Pathmonk Presents Podcast
About
Available on
Community
1085 episodes
Embark on a captivating exploration of sustainable business practices with Jordan Wilson, the Digital Marketing Director at BanQu Inc. Join the insightful conversation as she unveils BanQu's revolutionary blockchain traceability SaaS, transforming the landscape of supply chain management. Discover how BanQu maximizes revenue, enhances productivity, and minimizes costs, offering direct incentives, accurate forecasting, and audit-proof compliance solutions. Jordan Wilson, a driving force in digital marketing, shares invaluable insights into BanQu's mission and the profound impact it has on reshaping the future of supply chain sustainability. Tune in for a journey into the heart of innovative and responsible business practices.
Join us on an exciting journey with Andrea Bonaiuto, the Head of Marketing at Thrust Carbon. As a high-energy leader, Andrea drives collaboration and innovation among cross-functional teams, amplifying the impact and positioning of Thrust Carbon's pioneering green tech solutions. Discover the intricacies of making travel effortlessly green through insightful discussions on sustainable practices, marketing strategies, and the transformative role of Thrust Carbon in the evolving landscape. Tune in for a captivating exploration of marketing innovation in the sustainability sector!
Embark on a captivating exploration of sustainable business practices with Jordan Wilson, the Digital Marketing Director at BanQu Inc. Join the insightful conversation as she unveils BanQu's revolutionary blockchain traceability SaaS, transforming the landscape of supply chain management. Discover how BanQu maximizes revenue, enhances productivity, and minimizes costs, offering direct incentives, accurate forecasting, and audit-proof compliance solutions. Jordan Wilson, a driving force in digital marketing, shares invaluable insights into BanQu's mission and the profound impact it has on reshaping the future of supply chain sustainability. Tune in for a journey into the heart of innovative and responsible business practices.
Embark on a riveting episode featuring David Quilici, the Digital Alchemist, as he unveils the secrets of transforming business goals into digital gold. Join the insightful conversation with this marketing strategy virtuoso, where he shares expertise in search engine marketing, pay-per-click mastery, and the art of creating high-converting landing pages. Delve into his unique retargeting strategies and discover how years spent as a youth and music pastor equipped him with invaluable management skills. Get ready for a journey through the realms of digital marketing, brimming with innovative ideas and strategic insights.
Dive into the dynamic world of customer success with CSM Practice, a pioneering consulting firm dedicated to shaping effective strategies since the inception of the customer success movement in 2013. Led by the visionary CEO and Chief Customer Officer, Irit Eizios, CSM Practice specializes in offering high-quality customer success strategy design services. This episode unveils the firm's journey, its impact on diverse industries, and insights into its client acquisition channels. Join the conversation to explore the nuances of customer success and gain valuable perspectives on navigating the evolving business landscape.
Embark on a journey through the realms of digital marketing with our esteemed guest, Peyton Karch. Join us as Peyton, the Senior Marketing Automation and Data Analytics Specialist at POD Marketing Inc., shares insights into the agency's unique approach. From crafting beautiful websites to mastering SEO, Google Ads, and beyond, Peyton guides us through the intricacies of driving success in the eye care, dental, senior living, and aesthetic medical industries. Tune in for a deep dive into the world of marketing automation and analytics!
Join us for an insightful episode as Jon Piehl, the Marketing Operations & Analytics Lead at Proofpoint Marketing, unveils the secrets of B2B marketing, marketing ops, demand generation, and marketing analytics. Discover how Proofpoint Marketing helps clients build scalable relationships, navigates digital channels, and optimizes the buyer journey. Gain valuable insights into Jon's role, the challenges in the B2B marketing landscape, and the power of data analytics in shaping effective strategies. Tune in for a conversation that delves deep into the world of marketing operations and analytics with a seasoned expert.
Embark on a journey with Fort West, a trailblazing brand and demand generation agency shaping the landscape of meaningful growth. Led by change catalyst Courtney Catterton, Fort West is on a mission to co-create superior experiences by building robust team bonds and tearing down barriers to success. With a passion for client collaboration and a commitment to listening, Fort West serves as a conduit for connection between businesses and their customers. Join them in transforming the marketing realm through unbiased strategy, unparalleled creativity, and a dedication to crafting impactful brand stories.
Join us in today's episode with Elena Hengel, VP of Marketing at Marketing Architects. Uncover the secrets of TV advertising as Marketing Architects reshape the industry. For over 25 years, they've revolutionized the traditional agency model, empowering brands with profitable growth. Elena dives into the intricacies of TV's power and the unique all-inclusive model, covering everything from creative pretesting to e-commerce optimization. Explore their diverse clientele, client acquisition channels, and the challenges faced in communication. Discover the strength of Marketing Architects' content-rich website and Elena's journey as a leader. Tune in for rapid-fire insights and valuable advice in this marketing odyssey.
