Duncan Haldane has always approached problems a little differently. In high school, he scavenged auto parts to build robots. In college, Haldane was mimicking biology to create two Guinness world-record robots: the speedy, slightly disturbing X2-VelociRoACH (video) and the crazy, jumping Salto (video).

Now he is leading JITX as it builds a new design flow process to automate circuit board design. 

I think the motivation is, how do you take the best of how we as a species know how to design hardware and apply it to every single design? How do you make the world's most expert knowledge reusable, repeatable, scalable, in the way that software is?

They generate designs with code rather than schematics and use AI to help automate the flow and improve rule checking.

According to Haldane, JITX software is targeted at senior engineers to make them more productive. The goal is to automate routine tasks like pin assignments, design checks, and even help users’ identify suitable parts that are in stock at distributors. 

Haldane recounts how they began designing for customers using early versions of their tool and kept improving by “noticing what didn't work and what was really bad.” He added that they are “making a tool for experts,” so it must “meaningfully help them very quickly, or it's not worth anything at all.”

Other highlights from this Moore’s Lobby interview of Duncan Haldane include:

-Why “robots suck pretty bad as compared to animals”

- How simple errors in mass distribution calculations can result in robots that “spin like a maniac”

- Discussion of the data challenges that circuit and PCB designers still face

- Advice for tech entrepreneurs who are pursuing venture funding