In this episode, Alay Yajnik and Steve Fretzin discuss:
- Perfect practice in your business development.
- Why lawyers struggle with business development.
- The reason having your own book of business is more important than ever before.
- Tips for starting your next year off with a bang.
Key Takeaways:
- Being a great lawyer alone isn’t enough, you also need to have a great book of business to control your own future and success as a lawyer.
- When sales is done in a sales-free way, it’s really about solving problems.
- Start building your book of business and your network early in your career. It doesn’t need to be the first year, but by years 3-5, you will want to start building your own freedom and independence.
- Get some level of competency in your skill that gives you a level of freedom and control.
"If you have your own clients and build your own book of business, you call the shots. You can write your own adventure." — Steve Fretzin
Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Get Visible: https://www.getvisible.com/
Episode References:
Connect with Alay Yajnik:
Website: LawyerBusinessAdvantage.com
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik
Book: https://www.lawfirmsuccessgroup.com/book/
Lawyer Business Advantage Podcast: https://www.lawfirmsuccessgroup.com/podcast-2/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
