Growing Social Now with Barbara Rozgonyi
About
Available on
Community
46 episodes
95% of B2B buyers arent actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, well expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership. Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leaders Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn https://www.barbararozgonyi.com/blog/gsnnews-thought-leadership-b2b-marketing/ Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in todays dynamic digital landscape. Discover how thought leadership can elevate your brands credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal. Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report Whether youre a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now! Dont forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - lets grow together! ABOUT BARBARA ROZGONYI http://barbararozgonyi.com/ AND GROWING SOCIAL NOW Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, https://wiredprworks.com/wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Have you ever caught a glimpse of yourself in the mirror and thought, "Theres something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone whos dedicated her career to spotlighting that inner brilliance. Were joined by the sparkling Michelle Mckown-Campbell https://www.linkedin.com/in/michellemckowncampbell/, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, youll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own awesome tree and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching. Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. Its not just about the feel-good factor; its about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If youre ready to awaken, engage, and optimize the awesomeness within, this is an episode you wont want to miss! Barbara Rozgonyi, host of Growing Social Now https://linkedin.com/in/barbararozgonyi Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908. Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroups global sales teams. As we dissect the marketing technology landscape, youll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. Well address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether its leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before. Connect with Patrick Bernardi on LinkedIn https://www.linkedin.com/in/patrickbernardi/ HuFriedyGroup on LinkedIn https://www.linkedin.com/company/hufriedygroup/ Connect with Barbara Rozgonyi on LinkedIn Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences. Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world. Connect with Elena Kacan on LinkedIn https://www.linkedin.com/in/elenakacan/ Connect with Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮 Episode Highlights 🧠 AI AS A MARKETER'S SIDEKICK: BOOSTING CREATIVITY & EFFICIENCY Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. Its a game-changer for efficiency and innovation! 🚀💡 🚨 NAVIGATING RISKS: AUTHENTICITY, PLAGIARISM, AND ETHICAL CONSIDERATIONS The episode didnt shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝 🔮 THE FUTURE OF AI IN MARKETING: BALANCING INNOVATION AND RESPONSIBILITY Whats in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗 Phoebe Svoboda https://linkedin.com/in/phoebesvoboda: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI. Barbara Rozgonyi: https://linkedin.com/in/barbararozgonyi Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbaras live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.com https://barbararozgonyi.com THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand! #BIZRIZZ TAKEAWAYS FOR MARKETERS DEVELOP AN ENGAGING CORPORATE BRAND PERSONA In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character. STRATEGICALLY SHOW OFF YOUR #BIZRIZZ A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customers PR: Personality + Reputation. ALIGN WITH GEN Z’S GREATER PURPOSE Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. THE FUTURE IS FRIENDLY: EMBRACING THE POWER OF PERSONALITY HIRES Bella Rose Mortels illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding. Bella Rose Mortel is a Social Media Strategist at Beehiiv, https://beehiiv.com developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. CONNECT WITH BELLA ROSE MORTEL ON LINKEDIN https://www.linkedin.com/in/bellarosemortel/ AND TIKTOK https://www.tiktok.com/@bellarosemortel?lang=en SUBSCRIBE TO OFFICE SLAYERS NEWSLETTER https://bella-roses-newsletter.beehiiv.com/) CONNECT WITH BARBARA ROZGONYI ON LINKEDIN https://linkedin.com/in/barbararozgonyi #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Groups Unpack 24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing. As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions. As destination marketers gear up for 2024, Expedia Groups Unpack 24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year. Need help navigating branding, marketing and PR? Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker. Barbara Rozgonyi publishes wiredPRworks (https://wiredprworks.com https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFA0OUVyNlNqYThfN2g0czdGYjRrbFN4cHhSUXxBQ3Jtc0ttdjJ0d2M2azVNTS1PaVhSamtpdGxnQnQ0cjhUS2EzcGN1R2FHcF9UaXNzZ1FMZzd1eXRMUXJSNW5iRkk3MFQ2YWk2cy1DNlA0dlBkMXcyNGdMWVlNY2tKeGVWcWc1enlWUEFGMjFQUnVQYlRRRk9jRQ&q=https%3A%2F%2Fwiredprworks.com%2F&v=OarD2Tu4-ZI), a top 50 PR blog and is an international keynote speaker https://barbararozgonyi.com. Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
