Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings. Show Notes https://voicesofsearch.com/episode/optimizing-for-humans-vs-search-engines-dmitrii-kustov-regex-seo CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show Notes https://voicesofsearch.com/episode/optimizing-for-humans-vs-search-engines-dmitrii-kustov-regex-seo CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jason Melman, VP of SEO and Creator of SEO Workflows, delves into a new platform and tool called SEO Workflows. As SEOs, we are constantly gathering data from various tools and dealing with first-party data. But the trouble is, the data isn't immediately actionable. That's why SEO Workflows was created – to automate and simplify data preparation for SEOs. Today, Jason discusses an introduction to SEO Workflows: the end-to-end resource for the SEO process.Show Notes https://voicesofsearch.com/episode/introducing-seo-work-flows-the-end-to-end-resource-for-seo-process-jason-melman-dept CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Craig Harkins, Director of SEO and Content at CoStar, delves into roadmap and planning while managing Google core updates. In Q4, SEOs strategically plan for the upcoming year, using yearly data on trends and past successful initiatives to make a compelling case for budget allocation. However, with code freezes at this time of year, how do we ensure we're prepared should Google decide to release an update right before Christmas? Today, Craig shares his insights on roadmap and planning while navigating Google core updates. Show Notes https://voicesofsearch.com/episode/roadmap-planning-with-google-core-updates-craig-harkins-costar CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Since the launch of ChatGPT, the number of AI-generated reviews has surged, peaking at 37%. With a substantial portion of these reviews not being written by humans, what value do they provide to the end user? Today, Jonathan discusses the trustworthiness of reviews in the generative AI era. Show Notes https://voicesofsearch.com/episode/googles-view-of-ai-generated-content-jonathan-gillham-originality-ai CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Google's stance on AI-generated content is a source of ongoing debate in the SEO community. While some argue that Google welcomes its responsible use, others express concerns about the potential flood of AI-generated content and its impact on search results. Today, Jonathan discusses Google's view on AI-generated content. Show Notes https://voicesofsearch.com/episode/googles-view-of-ai-generated-content-jonathan-gillham-originality-ai CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. The role of an SEO professional has significantly evolved, extending our expertise beyond web content optimization to benefit various marketing channels. In fact, our toolkit and skills can now be harnessed to foster organic growth on social platforms. Today, Matt discusses how you can apply SEO tools for organic social growth. Show Notes https://voicesofsearch.com/episode/leveraging-youtube-to-improve-seo-matt-tompkins-two-brothers-creative-midwest-mindset-podcast CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. While many consider YouTube as an entertainment hub, it is often overlooked as a tool to bolster SEO efforts. However, by applying SEO techniques from written content to videos, you can improve your visibility in both YouTube and Google search results. Today, Matt discusses how you can leverage YouTube to improve your SEO. Show Notes https://voicesofsearch.com/episode/leveraging-youtube-to-improve-seo-matt-tompkins-two-brothers-creative-midwest-mindset-podcast CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in establishing authority and authenticity within your niche or industry. Today, Ahmad discusses the importance of authority and authenticity for AI SERPs. Show Notes https://voicesofsearch.com/episode/seo-for-local-vs-digital-experiences-ahmad-abusamak-bank-of-america CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show Notes https://voicesofsearch.com/episode/seo-for-local-vs-digital-experiences-ahmad-abusamak-bank-of-america CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jordan Koene, CEO and Co-Founder of PreVisible.io, shares his insights on the latest developments in SEO news. In early November, Google released a core update, swiftly followed by a reviews update. For SEOs, these back-to-back updates could be the new normal going forward. Today, Jordan discusses Google’s November core algorithm update. Show Notes https://voicesofsearch.com/episode/googles-nov-core-update-jordan-koene-previsible CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. The rapid crawling and indexing process employed by Google to keep up with the swiftly changing news landscape requires news publishers to take a different approach to SEO. In essence, publishers get one shot for an article to get traction in Google's news-specific ecosystem. Today, Barry discusses SEO for news publishers Show Notes https://voicesofsearch.com/episode/online-news-and-generative-ai-barry-adams-polemic-digital CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. Initially, news organizations viewed generative AI as a tool that was going to replace the art of journalism. However, those initial fears have transitioned into news organizations exploring ways to integrate generative AI into their workflows to make the lives of journalists easier. Today, Barry discusses online news and generative AI. Show Notes https://voicesofsearch.com/episode/online-news-and-generative-ai-barry-adams-polemic-digital CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked into the organization’s DNA. Today, Kavi discusses getting everyone involved in SEO. Show Notes https://voicesofsearch.com/episode/making-a-name-for-yourself-in-seo-kavi-kardos-uproer CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customized solutions aligned with the business’ goals and website. Today, Kavi discusses what in-house SEOs look for in agency partners. Show Notes https://voicesofsearch.com/episode/making-a-name-for-yourself-in-seo-kavi-kardos-uproer CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. In the SEO industry, becoming known as an expert can lead to increased business opportunities. However, for those not interested in public speaking or seeking celebrity status, there are alternative strategies to establish your reputation as an SEO expert. Today, Kavi discusses making a name for yourself in the SEO industry. Show Notes https://voicesofsearch.com/episode/making-a-name-for-yourself-in-seo-kavi-kardos-uproer CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale. Show Notes https://voicesofsearch.com/episode/acquiring-new-seo-clients-michael-ramirez-evisio-llc CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients. Show Notes https://voicesofsearch.com/episode/acquiring-new-seo-clients-michael-ramirez-evisio-llc CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of applicants, SEO education will likely become formalized. Today, Cassidy discusses SEO becoming a part of a college education. Show Notes https://voicesofsearch.com/episode/seo-with-large-language-models-cassidy-clement-interactive-brokers CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. As we journey deeper into the digital age, new technological innovations are reshaping the way we approach SEO. Among these innovations, large language models (LLMs) have emerged as powerful tools that promise to revolutionize the world of SEO. But what does this mean for the future of SEO? Today, Cassidy discusses SEO with large language models Show Notes https://voicesofsearch.com/episode/seo-with-large-language-models-cassidy-clement-interactive-brokers CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain. Show Notes https://voicesofsearch.com/episode/developing-a-trustworthy-amp-authoritative-enterprise-website-glenn-friesen-cal-poly CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website. Show Notes https://voicesofsearch.com/episode/developing-a-trustworthy-amp-authoritative-enterprise-website-glenn-friesen-cal-poly CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education. Show Notes https://voicesofsearch.com/episode/automated-seo-reporting-david-kaufmann-seocrawl CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show Notes https://voicesofsearch.com/episode/automated-seo-reporting-david-kaufmann-seocrawl CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. Google algorithm updates never fail to stir up anticipation and speculation in the world of SEO. In this anticipation, a fair share of myths and misconceptions often emerge, leaving the SEO community in a state of uncertainty. Today, Ryan discusses Google algorithm update myth-busting. Show Notes https://voicesofsearch.com/episode/leveraging-chatgpt-for-worldbuilding-ryan-bertollini-hazelden-betty-ford-foundation CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web 3.0 experiences but also opens doors for brands to keep users engaged within their own platforms. Today, Ryan discusses leveraging ChatGPT for world-building. Show Notes https://voicesofsearch.com/episode/leveraging-chatgpt-for-worldbuilding-ryan-bertollini-hazelden-betty-ford-foundation CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices. Show Notes https://voicesofsearch.com/episode/working-with-the-google-search-console-api-amp-python-steve-toth-seo-notebook CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it. Show Notes https://voicesofsearch.com/episode/working-with-the-google-search-console-api-amp-python-steve-toth-seo-notebook CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to bring the SEO community together like never before. Today, Kelvin discusses the journey and highlights of bringing brightonSEO to the USA. Show Notes https://voicesofsearch.com/episode/brighton-seo-comes-the-usa-kelvin-newman-brightonseo CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management. Show Notes https://voicesofsearch.com/episode/protecting-your-online-reputation-josh-greene-the-mather-group-llc CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
