The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
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In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business. By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about: Why You Need an Awareness Platform and a Nurture Platform Choosing Your Platforms Instagram Marketing Strategies and Analytics Balancing Experimentation with Repetition Instagram Stories and Building Awareness Don’t be Afraid to Sell How to Use Email Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Highlights from today’s show: One Surprising Fear Despite What I Have Built What It Really Feels Like to Be On the Outside The Real Reason Women Don’t Talk About Money How I Trick Myself Into Talking to Strangers One Way I May Never Be Able to Relate to My Audience Why It Can Be So Hard to Meet People Where They’re At Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business. People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable. In this episode, you’ll learn: Why Faceless Marketing Works (and Has Always Worked) The Number One Thing That Builds a Brand Long-Term The Best Way to Utilize Faceless Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover: The Story Of The Late Lunch That Changed Everything How I Went Out On A Limb To Solve a Simple Problem Three Situations You Might Find Yourself In And How I Could Help Other Areas You Will Inevitably Grow In As You Grow An Audience The One Marketing Activity You Should Be Doing To Build Your Business Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner! I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway! Key topics from this episode: Shoot dates changing at the last moment Styling myself and finding a last-minute makeup artist Dealing with self-doubt and imposter syndrome My free day in Los Angeles What this means for the second half of my career Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for three months. This startup had recruited me for a position I had held for years at a financial firm, where I worked as a graphic designer in strategic marketing. Then, three months later, the entire marketing department was axed in one fell swoop, leaving me with 30 days' notice. What I didn't know at the time was that they were attempting to avoid paying me unemployment. So there I was, paid to occupy space at my desk while I ostensibly hunted for new work. Instead, I seized those 30 days, predominantly throughout March of 2015, to kick-start my own business. Jump forward in time – it’s nine years later – and I am still loving this wild ride! I’ve learned a LOT over the past nine years, and today I get into key lessons I’d like to share with you. Join me today for a trip down memory lane and a breakdown of 9 critically important lessons I’ve learned from 9 years in business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe. Tune in to hear about: What It Really Means to Have Enough Confidence Breaking Down the Small Business Infinity Loop Two Ways to Capitalize on Magnetic Marketing The Dual Purpose of Nurture Content How to Leverage the Power of Activation Content Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
The first quarter of the year has just been crazy for me and life has really gotten in the way of work. However, I have built my business in such a way that I have something for sale all the time, even when I am not able to work. Digital products are such a saving grace for when I don’t know what my life is going to look like. If you haven’t built a digital product yet or if yours isn’t selling the way you thought it would, go check out my Digital Product Jumpstart. I want to help you live the life you want! In the last episode of Boss Project, I shared the strategies I used to get 222 new students in just 42 days, and in today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective, Instagram has the lowest barrier to entry and is the best place to drive free and organic traffic to monetize the work you’re doing there. So, let’s answer some of your questions about how I monetize on Instagram! You’ll learn: How to Overcome Intimidation of Being the ‘Face’ of Your Brand and Posting Reels How to Captivate Attention Span on Instagram How to Deal with Most of Your Followers Not Being Your Target Audience How to Get Your Existing Followers to Engage More How to Make Sure That Your New Followers Are Your Target Audience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover who you are, earn their trust, and start them down a sales pipeline. If you’re always in nurture mode, then you will run out of leads to nurture because your business will shrink. I did something incredible with Instagram recently and had fantastic results! Today I’m sharing that specific strategy with you. You’ll learn about: Evolving Your Social Media Marketing Strategies How Instagram Visibility Helps Other Areas of Your Business Grow The Importance of Mindset Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our world and our economy, what people are saying or not saying, and even how you might choose to run your business. I get it! These are important things to have thoughts and feelings about. But what would it look like to show up in alignment with your truth? At the end of the day, it’s about you, the weight that you carry from these societal expectations, and how that bleeds into your business and career. