Breakthrough Success - Content Marketing That Works

Marc Guberti

About

Breakthrough Success is the podcast for business owners and freelancers who are looking for content marketing tips to increase revenue. Business freelance writer Marc Guberti interviews guest experts on the show and releases solo episodes every week. You'll probably enjoy the show if you're looking for the answers to questions like these:

What is the best content marketing strategy?
How do I get freelance writing clients?
How can I get more blog traffic, YouTube views, or podcast downloads?
Which social media marketing tips actually work?
How do I make money from my content?

Ready to grow your business? Subscribe to Breakthrough Success to receive weekly insights on how to monetize your content brand.

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758 episodes

Is Your Business Ready for Google Ads?

Does it make sense to start using Google Ads? These ads aren't profitable for everyone, but the people who do it right can continue to scale their businesses without putting in additional time. This episode covers some of the things you should consider before starting a Google ad campaign or working with an expert. I help business owners get more leads and revenue with content marketing and online advertising. Contact me today to learn how we can grow your business. Email: marcguberti@gmail.com

7m
Feb 21
How to Become a Freelance Writer with No Experience

It's possible to become a successful freelance writer with no experience. However, you shouldn't expect to go from zero to 6-figures in one year (it's possible but statistically unlikely). Taking a 2-3 year approach makes it more realistic and easier to stick out the journey. This episode will reveal freelancing tips to build up your portfolio and demonstrate your expertise. I help business owners get more leads and revenue with content marketing and online advertising. Contact me today to learn how we can grow your business. Email: marcguberti@gmail.com

11m
Feb 07
5 SEO Tips to Get More Visibility

Search engine optimization gets you in front of targeted prospects. It's a component of inbound marketing that acts as your 24/7 salesperson. These SEO tips will help you get more blog traffic. We cover content pillars in this episode. If you want a more in-depth analysis of content pillars, check out the previous episode. I help business owners get more leads and revenue with content marketing and online advertising. Contact me today to learn how we can grow your business. Email: marcguberti@gmail.com

13m
Jan 24
What is a Content Pillar and Why You Need One

Many content marketing strategies feature content pillars. These lengthy pieces of content can introduce readers to other parts of your blog and keep them on your site longer. Discover how content pillars work. I help business owners get more leads and revenue with content marketing and online advertising. Contact me today to learn how we can grow your business. Email: marcguberti@gmail.com

5m
Jan 10
E750: Using AI To Rank for Top SEO Keywords with Kevin Roy

Kevin Roy is the CEO of Green Banana SEO, an agency that incorporates the Pareto Principle to deliver incredible results for clients. He has 14 years of experience generating leads for clients and navigating the ever evolving digital landscape. RESOURCES: Green Banana SEO https://www.greenbananaseo.com Kevin's website http://ijustmetkevin.com Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

21m
Jul 19, 2023
E749: How Organic Content Drives Startup Growth with Jake Hurwitz

Jake Hurwitz is the Founder at Thursday Labs, a content studio for early-stage startups. He and his team partner work with Seed and Series-A stage startups to produce content across all mediums, focusing on videocast series, blogs, newsletters, and social.  SPONSOR: Found https://found.com/breakthrough -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account https://found.com/breakthrough today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience. RESOURCES: Thursday Labs https://www.thursdaylabs.co Connect with Jake on LinkedIn https://www.linkedin.com/in/jakehurwitz/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

29m
Jun 28, 2023
E748: Getting an ROI from Content Marketing with Sintija Petersone

Sintija Petersone is the Chief Marketing Officer at DeskTime, a time tracker tool with workforce management features. She has over 10 years of experience in B2B, SaaS, and digital marketing. SPONSOR: Found https://found.com/breakthrough -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account https://found.com/breakthrough today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience. RESOURCES: Connect with Sintija on LinkedIn https://www.linkedin.com/in/sintijapetersone/?originalSubdomain=lv Desktime https://desktime.com -- Time tracker for your business Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

21m
Jun 21, 2023
E747: SEO Ranking Strategies to Increase Google Traffic with Chris Dreyer

