Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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818 episodes

Remote Work for SEO's -- Elaine Richards // Basecamp

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work. Show Notes https://voicesofsearch.com/episode/executives-perspective-on-seo-elaine-richards-basecamp CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

32m
Aug 12
Executives Perspective on SEO -- Elaine Richards // Basecamp

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO. Show Notes https://voicesofsearch.com/episode/executives-perspective-on-seo-elaine-richards-basecamp CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26m
Aug 11
Would You Bet on Alphabet Stock -- July 2022

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the behemoth, Google, is dealing with contractions across all their lines of business. However, in comparison to players like Shopify and Facebook, Google‘s growth prospects look a lot more positive. Today, Jordan wraps up the conversation by asking if you would bet on alphabet stock. Show Notes https://voicesofsearch.com/episode/googles-product-review-update-launch-july-2022 CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Aug 10
Google Punts on 3rd Party Cookie Depreciation -- July 2022

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once again announced that the deprecation of third-party cookies has been pushed back to the latter half of 2024. Reasons for the delay vary, but this is good news for marketers and their PPC investments as it is currently cheaper than content marketing and takes a lot less expertise. Today, Jordan talks about Google punting on third-party cookie deprecation. Show Notes https://voicesofsearch.com/episode/googles-product-review-update-launch-july-2022 CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Aug 09
Google's Product Review Update Launch -- July 2022

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review update. However, this time, communication has improved in terms of them providing more context about the coming changes to the SEO community. Today, Jordan talks about Google's product review update launch. Show Notes https://voicesofsearch.com/episode/googles-product-review-update-launch-july-2022 CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Aug 08
July Winners & Losers -- Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same type of impact in performance. Today, Tyson discusses this month’s SEO winners and losers. Show Notes https://voicesofsearch.com/episode/july-winners-amp-losers-tyson-stockton-previsible-io CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Aug 05
How Does Social Media Impact SEO? -- Dmitry Dragilev // JustReachOut.io

Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO. Show Notes https://www.voicesofsearch.com/episode/a-pr-hackers-guide-to-link-building-dmitry-dragilev-justreachoutio CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Aug 04
A PR Hackers Guide to Link Building -- Dmitry Dragilev // JustReachOut.io

Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building. Show Notes https://www.voicesofsearch.com/episode/a-pr-hackers-guide-to-link-building-dmitry-dragilev-justreachoutio CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Aug 03
Google Search Console API as the New Table Stakes -- Noah Learner // Two Octobers

Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs. Show Notes https://www.voicesofsearch.com/episode/apis-automation-seo-tools-and-finding-your-place-in-seo-noah-learner-two-octobers CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Aug 02
APIs, Automation, SEO Tools, and Finding Your Place in SEO -- Noah Learner // Two Octobers

Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world. Show Notes https://www.voicesofsearch.com/episode/apis-automation-seo-tools-and-finding-your-place-in-seo-noah-learner-two-octobers CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Aug 01
Technical SEO Skills You Actually Need -- Patrick Stox // Ahrefs

Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes https://www.voicesofsearch.com/episode/prioritizing-seo-efforts-patrick-stox-ahrefs CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10m
Jul 29
How to Rank Content Faster -- Patrick Stox // Ahrefs

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes https://www.voicesofsearch.com/episode/prioritizing-seo-efforts-patrick-stox-ahrefs CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12m
Jul 28
Prioritizing SEO Efforts -- Patrick Stox // Ahrefs

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes https://www.voicesofsearch.com/episode/prioritizing-seo-efforts-patrick-stox-ahrefs CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Jul 27
International SEO -- Sebastien Edgar // Square, Inc

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company looking to build and scale its SEO efforts. It can remove the expense of hiring an SEO agency and give you full control over your SEO, but there are instances where agencies can be leveraged by companies looking to build in-house SEO teams. Today, Sebastian talks about how to build an SEO team. Show Notes https://voicesofsearch.com/episode/in-house-seo-management-sebastien-edgar-square-inc CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30m
Jul 26
In-house SEO Management -- Sebastien Edgar // Square, Inc

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals within an SEO team, managers have a lot of work to do. Especially in cases where team members are working in other parts of the world, managers have to find that balance to ensure everyone is included and has all the tools for productivity. Today, Sebastian talks about in-house SEO team management. Show Notes https://voicesofsearch.com/episode/in-house-seo-management-sebastien-edgar-square-inc CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jul 25
Why Companies Fail at International Expansion -- Lidia Infante // Rise At Seven

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show Notes https://www.voicesofsearch.com/episode/5-non-technical-factors-of-international-seo-success-lidia-infante-rise-at-seven CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jul 22
5 Non-Technical Factors of International SEO Success -- Lidia Infante // Rise At Seven

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes https://www.voicesofsearch.com/episode/5-non-technical-factors-of-international-seo-success-lidia-infante-rise-at-seven CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22m
Jul 21
Google's Subjective Search -- Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature. Show Notes https://voicesofsearch.com/episode/ahrefs-yep-search-algo-jordan-koene-previsible CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Jul 20
Is podcast SEO a thing? -- Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing. Show Notes https://voicesofsearch.com/episode/ahrefs-yep-search-algo-jordan-koene-previsible CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Jul 19
Ahrefs Yep Search Algo -- Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’. Show Notes https://voicesofsearch.com/episode/ahrefs-yep-search-algo-jordan-koene-previsible CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14m
Jul 18
Hiring for an Enterprise Team -- Craig Harkins // CoStar

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show Notes https://voicesofsearch.com/episode/career-development-in-seo-craig-harkins-costar CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Jul 15
Career Development in SEO -- Craig Harkins // CoStar

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show Notes https://voicesofsearch.com/episode/career-development-in-seo-craig-harkins-costar CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21m
Jul 14
Generating 10 Quality Free Links Per Month -- Deepak Shukla // Pearl Lemon

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show Notes https://www.voicesofsearch.com/episode/coat-tail-link-building-deepak-shukla-pearl-lemon CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15m
Jul 13
Scaling a Content Team to 50 Blogs Per Month -- Deepak Shukla // Pearl Lemon

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show Notes https://www.voicesofsearch.com/episode/coat-tail-link-building-deepak-shukla-pearl-lemon CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jul 12
Coat-tail Link Building -- Deepak Shukla // Pearl Lemon

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show Notes https://www.voicesofsearch.com/episode/coat-tail-link-building-deepak-shukla-pearl-lemon CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18m
Jul 11
Gaining Goal Alignment with UX -- Joe Ford // Organic

Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes https://www.voicesofsearch.com/episode/teaming-up-with-ux-make-impactful-change-joe-ford-organic CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14m
Jul 08
Teaming Up with UX Make Impactful Change -- Joe Ford // Organic

Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes https://www.voicesofsearch.com/episode/teaming-up-with-ux-make-impactful-change-joe-ford-organic CONNECT WITH:  __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19m
Jul 07
The Importance of Brand Building -- Michelle Robbins // Clearlink

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Notes https://www.voicesofsearch.com/episode/the-problem-with-data-michelle-robbins-clearlink CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12m
Jul 06
Pivoting with a Constantly Changing Landscape -- Michelle Robbins // Clearlink

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show Notes https://www.voicesofsearch.com/episode/the-problem-with-data-michelle-robbins-clearlink CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12m
Jul 05
The Problem with Data -- Michelle Robbins // Clearlink

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show Notes https://www.voicesofsearch.com/episode/the-problem-with-data-michelle-robbins-clearlink CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16m
Jul 04