spark. While Frank and I certainly disagree on many things and I think the odds are slightly stacked against them (read: no fucking way), this is one that I'd be just fine finding out I was wrong. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

1h 19m
Jan 29, 2024
Fuck Your Passion

Passion gets you started. Passion makes work feel like not work. But passion is fleeting. Don't confuse passion for the magic elixir that's going to catapult your success. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

16m
Jan 26, 2024
When Trainers Who Rent Space, Lose That Space w/ Justin McClintock

Justin McClintock has been on the podcast before sharing how he went from being a group class coach, to creating an arragenment with the gym owner to sell private coaching, his way, and simply paying a kickback fee - ultimatley eclipsing the revenue that any other trainer in the building was making. Now he's back to share the second part of that story when the gym he rented space from shutdown suddenly and Justin had to pivot quickly to keep his business afloat. https://www.feelstrong.me/ —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

43m
Jan 24, 2024
How To Know Exactly Who Your Customer Is

The Gym Real Estate Company can take a CSV file of your current customers, over any period, and create a full report as to who your customer is → demographically and their consumer buying behavior. This is a must not only for anyone who is looking to open up a new location but any gym owner who wants to more effectively market to their audience. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

24m
Jan 22, 2024
Landlords Are Looking At Your Numbers

You better have your financials in order if you're looking to lease a new space. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

11m
Jan 22, 2024
Firing Staff Made Easy

Firing staff is a necessary part of being an owner, but here's how to make it easier on both parties. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

18m
Jan 19, 2024
Be A Dreamer Who Knows How To Math

It's OK to be a dreamer I encourage it. Just make sure you understand that at a certain point, you need to be able to apply math to your dream for it to become a business. —------------------------------------------------------------------------------------------------------------- I SOLVE PROBLEMS IN YOUR BUSINESS AND MAKE YOU MORE MONEY.  GUARANTEED.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. https://www.wtfgymtalk.com/monthly-call —------------------------------------------------------------------------------------------------------------- WANT TO INCREASE YOUR BUSINESS IQ BY 100X FOR ONLY $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠ http://www.microgymuniversity.com  —------------------------------------------------------------------------------------------------------------- NEED HELP LEASING OR BUYING A BUILDING? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ https://www.instagram.com/gymrealestate/ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

14m
Jan 17, 2024