Have you ever wondered if your message is actually getting through? You keep saying the same things over and over, and you look around thinking... is anyone actually hearing this? I want to share a moment that completely changed how I think about that question.   I was driving my daughter and her friend to school, and I overheard my daughter tell her friend, "Sleep makes your brain smarter." That's something I've said to her dozens of times. But she wasn't quoting me. She said it like it was hers, like it was just something she knew to be true. And it hit me: the message had gotten through. I just didn't see it happening.   The same thing is happening in your business right now. Your values, your beliefs, the things you keep saying over and over to your audience and your team, they're landing even when you can't see it. In this episode, I break down three reasons why repetition matters more than you think, and why that urge to switch things up might be the exact signal to keep going.   In this episode, you'll learn: - Why repetition is how people learn (and the research behind 7-10 exposures) - Why your boredom with your own message is actually a good sign - How this applies to your team just as much as your audience - A 10-minute exercise to clarify your three core messages   REGISTER: Grab your FREE seat at the Audience to Income Summit (April 8-10): https://links.membership.io/summit2026    RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

14m

Mar 27

What if one event could build your email list, create months of content, AND generate revenue? That's exactly what we're about to try. And in this episode, I'm taking you behind the scenes.   Register for the FREE Audience to Income Summit (April 8-10): https://links.membership.io/summit2026   A lot has changed in the creator space. Strategies that used to work really well aren't working anymore. AI has disrupted everything. Algorithms have shifted. And it's left a lot of people confused and unsure of what to do next. So I want to share a strategy that's been quietly producing massive results for creators who are paying attention: summits.   I first got inspired by Tara Phillips, a member of my Impact Mastermind. Tara spent 25 years as an educator working with kids with autism, started selling resources on Teachers Pay Teachers, then built a membership. Two and a half years after leaving her teaching job, her membership has grown into a multi-million dollar a year business. She's added tens of thousands of people to her email list and attracted sponsors like Sesame Street and Melissa and Doug Toys. All from running summits.   In this episode, you'll learn: - Why summits solve three business problems at once (list building, content, revenue) - How we built the Audience to Income Summit step by step - The business model behind a free summit with a VIP upgrade - Two big takeaways every business owner should act on this year   REGISTER: Grab your FREE seat at the Audience to Income Summit (April 8-10): https://links.membership.io/summit2026    RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

18m

Mar 25

Rachel Rodgers ran a $155K Kickstarter campaign in public... where everyone could watch the numbers. For 19 days, it looked like she was going to fail. What she said next changed how I think about entrepreneurship. Rachel Rodgers is the founder of Hello Seven, a multi-million dollar coaching company helping women build wealth through entrepreneurship. In this conversation, Rachel reveals: • The shower breakdown before her DC internship (and what her mom said) • Why she calls herself "ungovernable" and "unemployable" • The $155K Kickstarter that almost failed in front of everyone • Why she LOVES the opportunity to fail publicly • The permission slip: "I'm allowed to make mistakes" • The telethon pivot   📚 FREE RESOURCE: Get Rachel's Permission Slip Worksheet + Public Launch Mindset Guide → https://podcast.stu.me  CONNECT WITH RACHEL: • Website: https://helloseven.co • Instagram: https://instagram.com/rachrodgersesq  • Book "We Should All Be Millionaires": https://a.co/d/hYpZHnF    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

43m

Mar 23

If your marketing feels like it's not cutting through the noise right now, this episode is going to open your eyes. I just got back from a family trip to Japan and I walked away with three marketing lessons that every business owner needs to hear.   My kids planned their entire Japan itinerary from short-form video. The strawberry sandwich from 7-Eleven, the Ichiran Ramen restaurant, the bamboo forest -- all of it came from 15-second clips on Instagram and TikTok. And it wasn't just them. I saw a 30-second reel of the Nike running lab in Tokyo, booked it in advance, and walked in the door as a lifelong Adidas guy. That's how powerful this stuff is. But the lessons go deeper than just short-form content. Japan showed me that the experience you create IS your marketing strategy, and that genuine scarcity and exclusivity pull people in instead of pushing them away.   In this episode, you'll learn: - Why short-form content drives real-world action (and the stats that prove it) - How to think about your customer experience as your best marketing strategy - Why genuine scarcity increases desire and how to use it without faking it - The one question to ask yourself this week that can transform a touchpoint in your business   RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

