Pattern Shift

Saskia de Feijter

About

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

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82 episodes

#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values

In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success. I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness. Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm  GET MAILS HERE https://jawol.myflodesk.com/patternshift! BEST QUOTE FROM THE EPISODE "IT'S CRUCIAL TO INTEGRATE PERSONAL AND BUSINESS VALUES FOR CLARITY AND EFFECTIVENESS."  LINKS Goal Setting Worksheets https://jawol.myflodesk.com/freebie80 Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE (affiliate link) DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Support the show https://www.buzzsprout.com/1277447/support ☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

30m
Mar 29
#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges

I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you dont know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap.  I was moved and frustrated by the ever-returning struggles of small creative businesses. So in this episode, Ill guide you through the fundamental steps of building your own business in a simple and straightforward manner. While these steps may seem basic, they provide a solid foundation for anyone embarking on their entrepreneurial journey. My aim is to boost your confidence and highlight areas where you may need further education or information. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm https://www.ja-wol.com/blogs/podcast/79  GET MAILS HERE https://jawol.myflodesk.com/patternshift! BEST QUOTE FROM THE EPISODE "KNOWING YOUR NEEDS, VALUES, AND GOALS IS THE FOUNDATION OF BUILDING YOUR BUSINESS." LINKS #76 - Unraveling your business identity - pt 1. Your Identity https://www.ja-wol.com/blogs/podcast/76 #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity https://www.ja-wol.com/blogs/podcast/77 the printmaker that inspired this episode:  Rachel Snowdon https://www.rachelsnowdon.com/ https://www.rachelsnowdon.com/ Use my Flodesk 50% off https://flodesk.com/c/ASMALLERLIFE Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com https://www.ja-wol.com or www.patternshift.fm https://www.patternshift.fmand find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show https://www.buzzsprout.com/1277447/support☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

52m
Mar 15
#78 - How to Sell Your Products Without Feeling Gross

Hey lovely listeners! Todays episode is all about shifting the mindset in selling. Ive got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor. I spill the tea on transforming your approach to selling. Its not about pushing for money; its about serving and sharing your passion. The key is understanding your audiences needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn from my adventures on Instagram and get a sneak peek into my upcoming Pinterest journey. Celebrate wins, big or small, and use feedback to continually refine your approach. Remember, selling isnt icky when it aligns with your values and feels like an extension of your genuine self.  Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com https://www.ja-wol.com or www.patternshift.fm https://www.patternshift.fmand find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show https://www.buzzsprout.com/1277447/support☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

44m
Mar 01
#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

SUMMARY In this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation. I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customers identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model. The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customers identity.  FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.fm GET ON THE LIST FOR UPDATES AND ACTIONABLE TIPS! https://jawol.myflodesk.com/patternshift BEST QUOTE FROM THE EPISODE "If youre honest and true to yourself, youll feel good about what you do. You wont step out of boundaries, you will be honest and true." LINKS __ __ Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com https://www.ja-wol.com or www.patternshift.fm https://www.patternshift.fmand find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show https://www.buzzsprout.com/1277447/support☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

37m
Feb 16
Crafting a Unique Business Identity in Textile Arts

SUMMARY Hey, its Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity. I highlight the need to align personal values, understand customer needs, and create a sustainable business model. Dont miss out on the FREE PDF https://www.ja-wol.com/blogs/podcast/76 for self-discovery prompts and the opportunity to sign up for Pattern Shift updates and join the Ja, Wol Business Circle. Lets explore the transformative power of individuality in the creative business landscape together. FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.fm GET ON THE LIST FOR UPDATES AND ACTIONABLE TIPS! https://jawol.myflodesk.com/patternshift BEST QUOTE FROM THE EPISODE  "Dont forget that what is popular and what you see a lot of can become boring very fast. Be yourself, and your uniqueness will endure." LINKS __ __ CONNECT WITH SASKIA website https://www.patternshift.f https://www.patternshift.fm/ Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com https://www.ja-wol.com or www.patternshift.fm https://www.patternshift.fmand find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show https://www.buzzsprout.com/1277447/support☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

29m
Feb 02
#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus

 SUMMARY In this episode, Ill be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. Well delve into both personal and business aspects, emphasizing the importance of a holistic approach. Ill be sharing insights into my use of the Year Compass, a practical tool guiding a deep dive into significant events and creating a compass for the new year. Well then explore my daily practice as a bullet journalist, unraveling the mindfulness practice cleverly disguised as a productivity system, emphasizing the power of reflection and intention-setting. As a bonus, Im excited to announce my certification as a bullet journalist and share details about upcoming workshops. To wrap things up, well discuss potential ways to support the podcasts growth and evolution. Ive always been an early adopter and early let-go-er, which means I like to try things. Ive tried Patreon but felt like I had to run another community while I already run the Ja, Wol Community https://community.ja-wol.com. Now that podcast subscriptions are new on the scene, Im trying these two 1. https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 - super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- 2. B https://www.buzzsprout.com/1277447/support - one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.fm GET ON THE LIST FOR UPDATES AND ACTIONABLE TIPS! https://jawol.myflodesk.com/patternshift BEST QUOTE FROM THE EPISODE "Celebrate your wins. This might be your year, the year that you start your small business in textile crafts." LINKS __ __Support the show https://www.buzzsprout.com/1277447/support ☆☆☆ ☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! https://podcasts.apple.com/nl/podcast/pattern-shift/id1523342671?i=1000642172997 __ __ B https://www.buzzsprout.com/1277447/support __ __ ☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

29m
Jan 19
Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...

Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. Ill share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again.  Ever thought about approaching marketing with minimalism? Thats exactly what well explore in the second segment. By aligning marketing strategies with personal values and making mindful decisions about social media consumption, Ive been able to achieve a minimalist presence on Instagram. Ill share my secrets, the tools I use like Otter, and hopefully inspire you to consider alternative ways to market your business and reclaim control of your social media use.  The final segment delves into the art of crafting an effective Instagram strategy that aligns with your values and goals. Well discuss creating a visually appealing and informative Instagram grid, achieving a brand presence, and balancing the pros and cons of the platform. For those eager to learn more, Ill share details about a helpful workshop and mailing list. The key takeaway here is the importance of making conscious choices and staying connected in a way thats right for you. Join me as we navigate the Instagram landscape together. Support the show https://www.patreon.com/asmallerlife ☆☆☆ SUPPORT THE SHOW https://www.buzzsprout.com/1277447/support%20%E2%86%97%EF%B8%8F ☆☆☆ ☆☆☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆☆☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

42m
Dec 14, 2023
#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year

 FUN FUNDS FRAMEWORK + COUNTDOWN TRACKER - FREE DOWNLOAD https://jawol.myflodesk.com/trgcb2wxtj  SUMMARY  Ever wondered how much your business could save by adopting some simple yet super effective strategies? Well, Ive got the lowdown for you in our latest episode, where we unravel the art of freeing up cash for your business in just three months. Trust me, its a game-changer! In this episode, were all about setting clear goals and celebrating even the tiniest wins. Join me as we explore how getting organized, connecting with others, embracing a healthier lifestyle, and making sustainable choices can have a massive impact on your finances. Feeling a bit lost when it comes to spotting those hidden benefits in your daily spending? No worries! Lets dive deep into preparing for savings and Ill teach you how to uncover those hidden gems. Were talking tracking spending, scrutinizing expenses, and maintaining a sturdy budget. And guess what? Ive got four key areas where you can seriously cut costs: organizing and decluttering, meal prepping, recycling for cash, and trimming down on those phone apps and memberships. Oh, and Ill spill the beans on how connections can be your secret weapon. Think swapping festive outfits with friends instead of splurging on new ones – its all about tracking your savings and putting those relationships first. But wait, theres more! Lets chat about business growth while keeping those savings in mind. Ive got the inside scoop on how minor changes in transportation, housing, health, and sustainability can result in major savings thatll benefit your business. From hopping on public transportation or biking to downsizing, staying hydrated, and using homemade cleaning products – well cover it all. Plus, Ill share some nifty tips on growing your business while keeping those dollars in check, like adjusting prices and organizing pay challenges. Ready to step into the new year with a solid plan for your business? Our business circle program is here to help, so stay tuned for our meal sign-ups and updates on upcoming episodes. Heres to a fantastic December and a prosperous New Year! Cheers to your success! FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.fm GET ON THE LIST FOR UPDATES AND ACTIONABLE TIPS! https://jawol.myflodesk.com/patternshift BEST QUOTE FROM THE EPISODE  "Connect your efforts to other benefits, and make it a win-win situation." LINKS __ __ Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Support the show https://www.patreon.com/asmallerlife ☆☆☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆☆☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

42m
Dec 08, 2023
#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business

What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through. A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain. Through the lens of the punk DIY mindset, we discuss the therapeutic power of crafting in overcoming these hurdles. Crafting becomes a pipeline for building confidence, connecting with others, and ultimately, making a difference. Here, we explore the significance of valuing your own work and expertise, sharing our personal approaches towards income generation, branding, and marketing within the crafting community. The art of making is revolutionary—an act that disrupts systems and creates change. We delve into how making intentional, value-aligned decisions can bring about this revolution. As we discuss sustainable decision-making strategies, we reflect on the demands of conforming to marketing strategies and the need to carve your path. Lastly, we look at craftivism through the lens of wardrobe creation, the power of small actions, and how crafting can revolutionize not only your life but your connections with others. Join us in this enriching conversation thats sure to leave you inspired and empowered. Support the show https://www.patreon.com/asmallerlife ☆☆☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆☆☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

51m
Nov 24, 2023
#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

What if marketing wasnt about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, well uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process. Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. Well challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the clients eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. Well guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count. In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. Well also delve into the intriguing concepts of the helping others industry and the kindness economy, exploring how these relate to ethical marketing. The conversation wraps up with a deep dive into the shift to slow fashion and how all these marketing strategies can be used to strike a meaningful chord with your audience. So gear up to revolutionize your marketing approach, making it a journey as authentic and enjoyable as possible! Support the show https://www.patreon.com/asmallerlife ☆☆☆ JOIN THE WAITING LIST https://jawol.myflodesk.com/waitinglist ☆☆☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