How does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi https://barbararozgonyi.comon the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success. Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community. __ __ More on the Harvard Business School LinkedIn study. https://hbswk.hbs.edu/item/the-network-effect-why-companies-should-care-about-employees-linkedin-connections Barbara Rozgonyi publishes wiredPRworks https://wiredprworks.com/, a top 50 PR blog, and is an international keynote speaker. https://linkedin.com/in/barbararozgonyi THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
* * In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But heres the question: Are your public relations strategies evolving with it? * In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi https://barbararozgonyi.com, the spotlight is on the transformative changes in how Americans access news. * As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages. __ __ More from Pew Research on the changing news trends. https://www.pewresearch.org/short-reads/2023/11/28/audiences-are-declining-for-traditional-news-media-in-the-us-with-some-exceptions/ Barbara Rozgonyi publishes wiredPRworks https://wiredprworks.com, a top 50 PR blog and is an international keynote speaker. * THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀 🤔 EVER STRUGGLED TO DEFINE CX OR UNDERSTAND ITS ROLE IN MARKETING? Shelly breaks it down—CX is about the customers journey, emotions, and expectations at every touchpoint. Its a multidisciplinary approach involving marketing, data analytics, product design, and more. 🌐 HOW CX AND MARKETING WORK HAND-IN-HAND Discover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures. 🌟 STRATEGIC CX INSIGHTS FOR MARKETERS Shellys advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth. 🚀 2024 CX TRENDS YOU CAN'T IGNORE Explore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX. Look into the future landscape of customer experience with these game-changing innovations. 🔥 MEET THE EXPERT: SHELLY CHANDLER With over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences. 🎧 READY TO TRANSFORM YOUR CX GAME? Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience. GUEST CREDENTIALS: Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader. Connect with Shelly on LinkedIn. https://www.linkedin.com/in/shelly-chandler-cxleader/ HOST: Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader. Connect with Barbara on LinkedIn https://linkedin.com/in/barbararozgonyi and visit BarbaraRozgonyi.com https://barbararozgonyi.comto book transformative training, speaking, consulting, or coaching programs. THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
From the early days of social networks to the latest AI-powered tools like Microsoft Teams, lets explore the intersection of technology, culture, and productivity - and tells you whats coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. Future of Work with Jeff Willinger Top Takeaways __ __ CONNECT WITH JEFF WILLINGER ON LINKEDIN https://www.linkedin.com/in/jeffwillinger/ JEFF WILLINGER AT WITHUM https://www.withum.com/our-people/jeff-willinger/ Connect with Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in todays landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions. WHAT IS A FRACTIONAL CMO? A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years. WHEN TO ENGAGE A FRACTIONAL CMO Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices. ELIMINATING CONFUSION With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations. THE POWER OF STRATEGY Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth. WHY CHOOSE BARBARA? With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability. Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. Shes a transformative force to propel any organization forward. GET STARTED Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email hello@barbararozgonyi.com. Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success. THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 - talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now. KEY HIGHLIGHTS Embracing Passion Over the "Growth at All Costs" Mindset Finding Your Inner Light and Strength for Positive Actions Social Media: The Game-Changer in the Buying Experience 80% of the Buying Experience Happens Before Contacting Sales Building Communities to Stand Out from the Commodity Unlocking Human Potential in the Business World Having inward and outward perspectives drives success in the business world, and life. When marketers prioritize collaboration, everyone works towards the common good. Set biases and egos aside to appreciate people’s gifts, passions, and priorities. CHAPTERS 1 EXPLORING THE BENEFITS OF AN OUTWARD MINDSET WITH LISA SHARAPATA, RECOGNIZED BY C I O LOOK AS ONE OF THE MOST 10 INFLUENTIAL CMOS TO FOLLOW IN 2023 00:00 - 06:37 2 BRINGING HUMANITY BACK TO THE WORKPLACE: GOING BEYOND GROWTH AT ALL COSTS 06:37 - 13:14 3 THE MINDSET SHIFT: EXPLORING SOCIAL MEDIA, EXPERIENCES, AND TAPPING INTO ENGAGEMENT 13:15 - 18:55 4 THE POWER OF SOCIAL MEDIA AND THE BENEFITS OF CONNECTION THROUGH ONLINE COMMUNITIES 18:56 - 24:54 ABOUT LISA SHARAPATA https://www.linkedin.com/in/lisasharapata/, CMO OF ARBINGER INSTITUTE https://arbinger.com/ With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMOs to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community. THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers. EXPLORING POSSIBILITIES: AN INTERVIEW WITH LESLIE FROM MESMERISE Since Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision. In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse. In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars. Chapters 1 EXPLORING THE POTENTIAL OF VR WITH BARBARA ROZGONYI AND LESLIE MARSHALL 00:00 - 05:36 2 EXPLORING VIRTUAL REALITY THROUGH EXPERIMENTATION AND LEARNING 05:36 - 11:39 3 DELIVERING EXCEPTIONAL CUSTOMER EXPERIENCES THROUGH VR AND AR TECHNOLOGIES 11:39 - 16:53 4 EXPLORING OPPORTUNITIES WITH NEW TECHNOLOGY: A PATH TO SMART AND INNOVATIVE BUSINESS VENTURES 16:53 - 22:31 5 EXPLORING THE BENEFITS OF THE METAVERSE: AN ANALYSIS OF SOCIAL MEDIA SENTIMENT 22:31 - 28:13 6 TAKING THE LEAP: NETWORKING AND PROFESSIONAL GROWTH IN THE METAVERSE AND BEYOND 28:13 - 33:10 7 EXPLORING THE JOURNEY OF REDEFINING LIFE: FINDING BALANCE IN TRANSITIONS AND EMBRACING CHANGE. 33:10 - 38:45 Visit Mesmerise on LinkedIn https://www.linkedin.com/company/mesmerise/ Connect with Leslie Marshall on LinkedIn https://www.linkedin.com/in/leslieamarshall/ Listen to Barbara’s previous interview with Leslie: Growing Social Now episode on Exploring Experiential Events and Social Media https://www.barbararozgonyi.com/2021/10/20/experiential-social-media-with-leslie-marshall-of-morningstar/ and read more about this episode https://barbararozgonyi.com/gsn-leslie-marshall-metaverse. THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgony https://barbararozgonyi.com/abouti, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing. As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations. As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. Nicholas J. Love on LinkedIn https://www.linkedin.com/in/nicholasjlove1/ Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing. THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Whats the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discover . . . How to use Influencer Marketing to Grow Your Brand on a Budget Growth Hacking Strategies for Small Business with Small Budgets How to Build a Community of Micro-influencers To Drive Your Business Why Building Relationships Help Achieve Passion, Plan, And Purpose How a CRM Can Help You Build Better Relationships How to Build Your Brand As A Trusted Industry Influencer To Grow Your Business How to Turn Your Contacts Into Gold by Nurturing a Community of Influencers ABOUT JON FERRARA Nimble CEO Jon Ferrara is a successful entrepreneur and firm believer that were all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90s, and it’s why he launched Nimble, the smart CRM for O365 & G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media’s effects on Sales and Marketing. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow. Nimble https://www.nimble.com/ Jon Ferrara on LinkedIn https://www.linkedin.com/in/jonvferrara/ About Barbara Rozgonyi, Host of Growing Social Now Barbara Rozgonyi https://barbararozgonyi.com/ attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams. An early social media advocate, Barbara launched wiredPRworks https://wiredprworks.com in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. #growingsocialnow #barbararozgonyi THANK YOU!! Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!! Cheers to your success, Barbara Rozgonyi Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi https://wiredprworks.com/podcast/. I first found about Grouped at PitchBreakfast https://pitchbreakfast.com/, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finns presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!! What we covered: __ __ ABOUT FINN HODGINS, FOUNDER OF GROUPED Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped https://grouped.com, a Social CRM, that gives people the social feel they want, and the brands the ownership they want. Finn Hodgins on LinkedIn https://www.linkedin.com/in/finn-hodgins-80b796176/ Clare Nolan http://Clairenolan.co, fitness influencer and co-founder of Grouped Clare Nolan on Instagram https://www.instagram.com/clairenolann/ Clare Nolan on LinkedIn https://www.linkedin.com/in/claire-nolan-84a04b21b/ Clare Nolan on TikTok https://www.tiktok.com/@clairemnolan ABOUT BARBARA ROZGONYI, HOST OF GROWING SOCIAL NOW Barbara Rozgonyi https://barbararozgonyi.com/ leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media https://corywestmedia.com/ inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks https://wiredprworks.com/, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a07
What we talked about . . . __ __ Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising. Connect with ChimeHouse Media https://chimehousemedia.com https://www.linkedin.com/in/megshields/ https://www.linkedin.com/in/chimehousemedia/ https://www.linkedin.com/company/chimehouse/ https://www.facebook.com/chimehousemedia/a https://www.instagram.com/chimehousemedia ABOUT BARBARA ROZGONYI, HOST OF GROWING SOCIAL NOW Barbara Rozgonyi https://barbararozgonyi.com/ leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media https://corywestmedia.com/ inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks https://wiredprworks.com/, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/
What we talked about . . . - How Andrea initially grew her Facebook business page to nearly 200k without trying and how thats changed - The biggest mistake shes made in having a large social media platform - How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesnt matter - What she loves and hates about social media How they met . . . Andrea and Barbara met as members of National Speakers Association Carolinas. Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching and her wildly popular podcast with over 3 million downloads. She is the proud author of two books, which have been translated into 18 languages and are available in 22 countries. Her latest book is Make Some Noise: Speak Your Mind and Own Your Strength. How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-BS truth-telling about the most common self-destructive behaviors women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen–a nationally sought-after life coach–crystallizes what’s behind these invisible, undermining habits. With each chapter, Andrea kicks women’s gears out of autopilot and empowers them to create happier, more fulfilling lives. Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness. Women are tired of worrying that they are being “too loud” if they speak up and say what they believe, want, or need, and are ready to feel their power and make themselves heard. A certified life coach and author of the bestseller , Andrea Owen knows that this is absolutely attainable if women can channel their righteous anger and desire. But she also knows that they’ll need to disrupt a status quo in which women have been conditioned and socialized to remain on the sidelines and to put others before themselves. With all of the expertise of a veteran feminist and hell-raiser, and the relatability of a dear friend, will push women to step outside of rigid societal expectations and show them how to take back control of their lives, and make them all their own. In , Andrea deconstructs common behavior patterns that sabotage our power as women, and instead suggests new behaviors for creating a life that truly serves our desires and needs. From unlearning the notion that women should stay quiet and take up little space to trusting your inner wisdom, is a raw and honest guidebook, and, ultimately, a call to arms. Andrea Owen on LinkedIn https://www.linkedin.com/in/heyandreaowen/ http://andreaowen.com https:andreaowen.com Andrea Owen on Instagram http://instagram.com/heyandreaowen Andrea Owen on Instagram http://instagram.com/heyandreaowen Andrea Owens Blog https://andreaowen.com/blog/ Andrea Owen on TikTok https://www.tiktok.com/@heyandreaowen ABOUT BARBARA ROZGONYI Barbara Rozgonyi https://barbararozgonyi.com/ leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media https://corywestmedia.com/ inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing a
What we talked about: __ __ its all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us. About Caleb Gardne https://calebgardner.comr and 18 Coffees https://18coffees.com . . . Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others. During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world. Caleb is a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world. NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022. More about NO POINT B. https://calebgardner.com/books Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/ ABOUT BARBARA ROZGONYI Barbara Rozgonyi https://barbararozgonyi.com/ leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media https://corywestmedia.com/ inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks https://wiredprworks.com, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi https://dashboard.simplecast.com/accounts/5f9b09f6-