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also the bestselling author of the book Niching Up: The Narrower the Market, the Bigger the Prize. SPONSOR: Found https://found.com/breakthrough -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account https://found.com/breakthrough today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience. RESOURCES: Rankings.io https://rankings.io Chris' website https://chrisdreyer.co Subscribe to Chris' podcast https://chrisdreyer.co/podcast/ Get your copy of Chris' book, Niching Up https://amzn.to/3J0NyMW Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

20m
Jun 14, 2023
E746: How a 6-Figure Freelance Writer Built Her Personal Brand with Amy Suto

Amy Suto began her career as a Hollywood TV writer before hitting the road and becoming a digital nomad and six-figure freelance writer. Now, she travels the world while ghostwriting memoirs and nonfiction books for inspiring individuals. SPONSOR: Found https://found.com/breakthrough -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account https://found.com/breakthrough today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience. RESOURCES: Amy's website https://www.amysuto.com Get your copy of Amy's book, Six-Figure Freelance Writing https://amzn.to/43OsGjX Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

23m
Jun 07, 2023
E745: Make Your Writing Stronger, Clearer, and More Inspiring with Scott Keyser

Scott Keyser is known as The Writing Guy. He shows professional services firms how to use language to connect with readers and get the results they want. He co-founded Write for Results which helps clients produce quality content, win more proposals, and create world-class pitches. RESOURCES: Write for Results https://writeforresults.com Connect with Scott on LinkedIn https://www.linkedin.com/in/scottkeyser1/?originalSubdomain=uk Book recommendation: The Elements of Style https://amzn.to/3p5jgBC Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

34m
May 24, 2023
E744: Make Money on Fiverr As a Freelance Writer with Georgia Austin

Georgia Austin is the founder of Wizeo, a content agency that helps clients create content at scale and reach new customers. She got started as a freelance writer on Fiverr and now has a team of over 100 writers. RESOURCES: Wizeo https://wizeo.io Connect with Georgia on LinkedIn https://www.linkedin.com/in/georgiaaustin/?trk=public_post_feed-actor-image Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

26m
May 17, 2023
E743: Creating Work Boundaries While Achieving Career Growth with Kacie Goff

Kacie Goff is a freelance writer who has been creating marketing content for nearly a decade. She is a full-time writer who simplifies complex topics for her clients. RESOURCES: Jot Content https://jotcontent.com Want to jump on a call with Kacie. Use this contact form https://jotcontent.com/contact to reach out to her. Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

20m
May 10, 2023
E742: Content Marketing Strategies to Get Inbound Sales with Marcus Sheridan BTS

Marcus Sheridan is an international speaker who has been dubbed a “Web Marketing Guru” by the New York Times and one of the 20 “Speakers You Don’t Want to Miss” by Forbes. His book They Ask, You Answer offers a revolutionary approach to inbound sales, content marketing, and today’s digital consumer. RESOURCES: Get your copy of Marcus' book -- They Ask, You Answer https://amzn.to/3LoONpq Connect with Marcus on LinkedIn https://www.linkedin.com/in/marcussheridan/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

24m
May 03, 2023
E741: Land High Paying Freelance Writing Clients with Megan Grant

Megan Grant is the owner of Spark Content Agency, the premier agency for health and wellness brands. The agency helps businesses rank higher on Google and turn casual readers into loyal fans. She has been a full-time freelance writer since 2017. RESOURCES: Spark Content Agency https://sparkcontent.xyz Megan's website https://megangrant.net Subscribe to Megan's YouTube channel https://www.youtube.com/@yourbffmegan Connect with Megan on LinkedIn https://www.linkedin.com/in/megan-grant-writer/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

21m
Apr 19, 2023
E740: Public Relations Is a Great Skill for Brand Growth with Jason Mudd

Jason Mudd is the founder of AXIA Public Relations, a public relations agency for national brands which was recently named as one of America’s Best PR Agencies by Forbes Magazine. He is a professional public speaker, accredited public relations practitioner, and Emmy award winner. RESOURCES: On Top of PR https://www.axiapr.com/videocast The Public Relations Blog https://www.axiapr.com/blog PR Hack of the Week https://www.axiapr.com/signup-pr-hack-of-the-week Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