50m
Nov 10, 2023
#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman

Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, well explore the labyrinth of the creative process, highlighting the challenges faced by creative entrepreneurs and shedding light on how they can thrive sustainably. Youll learn how to leverage your inherent creativity to manage your business, and how technology can be a valuable ally in this endeavor. Well also underline the importance of carving out time for planning, organizing, and immersing in what truly fuels our passion - our craft. Curious about how a bullet journal could be your ultimate mindfulness tool? Well show you how this ingenious method can help you bring order to unstructured information. Youll understand why a robust system is the lifeline of creativity, and how it can catapult creative entrepreneurs towards an organized and productive state. We’ll also discuss the power of structured systems to expedite task-switching, helping you make the most out of your precious time and energy. Finally, well guide you towards building a system for organizing and storing creativity-related knowledge. Join us as we discuss Marks experience with releasing music during the Internet’s nascent stage and how a centralized knowledge repository can be a game-changer. Youll learn about the surprising ways limitations can ignite creativity and how carving out time can amplify your creative prowess. Youll also gain insights into the role creativity plays in business and how you can leverage creative thinking to hone in on your customers problems. This is an episode packed with practical insights to set your creative business on the path to success. Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Support the show https://www.patreon.com/asmallerlife ☆☆☆ REGISTRATION BEGINS https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses ☆☆☆ the March cohort of the Ja, Wol Business Program is taking members now! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

57m
Oct 27, 2023
#70 Crafting Connections: The Power of Content Creation for Small Businesses

Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. Well walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products benefits, why you chose them, and the values they represent. What if you could make your content creation process more efficient? Weve got you covered! Our episode delves into strategies for generating content that can be shared across multiple platforms with just a few hours of work each week. We also emphasize the need to let your unique perspective and insights shine through your content. By the end of this podcast, youll be able to rise above the day-to-day swamp of business operations and become more visible, propelling your business forward. So tune in, and lets start creating some outstanding content together! FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.fm GET ON THE LIST FOR UPDATES AND ACTIONABLE TIPS! https://jawol.myflodesk.com/patternshift BEST QUOTE FROM THE EPISODE "Consistency is essential in content creation; even small steps count" LINKS __ __ CONNECT WITH SASKIA website https://www.patternshift.fm https://www.patternshift.fm/ community https://community.ja-wol.com https://community.ja-wol.com/ e-mail info@ja-wol.com Sign up for mails: https://jawol.myflodesk.com/patternshift Become a member: https://community.ja-wol.com/  https://community.ja-wol.com/ Support the show https://www.patreon.com/asmallerlife ☆☆☆ REGISTRATION BEGINS https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses ☆☆☆ the March cohort of the Ja, Wol Business Program is taking members now! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://jawol.myflodesk.com/patternshift☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

32m
Oct 13, 2023
#69 - Prioritise You: Crafting a Healthy Business with Personal Intentions

"In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attention and care. Without a clear plan of action, I would often feel overwhelmed, struggling to prioritize tasks effectively. I vividly recall a time when my daily routine left me feeling drained and unexcited about my business. I would open my shop, feeling weighed down and directionless. I took on tasks as they came, without a strategic plan, resulting in stagnation. Despite having knowledge and ideas about what I should be doing to grow my business, exhaustion and lack of direction held me back." This excerpt touches on the challenges of balancing multiple roles and the impact of not having a clear plan in both personal and business life. It sets the stage for the importance of personal intentions in achieving clarity and focus. FULL SHOW-NOTES WITH TAKEAWAYS https://www.ja-wol.com/blogs/podcast/69 BEST QUOTE FROM THE EPISODE "A healthy and happy person is a better business owner." LINKS __ __ CONNECT WITH SASKIA website https://www.patternshift.fm https://www.patternshift.fm/ community https://community.ja-wol.com https://community.ja-wol.com/ e-mail info@ja-wol.com Support the show https://www.patreon.com/asmallerlife ☆☆☆ REGISTRATION BEGINS https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses ☆☆☆ the March cohort of the Ja, Wol Business Program is taking members now! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

16m
Sep 29, 2023
#68 - Creatively Navigating Storms: Managing Small Business Stress

Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting and running a business. From managing a bustling yarn shop to juggling multiple newsletters and a thriving community, Im here to reveal the systems and strategies Ive devised to navigate these hectic waters with calm and grace. Through tales of forgotten yarn orders and unexpected business hurdles, well uncover the true importance of being present and how it factored into my journey of business growth and mastering time management. Learn how I reshaped my business approach after an incident at my yarn shop, and how thoughtful planning and system-building can create much-needed breathing space in any business environment. Plus, hear about my unique work routine and my upcoming adventure - a trip to a business hippie summer camp near Brighton! Finally, lets delve into managing stress in a supportive business environment and the secrets to staying afloat in times of crisis. Well explore why understanding our strengths and weaknesses is a worthy investment of time and money, and how immersing ourselves in our subject matter can help us find focus and energy in times of chaos. On that note, Ill share some handy tools and tips that have helped me manage time and prepare for unexpected events. Join me as we embrace the art of mindful business management and hopefully learn how to face challenging moments with grace and resilience.  FULL SHOW-NOTES WITH TAKEAWAYS https://www.ja-wol.com/blogs/podcast BEST QUOTE FROM THE EPISODE  "Chaos may be inevitable, but how we respond to it is within our control." LINKS __ __ CONNECT WITH SASKIA website https://www.patternshift.fm https://www.patternshift.fm/ community https://community.ja-wol.com https://community.ja-wol.com/ e-mail info@ja-wol.com https://sevenmillionbikes.com/podcast-course/ref/12/ AS AN EXPERIENCED PODCAST HOST AND TEACHER I WILL TAKE YOU FROM A PODCAST BEGINNER TO EXPERT IN JUST ONE WEEK. ENROL NOW FOR JUST $97 With step-by-step guidance, personalized support, and a community of like-minded podcasters, you’ll gain the skills, knowledge, and confidence to create, publish, and grow a successful podcast. Share your voice and your story with your community today. Support the show https://www.patreon.com/asmallerlife ☆☆☆ REGISTRATION BEGINS https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses ☆☆☆ the March cohort of the Ja, Wol Business Program is taking members now! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

