This week, Paul interviews Shashank who is the co-CEO of Nazranaa, the largest wholesaler and retailer of Indian garments in the U.S. In addition to running Nazranaa, Shashank is the executive producer of the YouTube series, Nazranaa Diaries, which highlights some of the store’s best customers and has taken on a life of its own. Shashank discusses the challenges of growing and managing this business amidst extreme tariff unpredictability as well as developing a show around his brand. 
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