The Paul Gough Audio Experience: Business Lessons for Physical Therapists
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In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event. For this session, we welcomed five to the stage to share their journey from growing from small clinics and solo practitioners to business owners that have multiple locations, a variety of cash-pay services, and managing big teams. Looking to grow your private practice in 2024, and finally earn the money and have the success you feel like you deserve? Start by grabbing one of Paul’s best-selling books written for private practice owners like you at www.PaulGough.com/books https://www.paulgough.com/books
In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event. For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new ideas and mindset shifts, as well as helping clinic owners identify what mistakes they were making themselves in their private practice. Paul also shared his thoughts when he joined the success panel on stage, and discussed what he believed is key to achieving success and growing a profitable and scalable physiotherapy clinic in 2024 and beyond. To learn more about growing a profitable, successful private practice, grab your copy of one of Paul’s best selling books written from physio clinic owners like you at www.PaulGough.com/books http://www.paulgough.com/books
In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering. Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better". I reveal what does make the difference, and more, on the podcast. Turn me up nice and loud and enjoy. About the new "Cash Pay Scale 24" event: It's taking place on March 8-9-10 in Las Vegas (Lake Las Vegas) and all of the details are here: www.CashPayScale.com http://www.cashpayscale.com/. Simply fill out the form on the page if you want to apply for a seat.
In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do so). In this one I also talk to about some upcoming LIVE (in person) events: The first is happening in Dublin, Feb 22-23 (where we will cover all the things in this podcast in much more detail). Go here for details on that event: www.ppmlivedublin.com http://www.ppmlivedublin.com/ ...as well the all new CASH PAY SCALE, 3-Day Marketing Plan event we've got coming up in Las Vegas, on March 8-10. Details of that one are here: www.cashpayscale.com http://www.cashpayscale.com/ (there's just 12 seats for this one). Or, send an email to paul@paulgough.com to ask for more information.
In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love! Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech can help you attract patients who are willing to spend BIG on natural and safe treatments that fix their problems. Whether that’s acute or chronic pain relief, improved sports performance, injury recovery, healthy weight loss, and much more, Red Light Therapy can be a powerful tool for bringing more cash into your clinic. Reach out to www.redlightsystems.com https://www.redlightsystems.com/ for more information, and to get your complimentary market analysis report.
In this one I catch up on the last few weeks since PPM LIVE, reviewing some of the best things to happen at the event, as well as share the exciting news that we’re coming to Dublin for a 2-day Marketing event on DEC 13-14TH. Plus, don’t miss the EPIC rant in this one where I call out the sheer HIPOCRISY of some physio’s who are OK with going on STRIKE (in the UK) to get a pay rise, but are quick to criticize and judge business owners like you and I for learning how to market and sell (and give out selves an EARNED payrise). Tune in and enjoy the show. DETAILS ON DUBLIN ARE HERE: www.ppmlivedublin.com http://www.ppmlivedublin.com/ OR EMAIL paul@paulgough.com
This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY. If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com http://www.ppmlive23.com
In this one I speak to the amazing Steve Mclean, a physio clinic owner from Scotland. Steve's build an incredibly successful clinic and in this episode we talk about life now that he's ALMOST out of patient care and managing ten staff, lessons he's learned about dealing with RISK, and the new project he's involved with that is making it easier for clinic owners to make more money, become more efficient and scale with ease. For full details on the new project mentioned during the show that Steve is involved with, go to: www.spryPT.com http://www.spryPT.com
In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here? FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS. Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection your clients give you about working with you. Book your seats here: www.ppmlive23.com http://www.ppmlive23.com/
Yesterday, I hosted a live global broadcast to make a massive - some would say major - announcement about this year's PPM LIVE. https://iw216.infusionsoft.com/app/bardEmailFunnel/~Link-297862~ If you are at all interested in coming, listen to this episode. Don't miss out on this GROOVY Marketing Superconference for Private Practice Owners, happening October 19th-22nd in Orlando. If you have any questions, please email paul@paulgough.com and we will get those answered for you quickly. Go to PPMLIVE23.COM /ppmlive23.com to book your seat!