Join us on Pathmonk Presents with a special guest, Kevin Alfaro, Marketing Manager at REWORTH - a pioneer in Payment Relationship Marketing. Discover how REWORTH transforms customer behavior through payment information, offering cashback rewards, and fostering long-term loyalty. Kevin shares insights on industries served, solving marketing challenges, and REWORTH's innovative approach. Explore website strengths, improvements, and the competitive edge. Learn marketing strategies from Kevin's journey and gain advice for marketers. Don't miss the conversation on boosting customer engagement, personalized experiences, and effective marketing. Tune in for valuable insights!
Welcome to another insightful episode! Join us as we delve into the world of forward-thinking solutions with a special guest, Raven McShane. Raven, the Senior Director of Growth at FORWARD Platform, takes us on a journey through the intricacies of their integrated program administration solution. Learn how FORWARD Platform is revolutionizing the way state and local governments administer over $1 billion in programming and assistance. Discover their comprehensive approach, bridging technology, people, and streamlined workflows. From eligibility screening to robust fraud detection, Raven unveils how FORWARD Platform distributes resources efficiently, empowering communities and transforming the landscape of government programs. Tune in for a deep dive into impactful solutions!
Join us as we dive into the dynamic world of email deliverability with the incredible Chrisley Ceme, Head of Business Growth at Senders. Discover the secrets behind ensuring your emails not only get sent but reach their intended destinations. From navigating spam folders to supercharging your email volume, Chrisley shares invaluable insights and professional solutions. If you've ever faced the challenge of undelivered emails, this episode is your roadmap to success. Get ready to unlock the full potential of your email strategy. Don't miss this enlightening conversation on PathMug Presents!
Welcome to an insightful episode featuring Timothy McCormack, Vice President of Media and Analytics at Bigeye. Join us as Timothy unravels the intricacies of digital marketing, sharing over 12 years of expertise in crafting strategic campaigns. Dive into the dynamic world of marketing strategies, analytics, and the ever-evolving landscape of digital media. Discover the secrets behind Timothy's success in driving online traffic, conversions, and engagement across diverse industries. Tune in to glean invaluable insights, stay ahead of trends, and explore the convergence of art and science in the realm of media and analytics. Don't miss this enriching conversation on Path Monk presents!
We're thrilled to have Scott Berman, the Co-founder and Managing Director of ORB X, join us. ORB X is making waves as the fastest-growing 'click-to-consumer' retail activation agency, transforming the e-commerce landscape. Scott shares insights into the innovative initiatives at ORB X, bridging the gap between technology and human expertise. With a focus on extending the lifetime value of customers, ORB X's unique approach sets them apart in the industry. Tune in as Scott and our host delve into the challenges, triumphs, and the exciting future of retail activation. Don't miss this engaging conversation!
Today, we have a remarkable guest, Ines Benson, MIT innovator and Head of Marketing at Synapse. Join us as we delve into Synapse’s' cutting-edge methodology, revolutionizing talent discovery across industries globally. Inez shares insights into their unique approach, solving the challenges companies face in hiring specialized roles. Discover how Synapse leverages proprietary technology to connect top talent with businesses, reducing the time from search to hire. Plus, Inez opens up about the company's journey, the intricacies of their inbound strategy, and her role as a dynamic leader navigating a fully distributed team.
In this episode, join us as we sit down with David Ramirez, the dynamic Marketing Manager at AavGo, a pioneering tech startup revolutionizing the hospitality industry. From their innovative contactless solutions for hotels to the Adaptive Marketing hypothesis, David shares insights into AavGo's journey and his role in shaping its success. Dive deep into the challenges of marketing in a rapidly evolving tech landscape and discover how AavGo's vision is transforming the future of hospitality. Don't miss this engaging conversation with a seasoned expert navigating the intersections of marketing, technology, and hospitality. Tune in now!
Uncover insights into AI-driven healthcare navigation, empowering HR leaders, brokers, and optimizing healthcare investments. Dive into transformative strategies, from personalized insurance recommendations to cutting-edge technology. Explore Healthee's mission to simplify healthcare navigation, providing fast, accurate guidance on plans, providers, costs, and more. Save hours weekly on employee assistance, reduce admin costs, and revolutionize healthcare experiences. Join the conversation on the innovative intersection of technology, marketing, and finance. Elevate your understanding of multi-platform products, SaaS, PaaS, mobile/web apps, cloud, and AI, guided by Omer's business-savvy and collaborative approach. The HealthTech revolution starts here!
In today's episode, we have the privilege of sitting down with Mike Maynard, the mastermind behind Napier Partnership Limited, a leading force in B2B marketing focused exclusively on the technology sector. Get ready for a deep dive into the dynamic realm of digital growth, as Mike shares valuable insights on accelerating prospects through the sales funnel, personalizing marketing approaches, and staying at the forefront of B2B tech marketing trends. So, whether you're a seasoned marketer, business owner, or someone eager to unravel the intricacies of B2B tech marketing, join us as we navigate the digital landscape with Mike Maynard. It's time to gain real-world strategies and save yourself a whole lot of time and money. Stay tuned!