17m

Mar 20

Two of the most respected marketers in our industry just had a very public falling out -- all because of a single AI-generated image. And it raised a question every one of us using AI needs to answer. Frank Kern ran an ad for his AI copywriting tool. The ad included an AI-generated image of a woman in a red string bikini. The problem? The image looked almost identical to Alex Cattoni, founder of Copy Posse. People started DMing Alex asking if it was her. She posted a video calling Frank out publicly. Frank responded saying it was a coincidence and he wasn't apologizing. The comments section became a war zone -- people comparing Frank to Jeffrey Epstein, others threatening his family, and ugly things being said about Alex too. It got out of hand fast. But underneath all the noise, there are three lessons here that matter for anyone using AI in their business. In this episode, you'll learn: - Why you are 100% responsible for what AI creates on your behalf (and why "it was AI" is the new "the dog ate my homework") - The review step most people are skipping before they hit publish -- and why it's the real failure point - Why going direct first (before going public) almost always leads to a better outcome when conflict happens   RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io   Subscribe and leave a review if this episode helped you.

12m

Mar 18

Dean Graziosi expected 300,000 people at his AI Advantage Summit. 683,000 showed up. 78% had never heard of him before. Here's the 3-day framework he used to go from cold audience to lowest refund rate in 30 years. Dean Graziosi is a 30-year marketing veteran, Tony Robbins' business partner, and former infomercial marketer who built his career reaching millions of people before the internet existed. In this conversation, Dean reveals: • Why he starts every campaign with pain, not product • The infomercial avatar: "Mom puts the baby down, sits on the couch" • How he got 683,000 business owners to a free 3-day event • Why 78% of attendees had never heard of him before • The "12 minutes of selling in 9 hours" framework • Why he NEVER sells on Day 1 (and what he does instead) • "Ripening green fruit" — the patience strategy that doubles revenue • Alex Hormozi's advice that made him rewrite the entire script • Why he condensed a 6-month program to 35 days   📚 FREE RESOURCE: Get Dean's 3-Day Launch Event Playbook + Event Framework Worksheet → https://podcast.stu.me    CONNECT WITH DEAN: • Website: https://deangraziosi.com  • Instagram: https://instagram.com/deangraziosi  • AI Advantage Summit: https://aiadvantagesummit.com    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

35m

Mar 16

What if you could turn one Instagram Reel into actual sales, without ever sending someone to a landing page? About a year ago, I started tracking our drop-off rates and the numbers were brutal. My family and I are in Japan right now (I wrestled a Sumo wrestler — long story), and while I've been here I've been thinking a lot about this system we've been building. We stopped sending people to landing pages entirely. Instead, we kept the entire funnel inside Instagram DMs. Opt-ins more than doubled. Same content, same offer; we just removed the friction of leaving the platform. In this episode, I'm breaking down the exact anatomy of what I call the "One-Post Funnel" from the Reel that hooks them, to the DM that converts them, to the $7 impulse offer that upsells 40% of buyers into your next offer. In this episode, you'll learn: • The 4-part content formula for Reels that actually convert (hook, teaching points, CTA, caption structure) • Why DM automation gets 65-90% opt-in rates vs. 30-40% on landing pages — and how to set it up with ManyChat • How a $7 front-end offer qualifies buyers and leads to membership upsells on the back end • The repurposing strategy that turns your top-performing Reels into webinars, email sequences, and more lead magnets   ⏱️ TIMESTAMPS: 0:00 - What if one Reel could generate sales without a landing page? 1:22 - Japan update: I wrestled a Sumo wrestler for the kids 2:40 - Why I started questioning everything about our Instagram strategy 3:08 - The drop-off problem: views but no sales 3:42 - The stat that stopped me cold (DM opt-in rates vs. landing pages) 4:06 - What if we just kept people inside Instagram? 4:38 - We tested it — opt-ins more than doubled 5:03 - Part 1: The high-converting content formula (hook + 3 teaching points + CTA + caption) 6:05 - Why you should never say "link in bio" again 6:41 - Caption structure: CTA as the first line 7:37 - Part 2: DM automation with ManyChat 8:06 - Why DMs crush landing pages (65-90% vs. 30-40%) 8:45 - How to set up the automation sequence 10:06 - Why instant responses build trust in 2026 10:14 - Part 3: The $7 impulse offer 10:58 - Order bumps and membership upsells on the back end 11:42 - The math: 100 opt-ins → $400/month recurring from one Reel 12:20 - Part 4: Repurpose the winners 13:00 - Next steps: Your 3-step action plan 13:36 - Experience this funnel yourself — DM me SUMMIT26 14:13 - Next week: Dean Graziosi's 680,000-registrant launch 14:45 - Full recap of the One-Post Funnel system   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me  🎟️ FREE SUMMIT: Join Stu and 24 creators for the Audience to Income Summit (April 8-10, 2026): DM "SUMMIT26" to @stumclaren on Instagram or visit https://membership.io/summit    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

