CREATIV SPORTS PODCAST
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126 episodes
* Have you ever wondered what it's like to be one of the first team employees for an expansion team? For Zack, his path started in one direction before being laid off. When you begin your journey in the sports industry, all you're looking for is an opportunity. It's funny how things work out. As one of the first employees for the Seattle Kraken, Zack details his journey from going door-to-door to running social for the NHL's most recent expansion team.
* Angela Denogean got her start in the sports industry as an intern and LCC contributor. She credits her background in storytelling that she learned in her early years as the driving force behind decisions she makes as a social media manager. Her path has ups and downs from being laid off with AAF to applying for a job and not hearing back for a while, but ultimately landing the opportunity. Resilience and persistence are necessary.
* Maleah Pearson was all-in on gymnastics until she needed to medically retire. She found her voice through media and being the team's voice on social. With a balance of content capabilities and social strategy, she has brought the two skills together as she brings the Vikings off-field content to life.
* Pulling back the curtain on the role of Football creative. Our guest this week is Stephanie Lopez. She got her start as a student at Georgia, and stayed in the SEC as she took a role with Auburn Football. How did she get that role? Listen to find out!
* As the Director of Digital Media and Social Content for the Big East, Dee Seymore breaks down her approach from a conference perspective. From music to highlighting her path and how she got to where she is today, Dee found power in Olympic sports to help her hone her craft.
* Lakia Bailey played college ball before making her way to becoming a Creative Director at Kentucky. With a communications background, she gained insight into how the athletic operations worked as she wore many hats early on her journey. She has a unique blend of pushing creative forward while maintaining a pragmatic perspective of time and place.
* From MiLB to college and pros, RV has seen all different types of content and programs. As the reigning two-time WNBA champion Aces Graphic Designer, we chat about the differences between the stops, overcoming imposter syndrome, and understanding why people are the driving force behind why design is important.
* Alexis Pitchford is a freelance videographer with perspective as a D1 athlete. Traveling the country to personify and highlight women's Basketball, we talk travel, gear, shoot preproduction, and why it's important for fans to get to know the person and not just the athlete.
* From the beaker lab to the render lab, we chat with Andy about all things 3D and his path from boredom during the pandemic to breaking out as a freelancer. Andy's work is unique and he's made a name for himself across the industry for his handheld FPV drone camera work that stands on it's own or integrates into an epic edit. Connect with Andy on social: andytorres_a
* He is the Senior Manager, Athlete Relations and Marketing at The Players' Tribune and an architect on crafting personal brands. Although he got his start in tech, he soon shifted into branding and marketing after his brother Charlie was drafted into the NBA. He has found his own lane in the sports world, helping tell the stories of some of the top athletes around the world. Give him a follow: X @creativebyrob IG @creativebyrob LI Rob Villanueva
* Back for Season 3 with some news + updates! This episode is brought to you by BallerFX, your source for sports motion content + tutorials. Visit https://www.youtube.com/@ballerfx to get started on your motion journey today!
* She is the video & Creative manager for the San Diego Wave, and previously spent time getting Charlotte FC up and running. She is a cancer survivor going on 9 years, and has been a reporter, writer, and video producer as she bounced around the country making her dreams a reality. Being authentically herself is her policy for gaining trust and access. Soccer is a big part of her life, but more importantly, what stokes her fire is the opportunity to humanize athletes by capturing their stories. Give her a follow: TW @bavacado2 IG @bavacado Site brittanyalvarado.com http://brittanyalvarado.com
* Brad Friedman is a social media lead at STN Digital. With everything that goes into managing social in sports, we talk about the value of rest, how to keep your team fresh, and why it matters that your team can bring their best selves to work each and every day.
* When time isn't on your side, you have to Build the Plane as You Fly It. That's what Meaghan Frazier and her team do as they work to build an amazing content team. And with her background and experience, they're on the right track to do so.
* This week, we are joined by Oliver Hunt, a writer for Women’s sports exchange and Fansided. Oliver’s path began with theater, and learning about lighting, which is what he does as a full-time gig. However, their passion has led to moonlighting and shining a light on the NWSL. Follow on social: linktr.ee/oliverrhunt https://t.co/L1RvYZXWH5
* Jason Lavine is the VP of content and production for the Chargers. From Schedule Release, to Draft Hype, and selling content. We dive deep into understanding how they have built their voice, and how they make decisions when it comes to creating sellable content for their audience.
* In a world where "Influence" is at the forefront for creatives, Akshay Ram is no stranger to finding his place with it. Akshay shares his journey to becoming a product manager for Adobe and how he's using that same platform to help other creatives make life easier for themselves.
