Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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1334 episodes

Google Vs The SEO Community

Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting. Show Notes https://voicesofsearch.com/episode/google-vs-the-seo-community CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25m
Jul 15
Importance Of Tech Alignment With SEO

Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out the necessary changes effectively. Today, Joseph discusses why tech alignment is a key driver of SEO success. Show Notes https://voicesofsearch.com/episode/importance-of-tech-alignment-with-seo-joseph-servia-cbre CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29m
Jul 12
Building SEO Success From Scratch

Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for an SEO that's either just joining the organization or they're getting ready to launch a site for the first time as well as strategies for people who are tempted to go down the rabbit hole of buying backlinks. Show Notes https://voicesofsearch.com/episode/publishing-velocity-and-seo CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jul 11
Publishing Velocity And SEO

Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial changes to encourage re-indexing by search engines. By integrating new research and data into existing content, Dimitris explains how this can significantly enhance a page's SEO performance. Today, he shares insights on how frequent and meaningful updates can lead to better search engine rankings. Show Notes https://voicesofsearch.com/episode/publishing-velocity-and-seo CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26m
Jul 10
Detailing The Elements Within Google Leak

The Google leak has significant implications for SEO. Erfan Azimi emphasizes the importance of making site-level changes to improve user engagement and content quality. He also explores the potential of leaked Google data for SEO, cautioning against making assumptions based solely on API names and highlighting the creative potential of using leaked data in innovative ways. Show Notes https://voicesofsearch.com/episode/how-the-google-leak-started CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25m
Jul 09
How The Google Leak Started

Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential consequences, sharing his experience analyzing a leaked Google document. He emphasizes the importance of transparency and ethical considerations in SEO, and discusses the latest developments in SEO strategies and user intent optimization. Show Notes https://voicesofsearch.com/episode/how-the-google-leak-started CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26m
Jul 08
What Is New With Google Search

Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance their organic search traffic. In this episode, Kathy shares her perspectives on impact of framework choices on INP and user experience, strategies for improving SEO in modern web architectures, and Challenges with current SEO tools and metrics. Show Notes https://voicesofsearch.com/episode/what-is-new-with-google-search CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Jul 05
Building A Successful International SEO Career

Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rodriguez discusses the challenges and opportunities of succeeding in SEO in a globalized world. He emphasizes the importance of cultural understanding and adaptability, as well as networking and building relationships. He goes further to discuss the importance of adapting to cultural differences in SEO and marketing while working with clients from diverse backgrounds, highlighting the need to understand local cultures and business practices to create effective marketing strategies.  Show Notes https://voicesofsearch.com/episode/experiences-building-ai-for-seo-for-large-enterprises CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20m
Jul 04
Experiences Building AI For SEO For Large Enterprises

Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing search engine optimization for large enterprises. In this episode, Luis discusses the application of AI in SEO for large enterprises, with a focus on scalability and a strategic approach. He also highlights the benefits of AI-powered SEO analysis, such as automating data analysis and identifying spikes, while also raising cautions about the limitations of AI, including the need for human experience and expertise. Going further, he talks about understanding the legal perspective and having a multidisciplinary team with diverse skill sets was emphasized, and the potential of AI in analyzing large sets of data and correlating data to identify trends. Show Notes https://voicesofsearch.com/episode/experiences-building-ai-for-seo-for-large-enterprises CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20m
Jul 03
Managing Your Team To Create The Best SEO

Stacey Clermont, Managing Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her opinion on managing SEO teams and creating a diverse team with different perspectives, evaluating and nurturing SEO team members' soft skills, leadership, micromanaging, and innovation in marketing teams, and SEO team management, quality control, and leadership. Show Notes https://voicesofsearch.com/episode/seo-innovations-on-the-horizon CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

32m
Jul 02
SEO Innovations On The Horizon

Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episode, Stacey shares her opinion on emerging technologies impacting SEO and organic growth strategies, preparing for changes in search engine algorithms and updates, key trends in user behavior for SEO strategy planning, and best practices for mobile-first indexing and optimization.  Show Notes https://voicesofsearch.com/episode/seo-innovations-on-the-horizon CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

