sqs-block-image-figure
intrinsic
"
>

Jay Sorensen is one of the world’s top experts in airline ancillaries.

Every year, Jay’s firm, Ideaworks Company, produces a comprehensive report about the state of airline ancillaries, a piece of work that has become the reference in this field, the Yearbook of Ancillary Revenue.

As someone that tried to read Ideawork’s ancillaries yearbook as soon as it comes out, I was keen to have Jay on the podcast to talk about this very important component of many airlines’ business model.

What are the ancillaries that are driving the most revenue? Which ancillaries are now focusing the attention of the airlines? Is it realistic to think of airlines, first and foremost, as retailers, as some in the industry pretend?

We talk about all these matters and some more on this week’s episode of the podcast…!

---

Download this episode from:

Apple Podcasts / iTunes, Spotify or Google Podcasts

---

Things we talk about in this episode

• Jay’s professional background and experience in aviation

• Ideaworks Factory research and its reports about the airline industry

• Is there a clear distinction between low cost and full service carriers anymore?

• Which ancillaries are the most important for airlines right now?

• Is it realistic to think of airlines as retailers in the broad sense of the word?

---

Resources

Ideaworks Company

The Yearbook of Ancillary Revenue and The Big Book of Travel Data library

Midwest Airlines, the airline in which Jay used to work for

A McKinsey article that explains how different types of airline ancillaries are sold

Podcast Music: Five Armies by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3762-five-armies
License: http://creativecommons.org/licenses/by/4.0/

---

Interview Transcript:

(please note that, although we strive to make it as close as possible to the original recording, the transcript may not be 100% accurate)