In this episode, join us as we dive into the world of risk-free renting with MacKenzie Wilson, Director of Customer Engagement and Experience at SingleKey. From revolutionizing landlord-tenant relationships to leveraging tech for seamless rentals, MacKenzie shares the insights driving SingleKey's success. Get ready to explore the intersection of prop-tech, real-world experience, and the pursuit of affordable housing solutions. Let's unlock the keys to digital growth in the rental landscape.
In today's episode, we delve into the fascinating world of Cents, a company revolutionizing the laundry business. Join our host as they sit down with Cam Wilson, offering insights into how Cents operates as an all-in-one business management platform for laundry operators. Discover how Cents navigates the challenges of reaching potential clients in an industry where decision-makers are not always easy to capture. Cam sheds light on their inbound strategies, leveraging organic content and strategic partnerships to enhance brand visibility. The conversation takes a deep dive into the role of the website in Cents’ customer journey, exploring its strengths and areas for improvement. Learn about the daily operations at Cents, with a small but dedicated marketing team focusing on rev ops—bridging the gap between sales and marketing. Cam also shares the company's recent emphasis on enhancing the customer experience and mitigating churn. Join us for this engaging episode, where we uncover the untold stories behind the tech-driven transformation of the laundry industry.
IN THIS PATHMONK PRESENTS EPISODE, DOYLE SLAYTON FROM WORCA.IO, AN INNOVATIVE HIRING PLATFORM, SHARES INSIGHTS. WORCA.IO STANDS OUT BY HELPING U.S.-BASED SAAS COMPANIES EFFICIENTLY SCALE TEAMS WITHOUT DOUBLING BUDGETS. IT ACTS AS A HYBRID, COMBINING A RECRUITING FIRM, STAFFING FIRM, AND EMPLOYER OF RECORD, ALLOWING BUSINESSES TO HIRE TOP TECH TALENT FROM ASIA WITHOUT THE COMPLEXITIES OF ESTABLISHING A FOREIGN ENTITY. WORCA.IO'S UNIQUE SOLUTION TAPS INTO SOUTHEAST ASIA'S RICH TALENT POOL, OFFERING HIGHLY EDUCATED, ENGLISH-FLUENT INDIVIDUALS WITH REMARKABLE LOYALTY AND RETENTION RATES. THIS APPROACH HELPS COMPANIES CONTROL COSTS, ACCELERATE PRODUCT DELIVERY, AND BOOST BUSINESS LEADS AND REVENUE.
Join us as we dive into the dynamic world of email deliverability with the incredible Chrisley Ceme, Head of Business Growth at Senders. Discover the secrets behind ensuring your emails not only get sent but reach their intended destinations. From navigating spam folders to supercharging your email volume, Chrisley shares invaluable insights and professional solutions. If you've ever faced the challenge of undelivered emails, this episode is your roadmap to success. Get ready to unlock the full potential of your email strategy. Don't miss this enlightening conversation on PathMug Presents!
Noah Stambovsky, Growth Implementation Manager, shares how MDM's data-driven strategies, emphasizing in-person networking and video funnels, eliminate guesswork for diverse clients. Explore MDM's website, a virtual gateway amplifying their commitment to relationship-centric growth. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
Director of Demand, Whit Norrad, highlights their unique approach, focusing on proprietary technologies for website development and client control. She discusses diverse acquisition channels. The FlexDealer website, powered by proprietary technologies like the Control Center, is more than a digital presence—it's a commitment to transparency and client empowerment. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: __ __ Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
COO Eric Green explores their role in revolutionizing supply chain integration, creating a common data platform for freight forwarders, shippers, and tech companies. He delves into customer acquisition strategies, emphasizing the website's crucial role in showcasing technical capabilities and educating visitors about supply chain intricacies. Experience seamless data exchange with Chain.io. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
SVP Kristy Sadler explains their strategic client acquisition, blending high-touch events and online engagement. With 23,000+ members, The51 optimizes its website for diverse user experiences. Invest in impact, support women-led businesses with The51. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
Rekor utilizes AI for groundbreaking roadway intelligence, focusing on government agencies' interconnectivity. Paul-Matthew Zamsky, VP of Strategic Growth, emphasizes growth through government processes, outreach, and partnerships. The new website serves as a resource hub for staying informed in the evolving field of intelligent transportation. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
Winning by Design, led by Dave Boyce, optimizes B2B recurring revenue teams, especially in SaaS. Their scientific frameworks and emphasis on generosity streamline processes. The website serves as a hub for valuable content, with plans for tailored interactions to align with their customer-centric approach. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. __ __ Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
Jose Cabal highlights the software's role in streamlining operations, emphasizing SEO, transparent pricing, and customer fit for trust-building. Looking forward, the focus is on enhancing the website with more content and tutorials for an improved user experience. The conversation underscores the importance of transparency in fostering trust for mutually beneficial customer relationships. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. __ __ Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
Dave Rigotti emphasizes a product-led approach for B2B SaaS clients, with a user-friendly website and a focus on simplicity. Despite the challenge of showcasing a sophisticated solution online, Inflection uses a multifaceted growth strategy, including content marketing and industry education initiatives. Their goal is not just self-promotion but active contribution to B2B SaaS discussions. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: __ __ Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
