Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

About

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

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219 episodes

218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence. Today I'm sharing why that happened and the 3 things that brought me back. In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to create anything. The shame kept me from talking to anyone about it. If your marketing feels stale, your creative spark has dimmed, or you're just going through the motions without really being there, this episode is for you. In this episode, you'll learn: - Why nearly 9 in 10 entrepreneurs struggle with mental health issues (and only 30% feel comfortable talking about it) - The "dirty water filter" principle that was poisoning my creativity without me realizing it - How one text from Dean Graziosi started pulling me out of the darkness - The simple question from Susie Moore that makes hard things feel possible - Why picking a date and declaring it out loud changes everything This is the most personal episode I've ever recorded. And if you're in a season where the ideas aren't flowing, I hope it helps. CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

23m
Feb 04
How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life." Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything. Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months.   In this conversation, Sam reveals: • How he dealt with the identity crisis of losing his dream at 17 • The "delusional" cold-calling strategy that launched his speaking career • The phone call that almost broke him - and the friend who saved him • What 6 weeks in Kenya taught him about happiness • The $13,000 overnight fundraiser that brought his story full circle • The exact content system that grew his following from 0 to 1 million in 6 months   📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet → https://podcast.stu.me    CONNECT WITH SAM: • Website: https://samdemma.com  • Book "Empty Your Backpack": https://a.co/d/cBKDNjN  • Instagram: https://instagram.com/sam_demma    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

33m
Feb 02
216: 3 Hacks To Creating Massive Momentum With Your Membership Site

If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time.   GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

34m
Apr 28, 2021
215: But I Wouldn't Pay For That

In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215

18m
Apr 07, 2021
214: A Powerful Strategy For People Who Didn't Buy

When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214

13m
Mar 22, 2021
213: The Membership that Created Tremendous Opportunity

In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/213

25m
Mar 05, 2021
212: What To Do When You Don't Like What You're Doing

Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212

21m
Mar 01, 2021
211: My Process For Writing Sales Copy

You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211

18m
Feb 26, 2021
210: Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership

Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it!  GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210

37m
Feb 18, 2021
209: Your Messaging Matters

In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209

12m
Feb 16, 2021
208: Her Membership Site Got Off to a Blazing Hot Start

In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience!  GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208

22m
Feb 12, 2021
207: How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx

What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/207

20m
Jan 27, 2021
206: How To Compete With Free

In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206

8m
Jan 26, 2021
205: The 3 Foundational Elements of Success Online

If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205

11m
Jan 13, 2021
204: Everyone With Creative Ideas Should Get This Book

How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204

34m
Jan 11, 2021
203: Two Keys To More Momentum In Your Marketing

Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203

16m
Dec 07, 2020
202: High Level Thoughts For Every Entrepreneur

During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202

16m
Nov 23, 2020
201: How Do I Get More Traffic?

I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/201

13m
Nov 20, 2020
200: 200th Episode! Guests Share Best Marketing Strategy From 2020

What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200

25m
Nov 13, 2020
199: 3 Ways To Drive More Consumption Of Your Content

The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199

12m
Nov 11, 2020
198: The Back of a Napkin Test - Would You Pass or Fail?

In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198

13m
Nov 06, 2020
197: Shorter or Longer Payment Plans?

If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197

15m
Nov 04, 2020
196: 3 Reasons Why Someone Didn't Buy From You

In this episode, we’re going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it’s inevitable they buy from you. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/196

17m
Nov 02, 2020
195: 5 Juicy Ideas For Any Membership Site Owner

This episode is jammed packed with juicy ideas for growing a successful membership. It's like being a fly on the wall hearing from our TRIBE mastermind with 6 and 7-figure membership site owners. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/195

21m
Oct 30, 2020
194: Behind The Scenes of Us Building a Brand

Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194

13m
Oct 28, 2020
193: How To Raise Millions For Your Favourite Charity

We all want to do more good in this world, but the question is how can we use our business to raise money for our favourite causes? I'll tell you how we do it in this episode. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/193

21m
Oct 26, 2020
192: 3 Fast and Easy List Building Ideas

Our email list is the lifeblood of our business because that's who we get to sell to. But how do you grow your list? In this episode, I’m going to share with you three quick ideas that you can use right now to begin building and growing your list. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/192

12m
Oct 23, 2020
191: The Secret To Amplify Sales BEFORE You Start Selling

In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/191

13m
Oct 21, 2020
190: How To Properly Scale For Maximum Success (and Minimum Stress)

What's the best way for you to take your idea and get it into the hands of as many people as possible? In this episode, I'll share how to scale up... the right way. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/190

17m
Oct 19, 2020
189: How To Get Featured In The Media (even if you're just starting out)

In this episode, I’m joined by Shelli Varela, and we’re going to unpack how you can get featured in the media by using this very simple structure. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/189

20m
Oct 16, 2020