40m
Sep 22, 2023
#67 - Striking the Perfect Balance: Business and Personal Life in the Summer Season

Take Notes for Next Season Hey there, its your host Saskia, and Im back with another episode of Pattern Shift. Today, Im excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Lets dive in and hear what some of our guests have to say. FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.com (link to specific page on website, but keep this url as the ‘word’ above the link) BEST QUOTE FROM THE EPISODE Summer allows me to work outdoors and brings a different rhythm to my artistic practice." - Natasa Heydra LINKS __ __ Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE (affiliate link) DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH {GUEST} __ __ CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com Support the show https://www.patreon.com/asmallerlife ☆☆☆ EARLY BIRD PRICES https://www.ja-wol.com/products/building-better-businesses-circle-bbbc ☆☆☆ for the September cohort of the Ja, Wol Business Program are up until the August 1st! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

50m
Sep 01, 2023
Level Up Your Business: Insights from Program Alumni

Hey there, welcome to this awesome episode of our podcast! Today, weve got a burning question to tackle: "Is the Ja, Wol Business Circle program the right fit for you?" If youre thinking of joining the next cohort in September, weve got something super cool for you – two fantastic businesses that have been through the program will spill the beans on their experiences! So, lets meet our rockstar guests – Grace Whowell and Mariken Koning, both program alumni with totally different stories to share. Grace is a seasoned pro in the needle craft industry, and Mariken is just getting her entrepreneurial journey started. Though the program isnt tailored for startups, it lays a solid foundation for newcomers. If youre serious about leveling up your business, you cant miss this episode! Seats are limited for the September cohort, and weve got some sweet early bird price discounts waiting for you. So, if youre ready to rock your entrepreneurial journey, lets dive in and unlock those secrets of success together! Lets go! 🚀 FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.com https://www.ja-wol.com/blogs/podcast/66  BEST QUOTES FROM THE EPISODE __ __ LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE (affiliate link) DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH OUR GUEST Find Grace and her business Beyond Measure here https://shopbeyondmeasure.co.uk/ CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com Get the early bird price for the Ja, Wol Business Circle Program starting this September. 6 tickets available. MORE INFO https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses I'm sharing with you that I will be taking a few weeks off over summer so that I can take a real break and get some great new ideas. I'll be back soon, sit tight. And please like, subscribe and rate the podcast if you want to do something in the mean time. It really helps me to reach a wider audience. I need your help as I'm talking to such a specific audience. Thanks! Happy Summer! Support the show https://www.patreon.com/asmallerlife ☆☆☆ EARLY BIRD PRICES https://www.ja-wol.com/products/building-better-businesses-circle-bbbc ☆☆☆ for the September cohort of the Ja, Wol Business Program are up until the August 1st! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆JOIN THE CONVERSATION http://jawolcommunity.com☆ HAVE A QUESTION? WANT TO OFFER YOUR OPINION? HAVE AN IDEA FOR A GUEST OR TOPIC? INFO@JA-WOL.COM OR LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!

47m
Jul 21, 2023
Bending Time: How to Manage Energy for Productivity with Kim Witten

The big question on this episode is; How do we bend time our way? Can we make more of it so we can get out of overwhelm and stress. I’ve invited my friend and coach Kim Witten because she’s the perfect partner for a hilarious but insightful journey through linguistics and philosophy. Which are all fancy words for we have a lot of fun figuring out an the issue of never having enough time and how to deal with it.  In this episode Kim and I give you a three step process for getting out of the thick of it. So you can reach out of the overwhelm storm and grabbing onto something practical and steady.  By managing energy and being intentional about how we use our time. We discuss the importance of pausing, assessing, and setting rituals to get into the mindset of bending time to our needs.  I share how I optimised my day by discovering my natural circadian rhythm and finding what energises me. Kim emphasises the importance of managing energy over time and gives examples of how she rearranged her day to align with her energetic peak.  We do metaphors like no other but they all lead to pretty solid insights. So hang on for a fun ride. FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.com  BEST QUOTE FROM THE EPISODE "If we manage our energy, the time part just takes care of itself." - Kim Witten LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d Book by Matthew Walker, “Why We Sleep” https://www.goodreads.com/book/show/34466963-why-we-sleep CONNECT WITH KIM WITTEN Kims website https://www.witten.kim CONNECT WITH SASKIA website www.ja-wol.com https://www.ja-wol.com/ e-mail info@ja-wol.com Get the early bird price for the Ja, Wol Business Circle Program starting this September. 6 tickets available. MORE INFO https://hx30ctrrarjnwm83-7341605.shopifypreview.com/pages/businesses Support the show https://www.patreon.com/asmallerlife ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR FREE COMMUNITY SPACE ☜ the (ANTI)Social ☆JOIN THE CONVERSATION http://jawolcommunity.com☆