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to build momentum for the life and the business you want. Ultimately, the number of people in your audience and the number of followers you have has little to no influence on how much revenue you can generate. Getting visible isn’t just about growing an audience. It’s about growing a community of real relationships. Emphasizing growing my community rather than chasing the numbers has been empowering, and today I’m sharing that experience. Tune in to learn: How to Utilize a Digital Product to Convert Strangers to Buyers How to Build an Audience You Can Sell to How to Leverage Digital Products to Build Your Audience The Best Way to Communicate with Your Followers Directly The Biggest Mistake that People Are Making Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business to rely too much on you to handle all the problems. Personally, I don't want to have to depend on someone else for money, and I bet a lot of you feel the same way. You want your business to stay strong even when life gets challenging. It's not about fixing every problem perfectly; it's about keeping things going smoothly even when things get tough. The reality is that being a business owner often entails heightened stress levels. The smallest hiccup can throw off your entire day or even jeopardize your long-term plans. These unforeseen events are a part of life, whether you're an entrepreneur or not. So, how do we confront these challenges head-on and safeguard our future success? In this episode we cover: How to Seek Support & Who to ask for help Dreaming Up a Business That Runs on Its Own The Absolute First Step You've Got to Take Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict versus connection. Danielle has dedicated the last six years of her career to studying the latest research about the science of these kinds of platonic female relationships. There’s a massive blurring of lines between colleagues, friends from work, and friends outside of work; especially for high-achieving women who spend most of their time at work and therefore, naturally meet most of their friends in the workplace. So much of your identity rests in achievements and while that is praised by many people, often it’s detrimental to friendships. Many of you don’t know who you are outside of your professional goals and achievements and it’s imperative to figure out what more you have to offer in order to build meaningful friendships. We’re chatting about: Having Different Friends for Different Purposes Making a Change to Your Friendships and Where Conflict Fits in How to Handle Healthy Conflict and Stay Connected in Friendship Tune in to hear about navigating platonic relationships and handling conflict! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to make launching more stress-free and streamlined, lean into facts over feelings, and create an awesome launch. Tune in to hear: Why Dolly Gives Herself Plenty of Time For Each Launch The One Thing You Really Need to Consider During Launch-Planning How to Leverage Technology to Communicate Your Thoughts How to Stay Focused on Facts over Feelings How to Get Your Priorities in Order Leading Up to a Launch The Systems and Workflow Bundle Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my business, before I re-focused and got back in the “feel-good” zone. In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the kind of contagious energy to pursue things in a way that will not only improve your mood but also attract people who want what you’re offering. Since the clock struck midnight on January 1st, I have been in that “feel-good” zone. This year has felt amazing because I’ve allowed myself to focus on things that I genuinely care about, feel good about, and want to see people benefit from! My energy has been the most contagious it has been in years. I’d almost forgotten what it felt like! Tune into the podcast to learn: The Turning Point That Changed Everything What I Needed to Hear When I Wanted to Give Up Why it Doesn’t Have to Feel Like Climbing a Mountain How My Business Began to Make Money While I Put My Life First What it Looks Like For Me to Make it Easy How I Can Help You to Live a Life You’ve Only Dreamed Of Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been incredibly interesting to witness. In this episode, Andy Guttormsen, co-founder and CMO of Circle, joins me to discuss what the future holds for online communities. We’ll cover: The Main Difference Between a Following and a Community How to Start Attracting People to Build a Community Why You Just Need to Be Yourself The Most Effective Way to Onboard People into Your Community The Benefits of Showing Up Consistently Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re curious if taking a more niche approach can help you reach your core audience. Either way, it’s difficult to know what the results will be without actually taking action and running an experiment. In today’s episode, I’ll walk you through my decision to start a new Instagram page and why I was willing to walk away from 45,000 followers. Tuning in you’ll hear about my Instagram journey, follower growth, and what my findings were from this wild experiment. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re doing better than 99% of the people who are marketing their products and services on the internet. Growing an Instagram account or creating content for Reels isn’t necessarily the key to leveraging digital products and getting more qualified leads. If you want more leads or you’re interested in selling and leveraging digital products without getting caught in the weeds of flashy marketing strategies, this is the episode for you! Tuning in, you’ll find out how to attract leads AND get paid in the process. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I created just once. Many entrepreneurs only focus on nurture marketing, taking warm leads and trying to convert them into a signature offer. But that can quickly turn into a situation that has you saying “I need more leads!” But brand new businesses as well as established businesses need a visibility plan in order to retain customers and keep growing their businesses. And this shouldn’t involve feeling stressed or working over your capacity. The goal of this kind of marketing is to get to know more people, allow them into your world, and earn their trust. That’s how to find your ideal clients and customers! Social media marketing and creating digital products are some of the best ways to do this in 2024. I’m here to help you grow your business in a way that allows you to still have a life. Tune into today’s podcast to learn more! For show notes of this episode, go to thestrategyhour.com.