32m
Jul 01
Leveraging Local Service Ads (LSA)

Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Service Ads for mobile and voice search, and building customer trust and verification through Local Service Ads. Show Notes https://voicesofsearch.com/episode/leveraging-google-business-profile-gbp-for-service-area-business CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14m
Jun 28
Leveraging Google Business Profile (GBP) For Service Area Business

Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational management required for daly podcast shows.  Show Notes https://voicesofsearch.com/episode/leveraging-google-business-profile-gbp-for-service-area-business CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Jun 27
Carving Out Meaningful SERP Real Estate

Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO, and how to begin an SEO journey as well as how to evaluate SERP. Show Notes https://voicesofsearch.com/episode/how-website-builders-do-a-disservice-to-seo-efforts CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14m
Jun 26
How Website Builders Do A Disservice To SEO Efforts

Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid possible risk to SEO Show Notes https://voicesofsearch.com/episode/how-website-builders-do-a-disservice-to-seo-efforts CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19m
Jun 25
Strategic Schemac

Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and how to avoid them. Show Notes https://voicesofsearch.com/episode/strategic-schemac CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25m
Jun 24
Creating Solid SEO Content Ideas

Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show Notes https://voicesofsearch.com/episode/making-the-most-of-programmatic-seo CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18m
Jun 21
Making The Most Of Programmatic SEO

Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.  Show Notes https://voicesofsearch.com/episode/making-the-most-of-programmatic-seo CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28m
Jun 20
Structuring Your SEO Team For Scalable Success

SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members.  Show Notes https://voicesofsearch.com/episode/breaking-down-silos-internally-to-get-seo-buy-in CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20m
Jun 19
Breaking Down Silos Internally To Get SEO Buy-in

SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, and engineering teams; tips for those having C-suite conversations about SEO; tips for forecast building; and how to manage expectations and speak to AI overviews.  Show Notes https://voicesofsearch.com/episode/breaking-down-silos-internally-to-get-seo-buy-in CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20m
Jun 18
Earned/Organic News Content Syndication As A Growth Strategy

Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements. Show Notes https://voicesofsearch.com/episode/earned-organic-news-content-syndication-as-a-growth-strategy CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jun 17
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest return on ad spend from Google Ads. Show Notes https://voicesofsearch.com/episode/google-ads-vs-facebook-ads-which-channel-is-right-for-your-business-brenton-thomas-twibi CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jun 15
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business. Show Notes https://voicesofsearch.com/episode/google-ads-vs-facebook-ads-which-channel-is-right-for-your-business-brenton-thomas-twibi CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15m
Jun 14
Embedding SEO Into Your Product & Engineering Teams

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO.  Show Notes https://voicesofsearch.com/episode/leveraging-image-optimization-in-your-holistic-seo-strategy CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19m
Jun 13
Leveraging Image Optimization In Your Holistic SEO Strategy

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance. Show Notes https://voicesofsearch.com/episode/leveraging-image-optimization-in-your-holistic-seo-strategy CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24m
Jun 12
Successful Migrations Without Crushing Your SEO

Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming to enhance their online presence while maintaining their SEO foothold. Today, he discusses the critical steps and considerations necessary for a successful SEO-friendly migration. Show Notes https://voicesofsearch.com/episode/directing-seo-effectively-at-a-top-tier-media-company CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Jun 11
Directing SEO Effectively At A Top Tier Media Company

Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance of staying ahead in a rapidly evolving digital landscape and how leveraging advanced SEO techniques can significantly enhance online visibility. His expertise offers valuable lessons on effectively navigating the complexities of SEO in a competitive industry. Show Notes https://voicesofsearch.com/episode/directing-seo-effectively-at-a-top-tier-media-company CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Jun 10
Why And How To Run SEO Tests

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience. Show Notes https://voicesofsearch.com/episode/building-an-seo-hypothesis-to-validate-your-ideas CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Jun 07
Building An SEO Hypothesis To Validate Your Ideas

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives Show Notes https://voicesofsearch.com/episode/building-an-seo-hypothesis-to-validate-your-ideas CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26m
Jun 06
OMG: Google Search Data Leak

SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO practices going forward. CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28m
Jun 05