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Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably.
In this episode, you will learn
- How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection
- What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges
- In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance
- The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign
- How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences
- Emerging trends and technologies that will have the biggest impact on digital advertising
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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