In this one, I share some things I learned at a marketing conference I was at this week, as well as what to do if you're worried about how the "economic turmoil" will affect you, or concerned about being left OUT of the emerging trends happening in the PT profession. There's a LOT of turmoil in the profession right now and this podcast has a solution for you. Go here to book your seat for PPM LIVE 23: www.ppmlive23.com http://www.ppmlive23.com/ (in Orlando, October 19th-22nd)
This one comes hot on the heels of an "SOS" type conversation a member of my team had with a practice owner who, in her own words, is "$1,000's in debt and ready to close the practice." I don't give you advice to get out of debt or keep it open, only my thoughts on why such a thing happens in the first place in the hope you can avoid it or change course quickly if you think it's going to happen to you. And OH YEAH! It's the 600TH EPISODE of the show. Thanks for listening this long... PPM LIVE details here: www.ppmlive23.com http://www.ppmlive23.com/
Just recently, I flew 2,200 miles from Orlando to LA for PHYSIO treatment on my hip, and that was in spite of the fact I could have seen a local physio, or simply ask one of my own to look at a long-standing hip injury. The reason why I did might surprise you but it's something that you can implement into your own life any time you are ready and I'm as certain as anything that when you do, you will see heightened success in life and business. Details of PPM LIVE are here: www.PPMLIVE23.com http://www.ppmlive23.com/
In this one, I am live from LAX airport and about to fly to Orlando. I've spent the week with Jason Han of HealthFit in Pasadena (working on my hip) and during the week, I shared something with him that really seemed to resonate. It’s about how to better manage your people and have better relationships with people in general. It’s all revealed on today's episode. Enjoy. P.S - don't forget to book your seat for PPM Live in October... Go to www.ppmlive23.com /www.ppmlive23.com now!
Hey Planet Paul, welcome to another episode of the podcast! Today, we're going back to one of Paul's keynotes at PPM Live 2022. He talks about how to grow a company that ACTUALLY makes money. Your staff needs to have their roles and pay grades clearly defined, in order for both parties to be successful. This is just a sneak peek into what we will be talking about at PPM Live this October in Orlando. If you are FED UP, money is drying out, and you have too much to lose at the hands of big insurance... Or, if you're just getting started in scaling a 100% cash PT practice, then you NEED to be here. Go to ppmlive23.com /ppmlive23.com to learn more and book your seat today! Enjoy the episode!
Welcome back to another episode of the podcast! We have a good one for you today, featuring all of our headliner speakers for PPM Live this October. In case you forgot, we've got "The Profit", Marcus Lemonis, The Love Doctor, Anil Gupta, and Financial Expert, Greg Crabtree. If you haven't booked your seat for PPM Live - what are you waiting for? You don't want to miss the opportunity to see our three amazing speakers in person. Go to www.ppmlive23.com /www.ppmlive23.com to book your seat and enjoy the episode!
This one is for anyone who has ever felt guilty (that's everyone, lol!), or is perpetually plagued by it. See, some people live their whole life feeling guilty - even when they feel HAPPY, they feel guilty that they are. It's no way to live but so many do (especially in the Entrepreneurial world where we have so many people and things wanting our time - like our kids and families). A few years back, I decided to change my mind on feeling guilty and came up with a completely different way to think about it. These days I USE it to help me rather than hinder me and it's made my life so much easier to enjoy. Which is the point, right? Turn me up nice and loud as you listen and if you know someone who needs to hear this episode, please share it with them. Details of PPM LIVE 23 are here: www.ppmlive23.com http://www.ppmlive23.com/
In this one, we've pulled out some previous audio of the headline speaker of the upcoming PPM LIVE 23, Marcus Lemonis, talking about various different aspects of business ownership. From marketing, to finance and managing your personal life, and being vulnerable with customers; in this episode, Marcus covers some very important aspects of running a successful business and enjoying life that you need to know. This episode is designed to get you excited for the upcoming event. Marcus will be appearing LIVE and INPERSON on stage at PPM LIVE in Orlando, Florida, and every time he speaks, he gives a UNIQUE talk to the audience so you can be assured of something very special and authentic when you come to the event. All of the details of PPM LIVE 23 are here: www.ppmlive23.com http://www.ppmlive23.com/ and you can book up to five additional seats for your staff.