What we covered in this episode of "Growing Social Now" ~ Why you need a personal brand AND a leadership brand ~ Facts dont change behavior, there has to be an emotional connection ~ Where people are taking their dollars, time, and energy ~ When CEOs need to take a stand ~ What presentation skills will make any meeting more successful ~ Why "quiet quitting" undervalues whats really happening in the workplace HOW THEY MET Dianne was one of the first business leaders to welcome Barbara to Charlotte. As president of the IABC Charlotte chapter, Diane invited Barbara to speak at the chapters January 2020 meeting. ABOUT DIANNE CHASE . . . Dianne is an award-winning communications professional with decades of experience working successfully with leaders who want to elevate their personal, professional, and business communication skills. She is an Accredited GENIUS Business Storytelling Partner© in the Gabrielle Dolan methodology; one of only two in the world. Her driving purpose is helping business professionals become authentic and impactful communicators so that they may attain their personal and professional aspirations. Dianne founded her boutique communications consulting, training, and media relations firm, Chase Media, in 2000 after a distinguished career in broadcast journalism as a news director, anchor, and reporter. Her areas of expertise and services include crisis communication, media training, presentation skills training, message development, strategic internal and external communication, and executive communication consulting and coaching. She is a past global chair of the International Association of Business Communicators and currently serves at the local level as president of the IABC Charlotte chapter. She is a founding member of the 20/20 Visionaries in Charlotte and serves on several philanthropic and professional boards in her mission to always find ways to add value, provide support, and give back. Connect with Dianne Chase on LinkedIn https://www.linkedin.com/in/diannelynnchase/ ABOUT BARBARA ROZGONYI Barbara Rozgonyi https://barbararozgonyi.com/ leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media https://corywestmedia.com/ inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, a digital marketing advisor since 2002, and a sales leadership guide for all types of teams. With a future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.co
“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin says. You will learn: How Jasmin used social media to grow her speaking business Top Social Media tips for speakers and consultants What is a legacy speaker? “We are building our legacy right at this moment” Jasmin Haley, MS How did they meet? Barbara and Jasmin met via the National Speakers Association Carolinas chapter’s Speaker Intensive. Barbara presented a session on Skyscraper Success for Speakers. They both serve on the board: Jasmin took over Barbara’s marketing role as Barbara moved into membership. ABOUT JASMIN HALEY, MS Jasmin is a nationally-awarded speaker, author, consultant, presentation skills & curriculum design expert, and podcaster of The Legacy Speaker™ Show dedicated to helping audiences understand that the time is now if they want to make an impact and amplify their voice through the stage. She has spoken to and educated over 10,000 audience members since she began her career in speaking and has impacted countless others through her podcasts, educational programs, and global consulting business. Her proprietary process, The H.E.A.R.T. Methodology™ for connecting with audiences guarantees that attendees will leave your speaking program motivated & transformed. Her business, Legacy Scaler®, recently celebrated serving 100 clients. Jasmin serves on the National Speakers Association Carolinas board of directors as VP of Marketing. Get Jasmin Haley’s Profitable Speaker Roadmap https://www.jasminhaley.com/profitable-speaker-roadmap https://www.linkedin.com/in/jasminhaley/ https://www.instagram.com/itsjasminhaley/ https://www.facebook.com/BeyondtheProphy.JasminHaley ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/ #growingsocialn