47m
Jul 07, 2023
Transform Your Small Business Mindset with the Power of Decluttering

Ready to conquer that overwhelming clutter and skyrocket your small business productivity? Join me, Saskia de Feijter, as I reveal the secret to unlocking your mental clarity and focus through decluttering your workspace. Say goodbye to the myth that creative chaos fuels inspiration and discover how tidying up can actually boost your motivation and creativity.    In this PatternShift episode, we dive into the life-changing Konmari philosophy and William Morriss quote as powerful tools to declutter and maintain an organised workspace. Be prepared to transform your mindset for business success, and learn the importance of looking beyond physical tasks and nurturing a supportive environment. Dont miss out on these actionable tips and expert insights that can elevate your business to new heights! FULL SHOWNOTES WITH TAKEAWAYS www.patternshift.fm  https://www.ja-wol.com/blogs/podcast/64 BEST QUOTE FROM THE EPISODE "Mindset is an important factor in achieving a clutter-free workspace and creating healthy work habits." LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH SASKIA  website www.ja-wol.com https://www.ja-wol.com/ e-mail info@ja-wol.com Get -50% for the easy to use and beautiful Flodesk Email Service Provider plan with my affiliate link: HTTPS://FLODESK.COM/C/ASMALLERLIFE  (I get a discount if you use the discount, this helps me pay for the cost of making the podcast. I only share companies that share my values and products that I love!) Support the show https://www.patreon.com/asmallerlife ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR FREE COMMUNITY SPACE ☜ the (ANTI)Social ☆JOIN THE CONVERSATION http://jawolcommunity.com☆

30m
Jun 23, 2023
Taking yourself seriously as a business owner, with Cal Patch

Are you taking yourself seriously as a business owner, do you set boundaries, are you being professional, It’s time to start owning the tasks that come with running your business, to stop feeling icky around business terms and accepting what you need to know about your needs and applying business strategies in order to balance and grow your personal and business life. How business-y do you need to be? In this episode, Im talking to designer, maker, and teacher Cal Patch whos specialising in drafting your own patterns. Cal shares her journey from teaching for free to becoming an entrepreneur and how she still really doesnt use business terms, although she really IS an entrepreneur.  FULL SHOW-NOTES WITH TAKEAWAYS https://www.patternshift.com BEST QUOTE FROM THE EPISODE "We kind of organically flow into this business and pick some things up along the way.” -Cal Patch; Author, Designer, Teacher CONNECT WITH CAL PATCH website www.calpatch.com  https://calpatch.com/ CONNECT WITH SASKIA  website www.ja-wol.com https://www.ja-wol.com e-mail info@ja-wol.com LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d SUBSCRIBE TO PATTERN SHIFT GET MAIL HERE https://view.flodesk.com/pages/6481d2304769d78b33faf1db! HOW TO SUPPORT THE PODCAST 1️⃣ SUPPORT IN THE BACKGROUND by becoming a patron here https://www.patreon.com/asmallerlife and Pay-What-You-Can. Become a Patron! https://www.patreon.com/bePatron?u=20035553 2️⃣ BUDGET SUPPORT by just mentioning the podcast to a friend, send them a link to a specific episode they might like. Easy! 3️⃣ OFFERING YOUR TIME simply rate, review and subscribe to the podcast on the platform of your choice, takes a few minutes, makes SUCH a difference! LEAVE ME A VOICE MESSAGE https://www.speakpipe.com/asmallerlife!  Get -50% for the easy to use and beautiful Flodesk Email Service Provider plan with my affiliate link: HTTPS://FLODESK.COM/C/ASMALLERLIFE  (I get a discount if you use the discount, this helps me pay for the cost of making the podcast. I only share companies that share my values and products that I love!) Support the show https://www.patreon.com/asmallerlife ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ GET EPISODE UPDATES ☜ ☆ SIGN UP HERE! https://view.flodesk.com/pages/6481d2304769d78b33faf1db☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR FREE COMMUNITY SPACE ☜ the (ANTI)Social ☆JOIN THE CONVERSATION http://jawolcommunity.com☆

52m
Jun 09, 2023
A Smaller Life is now: PATTERN SHIFT

As you might have heard in the last episode I did with my friend Zoe Edwards, A Smaller Life is evolving into a podcast that is similar but a bit different. I was always talking to and with crafters and business owners in the field, from now on I will focus more on providing business owners in the needlecraft industry with practical business insights and actionable tips to help you get out of the pull of the day-to-day swamp.  It will however still be interesting for crafters to see behind the curtains of businesses like yours. And Im hoping that both crafters and business owners will send me voice messages ☞ and emails with their ideas and questions. So I can make my episodes even more to the point and helpful.  Get -50% for the easy to use and beautiful Flodesk Email Service Provider plan with my affiliate link: HTTPS://FLODESK.COM/C/ASMALLERLIFE  (I get a discount if you use the discount, this helps me pay for the cost of making the podcast. I only share companies that share my values and products that I love!) Support the show https://www.patreon.com/asmallerlife ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜ that actually help you move your business forward ☆ SIGN UP HERE! https://view.flodesk.com/pages/646f3ec1e82b9b7afc9311d6 ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR FREE COMMUNITY SPACE ☜ the (ANTI)Social ☆JOIN THE CONVERSATION http://jawolcommunity.com☆

