We’re now hearing about what’s been labeled the “Sephora tween” that’s sweeping through the pre-teen population. Thanks to social media and our kids presence as both creators and consumers of things like TikTok videos, pre-teen girls who experts say have never heard their parents say “no” are heading to make-up and skincare Sephora stores to purchase high end products, and even sample them in the store, many times opening sealed product and making a mess. Some kids are not only using the products, but they are making videos to post on social media, all in the hope of gaining followers and becoming influencers. Not surprisingly, some of this can be traced back very recently to videos posted by the nine and eleven year old daughters of Kim Kardashian and Kourtney Kardashian. There’s plenty to warrant concern in this trend. Let’s add to that the fact that many of these products are not safe for a child’s skin. Parents, the culture promotes worldliness. Let’s lead our kids into Godliness.