Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
About
Available on
Community
1261 episodes
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and including alt text for images, content becomes more accessible and engaging for all users. Today, Ruchika discusses integrating SEO into the content creation process. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show Notes https://voicesofsearch.com/episode/investing-in-sustainable-organic-growth-joshua-george-clickslice CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space. Show Notes https://voicesofsearch.com/episode/investing-in-sustainable-organic-growth-joshua-george-clickslice CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet’s audience-first approach to SEO. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term career planning is crucial for success in the constantly evolving field of SEO. However, by setting clear goals, staying current with industry trends, and continually building skills and connections, you can position yourself for a fulfilling and rewarding career in SEO. Today, Micah discusses long-term SEO career planning. Show Notes https://voicesofsearch.com/episode/leading-seo-within-an-investment-company-micah-fisher-kirshner-turn-river-capital CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO industry, the debate of whether it's better to be in-house or at an agency is a common topic. However, Micah’s SEO role at Turn/River blends both sides and offers him the opportunity to work with a variety of companies while also building long-term relationships with them. Today, Micah discusses leading SEO within an investment company. Show Notes https://voicesofsearch.com/episode/leading-seo-within-an-investment-company-micah-fisher-kirshner-turn-river-capital CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine rankings and traffic. Today, Karl discusses how to avoid technical issues that could crush your website performance. Show Notes https://voicesofsearch.com/episode/seo-regression-tests-to-safeguard-your-site-karl-kleinschmidt-lsg CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we’re meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that goes beyond technical knowledge. Mentorship becomes a cornerstone in this strategy, providing a framework for growth, guidance through challenges, and the support needed to unlock their full potential. Today, Eric discusses mentoring your SEO team effectively. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today, Tyson discusses SEO job trends and hiring in the industry. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Constance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection from algorithm updates. If the older content on your website is neglected, your site is still vulnerable to future algorithm updates, which assess the entire site rather than just the latest content additions. Today, Constance discusses the dangers of content bloat. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. Today, Sharon discusses illustrating SEO's impact for executives. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for the web, it’s no surprise that Google is clamping down on spammy and low-value content. While Google has historically bundled spam updates into core updates, they’ve taken a unique approach, deploying a separate core and spam update at the same time. Today, Jordan discusses Google's most recent algorithm updates. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this can lead to dramatic dips in traffic. Today, Kathy discusses the tale of two refactors. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have mostly flown under the radar. Today, Kathy discusses SEO news you might have missed. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies. CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