In this one, I share with you the four different phases of progress - or transition - that practice owners like you find themselves in. From Denial, to Acceptance, Turbulence and Joy, there's a very good chance you're in one of them and especially if you're trying to make a big change like move away from insurance. As well as that I talk about the difference between "good busy" and "bad busy" and what the most important thing is whenever you're considering attending an event or a seminar. Turn me up nice and loud and enjoy the show. P.S If you're coming to PPM LIVE, and would like to be on this progress panel mentioned in the podcast, please let me know at PAUL@PAULGOUGH.COM. Details on the event are here: www.ppmlive23.com http://www.ppmlive23.com/
If you can hear the excitement in my voice in this episode it's because the excitement is real... It's time I get to announce who "Mr. X" is, the headline speaker at PPM LIVE in October, in Orlando. Turn me up nice and loud to listen to the announcement to find out who he is, why it's important to you, and then listen to live footage of this person at the end before booking your seat or seats for PPM LIVE. To give you a clue: I'd describe this person as a cross between Tony Robbins and Kevin O'Leary. Any ideas? Listen to find out... Go here to book your seat: www.ppmlive23.com /www.ppmlive23.com
In this one, I tackle the rumor that Marc Cuban is going to be the headline speaker at PPM LIVE 23 (www.ppmlive23.com /www.ppmlive23.com), as well share a story about a DREADFUL service experience in Orlando at the weekend that I think is a sign of the new times that we're in. There's a big lesson in it for how you must run your business as well as what the TWO real threats to your business really are.
In this one, I answer the question that everyone is asking me lately about whether or not Prince Harry is going to be the Keynote speaker at this year's PPM LIVE... As well share a story about how proud I was that my 6-year-old son, Tobias, was the only person in his class to tell his teacher that following rules wasn't always a good idea. Turn me up nice and loud to listen to the episode and then head over to www.ppmlive23.com http://www.ppmlive23.com/ to book your seats for this year's big event.
In this one, I'm talking all about how to live beyond the limitation of imitation and why you need to start making decisions and living for YOURSELF. Stop trying to please other people and do start doing things for you. P.S Did you hear about PPM LIVE 2023 yet? We're just days away from announcing the name of "Mr.X" - our TV famous, billionaire headline speaker. Last year we had Daymond John (Shark Tank) and James Lawrence (Iron Cowboy) and this year we've upped the game even more. All the details are here: www.ppmlive23.com /www.ppmlive23.com (be sure to watch the video to get an idea of how big the event will be...) FYI: It takes place in Orlando, October 19th-22nd. Prices rise IMMINENTLY. Be quick to get the cheapest possible seats.
In this one, we're traveling back to last year's PPM Live event, where Anil Gupta gives an inspirational talk about how if you want to change, YOU have to change. He says that you can't measure your success based on other people, and to stop comparing yourself to others. You never know what someone is going through and how they define success. Anil has a gift for identifying blocks and patterns that are keeping a person stuck and from the stage he uses his advanced intuitive gifts to reconnect people with their spirit, truth, and life’s purpose. He really is a Planet Paul favorite - so much so that he is making another special appearance this year at PPM Live! Be prepared to laugh, cry, and be inspired, all at the same time, as well as discover your life in a way that you didn’t know possible. Don’t miss Anil on stage this year! Go to www.ppmlive23.com /www.ppmlive23.com to book your seat for PPM Live 2023! We can't wait to see you there!
