The online space is changing—it always does. And while sometimes change can be frustrating, if you can recognize and get in front of these changes, you can find a lot of opportunity to stand out from your peers. In this episode, Jill discusses three changes that coaches need to be ready for in the online coaching space in 2024. The first change is a decrease in visibility on social media, which requires coaches to get more creative and niche down to find their target audience. The second change is the importance of personal connection, as people now want to work with coaches they connect with and feel closer to. The third change is that people are coming with more coaching baggage, having had negative experiences with other coaches. Coaches need to differentiate themselves and communicate how they are different or better than other coaches. Overall, coaches need to learn and improve their business skills to succeed in the changing online coaching space.

 

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

 

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