-Mike Williams, Alacrity Digital Marketing Bootcamp facilitator and CEO of Jetstream Digital Agency, talks to Sean Bourquin of First Light Technologies and Ashleigh Erwin of Ocean Diagnostics about how their companies approach marketing in the cleantech space

-how these two companies are developing a relatively new market for their clean technologies

-more global, complex problems are occurring and clean technology is one of the solutions for these problems

-challenge as marketers to develop this new market and becoming more relatable to customers

-doing market research to identify the target sectors and customers that exist

-marketing in the solar space across First Light's 10 year span of experience

-how solar lighting has changed as "clean tech" has become a larger sector

-being a purpose-driven company and doing something that's helpful or better than what's been done before

-the difference between "greenwashing" a company and operating based on long-term benefits and economic value

-oceans as an untapped economy and what the economic value is

-in the past, "cleantech" meant expensive, but the economic value is balancing out these days

-an inherent marketing problem in cleantech is to update customer knowledge about new technologies instead of "the way it's always been done"

-agencies and regulations changing to meet sustainability and climate change goals so marketing as a clean tech company is more feasible now

-focusing on a mandate and mission to discover the ocean and enter the blue tech space, while providing new knowledge and technology for microplastics research and pollution

-how has increased education of the average customer or average person changed marketing strategies as more people understand climate change and clean tech as an opportunity?

-helping policy makers make informed decisions that get translated into regulations

-how solar lighting has changed in the last decade (macrofactors like core technology changes are creating a meaningful difference)

-providing a better technical solution than what's previously existed is key

-customers also taking climate change seriously and making careful decisions when it comes to the solutions they choose

-providing resiliency and solutions that improve on the "old-fashioned way"

-how the global pandemic has impacted marketing strategies and business

-marketing is there to support business goals; COVID has highlighted new challenges and new opportunities in reaching customers, putting more importance on digital marketing

-the agility of a startup-style mentality for many small cleantech companies

-navigating the challenge of finding revenue to build out a marketing team early on

-founding a company during the economic crisis of 2009 and now navigating the pandemic as a business owner

-seeing the adaptation of businesses and people, despite the pandemic's effects

-improved safety and human health as added benefits and opportunities for cleantech companies

-the triple bottom line for cleantech companies and the purpose-driven people behind them

-building resiliency and circularity in local communities

-how will the future of clean tech marketing evolve?

-keeping up with new tools and technologies, while translating face-to-face passion into a wholesome and effective marketing strategy

-storytelling instead of pure promotion as marketing strategy