In September 2021, Sean Gotcher, a Nevada-based real-estate agent, released an infamous TikTok video that ignited a tremendous amount of attention and criticism after alluding to a real estate iBuyer that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, it would be a few weeks later when Zillow announced that it was shutting down its home-flipping business, Zillow Offers, after losing $381 million. Did Gotcher’s video accelerate the collapse of Zillow’s iBuying division? Find out how it went down in Episode 44 of The Great Fail.
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