16m

Mar 13

I'm standing in one of the busiest subway stations in the world: Tokyo, rush hour, millions of people moving around me, and I don't speak a word of Japanese. But I knew exactly where I was going. And that experience taught me something about YOUR marketing. My family and I are traveling through Japan right now, and three things have stood out to me that apply directly to how you and I market our businesses. From the Tokyo subway system to a hotel booking gone wrong to our daughter who doesn't love traveling suddenly falling in love with a temple, each experience revealed a marketing principle that most of us are getting wrong. In this episode, you'll learn: • Why simplicity is the ultimate marketing strategy — and how to build a "color, letter, number" system for your business • How the gap between what you promise and what you deliver is quietly costing you customers (72% will switch after one confusing experience) • What Japan's culture of safety and cleanliness teaches us about building communities where members actually engage ⏱️ TIMESTAMPS: 0:00 - Standing in Tokyo's subway at rush hour 0:42 - Welcome to Marketing Your Business 1:18 - Setting the scene: A family of four in Tokyo 1:56 - Lesson 1: Simplicity is the ultimate marketing strategy 3:13 - The Tokyo subway's color-letter-number system 4:06 - What's the "color, letter, number" system for YOUR business? 4:18 - 7-Eleven's smoothie machine and effortless onboarding 5:00 - 72% of customers switch after one confusing experience 5:47 - Lesson 2: Close the gap between promise and delivery 6:12 - The hotel room that "accommodates five" 7:06 - When trust breaks down in your marketing 7:58 - 65% of customers switch when experience doesn't match the promise 8:27 - Lesson 3: When people feel safe, they open up 8:33 - Marla at Japan's oldest temple 9:27 - Japan's culture of cleanliness and safety 10:03 - What's the "cleanliness" of your community? 10:37 - The three big takeaways recap 11:00 - Your homework: Pick one and take action this week 11:15 - Join us for the free Audience to Income Summit 12:38 - Wrap-up 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me 🎟️ FREE SUMMIT: Join Stu and 24 industry leading creators for the Audience to Income Summit (April 8-10, 2026) — https://membership.io/summit CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

13m

Mar 11

Krystal Schouten launched her membership before anything was built—and it worked. She helps women stop peeing their pants (yes, really), and in this episode, she reveals the limiting belief that almost held her back. Krystal Schouten is a pelvic floor fitness specialist who helps women overcome incontinence and regain confidence. In this episode, she shares her journey from one-on-one personal training to launching a membership - including the fear that almost stopped her. We talk about: • The "welcome to motherhood" myth she's fighting against • How COVID forced her to pivot (and her mom pushed her to keep going) • The limiting belief "I can't be big" and where it comes from • The $2/day reframe that makes membership pricing accessible • Why she launched her membership before anything was built • How she handles the emotional roller coaster of entrepreneurship 📚 FREE RESOURCE: Get Krystal's Founding Member Launch Checklist + Pricing Reframe Script → https://podcast.stu.me   CONNECT WITH KRYSTAL: • Instagram: https://instagram.com/fitness.reset  • Website: https://fitnessresetinfo.com  • Membership: The Body Reset Method  CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io  Subscribe for new episodes every week.

