The Agents of Change Digital Marketing Podcast
About
Available on
Community
532 episodes
In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528 Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit Thank you emailtooltester! https://www.emailtooltester.com
In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit
Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact. https://www.theagentsofchange.com/525 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth. https://www.theagentsofchange.com/524 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors
In today's episode, we dive into the world of small team marketing with the extraordinary Sarah Block. With 16 years of experience under her belt, Sarah has not only worked with industry giants like Apartments.com and Prudential, but she's also found her passion in aiding small teams to achieve monumental results. Creator of the Strategic Spark Workshop, The Strategic Story, and Tiny Marketing Framework, Sarah's expertise lies in transforming the limited resources of tiny teams into significant outcomes. Join us as we explore the unique challenges and opportunities for small marketing teams and unravel Sarah's innovative strategies for maximizing their impact. https://www.theagentsofchange.com/521 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Apply to speak: https://www.theagentsofchange.com/cfs Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors
Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the success of Measure Summit. Listeners can expect to unravel the secrets behind organizing impactful virtual events and learn how Mercer's strategies have led to astonishing attendee numbers and community engagement. https://www.theagentsofchange.com/520 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Apply to speak: https://www.theagentsofchange.com/cfs Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors
In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building authentic customer relationships. https://www.theagentsofchange.com/519 Pre-register for the AOC Digital Summit: https://www.theagentsofchange.com/waitlist Apply to speak at the AOC Digital Summit: https://www.theagentsofchange.com/cfs
Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of "The Agents of Change," Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies. https://www.theagentsofchange.com/518 AOC Digital Marketing Summit Waitlist: https://www.theagentsofchange.com/waitlist AOC Call for Speakers: https://www.theagentsofchange.com/cfs
In this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search, this is an episode you can't afford to miss. https://www.theagentsofchange.com/517
If you've ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you’re in the right place. Andrew Percey of Prometheus PPC is here to unravel expert strategies, actionable insights, and success stories that will help you transform your flatlining paid search campaign into a thriving powerhouse. https://www.theagentsofchange.com/516
Description: Today on 'The Agents of Change,' we delve into the world of web design with a special focus on balancing aesthetics with practical functionality. Our guest, Arsh Sanwarwala, founder and CEO of ThrillX, brings a wealth of experience in UX and UI design and conversion optimization. With his extensive work in designing digital solutions for top global brands, Arsh offers invaluable insights on creating websites that not only captivate but convert. Join us as we explore the intricacies of web design and learn how to craft sites that are visually stunning and highly functional.
Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.
As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next customer. It's those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them. https://www.theagentsofchange.com/513
In this episode of The Agents of Change, join us as we delve into the evolving world of generative AI with Madeleine Lambert, a former content marketing agency founder turned AI detection expert. Madeleine, now at the helm of marketing and sales at originality.ai, shares her journey from content marketing to leading the charge in AI solutions. Discover how AI impacts content creation, the nuances of AI detection, and the balance between human touch and AI efficiency in marketing. https://www.theagentsofchange.com/512
In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblazer in vertical video marketing, has transformed her business and helped others achieve monumental success through the power of TikTok. With an audience of over 500,000 and a knack for turning social media trends into lucrative opportunities, Keenya's insights are a goldmine for anyone looking to harness TikTok's potential in their digital marketing strategy. Get ready to explore the secrets of viral success and innovative branding on one of the world's most influential platforms. https://www.theagentsofchange.com/511
AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined - saving you time, money, and frustration - that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business. https://www.theagentsofchange.com/510
Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction. https://www.theagentsofchange.com/509
Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost your social media presence. Kasia also reveals how getting your team involved in content creation can expand reach and engagement. https://www.theagentsofchange.com/508
What impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these tools can dilute website traffic, and just how to come out a winner in the long game.
Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's minds and avoid stereotypes in a customer-centric approach.
It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don'ts, and must-know warnings about AI and content creation. BONUS ARTICLE: https://www.takeflyte.com/blog/ai-content-with-human-voice
Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve.
Looking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!
In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results.
Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don't understand what it takes to get real results. But when you do it right, summits have the power to boost your visibility, income, and impact, helping you reach your goals faster. Jennie Wright gives us an insider’s look and shares her winning strategies for executing a profitable online summit.
What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have a superhero's power to enhance your digital marketing skills, which power would you choose and why? - Who has been your most unusual or memorable guest? I answer all those questions and more in this milestone for the Agents of Change podcast, episode 500!
Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape. Register for the Conference: https://www.theagentsofchange.com/conference AI Webinar: https://www.takeflyte.com/flyte-school/live-events