29m
Apr 12, 2023
E739: How to Scale Up a Content Operation with George Chasiotis

George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. He began as an independent marketing consultant but soon decided to create his own agency.  RESOURCES: Minuttia https://minuttia.com/ Connect with George on LinkedIn https://www.linkedin.com/in/georgioschasiotis/ The SaaS SEO Show https://podcasts.apple.com/gr/podcast/the-saas-seo-show/id1589952421

30m
Apr 05, 2023
E738: Use The Anti-Hustle Mentality To Earn More and Work Less with Alex Schlinsky

Alex Schlinsky is the founder of Prospecting on Demand, a company that helps impact-drive entrepreneurs achieve time and freedom. He has worked with hundreds of clients in over 50 markets, including the Miami Dolphins and the UFC. RESOURCES: Prospecting on Demand https://prospectingondemand.com Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

32m
Mar 29, 2023
E737: How to Juggle Multiple Freelance Writing Clients with Liz Heflin

Liz Heflin has been a freelance writer, editor, and content marketer for over 15 years. At Mace Writing, she helps people and businesses find their voices and share their stories. RESOURCES: Mace Writing https://www.macewriting.com Connect with Liz on LinkedIn https://www.linkedin.com/in/liz-heflin/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

18m
Mar 15, 2023
E736: Creating a Digital Strategy for Your Business with Jordan Wilson

Jordan Wilson is the founder and CEO of Accelerant Agency, a boutique Digital Strategy company based in Chicago that scales startups and small businesses. Accelerant has helped grow dozens of companies by reverse-engineering their digital strategy and focusing on metrics that matter. RESOURCES: Accelerant Agency https://accelerantagency.com Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

30m
Mar 08, 2023
E735: How to Grow and Manage a Remote Business with Jody Grunden

Jody Grunden is the co-founder of Summit CPA Group, a leading provider of Virtual CFO Services that merged with Anders CPAs + Advisors in 2022. The Summit CPA Group provides virtual CFO services for over 100 companies across the United States. RESOURCES: Summit CPA https://www.summitcpa.net Connect with Jody on LinkedIn https://www.linkedin.com/in/jodygrunden/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

25m
Mar 01, 2023
E734: How to Prioritize Marketing Channels for Your Business with Greg Zakowicz

Greg Zakowicz is the Senior Ecommerce Expert at Omnisend, an commence marketing automation platform. He has spoken at several commerce events and been published and quoted in top retail and business publications. He has helped over 100 direct-to-consumer companies reach more customers by becoming omnipresent. RESOURCES: Omnisend https://www.omnisend.com Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

31m
Feb 22, 2023
E733: How to Close More Sales to the Modern Consumer with Jeremy Miner

Jeremy Miner is a sales trainer and Chairman of 7th Level, a global sales training company. He is an INC magazine contributor and author of The New Model of Selling, Selling to an Unsellable Generation.    RESOURCES: Sales Revolution Pro http://salesrevolution.pro Get your copy of The New Model of Selling https://www.amazon.com/New-Model-Selling-Unsellable-Generation/dp/1636980112/ref=sr_1_1?crid=3A0F5O6YNPQ74&keywords=the+new+model+of+selling&qid=1672032806&sprefix=the+new+model+of+selin%2Caps%2C96&sr=8-1 Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

32m
Feb 08, 2023
E732: Buyer-Centric Selling Strategies with David Bonney

David Bonney is the CEO and founder of FourtyFive.io http://FourtyFive.io, the first SaaS platform designed for sales trainers. His platform focuses on improving the implementation of discovery and demo calls to improve closing rates, average revenue per deal, and the time to close. He is also the author of More Sales, Bigger Impact, a book that teaches readers how to master the craft of sales. RESOURCES: FourtyFive.io http://FourtyFive.io Get your copy of More Sales, Bigger Impact https://www.amazon.com/More-Sales-Bigger-Impact-Customers-ebook/dp/B097TPFWNM/ref=sr_1_1?crid=12EKNU6G5LRB5&keywords=more+sales+bigger+impact&qid=1672032614&sprefix=more+sales+bigger+impac%2Caps%2C69&sr=8-1 Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