6m
May 26, 2023
#61 - “Our podcast evolution: How Zoe and Saskia support their business and listeners + BIG NEWS”

In this episode, podcast hosts Zoe Edwards of Check Your Thread and myself discuss how we approach our podcasts and how we make it work for our businesses. We talk about how we’ve shifted our focus over time and how our podcasts have evolved along with our businesses. We also discuss advertising and how it may or may not fit into our podcast and business models. And… there’s a big change a-commin’. I will reveal all in this episode. FULL SHOW NOTES WITH TAKEAWAYS https://www.asmallerlife.com https://www.asmallerlife.com//61 BEST QUOTES FROM THE EPISODE __ __ LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE Unsplash https://unsplash.com/ DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH ZOE www.checkyourthread.com http://www.checkyourthread.com/ CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website www.asmallerlife.com https://www.asmallerlife.com/ community https://community.ja-wol.com https://community.ja-wol.com/e-mail info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE GET MAIL HERE https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2! Get -50% for the easy to use and beautiful Flodesk Email Service Provider plan with my affiliate link: HTTPS://FLODESK.COM/C/ASMALLERLIFE  (I get a discount if you use the discount, this helps me pay for the cost of making the podcast. I only share companies that share my values and products that I love!) Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

36m
May 12, 2023
60 - Pilar Letelier of Cabeza de Alfiler - Overcoming the fear of Copy Cats, using the Power of Branding and Peer Support

On this episode of A Smaller Life, Pilar and Saskia discuss several key aspects of running a creative business. They emphasize the importance of having a clear vision for your business, delegating tasks to others, and finding support from peers. They also address the fear of being copied by competitors and suggest owning your brand as the best way to combat this. Finally, they highlight the importance of having a strong sense of purpose and working towards it with passion and dedication. FULL SHOWNOTES WITH TAKEAWAYS https://www.asmallerlife.com/60 BEST QUOTES FROM THE EPISODE __ __ LINKS Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH PILAR https://cabezadealfiler.cl CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website www.asmallerlife.com https://www.asmallerlife.com/ community https://community.ja-wol.come-mail info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE GET MAIL HERE https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2! JOIN THE BUSINESS CIRCLE WAITING LIST https://view.flodesk.com/pages/6426f47a9521360a80407388 Get -50% for the easy to use and beautiful Flodesk Email Service Provider plan with my affiliate link: HTTPS://FLODESK.COM/C/ASMALLERLIFE  (I get a discount if you use the discount, this helps me pay for the cost of making the podcast. I only share companies that share my values and products that I love!) Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

56m
May 05, 2023
58 - ‘In Conversation with Kathleen’ Overcoming Obstacles and Finding Success: A Journey of Mindfulness and Crafting

In this episode we’re flipping things around. Kathleen Kettles, one of the most enthusiastic members of the Ja, Wol community and a podcaster herself is interviewing me. Her podcast ‘In conversation with Kathleen’ is all about how her guests define success. I was invited and I loved the atmosphere of this conversation so much that I wanted to share it with you as well. The main topic is my motto, “PROGRESS OVER PERFECTION”, and well be discussing the importance of embracing imperfection and focusing on progress rather than perfection. Its easy to get caught up in striving for the perfect everything in all areas of our life, But it can it can lead to anxiety, self-doubt, and inaction. Well be exploring ways to take action towards our goals, even if it means making mistakes along the way.  Well discuss the value of surrounding ourselves with a supportive community, celebrating our accomplishments, and being proud of how far weve come, even if the journey was difficult. Additionally, well dive into the impact that we can have on others by sharing our knowledge and experiences and being open to learning from them as well. I get a little bit more personal in this one, so I hope you like that. Grab your yarn, your needles or your dog or your laundry or whatever you wanna do, and enjoy our talk. FULL SHOWNOTES WITH TAKEAWAYS https://www.asmallerlife.com https://www.asmallerlife.com// BEST QUOTE FROM THE EPISODE __ __ LINKS In Conversation with Kathleen https://podcasts.apple.com/nl/podcast/in-conversation-with-kathleen/id1488787422 Podcast Use my Flodesk 50% off DISCOUNT CODE https://flodesk.com/c/ASMALLERLIFE DOWNLOAD the Core Focus Compass HERE https://view.flodesk.com/pages/642c15c630b34217d499676d CONNECT WITH KATHLEEN ‎In Conversation with Kathleen op Apple Podcasts https://podcasts.apple.com/nl/podcast/in-conversation-with-kathleen/id1488787422 CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website www.asmallerlife.com https://www.asmallerlife.com/  community https://community.ja-wol.com https://community.ja-wol.com/ e-mail info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE GET MAIL HERE https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2! Get 50% off Flodesk with my affiliate link: https://flodesk.com/c/ASMALLERLIFE  Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

36m
Apr 07, 2023
#57 - Maaike van Geijn's Rocket Launch: insights from a successful beginning knitwear designer

