Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over 7 years that drive discovery across Google, ChatGPT, and emerging platforms. He advocates for hiring SEO professionals in product management roles who can maintain technical roadmaps, collaborate directly with engineering teams, and execute strategies that manifest as user-focused features with search optimization built-in. This product-led SEO approach bridges the gap between strategic planning and technical execution at enterprise scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to position SEO as a revenue driver rather than traffic generator, and explains why sustainable organic growth requires focusing on user intent over algorithmic manipulation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentiment through strategic non-engagement with trolls, and his methodology for leveraging Reddit's upvote system as a reputation validation mechanism that feeds directly into AI training data. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote-driven consensus building, and reverse-engineering AI citation patterns to identify high-impact discussion threads. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the crowd-sourced reputation validation system that rewards authentic engagement over promotional content, strategic commenting frameworks that prioritize reader value before brand mentions, and the emerging "buy it now" button integration that threatens traditional e-commerce customer acquisition funnels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. Kirk reveals why Reddit's $60 million Google partnership and Sam Altman's 9% stake position the platform as the primary AI training ground for brand discovery. The discussion covers enterprise reputation management strategies, the "upvote democracy" system that validates authentic brand sentiment, and tactical approaches for converting Reddit discussions into sustainable AI search advantages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology for measuring actual user behavior across AI platforms, and practical frameworks for transitioning SEO teams into generative engine optimization strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model restructuring, and authoritative source positioning for AI citations. Blyskal reveals how shifting from traditional SEO thinking to fanout-centered optimization immediately elevates marketers to the top 1% of AI search practitioners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content planning, and practical frameworks for transitioning enterprise SEO strategies to generative engine optimization before competitors dominate AI-driven discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content strategies that win AI citations, and practical frameworks for implementing product feeds and structured data to capture commerce opportunities in conversational search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioning opportunities for retailers like Walmart's early ChatGPT partnership and how the mainstream integration of AI search is creating new competitive dynamics in e-commerce discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic partnerships like Walmart-ChatGPT are reshaping search discovery patterns. Stempeck analyzes the competitive implications of price-optimization strategies in AI-powered commerce environments. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging.** See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built one of the industry's most respected technical SEO agencies, shares proven frameworks for enterprise AI integration. The discussion covers systematic prompt engineering methodologies for content teams, risk mitigation strategies for AI-dependent workflows, and future-proofing architectures that adapt to evolving AI capabilities without rebuilding core systems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's enterprise potential and methodologies for breaking through AI's walled garden limitations to preserve organic traffic channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for breaking AI walled gardens, and strategic positioning for leveraging enhanced AI capabilities in enterprise search workflows. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, but lacks the main interview content with Eric Enge from Pilot Holding that would contain the specific frameworks, strategies, and enterprise insights needed for a proper description. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
