Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring marketers to understand how language models retrieve, cite, and reference content to maintain brand relevance in AI-powered search environments. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in real-time, allowing faster indexing than traditional search engines, and why AI-generated search results present a growing opportunity that shouldn't be ignored while maintaining traditional SEO foundations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares his perspectives on: red flags in job postings with wide salary ranges, the role of community and knowledge sharing in SEO, impact of economic conditions on tech sector employment, strategies for personal career advancement in SEO, and importance of actionable data in career decision-making. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report on the most in-demand SEO skills. Data analytics, technical SEO, and stakeholder management correlate most strongly with higher salaries, while AI expertise and UI/UX knowledge are increasingly sought after by employers. LeRoy recommends candidates develop a clear point of view on AI implementation and focus on building skills they can control to stand out in application processes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines. Show Notes https://voicesofsearch.com/episode/seo-jobs-week-what-is-happening-in-the-seo-job-market/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also explains how career progression typically moves from generalist to specialist before returning to broader leadership roles that require strong business acumen. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech sector, strategies for SEO professionals to navigate career progression. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show Notes https://voicesofsearch.com/episode/leveraging-crm-data-for-comprehensive-seo-metrics/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today, Val shares practical tips on how to effectively merge these technologies to enhance your marketing analytics. Show Notes https://voicesofsearch.com/episode/leveraging-crm-data-for-comprehensive-seo-metrics/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares her perspectives on: understanding target audience personas for high-converting landing pages, incorporating multimedia elements to boost landing page engagement, best practices for a seamless user journey within lead machine funnels, optimizing lead capture forms to balance lead quality and quantity, and strategies for nurturing leads post-conversion to encourage brand loyalty. Show Notes https://voicesofsearch.com/episode/how-to-create-million-dollar-landing-pages/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing landing pages. Show Notes https://voicesofsearch.com/episode/how-to-create-million-dollar-landing-pages/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions. Show Notes https://voicesofsearch.com/episode/how-to-align-seo-with-b2b-revenue-attribution/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions. Show Notes https://voicesofsearch.com/episode/how-to-align-seo-with-b2b-revenue-attribution/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intelligence can enhance the precision and effectiveness of SEO tactics, particularly through Boulder SEO Marketing's unique Micro-SEO Strategy℠. This approach not only sharpens targeting but also significantly boosts conversion rates by adapting to the dynamic digital landscape. Today, Chris shares insights on optimizing SEO practices to achieve superior search engine visibility and business growth. Show Notes https://voicesofsearch.com/episode/human-driven-ai-assisted-seo CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm that excels in delivering precise and innovative SEO solutions, Chris emphasizes the importance of blending advanced AI tools with the nuanced understanding of human SEO specialists to enhance search engine visibility and conversion rates. He highlights how this approach not only streamlines processes but also significantly improves the accuracy and effectiveness of SEO campaigns. Today, Chris explores the transformative impact of AI on SEO and how businesses can leverage this to dominate in a competitive digital landscape. Show Notes https://voicesofsearch.com/episode/human-driven-ai-assisted-seo CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks. Show Notes https://voicesofsearch.com/episode/putting-ai-to-work-for-specific-tasks/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital marketing space. She emphasizes the importance of aligning keyword strategies with user intent to optimize content effectively. By diving deep into content outlines and thoughtful optimization, Kristan provides insights on how businesses can enhance their online visibility and performance. Show Notes https://voicesofsearch.com/episode/how-to-win-at-marketplace-seo-with-advanced-tactics CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insights on how businesses can dominate their niche in the digital marketplace. Show Notes https://voicesofsearch.com/episode/how-to-win-at-marketplace-seo-with-advanced-tactics CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox's MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation. Show Notes https://voicesofsearch.com/episode/link-building-automation/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show Notes https://voicesofsearch.com/episode/link-building-automation/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cassidy Clement, from Interactive Brokers, discusses the elements of optimization associated with AI search engines. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses strategies for maintaining SEO value during website updates and redesigns. In this episode, Cassidy shares her perspectives on strategies for using SEO with large language models in higher education, best practices for sending out wedding 'save the dates, differences in font preferences between men and women, and the role of IMAP in managing emails across different clients. Show Notes https://voicesofsearch.com/episode/key-items-to-retain-seo-value/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He highlights that personal branding is crucial for survival and adaptability, especially in the face of AI advancements. Spencer advises leveraging AI to enhance personal branding by creating comprehensive content from talks, articles, and interviews. He suggests starting small with habits like daily YouTube videos or podcast appearances and using AI tools to repurpose content into long-form blog posts and other media. He also stresses the importance of discernment and focusing on what truly adds value. Show Notes https://voicesofsearch.com/episode/using-ai-to-build-linkable-assets/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content generation, and measuring the effectiveness of AI-enhanced link-building campaigns. Show Notes https://voicesofsearch.com/episode/using-ai-to-build-linkable-assets/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investment rather than an expense, and suggests involving business leaders in forecasting and scenario planning to better communicate SEO's value. He also highlights the need for SEO professionals to adapt to changes in algorithms and market conditions to maintain and enhance their organic search visibility. Show Notes https://voicesofsearch.com/episode/making-organic-search-into-a-performance-channel/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, measure performance against counterfactuals, and focus on leading metrics like the number of tests run and win rates. He stresses the importance of accountability over consequences, building trust, and operating within the bounds of control to ensure SEO's success in large organizations. Show Notes https://voicesofsearch.com/episode/making-organic-search-into-a-performance-channel/ CONNECT WITH: __ __ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