* Jared Kleinstein of Fresh Tape + Gondola is our guest today. From meme's to Vine's and analytics tracking, Jared has failed many times while creating valuable products for social media. There are stories, tangents, and deep conversation about work, life, and the pursuit of happyness!
* Jesse Wu is the Creative Director for the University of Southern California. Growing up, Jesse didn't see much Asian influence in Pro American Sports, but didn't let that detour him from his aspirations of working in sports. As we celebrate Asian American and Pacific Islanders Month, as well as Mental Health Awareness Month, he describes his experiences with both.
* Karen Ramming is the Sr. Director of Digital Innovation and Communications with TrackTown USA and although she ran track in high school, she never expected to get into the sports field after college career. From bartending to PR, she has a wide ranging background that has all contributed to her success and foreshadowed her next career move. She has been intentional with her decisions to take on jobs to evolve her career. We talk about content, cocktails, social, career choices, and mental health. Episode content: Road to TrackTown episodes with Allie Wilson https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGBzq-S2XPDc&data=05%7C01%7C%7Cdd161df2a27e4bf3ef8608db45274a2f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638179807274285921%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=R6Cg33CbZ2j3OeG5kNmggnPeGiuCXg8S0qqd8ugb9%2BA%3D&reserved=0, Anna Hall https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DP7Jf6YPSkDk%26t%3D3s&data=05%7C01%7C%7Cdd161df2a27e4bf3ef8608db45274a2f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638179807274285921%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=OMPdjDfSv5saUVk0agrhgO%2BhxtodXUf0U7EAL4nm5Hc%3D&reserved=0, and Ryan Crouser https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DWsqCD8EuG6k&data=05%7C01%7C%7Cdd161df2a27e4bf3ef8608db45274a2f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638179807274285921%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=2oQr71CV7Ahp%2F%2B%2Bi26S5NF%2BYO%2FgXKmQjiduXW%2BzNdYQ%3D&reserved=0 MagicBoost site: https://www.themagicboost.com/
* Gary Paczesny grew up in South Bend, and got his start early in the live streaming era. He now oversees Creative + Communications at North Carolina. We pick his brain about what it takes to get hired, and why there are such a wide range of salaries across college athletics.
* Alex Herko is the Director of Content for the reigning world series champs and a former colleague of mine from our time with the Boston Celtics. Alex’s drive, and passion for the intersection of content + business has helped him thrive in his role. We’ll be diving into how to make those connections and work on getting the green light for production! Follow Alex on social: IG: herko_alexander
* We've all heard the old saying "It's not how you start, but how you finish." Well, just imagine going from a collegiate basketball player, to assistant coach/SID to full time SID, to content creator. It's not how you get there, but that you actually reach the destination.
* What is it like to work on the Marketing side of a product like FanDuel? Avery shares what a typical day is like in the fast-paced world of fantasty games. He also talks about how he spends his time to clear his head and focus on something other than sports design. Give him a follow: Behance: https://www.behance.net/AveryO?locale=en_US Twitter: aveowens_
* Lauren makes it her mission to hold space for others. As one of 32 Social Media Managers in the NFL, she wants to ensure that she's leaving the door open for more women to obtain those roles after her in the future. An English major by trade, and with over 10 years of experience in pro sports, Harper is constantly reminded the value of networking across with your peers and not just upwards.
* Sarina is a tenacious self-starter and driven individual. The diverse opportunities that she has experienced have shaped her into a coachable team player who enjoys taking on new challenges. She produces content in multiple languages, and makes her family proud as she represents her ancestors on the sideline for her hometown team. Site: sarinasoriano.com http://sarinasoriano.com
* Natalie's journey to content started with many other paths and explorations before she landed an opportunity with the American Junior Golf Association. From teaching a college class she had to learn on the fly, to exploring interests in sports science, she followed her curiosity. She adapted and learned how all of those experiences shaped who she is, and what she does today as the Director of Content with the Atlanta Hawks.
* Tessa has seen many sides of the sports industry. She got her start with the Spurs, developed connections to expand her network, and built relationships with many teams in Texas. She has worked behind the camera, in front of the camera, and freelanced, where she has learned the value of being a multi-disciplined content creator. She now puts all of that knowledge together to coordinate content needs as a producer with the PGA Tour. Connect with Tessa: Site: https://www.tessaandrade.com/ TW: @tessaandrade IG: @tessaandrade
* Have you ever had someone stop you because they didn't believe you were? At 6'5", Brian Gray looks like an athlete, but has always been interested in the art of design. As part of the Kansas Jayhawks Basketball program, Brian talks about challenges he's faced and not taking on the burden of others expectations by believing in who you are and what you're capable of. Social: IG: @briangray.design TW: briangraydesign