16m
Feb 01, 2023
E731: Turning Podcasting in a Cornerstone for Your Business With Robert Ingalls

Robert Ingalls is a professional speaker and founder of LawPods, one of the first podcast production agencies for law firms. Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. RESOURCES: Law Pods https://lawpods.com Robert's website https://robertingalls.com Connect with Robert on LinkedIn https://www.linkedin.com/in/robertingalls/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

22m
Jan 25, 2023
E730: How to Enjoy Content Creation Instead of Stressing About It with Kim Scaravelli

Kim Scaravelli is an award-winning marketer, content consultant, and author of Making Words Work. As the CEO of Trust Communications, she helps organizations accomplish their goals by harnessing the power of words. RESOURCES: Kim's website https://kimscaravelli.com Get your copy of Making Words Work https://www.amazon.com/Making-Words-Work-Practical-Powerful/dp/0228870070/ref=sr_1_1?crid=33TW5TQ7JD6DX&keywords=making+words+work+kim+scaravelli&qid=1668542615&sprefix=making+words+work+kim+scaravelli%2Caps%2C75&sr=8-1 Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

30m
Jan 18, 2023
E729: How to Blog Smarter Instead of Harder With Forrest Webber

Forrest Webber is the owner of a $1.5 million blog portfolio. He teaches bloggers to treat their blogs like businesses instead of hobbies. His book Einstein Blogging teaches readers how to blog smarter instead of harder. RESOURCES: Forrest's website https://forrestwebber.com Get your copy of Einstein Blogging https://amzn.to/3HYnt1e Digitail https://clients.digitail.co/r/R3QNK3 -- Forrest's Content Agency Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

22m
Jan 11, 2023
E728: How to Grow Your Business Using Storytelling withCarlos Williams

Carlos Williams is the CEO and founder of The Design and Branding Company, a creative branding agency that raises awareness for clients and distinguishes them from the competition. His agency has partnered with companies like Spotify, Bank of America, Meta, American Express, and other corporations. RESOURCES: Studio DBC https://studiodbc.com Connect with DBC on Instagram https://www.instagram.com/studiodbc/ and LinkedIn https://www.linkedin.com/company/studiodbc/ Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/ Connect with me on LinkedIn http://linkedin.com/in/marcguberti/

17m
Jan 05, 2023
E727: How to Write 5,000 Words Per Day

Writing 5,000 words per day can dramatically increase your income. New freelancers can get $0.05 per word, which would result in $250/day. If you earn $0.10 per word and manage to average 5,000 words per day, you would earn $500 per day. Getting that much work requires a lot of pitching and patience, but producing 5,000 words per day has many benefits. I'll share some strategies that work for me. I offer freelance writing services and help writers increase their income. Email me to learn more: MARC@MARCGUBERTI.COM Connect with me on LinkedIn https://linkedin.com/in/marcguberti Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/

12m
Nov 23, 2022
E726: 5 Ways Guest Blogging Can Grow Your Business

Guest blogging is a tremendous resource for business owners that can increase their traffic and revenue. Discover the reasons you should incorporate guest posting into your business model. Next week, I'll release an episode detailing how you can write 5,000 words per day if you want to take the solo route. I offer freelance writing services and help writers increase their income. Email me to learn more: MARC@MARCGUBERTI.COM Connect with me on LinkedIn https://linkedin.com/in/marcguberti Get the first three chapters of Content Marketing Secrets for free http://marcguberti.com/contentbook/

8m
Nov 16, 2022
E725: 5 Habits for Freelance Writers Looking to Grow Their Careers

Our daily habits make or break us. Discover the habits that can grow your freelance writing business and provide steady client work. Want me to write content for your company or provide guidance so you can get more freelance writing clients? Let's connect! Email: marc@marcguberti.com https://linkedin.com/in/marcguberti (Connect with me on LinkedIn) http://marcguberti.com/contentbook/ (Get the first three chapters of Content Marketing Secrets for free)

8m
Nov 02, 2022