WHAT DOES IT MEAN TO BE REAL ON SOCIAL MEDIA? What youll hear . . . Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro styling Why LinkedIn is THE network to fall in love with When to test out TikTok [hint: ASAP] Where short-form video performs the best ABOUT KATIE MCKIEVER Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant. She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices. She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here & Now), and Morning Brews Marketing Brew. Ways to connect with Katie . . . . Katie McKiever on LinkedIn https://www.linkedin.com/in/katiemckiever/ KatieMcKiever.com https://katiemckiever.com/ Katie McKiever on Instagram https://www.instagram.com/katiemckiever/ Katies Weekly Social Media Newsletter https://bit.ly/WeeklySocialMediaNews Katie McKiever on TikTok https://www.tiktok.com/@katiemckiever ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/ #growingsocialnow #barbararozgonyi
What youll hear about . . . __ __ ABOUT SHAWNA CORONADO An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. She is the creator of The 8 Minute Method, a timely solution to anti-inflammatory wellness. Shawna discovered the method after being diagnosed with severe spinal osteoarthritis, an incurable chronic pain disease. Shawna dreams of inspiring more people to be active and pain-free so they can discover a healthier and happier lifestyle. She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Visit https://shawnacoronado.com for more info and to subscribe to Shawnas newsletter. CONNECT WITH SHAWNA SHAWNACORONADO.COM https://shawnacoronado.com Shawna Coronado on Facebook https://www.facebook.com/ShawnaCoronadoWellness/ Shawna Coronado on LinkedIn https://www.linkedin.com/in/shawnacoronado/ Shawna Coronado on Pinterest https://www.pinterest.com/shawnacoronado/_saved/ Shawna Coronado on Twitter https://twitter.com/shawnacoronado Shawna Coronado The Casual Gardener on YouTube https://www.youtube.com/user/TheCasualGardener HOW THEY MET . . . Once upon a time, Barbara and Shawna both lived in Chicagos western suburbs. They got to know each other at social media events around the city. ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ BarbaraRozgonyi.com https://barbararozgonyi.com/ #growingsocialnow #barbarar
What youll learn . . . __ __ About Barry Moltz . . . BARRY MOLTZ GETS SMALL BUSINESSES UNSTUCK. As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change. BARRY HAS FOUNDED AND RUN SMALL BUSINESSES WITH A GREAT DEAL OF SUCCESS AND FAILURE FOR MORE THAN 20 YEARS. After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai. His second book, “, shows what it takes to come back and develop true business confidence. It has been translated into Korean and German. His third book, “shows how customer service is the new marketingPeople now buy experiences and relationships, not products. His fourth book,shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everythingHis fifth book, “” focuses on how to get small business owners making more profits in their company. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” https://www.amazon.com/Small-Business-Hacks-Shortcuts-Success/dp/1628654430 with Rieva Lesonsky gives small business owners the key resources to be successful. BARRY’S 7TH BOOK, “CHANGEMASTERS: HOW TO ACTUALLY MAKE THE CHANGES YOU ALREADY KNOW YOU NEED TO MAKE” https://barrymoltz.com/changemasters/ WAS PUBLISHED IN APRIL 2022. GET YOUR FREE COPY. https://barrymoltz.com/changemasters-free-book/ Barry is a nationally recognized SPEAKER ON SMALL BUSINESS who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show. He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals. Connect with Barry . . . Barry Moltz on LinkedIn https://linkedin.com/in/barrymoltz Barry Moltz on Faceb https://www.facebook.com/SmallBusinessUnstuck
What we covered . . . How social media has evolved and why Allan thinks its going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of todays top communicators reveals about the profession. Marketing and PR jobs have changed, so what skills do you need to succeed? Three rules for running and life. About Allan . . . Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. He earned a bachelor’s degree from Central Michigan University in Economics and a master’s degree in Communications Management from Syracuse University. Connect with Allan on LinkedIn https://www.linkedin.com/in/allanschoenberg/, Twitter, https://twitter.com/allanschoenberg and Instagram https://www.instagram.com/allanschoenberg How did they meet? When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. An early social media adapter, Allan continues to be a key contributor to the social media evolution. ABOUT GROWING SOCIAL NOW Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs. ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. LET’S CONNECT! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi Barbara Rozgonyi on Twitter https://twitter.com/wiredprworks YouTube https://www.youtube.com/user/BarbaraRozgonyi Growing Social Now https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com wiredPRworks https://wiredrworks.com/ https://ba