33m

Mar 09

What if four small changes to a single page could nearly double your conversion rate and cut your lead costs in half? That's exactly what happened when we stopped assuming and started testing. We had an opt-in page for our workshop that had been running for years. People were signing up, and we were happy with it. But working and working well are two very different things. It's like a car driving with the parking brake on... you're still moving, but you don't realize how much faster you could be going. So we got curious. We ran four split tests. Small changes, not a radical redesign. And the results surprised us. In this episode, you'll learn: • The headline swap that made the single biggest difference (and why "explicit benefit" beats "implicit benefit" every time) • Why we ditched the button-to-form setup that had been "best practice" for years • The short page vs. long page test, and why it won on a free opt-in • The social proof element most people skip that actually moved the needle This is part 2 of a two-part series. If you missed the last episode on the 6 webinar conversion points, go back and listen to that one first. It sets the stage for everything we cover here. 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me  CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

12m

Mar 06

My client Lisa came to me and said, "Stu, I am terrible at selling." She wanted to revamp her entire webinar presentation. But when we broke down the numbers, we found something she never expected.   Lisa wasn't bad at selling at all. Her close rate was actually strong. The real problem? She wasn't getting enough people into the room in the first place. It was a traffic and show-up problem, not a selling problem. And once we identified that, the solution became simple.   In this episode, I walk you through the 6 conversion points in any webinar funnel -- the chain of events that determines whether your webinar works or falls flat. Most business owners look at the whole thing and say "this isn't working." But when you break it down link by link, the answer becomes obvious.   In this episode, you'll learn: • The 6 conversion points in every webinar funnel (and how to diagnose each one) • Why "I'm bad at selling" is almost never the real problem • How to tell if your bottleneck is traffic, opt-in, show-up, stay-on, close, or follow-up • Why attendees who interact through Q&A and polls are 30% more likely to buy • The follow-up stat most people ignore: 25% of webinar sales happen after the event   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

14m

Mar 04

The ONE Thing has sold 4 million copies and is translated into 44 languages. It's written at a 5th grade level. Jay Papasan reveals why simplicity beats sophistication - and how one conversation with his professor changed everything.   Jay Papasan is co-author of The ONE Thing - over 4 million copies sold. That book changed the trajectory of my life. It led me to sell my company.   In this conversation, Jay reveals: • The "Kleenex Test" for creating timeless content (vs. content that expires) • Why Hemingway wrote at a 4th grade level (and The ONE Thing at 5th) • The "aspirin vs vitamins" framework for solving real problems • Why timing finds YOU if you're consistent • The difference between dreamers who need to DO and doers who need to DREAM   📚 FREE RESOURCE: Get Jay's Kleenex Test Worksheet + Timeless Content Framework → https://podcast.stu.me    CONNECT WITH JAY: • Website: https://theonething.com  • Book "The ONE Thing": https://a.co/d/2YUWKQN    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

32m

Mar 02

I've been producing Instagram content for a long time and we haven't seen that much growth. Some posts would hit, most wouldn't, and I had no idea why. Then I discovered a tool that changed everything. In this episode, I'm pulling back the curtain on the exact system we now use to grow on Instagram. It starts with one hour of research per month, a weekly testing rhythm, and a collaboration strategy that gets 47% more reach. I also share a real example where I analyzed a client's competitors during a VIP day and found that 18 out of their top 20 posts used one specific format. The patterns are there -- you just have to look for them.   In this episode, you'll learn: • How to use Sort Feed https://www.sortfeed.com/ (a Chrome extension) to find what's already working in your niche • Why monthly research + weekly testing beats random posting every time • The micro-testing framework: change one thing per week and track results • How name drops and collaborations expand your reach (with real examples) • Why we publish three posts a day and how that accelerates learning   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

16m

Feb 27

Canada vs. USA for hockey gold. The whole country stopped. Schools turned on projectors, churches delayed services, restaurants opened two hours early. And buried inside that moment are three marketing lessons that can change your business.   If your marketing feels flat, if engagement is low, if you're doing tactics that should work but just aren't, this episode breaks down what the Winter Olympics taught us about selling, community, and the surprising power of doing what you actually enjoy.   In this episode, you'll learn: - Why the backstory behind your offer matters more than the offer itself - How community creates momentum (and a real example from inside our program) - Why Norway -- a country of 5 million -- won more Olympic medals than the US - The "joy is a strategy" principle and how it applies to your marketing - A simple exercise to identify which marketing activities you should go all in on   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me   CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io   Subscribe and leave a review if this episode helped you.

