Kerry Lutz and Carl Gould discussed the increasing cost of chocolate due to climate change and regulatory standards, as well as the potential impact on consumer behavior. They also explored innovative approaches that businesses can take to maintain the quality of chocolate products while managing costs. The conversation then shifted to consumer behavior and market adaptation in response to rising prices, using examples from the chocolate and amusement park industries. The discussion highlighted the resilience of the free market system and the ability of consumers and businesses to adapt to changing economic conditions, leading to the emergence of new market categories and innovative solutions. Find Carl here: CarlGould Find Kerry here: FSN and here: Inflaton.Cafe