Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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1247 episodes

SEO Jobs Report

Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today, Tyson discusses SEO job trends and hiring in the industry.  CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14m
Mar 28
The Dangers Of Content Bloat

Constance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection from algorithm updates. If the older content on your website is neglected, your site is still vulnerable to future algorithm updates, which assess the entire site rather than just the latest content additions. Today, Constance discusses the dangers of content bloat. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

41m
Mar 27
SEO For Start-Ups

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20m
Mar 26
Leveraging AI To Scale Content Marketing & SEO

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27m
Mar 25
Illustrating SEO Impact To Executives

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. Today, Sharon discusses illustrating SEO's impact for executives. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27m
Mar 22
Gaining SEO Buy-In Within Large Enterprises

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

35m
Mar 21
Google's Core & Spam Algo Update (March 2024)

Jordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for the web, it’s no surprise that Google is clamping down on spammy and low-value content. While Google has historically bundled spam updates into core updates, they’ve taken a unique approach, deploying a separate core and spam update at the same time. Today, Jordan discusses Google's most recent algorithm updates. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17m
Mar 20
The Power Of Effective Topical Authority

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23m
Mar 19
Successfully Localizing International SEO Content

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content.  CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Mar 18
Actionable And Effective Technical SEO Insights

Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29m
Mar 14
Raising SEO Security Awareness

Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31m
Mar 13
Digital Adoption & SEO

Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15m
Mar 12
How To Manage A Cross-Functional Team

Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

32m
Mar 11
Tale Of Two Refractors

'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this can lead to dramatic dips in traffic. Today, Kathy discusses the tale of two refactors. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24m
Mar 09
SEO News You Might Have Missed

'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have mostly flown under the radar. Today, Kathy discusses SEO news you might have missed. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

37m
Mar 08
Best Top-Of-Funnel Content Strategies

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Mar 07
Using GenAI and SEO To Prep For The Future

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Mar 06
Using AI To Improve SEO

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO.  CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24m
Mar 05
The Intersection Of AI And SEO

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO.  CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Mar 04
Using AI To Improve Digital Marketing

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Mar 01
Efficiently Resourcing Your Ultimate Marketing Team

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23m
Feb 29
Technical SEO At Scale

Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31m
Feb 28
The Keys To Winning SEO RFPs

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Responding to RFPs can be a strategic investment for any organization seeking to expand its client base. However, the time-consuming and often unpaid nature of these endeavors requires an efficient and targeted approach. Today, Justin discusses the keys to winning SEO RFPs. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23m
Feb 27
Prioritizing SEO Initiatives Within A Roadmap

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Before diving into roadmap development, it's crucial to evangelize SEO and organic growth throughout your company. A clear and cohesive strategy sets the stage for constructive discussions with stakeholders when prioritizing initiatives within the roadmap. Today, Justin discusses prioritizing SEO initiatives within a roadmap. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19m
Feb 26
80/20 Traffic Growth

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show Notes https://voicesofsearch.com/episode/why-to-ignore-eat-dan-shure-evolving-seo-experts-on-the-wire CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18m
Feb 24
Why to Ignore EAT

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show Notes https://voicesofsearch.com/episode/why-to-ignore-eat-dan-shure-evolving-seo-experts-on-the-wire CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Feb 23
Managing Successful DTC SEO Projects

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managing successful DTC SEO projects. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28m
Feb 22
Managing SEO Expectations At DTC Companies

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation may dominate, DTC businesses capitalize on existing consumer interest. However, managing expectations requires a nuanced approach, encompassing education, alignment on goals and KPIs, and transparency about the variables influencing SEO performance. Today, Jason discusses managing SEO expectations at a DTC company. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18m
Feb 21
E-Commerce Retail SEO In Automotive

Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. The digital auto market is highly competitive, as retailers compete for market share and customer loyalty. Success demands a sophisticated approach to SEO, considering the intricacies of vehicle fitment and the nuances of navigation and categorization. Today, Andy discusses eCommerce retail SEO in the auto industry. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23m
Feb 20
Auto Aftermarket SEO And Content Marketing

Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SEO and content strategies. Today, Andy discusses auto aftermarket SEO and content marketing. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Feb 19