19m

Feb 25

Alex Cattoni was 6 videos in when she got her first comment. She made one video based on that comment - and it exploded her channel to 400K subscribers. Here's exactly how she creates content that converts. Alex Cattoni started her YouTube channel in February 2019 with zero content strategy. Six videos in, someone left a comment asking for a video on how to become a freelance copywriter. That one video exploded her channel. Today she has over 400,000 subscribers, makes thousands of dollars monthly just from YouTube ads, and has built Copy Posse into one of the most successful content-driven businesses in the space. In this conversation, Alex reveals: • Why one YouTube comment changed everything (the origin story) • The reason 1,000 YouTube subscribers beats 100,000 Instagram followers • Her top/middle/bottom of funnel content strategy • The "never recap" rule that's been killing your retention • Why AI generates words, not copy (and what that means for you) • The Claude AI voice guide trick that changed how I create everything 📚 FREE RESOURCE: Get Alex's YouTube Content Funnel Template + Retention Checklist → https://podcast.stu.me CONNECT WITH ALEX: • Website: https://copyposse.com • YouTube: https://www.youtube.com/@AlexCattoni • Instagram: https://instagram.com/alexcattoni CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

26m

Feb 23

Your members aren't leaving because you're not giving enough. They're leaving because they feel lost, alone, or like nothing is working. Here's how to fix it.   If you run a membership, a course, or any kind of community, you've probably dealt with this: people join excited and then disappear within 60 days. The natural instinct is to create more content, add more resources, build more modules. But that actually makes the problem worse. The real issue isn't value -- it's that members aren't experiencing success fast enough.   In this episode, I walk you through a story about one of our clients who completely turned her retention around, and the three specific levers that made the difference.   In this episode, you'll learn: - Why adding more content can actually increase churn - The one thing retained members all had in common (within 2 weeks) - 3 levers that make a community sticky -- clarity, connection, and result - How to build a "GPS-style" onboarding that tells members exactly what to do next - A simple introduction thread strategy that creates belonging fast   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me   CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io   Subscribe and leave a review if this episode helped you.

11m

Feb 20

Someone I admire dismissed my advice because it sounded like AI wrote it. The worst part? He was right. Here's how I fixed it. I'd built all these AI skills, created great prompts, and was churning out social posts, emails, and outlines. I thought I was winning. Then a creator with a massive following asked me for help with his membership. I dictated my advice into Claude, had it clean things up, and sent it over. His response? "Honestly, it just sounds like a ChatGPT response." That one stung. But when I looked at it, he was right. The advice was solid, but it wasn't me. I'd been using AI like a vending machine. Put in a topic, get out content, move on. But AI doesn't know your voice unless you teach it, your stories unless you give them to it, or your principles unless you define them.   In this episode, you'll learn: - The one mistake that makes AI content sound generic (and most people are making it) - How to build a voice library so AI actually sounds like you - A 5-point context checklist that transforms AI output quality - Why editing for humanity matters more than editing for perfection   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me   CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.

12m

Feb 18

Most people become a different person on camera: stiff, awkward, forgettable. McCall Jones has helped thousands fix this (including Russell Brunson...38% conversion increase). Here's how. McCall Jones took someone who was "so awkward on camera that nobody would buy"... and 12X'd her click-through rate in just four calls. Today she runs Charisma Hacking, where she's helped thousands of entrepreneurs—including Russell Brunson—unlock their natural charisma on video. The result? Russell's sales event saw a 38% conversion increase. In this conversation, McCall reveals: • Why "Prim Proper Professional" is destroying your video conversions • The counterintuitive discovery that opposite advice works for different people • How she built 54 different "Charisma Style" combinations using data science • The personalized video thumbnail trick that gets 10X more responses • The Charisma Loop framework: Center, Off-Center, Trigger, Bridge • The 16 emotions that make people buy (and when they need to feel each one) 📚 FREE RESOURCE: Get McCall's Charisma Style Assessment + Video Presence Checklist → https://podcast.stu.me CONNECT WITH MCCALL: • Website: https://charismahacking.com • Instagram: https://instagram.com/McCallJonesOfficial CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week!

37m

Feb 16

Most people are using AI wrong. They're asking it to do things from scratch every single time. It's like a glorified Google search. And that is exhausting. The smarter move? Teach the AI your process once and reuse it forever. In this episode, I'm walking you through how I turned my best creative processes into reusable AI skills using Claude, and how it's saving me 10-15 hours every single week. Here's what happened: I had 216 podcast episodes with years of stories and examples buried inside them. Every time I sat down to write, I'd think "didn't I tell this story before?" but finding it was near impossible. So I fed all 216 transcripts into Claude and it pulled 696 stories. Then it organized them by theme — launch stories, growth stories, pricing stories, transformation stories. Now whenever I need a story, I just call up the skill and boom, there they are. In this episode, you'll learn: • The 3-step process to turn any repeatable task into a reusable AI skill • How I extracted 696 stories from 216 episodes and organized them instantly • The exact prompt that turns any AI conversation into a documented playbook • Why your best work follows patterns, and how to capture those patterns • How to share skills with your team so everyone produces consistent, quality output 📥 RESOURCE - Grab the exact prompts from this episode here: https://podcast.stu.me  CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