In this podcast episode upcoming knitwear designer Maaike van Geijn, shares her ideas, processes, hiccups, and successes as a designer like how her first three designs were immediately published by Laine Magazine, Kate Davies and la Bien Aimée. We’re discussing topics such as her daily routine, submitting patterns to magazines, designing for multiple sizes, pattern writing, and the importance of testing. She also talks about the impact of working with a publisher and her plans for the future. The unique perspective of a beginner designer and some valuable insights and advice for anyone interested in pursuing a career in the needle craft industry, an episode jam-packed with answers to questions you’ve had for ages. FULL SHOWNOTES https://www.asmallerlife.com/blogs/podcast/57  BEST QUOTES FROM THE EPISODE "It all starts with yarn for me, the texture and the colours of the yarn. Then I start sketching and trying out ideas. All my designs came from swatching. Its like sketching, a slow process." __ __ " If you have to make only one decision as an upcoming business... collect people that are interested in your work and direct them to a space that is yours, like a website or an email list, you want to connect with them directly. And once you have a new pattern or product, send it to your friends so they can buy it with one click of the button. .” __ __ LINKS FROM THE EPISODE Anything that comes up in the conversation, other businesses, blogposts, episodes Maaike’s three published patterns: __ __ More links in the full show-notes https://www.asmallerlife.com/blogs/podcast/57. CONNECT WITH MAAIKE Instagram @Breielaar Maaike van Geijn on Ravelry https://www.ravelry.com/designers/maaike-van-geijn CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website www.asmallerlife.com https://www.asmallerlife.com/ community https://community.ja-wol.com e-mail info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2 Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

58m
Mar 24, 2023
#56 - Pockets and Planet: a conversation about inclusivity and denim innovation with Marshall Conley

In this episode of A Smaller Life, Marshall Conley of Slø Jeans, joins the show to discuss how this sustainable fashion brand started. The values and steps they had to make before they could start selling inclusive and sustainable jeans. Marshall discusses the challenges of starting a sustainable fashion brand and the importance of creating a positive impact in the fashion industry. He emphasizes the role of education and awareness in driving sustainable fashion forward and encourages listeners to think more critically about their clothing choices. He also shares some tips for small businesses looking to incorporate sustainability into their practices and explains the way they used social media and how they build a brand using ‘community’. In addition to discussing sustainability, Marshall highlights Slø Jeans commitment to inclusivity, with a range of sizes and styles available for all body types. Overall, this episode provides valuable insights for listeners interested in sustainable fashion and highlights the importance of creating a more sustainable and inclusive fashion brand. FULL SHOWNOTES https://www.asmallerlife.com/blog/podcast/56 BEST QUOTE FROM THE EPISODE __ __ CONNECT WITH SLØ JEANS Website https://slojeans.co/ __ __ CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website: www.asmallerlife.com https://www.asmallerlife.com/ community: http://jawolcommunity.com e-mail: info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE get notified every time a new episode drops https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2 Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

44m
Mar 10, 2023
#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community

In this episode, Saskia and Leigh Metcalf, founder of Top Stitch Makers Social Community, discuss the importance of building a safe and valuable space for garment sewers. Leigh shares her journey of finding her ideal customer, reaching them through various channels, and how she puts aside the financial treadmill of retail to focus on what really matters to her customers. They also talk about the importance of having a community of like-minded people, the value of community in newsletters, and the benefits of sharing knowledge and insights with each other instead of competing. Additionally, they touch on the conflict between values about stuff and business, the importance of choosing the things that give you energy, and the benefits of having a team. * > IF YOU'RE A BUSINESS OWNER, ESPECIALLY IN RETAIL, LOOKING TO BUILD A COMMUNITY AND PRIORITIZE WHAT MATTERS MOST TO YOUR CUSTOMERS, THIS EPISODE IS FOR YOU. MAIN TAKE-AWAYS __ __ MENTIONED IN THE EPISODE Go HERE https://community.ja-wol.com/feedif you want to attend the workshop Leighs teaching in the Ja, Wol Community. (If you dont have a creditcard, you can go HERE https://7n3aj76shqtksza3-7341605.shopifypreview.com/products/wardrobe-planning-with-leigh-from-topstitch-makers) FULL SHOW-NOTES & TAKE-AWAYS https://www.asmallerlife.com CONNECT WITH LEIGH https://www.topstitchatl.com/   https://www.topstitchatl.com/ CONNECT WITH SASKIA @ A SMALLER LIFE + JA, WOL website www.asmallerlife.com https://www.asmallerlife.com community https://community.ja-wol.com e-mail info@ja-wol.com SUBSCRIBE TO A SMALLER LIFE  https://view.flodesk.com/pages/61487b3b337f1c2aacf521c2 Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

1h 4m
Feb 24, 2023
#54 - Gillian Caughey @ Fearless Financials on how to be brave and fearless about your finances

