Product Mastery Now for Product Managers, Innovators, and Leaders
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381 episodes
A framework for digital transformation – for product managers Today we are talking about digital transformation and why it matters to product managers and leaders. Tim Bottke is an Associate Professor of Practice in Digital Transformation at SDA Bocconi School of Management in Milan, Italy. He is also a Senior Partner at Deloitte Germany, specializing […]
How product leaders can drive purpose and belonging This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is the longest-running professional association for product managers, leaders, and […]
How product managers can align stakeholders on product projects Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. Helping us with this difficult task is Bruce McCarthy. Previously, Bruce joined […]
How product managers can go beyond the obvious in VOC PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. This episode is sponsored by PDMA, the Product Development and Management Association. […]
How product managers can build authentic confidence Today we are talking about how to unleash confidence. As product professionals, we need authentic confidence. Joining us is Dr. Joan Rosenberg, a cutting-edge psychologist known for her work in communication, confidence, resilience, authenticity, and grief. She is frequently sought by media and companies to speak and train […]
Apply to join the Product Mastery Now Community — Application deadline is November 28th. Product managers, take note—the value of adding a community to your product Today we are talking about the value of community. Some products are started as a community while other products add a community aspect later. Of course, many products exist […]
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers Today we are talking about getting attention for your product launch. Joining us is a co-founder who got his product to #1 Product of the Day, #1 Product of the Week, and a finalist for Product of the Year […]
Answering the questions that lead to optimal product pricing Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Marcos is a pricing specialist with deep roots in […]
Apply to join the Product Mastery Now Community — Application deadline is soon. The journey to product mastery – for product managers I expect you, as a product person, love shaping the direction of a product, especially a product that provides you value. That is why I’m inviting you to be a founding member of […]
A digital customer experience coupled with rapid physical product creation – insights for product managers Today we are talking about what Andrew Wolgemuth has learned creating a unique product business called Wove. Andrew and his co-founder and team have created a way for their customers to design engagement rings, experience their design in their home […]
What product managers need to know about the Product Development and Management Association The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group. Most of us haven’t known about product management for more than […]
How product managers can support serial innovators Today we are talking about being a serial innovator and how that can greatly improve the innovation results of an organization. Joining us is Dr. Abbie Griffin, who holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of […]
Skills to move from product manager to Chief Product Officer Today we are talking about the role of CPO, Chief Product Officer, and the skills and capabilities that help you move from product roles to a CPO role. Joining us is Rick Kelly, who is the CPO at Fuel Cycle. They’ve developed an insights platform to […]
Five must-have skills for product managers Today we are talking about the importance of product management and what makes a product manager great. We have the perfect person for this discussion, JJ Rorie. JJ has spent her professional career in product roles, both leading product in internal roles and advising and coaching companies. She teaches […]
The value of prototyping for product management You’ve heard that a picture is worth a thousand words, and perhaps the Lean version, a prototype is worth a thousand meetings. Prototypes help us convey our product ideas and gain critical feedback from customers. Being able to create prototypes quickly is an important capability for product teams. […]
Three levers to create products customers love I start episodes by saying, “I’m so glad to be part of your journey towards product mastery so you can better develop products customers love.” Today I want to dig into that journey in detail. As a listener of this podcast, your journey in some way involves developing […]
Insights for product managers from a Scrum Master Scrum is a frequently used approach for software projects and many other types of projects that would benefit from agility, including physical products. While Scrum is common, there are still many issues organizations encounter using Scrum. To understand how to overcome them, you would want to hear […]
How product managers can understand their customers better than anyone else If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience. Instead, the customer […]
Insights on product strategy and customer research for product managers Today we are looking at product management work through the eyes of a CEO, exploring several topics together. The CEO joining us is Matt Young, CEO of UserVoice, the first product feedback and research tool for software companies. UserVoice is the tool I see most […]
Misconceptions about Jobs to be Done – for product managers Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick. I first discovered Tony through his book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough […]
Lessons learned on a journey from schoolteacher to Head of Product Most of the people that listen to this podcast have been in product management for several years. Many of them are in leadership roles, such as Product VPs, CPOs, and Heads of Innovation. But many others listen as well. Some are new in their […]
How product managers can empower teams to create a winning product strategy We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? Helping us explore that topic is Sean Kim. He is […]
Ask the right questions to uncover your customers’ problems Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that separates great leaders from the rest. It is also seen in great friends. What is that skill? I’m going to leave you […]
Insights for product managers from a case study with an electric vehicle gamechanger Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. […]
How this product manager created a successful product for an underserved market Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable product and a rapidly growing company. I love hearing stories of a product’s journey and enjoy sharing one occasionally on this podcast because, regardless […]
How product managers can get customer insights from a community to create a competitive advantage Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried […]
Lessons learned from a product manager’s experiences at Google and YouTube Most of us have become product managers and then moved on (or will move on) to product leadership based on our experiences and knowledge. We encounter tools along the way—some that are helpful and some that are not. I want to explore experiences that […]
Innovate for the future – for product managers Is your organization innovative? Is innovation part of the culture and an aspect of the organization’s reputation? Or is innovation something that is just talked about, but you know real action isn’t taking place—what’s been called Innovation Theater. If so, today we are talking about changing that—how […]
How to tap into the valuable resources your legal counsel can provide – for product managers Today we are talking about product leaders using legal resources. When and why should product VPs, CPOs, and other senior product roles involve legal resources? While that question is directed to executive team roles, I expect product managers will also […]
What product managers need to know about entering a crowded product category Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded. Joining us is Jeroen Corthout, co-founder of Salesflare, the simple […]