13m

Feb 13

You know what drives me crazy? Watching someone get a million views on a reel and then nothing. No funnel, no offer, no way to move that attention into actual revenue. Viral content is worthless if you don't have a system to turn those views into paying customers. In this episode, I'm showing you exactly how to reverse engineer your top reels and turn them into predictable funnels. I'll walk you through the exact 4-step system I used with my VIP client Lisa. She had 7 reels with over 1 million views each in the last year, but they weren't translating into sales. We took one reel about archangels, turned it into a $7 guide with a $27 order bump, and now she's getting a 36% conversion rate on that order bump. In this episode, you'll learn: • How to mine your top posts for universal pain points using the SortFeed Chrome extension • The 3 ingredients every high-performing reel has in common • How to turn one viral reel into 5-7 conversion touchpoints • Why DM opt-ins convert at 65-70% vs landing pages at 30-45% • The exact CTA tweaks that improve conversions by 15-30% CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

11m

Feb 11

Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators. In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table. In this conversation, Nathan reveals: • The "billion dollar creator" framework - why attention is the most valuable currency • Why a blog became a $200M exit (the Primal Kitchen story) • The difference between building a "crowd" vs an "audience" (and why it matters) • Why email is "sexier than ever" - even A-list celebrities are obsessed • His personal brand strategy: how he creates content in just 3-5 hours/week • The flywheel approach that makes one podcast generate months of content   📚 FREE RESOURCE: Get Nathan's Billion Dollar Creator Framework + Email Growth Playbook → https://podcast.stu.me   CONNECT WITH NATHAN: • Website: https://nathanbarry.com • Kit: https://kit.com • Podcast: The Nathan Barry Show • Instagram: https://instagram.com/nathanbarry   CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io   Subscribe for new episodes every week.

38m

Feb 09

Most people think raising your price means fewer sales. But what if the opposite is true? We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000—and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results. In this episode, I'm breaking down why this works and the three lessons you can apply to your business right now. In this episode, you'll learn: • Why targeting the right people is 25x more effective than broad marketing • How higher prices signal higher value (and why that helps you sell more) • Why excluding people makes the right people pay more attention • The premium pricing effect backed by research • Why your offer doesn't need more people—it needs more of the right people   CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

12m

Feb 06

After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence. Today I'm sharing why that happened and the 3 things that brought me back. In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to create anything. The shame kept me from talking to anyone about it. If your marketing feels stale, your creative spark has dimmed, or you're just going through the motions without really being there, this episode is for you. In this episode, you'll learn: - Why nearly 9 in 10 entrepreneurs struggle with mental health issues (and only 30% feel comfortable talking about it) - The "dirty water filter" principle that was poisoning my creativity without me realizing it - How one text from Dean Graziosi started pulling me out of the darkness - The simple question from Susie Moore that makes hard things feel possible - Why picking a date and declaring it out loud changes everything This is the most personal episode I've ever recorded. And if you're in a season where the ideas aren't flowing, I hope it helps. CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

23m

Feb 04

At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life." Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything. Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months.   In this conversation, Sam reveals: • How he dealt with the identity crisis of losing his dream at 17 • The "delusional" cold-calling strategy that launched his speaking career • The phone call that almost broke him - and the friend who saved him • What 6 weeks in Kenya taught him about happiness • The $13,000 overnight fundraiser that brought his story full circle • The exact content system that grew his following from 0 to 1 million in 6 months   📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet → https://podcast.stu.me    CONNECT WITH SAM: • Website: https://samdemma.com  • Book "Empty Your Backpack": https://a.co/d/cBKDNjN  • Instagram: https://instagram.com/sam_demma    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

33m

Feb 02

If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time.   GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

34m

Apr 28, 2021

In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215

18m

Apr 07, 2021

When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214

13m

Mar 22, 2021

In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/213

25m

Mar 05, 2021

Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212

21m

Mar 01, 2021

You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211

18m

Feb 26, 2021