-Peter Van Der Gracht, senior advisor at Alacrity Canada, talks to Susan Blanchet and Andrew Crawford of Origen Air about their company and operations in the cleantech sector

-origin story of the company; why Susan left her law career to join forces with serial entrepreneur, Andrew

-business model is a "humanistic enterprise model" 

-how environmental and social governance ratings influence decision-makers

-Origen Air's genetically modified plant products work to clean the air, while also reducing energy costs

-minimum standards for indoor air quality set by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE)

-smart sensors and app will help decision-makers understand their indoor air quality better and improve standards

-impacts of COVID pandemic on the business; founding Origen Clean, a probiotic fogging company

-measuring an invisible problem, like indoor air quality, and then managing it through proprietary sensor technology and app

-customer focus and go-to-market strategies

-returns on investment and looking at the business model from an investor's perspective

-short-term milestones; the clean air delivery rate (CADR) of the Sentinel Purifier, the first of Origen Air's products

-funding programs and support for cleantech companies

-marketing strategies and the long-term plan to reach the global market

-the triple bottom line, caring about social responsibility and the environment in conjunction with profits

-why the team behind Origen Air believes that "nature always wins"