I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into the digital products I would not create if I were just getting started (and it’s not what you think, so be sure to listen in!) I'll cover: One Thing Almost Everyone Starting Out Does Wrong What the Most Effective Digital Products Are Actually About The Secret Behind My Most Popular Mini-Course Why We Didn’t Give Away Your Business on Autopilot for Free What We’ve Done The Most and Why We’ll Keep Doing It How Integration Became Our Superpower Two Goals to Take You to the Next Level Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling. And so many of you want to run a small business, not manage bigger processes! A lot of people then think that they want to bring in passive income, and that is possible. I am so excited to help you build more hybrid-based businesses where you can attract real clients through a digital offer and then those people will be more primed and ready for the other existing offers that you have. Today I’m going to share the steps I have taken to revolutionize my business and create consistent growth. I think this will solve ‘the lead problem’ for so many small businesses this year! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department. The economy's a bit wild right now, so what I'm sharing is my playbook for a more conservative approach in these uncertain times. Trust me, this is the game-changer for tweaking your business finances, setting up a cozy personal financial vibe, and securing the long-term health of your hustle. Think of it as the secret sauce to keeping your business doors wide open for the long haul! Oh, and let's kick that idea out of your noggin that businesses grow all neat and tidy, either linear or exponential. Nope, it's more like a rollercoaster ride. Don't stress if things seem a bit wonky—that's just the nature of the business beast. I've been there, done that, and I'm here to help you ride those waves of inconsistency like a pro. Now, I'm not promising to smooth out every bump; bumps happen! But what we're aiming for is to sprinkle a bit of predictability into your personal financial future. So buckle up, and let's get ready to surf the unpredictability that's bound to show up! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield. While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative. Harry always wanted to be the kid who did everything and knew that she wanted to be a makeup artist at a very young age when she went ‘all in’ on honing her craft. In this episode, we hear all about how she started training in makeup and handled being the black sheep of the family as so many creatives are. We dive into Harry’s advice for creatives starting a personal brand, how to find your niche, use social media to your advantage, and so much more! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move through your own self-reflection and transformation and help you pinpoint what's important to you so you can prioritize those things going forward. Treat this episode like your trusty compass for navigating the sometimes choppy seas of self-discovery! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's totally cool! It's super easy to breeze past the gold mine of your past experiences, but guess what? They've shaped you into the awesome person you are, and they're like breadcrumbs leading you to your destination. So, if you're not sure about the destination, no worries! It's not about having all the answers; it's about springboarding off from here. Even those random jobs you had? They're like building blocks for the business you're rocking today! Now, the big question is, how does your past play into your future plans? Whether it's those epic moments or the tiny ones, they can be a game-changer for what comes next. So, how do we make the most of it? Let me tell you, it's not about zooming through things; it's about finding your pace! That's why I cooked up the PACE method, and today, I'm spilling the beans on how these nuggets can help you turn your discoveries into real, actionable stuff by breaking down PACE! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU. We’ll also talk about finding the proper niche, and Identifying exactly what types of customers you’re trying to attract. Online audiences have changed quite a bit, and we’ll talk about how and why. Staying visible and nurturing leads is dependent on your audience, and I’m sharing advice on what next steps you should take to stay visible and relevant. Tune in to learn what you need to know today about the future of marketing for your online business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I always assumed that everyone problem-solved the same way, thought the same way, and came up with ideas in the same way. Like me, you might be surprised to learn that not everyone experiences inner dialogue in the same way or even at all! In fact, it’s estimated that 30 to 50% of people don’t have an “inner voice.” Those without verbal thoughts may think abstractly or use visual imagery instead. It's important to note that there is no right or wrong way to think, and both styles have their pros and cons. Today, I’m joined by my husband Jared, who doesn’t have an inner monologue, to find out how he processes his thoughts and emotions without all the self-talk. We also explore how you can grow your relationship by learning about someone else’s communication methods, find opportunities for creativity with different thinking styles, and more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should you pursue? Where do you focus your time and energy? How niche do you go? Should you sell your offer as a service, a digital product, a course, or a membership? We answer all of these questions and more in today’s episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers. We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it be an opportunity to create incredible content (with the potential of even going viral). You are going to love today’s episode! There are a lot of notes. If you are someone who is transitioning out of a corporate role and into your own business, Jess is really going to inspire you with her story. I’m excited for you to dig into today’s episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