Hey everyone, welcome back to another episode of the podcast! Today, we have a snippet of my interview with Dan Kennedy at our Cleveland mastermind event last month. Dan is talking all about criticism. It really comes down to WHO is giving you criticism and whether or not you choose to take it. Also... If you are a cash-pay clinic looking to scale - you need to be at PPM Live in October. If you are an insurance company looking to get more cash in your business in the next 12-18 months, you need to be here. Across the four days, I will be going deep into the subject of ADVANCED LEAD GENERATION and sharing with you what the most successful cash PTs do differently from everyone else. Book your seat here now at ppmlive23.com /www.ppmlive23.com and enjoy the episode!
In this one, we are taking you back to 2019 for one of our Mastermind Events in Nashville with Mike Michalowicz. The first half of the podcast will be a Q&A with Mike, myself, and our Mastermind Members. We dive into all things finance, like debt, taxes, profits, and cash equity. The second half of the episode will be focused on hiring. Mike talks about why he mainly hires part-time employees (who get the same amount of work done as full-time employees). Before we get into it, be sure to book your seat for PPM Live 2023, happening October 19th to the 22nd here in Orlando. Go to ppmlive23.com https://ppmlive23.com/ to book your seat and enjoy the episode.
Here is a snippet of my interview with James Lawrence at PPM Live 2022, where he talks about how to overcome doubts from friends and family, how important communication is, and how he ignores haters on social media. If you missed last year's event, don't worry! We're in the exact same hotel as last year, with the same amazing stage as last year, except this year's event is going to be TWICE as big and the money we've spent on SPEAKERS is TWICE as much... It means last year's event was epic, but this year's is going to be even better. Please do not miss out... Book your tickets here now: https://ppmlive23.com/
In this one, we're throwing it back to 2021 to my interview with Kevin O'Leary. We talk about the importance of the customer journey, how to increase the lifetime value of a patient, and Kevin's business standards. Make sure to listen to the end, where I ask Kevin if it really is true that he made his kids fly in economy because they didn't have any money... You know I can't let you get away without talking about PPM Live 2023... If you are FED UP, Money is drying up, and you have too much to lose at the hands of big insurance... ...Or, you're just getting started in scaling a 100% cash PT practice, then all of these are PROFOUND reasons to commit to being at PPM LIVE 23 in October. Book your seat at ppmlive23.com https://ppmlive23.com/ and enjoy the episode.
In this one, we are revisiting Daymond John's Q&A with Paul at PPM Live 2022. Daymond shares tips on strategic partnerships, what to do if you think you're a bad boss, and answers the question, "do the doubts ever go away?" At last year's Private Practice Marketer Live Event, we had 220 people there... We had practice owners from across the USA, Canada, UK, Ireland, Paraguay, and as far away as the UAE. This year, we're expecting people from Australia, Denmark, and other places from around the world that will give PPM a truly "global" feel. Why is that so important? Because it tells you that what we're teaching you and sharing with you is going to work for you no matter where you are in the world OR what type of practice you run... All of the people coming to PPM live in October have one common goal: to build a profitable and successful practice - and that can be you. Right now, you can save $600 on a ticket by going to ppmlive23.com https://ppmlive23.com/ Go to ppmlive23.com https://ppmlive23.com/ to book your seat, and enjoy the episode!
Hey everyone, welcome back to another episode of the podcast! We've got a good one for you today, with a recap of our event in Cleveland with Dan Kennedy. Dan speaks all about how to get away from insurance and doctors and talks about how to nail patient referrals. Also, if you didn't hear yesterday's massive announcement... here it is! Private Practice Marketer LIVE is back for 2023 and it's taking place in the same hotel, in Orlando on October 19th-22nd... ...the only difference is this time we've DOUBLED the size of the room and there'll be twice as many people there this year. Last year there were 220 practice owners in the room, and this year we're expecting 400. This year, we're going after INSURANCE companies. The whole event is about showing you how to exist and be profitable OUTSIDE of the system that is run by doctors and insurance companies. If you are a cash-pay clinic looking to scale - you need to be here. Book your seat here now and save $600: www.ppmlive23.com https://www.ppmlive23.com and turn up the episode nice and loud and enjoy!