In this amazing episode full of gold nuggets, you’ll hear from Gillian Caughey Gillian is the founder of Fearless Financials, an accountancy business that offers life centered accounting for folks that dare to be themselves in business. They love to work with creatives businesses and help them achieve their financial goals. I was quite nervous about this interview as I am about a smart as a pebble when it comes to accounting and bookkeeping but Gillian was kind and hilarious and was able to explain so many things in such a good way.  In what might be my favorite episode so far, Gillian and me talk about __ __ MAIN TAKEAWAYS & LINKS IN THE SHOWNOTES  https://www.ja-wol.com/blogs/podcast/54 CONNECT TO GILLIAN @ FEARLESS FINANCIALS www.fearlessfinancials.co.uk http://www.fearlessfinancials.co.uk/  Thanks for listening, I really appreciate you choosing to spend your time with me and my guests! Do you want to get a reminder in your mailbox each time a new episode comes out? SIGN UP https://view.flodesk.com/pages/61b9dcc9df87be04c2387838 here. ✄ ✄ ✄ I've got something very exciting. We've just opened up the anti-social. The antisocial is the Ja, Wol's version of social media. It's got everything you've ever wanted. Sharing text, video images, gifs.  And there's a chat function.  All of this is completely free. You're not paying with data. You're not paying with money. You have a timeline that makes sense. There's no algorithms. It's the bomb !! Come on over to JAWOLCOMMUNITY.COM See you there.   The next BBBC Cohort starts Februari 2023.  Are running you a needle craft business and do you think it's time to listen to your gut telling you you need to get organized and focussed reaching your audience, selling in a way that fits your values and life, than sign up now via jawolcommunity.com Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron HERE https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ JOIN OUR COMMUNITY JAWOLCOMMUNITY.COM http://jawolcommunity.com/ http://www.jawolcommunity.com%20(free plan available) ☞ SUBSCRIBE TO THE BUSINESS CIRCLE https://www.ja-wol.com/pages/businesses ☞ SUBSCRIBE TO THE JOURNEY TO WARDROBE CONSCIOUSNESS http://jawolcommunity.com%20Membership ☞ NO BUDGET SUPPORT Simply rate, review and subscribe to the podcast. Or point a friend in our direction!

1h 12m
Feb 10, 2023
#53 - Zoe Edwards helps me with the foundation for a more sustainable sewing practice

* Zoe Edwards joins us again! This time, we covered sustainable sewing and lots of things in between. Ive asked Zoe to help me while Im still quite new to sewing, to get a good foundation to a more sustainable sewing practice. From learning how to choose patterns to fit your body so you will get the most wear out of them -always the most sustainable option after not getting or making anything at all- and discussing different fabrics, you’ll learn a lot in this episode!  MAIN TAKEAWAYS FROM THIS EPISODE on the show-notes page (link below) LINKS Sewing Patterns for Bigger Bodies, shared by Zoe: Cashmerette - https://www.cashmerette.com/collections/cashmerette-patterns Muna and Broad - https://www.munaandbroad.com/collections/patterns GOTS Certification - stands for Global Organic Textile Standards, Learn More at https://global-standard.org/ QUOTES FROM THIS EPISODE “Every company has its own “sample size”-- its own set of proportions that they work to. Some of them.. they’re not gunna fit so well to your body and you’re gunna have to do a bit of work to make it fit. So always, always, measure yourself before you start a new project.” * CONNECT WITH ZOE Her podcast: https://checkyourthread.com/ Her blog: https://sozowhatdoyouknow.blogspot.com/ The first time she was on A Smaller Life: https://www.ja-wol.com/blogs/podcast/34-zoe-edwards-from-the-check-your-thread-podcast-on-me-made-may About her annual 4-week challenge, Me Made May https://sozowhatdoyouknow.blogspot.com/p/about-me-made-may.html The next BBBC Cohort starts Februari 2023.  Are running you a needle craft business and do you think it's time to listen to your gut telling you you need to get organized and focussed reaching your audience, selling in a way that fits your values and life, than sign up now via jawolcommunity.com Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron here https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ NO BUDGET SUPPORT by just mentioning the podcast to a friend, send them a link to a specific episode they might like. Easy! ☞ OFFERING YOUR TIME simply rate, review and subscribe to the podcast on the platform of your choice, takes a few minutes, makes SUCH a difference!

53m
Jan 27, 2023
#52 - KIM WITTEN: Yarn Over-thinking, create succes with the help of coaching, mentoring and craft

My coach, Kim Witten, teaches us the difference between coaching, mentoring and therapy. Then, we move on to topics such as the struggle we creatives have balancing structure and freedom (for our craft), and also have an enlightening conversation about “imposter syndrome”. Kim shares a comforting perspective and cites the two psychologists who coined the term in the 1970’s. Enjoy this incredible conversation with Kim Witten, transformational coach, for the first episode of A Smaller Life in the new year. Take your own “JWC” Ja, Wol Community pledge to grow in our skills and make better choices for the environment, living creatures and ourselves. Visit www.community.ja-wol.com Find the main takeaways and some GREAT GOODIES from Kim on the episode page https://www.ja-wol.com/blogs/podcast/52. Support the show https://www.patreon.com/asmallerlife ☞ PATREON SUPPORT by becoming a patron here https://www.patreon.com/asmallerlife and Pay-What-You-Can. ☞ NO BUDGET SUPPORT by just mentioning the podcast to a friend, send them a link to a specific episode they might like. Easy! ☞ OFFERING YOUR TIME simply rate, review and subscribe to the podcast on the platform of your choice, takes a few minutes, makes SUCH a difference!

52m
Jan 13, 2023