First released in 2007, spent six months on the bestseller list. Over the various editions, sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now! WHAT WE TALKED ABOUT __ __ ABOUT DAVID MEERMAN SCOTT David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including , now in an 8th edition. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isnt very good at it. CONNECT WITH DAVID MEERMAN SCOTT https://www.davidmeermanscott.com Facebook https://www.facebook.com/dmscott Instagram https://www.instagram.com/dmscott LinkedIn. https://www.linkedin.com/in/davidmeermanscott/ Twitter https://www.twitter.com/dmscott ABOUT THE NEW RULES OF MARKETING AND PR: HOW TO USE CONTENT MARKETING, PODCASTING, SOCIAL MEDIA, AI, LIVE VIDEO, AND NEWSJACKING TO REACH BUYERS DIRECTLY THE NEW EIGHTH EDITION OF THE PIONEERING GUIDE TO GENERATING ATTENTION FOR YOUR IDEA OR BUSINESS, JAM-PACKED WITH NEW AND UPDATED TECHNIQUES As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertisin
Key Points __ __ ABOUT CHRIS MCGUIRE, DIRECTOR OF CLIENT GROWTH AND ENGAGEMENT AT MCGUFFIN CREATIVE GROUP, AND PRESIDENT-ELECT OF AMA CHICAGO For more than two decades, Chris has helped financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Chris also currently serves on the ANA Midwest Chapters B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. During his free time, you’ll find Chris playing tennis, cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters. Connect with Chris McGuire on LinkedIn https://www.linkedin.com/in/chriscmcguire/ Learn more about McGuffin Creative Group https://www.mcguffincg.com/ HOW DID THEY MEET? Chris and Barbara met at AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events. ABOUT GROWING SOCIAL NOW Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs. ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi <
About Ted Gregorek . . . As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children’s Museum $55 million Dinosphere exhibit, Marion County Sheriff’s Department, and multiple events, churches, municipalities, and schools. Rich, world live music touring experience enables Ted to quickly adapt to changing environmental and infrastructure needs, as well as troubleshooting technical and logistics issues as they arise. On tour, every performance requires consistency night after night, regardless of the stage, the weather, and the venue. Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. Ted’s managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium. Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. As a SiriusXM show audio engineer and producer, Ted works virtually in a remote studio to manage on-air sound quality and delivery that equals in-studio production. A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedIn https://www.linkedin.com/in/tedgregorek/ HOW DID THEY MEET? Full Disclosure: Ted is married to Lori Rozgonyi, Barbaras sister. Barbara says, "Its been an absolute delight to watch Teds career progress to greater heights and louder volume." ABOUT GROWING SOCIAL NOW Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs. ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Let’s Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi https://twitter.com/wiredprwork
Key Takeaways __ __ Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast - one of the top Women on Twitter Spaces Jennifer Navarrete is an award-winning social media professional who has 16 years of experience in the podcasting and social media landscape. She is a firm believer in the "Learn, Share, Grow" model popularized by Social Media Club. Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 will have on the world. Her mission is to demystify the blockchain as a content creation destination. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter. The best place to connect with Jennifer when she isn’t creating content on the blockchain is through a tweet or DM on Twitter. @epodcaster. Brewing.Media https://brewing.media/ Jennifer Navarrete on LinkedIn https://www.linkedin.com/in/jennifernavarrete/ @epodcaster on Twitter https://twitter.com/epodcaster Jennifer Navarrete on Facebook https://www.facebook.com/jennifer.navarrete RESOURCES Podcast Index https://podcastindex.org/ New Podcast Apps http://newpodcastapps.com/ Adam Curry on the Future of Podcasting via The Survival Podcast https://www.thesurvivalpodcast.com/curry HOW DID THEY MEET? Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Jennifer launched Social Media Clubs San Antonio chapter and Barbara founded Social Media Club Chicago. ABOUT GROWING SOCIAL NOW Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs. ABOUT BARBARA ROZGONYI Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbaras mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Lets Connect! Barbara Rozgonyi on Clubhouse https://www.clubhouse.com/@barbararozgonyi Barbara Rozgonyi on Facebook https://facebook.com/BarbaraJRozgonyi Barbara Rozgonyi on Instagram https://Instagram.com/BarbaraRozgonyi Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi on TikTok https://www.tiktok.com/@barbararozgonyi /http
